The B2B Startup Guide to SaaS Marketing

Marketing Insider Group

SaaS startups face several challenges when marketing their services to prospects. Secondly, there’s the humongous mountain of roadblocks that any startup faces. Learn how your tech startup can swim with the SaaS sharks and emerge victorious with this guide.

The Simple Content Marketing Strategy for Startups

Marketing Insider Group

You’re a startup. Quick Takeaways: Content marketing is the most cost-effective way to get the word out about your startup. Surveys can help, as well as consulting Google Analytics and your social media analytics.


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The Ultimate Guide to Brand Building for Startups

Marketing Insider Group

Making the decision to create your own startup is both exciting and daunting. But, to get customers on board, you need to build a brand that is going to create interest and instill loyalty in your startup. Why Is Brand Building Important for Startups?

The Essential Guide to Email Marketing for Startups

Marketing Insider Group

Email marketing for startups delivers all these same benefits – with much less stress than knocking on doors. Quick Takeaways: Email marketing is a vital tool startups should use to reach customers, leads, and investors. Why is Email Marketing Important for Startups?

Gender Diversity in the Startup World: 10 Startups making an impact

Marketing Envy

Although we're nowhere near equal numbers, startups are seeing not just the ethical but also the business argument for diversity. In honor of International Women's Day, we chose 10 leading B2B startups that are either founded by women , or make a significant effort to embrace diversity.

How Startups Should Plan Their First Major Content Marketing Program

Marketing Insider Group

Building an effective content marketing program for your startup will involve careful thought, planning, creativity, time, effort, and resources. Why Do Startups Need Content Marketing? Here are several metrics and KPIs to consider tracking as a startup: Website visits.

Why Every Startup Needs a Professional Blog Writing Service

Marketing Insider Group

Here’s why you should be outsourcing your startup’s blog. Every startup needs a website, but many business owners overlook the importance of starting a blog. And when your business is in the startup phase, every second counts.

How to Use Influencer Marketing at a Fast-Growth Startup

Onalytica B2B

As a growth hacking digital marketer in the funded startup world, I regularly see the hustle-filled journey from startup inception to market-conquering results. This article will look at how influencer marketing may have a role within a startup’s marketing mix. In either case, startup founders and growth marketers would be foolish to ignore the potential impact of influencer marketing. Influencer Marketing for Startups.

10 Inspiring Examples of Promotional Campaign Videos for Startups

Single Grain

Anyone who has ever tried to launch a startup can agree to the simple truth: getting it off the ground is hard. Startups cannot settle for anything but enormous growth in a split second. Get A Free Consultation. Get A Free Consultation. Get A Free Consultation.

The Affordable Guide to Content Marketing for Startups (KPIs Included)

Marketing Insider Group

Building a successful startup is more than just creating a viable business plan. Content marketing for startups could mean the difference between failure and success. The major aim of content marketing for businesses in the startup phase is to get the word out.

SEO Strategy for Startups: How to Win in 2021

Single Grain

SEO is still a viable channel for startups heading into 2021. In this guide, I am going to break down exactly how your startup can build a foundation for long-term SEO success. Get A Free Consultation. Frequently Asked Questions (FAQs) about SEO for Startups.

CMOs Can Still Add Value to a Startup without Obliterating the Budget


That’s an expense that very few startups can afford. As someone that works closely with entrepreneurs and startups every day, I highly recommend that you avoid spending more than $30,000 - $50,000 per year on any one individual, at least until your startup has some serious market traction. For startups, if something can go wrong, it will. It all comes down to the best fit for your startup.

How Your Startup Can Overcome Content Marketing Challenges

KoMarketing Associates

Mistakes Are Amplified For Startups. Startups and young companies face particularly challenging early years as owners and vested staff strive like crazy to gain precious traction (read: survive). If you own a startup and decide to put content marketing on the back burner until your product is perfect (or you have more time, or a larger staff, have an uber tight plan in place, or…), you may miss the benefits of early investment. Startups, The Odds Are Against You.

The 5 Things You Must Keep In Mind When Choosing The Tech Stack For Your Startup

Altitude Branding

If you’ve been facing such issues, know that you aren’t alone, and almost every single person with a startup and a non-technical background comes across this issue. Especially if it’s a startup, you’d want to keep the expenses as low as possible.

Top 20 B2B Startup Marketing Influencers in 2019

A Better Jones

If you’re trying to conjure up any B2B startup marketing influencers who are worth following,’re gonna have quite a bit more trouble. The following are our favorite sales and marketing professionals who are effective influencers in the B2B startup community , listed in no particular order. If you’re in sales or marketing, or working with startups in any way, these are definitely the people you want to have in your Twitter feed.

By Marketers, For Marketers Ep. 6: Marketing at Lean Startups Part I


There are always too many things that need to get done in a startup. So, Marcel and I are going to talk today about really kind of tips, I don’t want to say tricks, tips, experiences we’ve had growing marketing teams, building marketing teams, primarily from a startup perspective, but Marcel has more experience than I do. And then you made the leap to startups sooner than I did, which was a smart move. So, in a lot of ways, it kind of felt like a startup.

Culture Essentials: Clarity of Purpose, Collaborative Relationships and Life-long Learning


“Mayor Lori Lightfoot is trying to build the reputation of her city as a friendly place for tech talent, startups, and investment.” 21st Century Leadership Consultants Collective Corner collaboration Consultants Collective corporate culture Kevin Jordan Learning

How to Become a Consultant: 9 Steps to Doing it Right


How to Be a Consultant in 9 Simple Steps. You might be ready to become a consultant, but it can be difficult to know where to start. Here are nine steps to becoming a consultant. Being a consultant requires you to be organized, self-motivated, and good at boundary setting.

The 10 most fascinating people in B2B marketing in 2017


Steve Gershik , B2B consultant and thought leader, is developing some fresh thinking for B2B marketers that I find very compelling. She’s now COO of Kyndi , a startup AI platform focused on government, healthcare, and financial services. Alejandro Antonini runs the tech consulting company MarketingFox, which bravely tackles one of the messiest spots you’ll find in any B2B company: marketing operations. Top 10 lists are everywhere this year.

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Prognostications, Predictions And Hot Topics For 2021


It’s time for our annual tradition of asking our Consultants Collective members to predict what the new year will have in store for us! Below are a few predictions from our Consultants Collective member consultants. Welcome to 2021!

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How to transition from being a martech consultant to a full-timer


Dear Erica, For the past 15 years, I have operated a consultancy focused on driving martech efforts and promoting products to marketers. But when I apply, I am told that the hiring managers don’t like to hire consultants because of our “inherently transient nature,” or because we aren’t hands-on enough. or hired a consultant from their personal network. This is typical for consultants. Or someone you partnered with on a consulting project.

B2B Executive On Fortune 50 + Startup Partnership Development

With Cloudability it was selling to folks using cloud services , with Xamarin it was selling to mobile developers at consulting companies and digital agencies. The two core focuses of my partnership development work were: Business development from a product standpoint – understanding product integrations and working with consultants to deliver these integrations to their clients. From my experience, I see partnership programs as a great way to scale a startup.

Using Consultative Sales to Close Fortune 100 Companies

Bryan has been responsible for selling into Fortune 100 & 250 companies while at Crowdtap and has shared his best practices for using a consultative sales strategy. Throughout the interview, you’re going to get key insights such as: Developing and executing a consultative sales strategy. Bryan’s Consultative Sales Approach for Fortune 100 & 250 Companies. Key Insight: 4 Keys to Executing a Consultative Sales Strategy.

How To Turn Moments Into Momentum


“ #hireandwire is a movement amongst the startup community to take action by hiring black employees and investing in startups led by black entrepreneurs.

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120 Top People in Minnesota Tech on Twitter


I build startup ecosystems. Minnesota IT Recruiter | Minnesota Headhunter, LLC | Blogger | Startup Adviser & Evangelist | Speaker & Consultant on Recruiting & HR | Photos, Sports & Fishing. Startup IP/Biz Attorney; Co-Founder, Epilogg (a Better Obituary); [link].

Putting Our Money Where Our Values Are: Announcing a New Venture Capital Fund, How Women Invest


The fund will provide these innovative startups with access to capital, mentorship and a deep network of industry experts required to successfully catapult their businesses. Business Advice Consultants Collective Corner howowmeninvest VCs Venture capital

8 Rules for the Startup Marketer (or Anyone Who Wants to Think Like One)

Content Marketing Institute

If you work in a big, established company, a presentation on being a marketer on a small team, especially a small team in a startup, may not seem to apply to you. But the wisdom 2015 Content Marketer of the Year Vishal Khanna has to share extends to anyone who wants the flexibility and performance possible when you act like a startup marketer. Passion is critical to the success of any startup (or any business). How have you brought a startup mentality to your marketing job?

How to grow a software startup without marketing


However, it has become glaringly obvious to me in the past few years that early stage startups have some interesting opportunities to stimulate growth without needing to invest scarce funding in Marketing headcount. There are some inexpensive entry level products for startups. Monitor your customer’s use of your product and consult with them on how they can get more value. The post How to grow a software startup without marketing appeared first on Amplifinity.

How to grow a software startup without marketing


However, it has become glaringly obvious to me in the past few years that early stage startups have some interesting opportunities to stimulate growth without needing to invest scarce funding in Marketing headcount. There are some inexpensive entry level products for startups. Monitor your customer’s use of your product and consult with them on how they can get more value. I feel a little “Benedict Arnold” writing this as I make a living as a Marketer.

The 10 Most Fascinating People in B2B Marketing in 2020


His Sydney-based firm Hivery , developed inside a Coca-Cola startup incubator, helps vending machine companies optimize their locations and assortments using AI to analyze sales patterns. B2B Marketing Consultants Collective Corner Leadership B2B marketing Professional Focus Top picks

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Building Work-Life Boundaries in the WFH Era


Cheese’s, the legendary entrepreneur built a startup factory that tackled 21st-century ideas with 1980s tech.” Greetings – I hope you, your families and friends continue to be well, safe and healthy.

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“How I Work”: Jo-Ann Jaspan, Founder of Jaspan Consulting @JoAnneJaspan #HowIWork

Heinz Marketing

This week I’m excited to feature Jo-Anne Jaspan , founder of Jaspan Consulting and mainstay in Seattle amongst the enterprise sales community. JoAnne has been instrumental in organizing numerous events for B2B sales professionals in the Pacific Northwest, including a string of sessions tied to last month’s Seattle Startup Week. The post “How I Work”: Jo-Ann Jaspan, Founder of Jaspan Consulting @JoAnneJaspan #HowIWork appeared first on Heinz Marketing.

How Leaders Can Operationalize Data to be More Efficient

HG Data

Research from Boston Consulting Group, commissioned by Google, suggests that companies adopting data-driven marketing strategies can increase revenue by 20% and reduce costs by 30%. Ed locher. VP, Marketing. Share this post.

How to Master Startup Marketing: Experts Share Their Secrets


It’s an all-too-common story: Someone is learning how to market a startup, so they acquire all the trappings of a marketing operation without knowing why they work. They didn’t start with the most important part of startup marketing: Understanding why people buy. SEO for Startups 3.2.1

Why Mobile Tech Startups Need to Focus on Proximity Marketing


With the right tools, businesses can finally start monetizing mobile Those who keep tabs on mobile tech startups have almost certainly noticed that location-enabled marketing and product features are becoming increasingly common in apps. Since 85% of customers prefer buying things in stores and 75% of customers consult their mobile devices while they’re shopping, it followers that shrewd companies and organizations would be quite interested in proximity marketing solutions.

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Intellectual Property and Your Organization


She helps startup and emerging businesses creatively identify, register, protect and commercialize their brands both in the U.S. Communications Consultants Collective Corner Latest Podcasts Copyright Intellectual property mission driven organizations patents trademarks

How to Launch a Product: Secrets From Silicon Valley's "Most Sought-After Image Consultant"


Then last year The New York Times dubbed her , " the most sought-after image consultant in the start-up world.". Since leaving Facebook, Barker has advised some of tech’s best-known startups (Uber, Airbnb, Spotify) and helped Facebook COO Sheryl Sandberg launch Lean In -- the book and companion movement that brought gender-focused dialogue to the forefront of business conversation.