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How Segmentation Serves as Your Strategic North Star for Growth | What’s Your Edge?

Vision Edge Marketing

After completing your research, you identify at least five verticals , each with at least 100 prospective customers, that would benefit from integrating AI into their software to improve customer experience and outpace the competition and meet your criteria. This step will enable you to do more precise targeting and personalization.

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A guide to the wedge marketing strategy

MKT1

Given this, we recommend using a wedge marketing approach in the early days, and expanding from this initial niche over time—whether you have a horizontal or vertical product. If you want to see demos from a handful of startups changing how marketers market, come to our 2nd AI showcase on 3/21. More on this later.

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Vertical SaaS Vs. Horizontal Saas: What Works for You?

Marketing Insider Group

In the world of Software as a Service (SaaS), there are two main types you’ve probably heard of: Vertical SaaS and Horizontal SaaS. Dive into the nitty-gritty of Vertical SaaS vs. Horizontal SaaS , and learn what these terms mean, explore their differences, and figure out which one is the best fit for your business and its growth.

Verticals 198
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Does Your Growth Strategy Need an Intervention?

Vision Edge Marketing

Whether you are a startup or a well-established corporation, planning and implementing a growth strategy is essential. These four are among the most popular: Vertical Market : Focusing on a category of business. Verticals can include industries as broad as pharmaceuticals, transportation, or real estate.

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Interview with ?Nikhil Jain

Onalytica B2B

Key Topics: Career, Personal Branding, Growth Hacking for Startups and Individual, Networking. I have also been career mentor for 1000s of students and have had mentored few startups too, being a community developer and manager at PushTalent and PushStart respectively. Location: Mumbai, India.

Startups 231
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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

There are a lot of other social media incumbents and startups trying to tackle the audio space, which is awesome. Twitter is compelling for certain verticals, news, politics, sports. In the right verticals within B2B, Instagram works out. I’m a big believer in the audio format and where it’s going. They might not.

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Choosing a Content Marketing Partner: 9 Factors to Consider

Content Standard

Does the partner offer strategy and consultation, content creation, or both? In contrast, startups and other lean organizations with limited in-house marketing personnel—as well as organizations whose marketing leadership lacks experience guiding branded content strategy—may have an urgent need for strategy-level consultation.