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10 Keys to Building Success-Filled Long-Term Consulting Relationships

Webbiquity

Long-term engagements are beneficial for consultants or agencies as well as the clients who work with them. But it takes the right mix of factors to build productive, lasting client-consultant relationships. Image credit: Amy Hirschi on Unsplash For consultants and agencies, long-term client relationships mean steady income.

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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform. Almost all our SEM engagements begin with some kind of audit and assessment,” commented Howard J. Aggressive testing of ad copy.

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SEO vs. SEM: The Guide to Optimization

ClearVoice

Over the past several years, becoming SEO and SEM savvy has grown in importance to remain relevant and build a lucrative career. But if you’re a little confused about the differences between SEO and SEM, don’t sweat it. How SEO and SEM work together. What SEM is. How SEO and SEM are alike. What is SEM?

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New Tool Helps SEO, SEM Consultants Pinpoint Local Clients

Webbiquity

The SeoQuake team, the group behind the SEMRush tools for SEO and keyword research, recently released a new tool to help SEM consultants and agencies find local clients. For companies using AdWords, it may seem almost a bit creepy that there is this level of detail about their SEM activities available publicly.

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How to Calculate Demand Gen Budget: A Rough Guide

The Point

SEM, Webinars, content syndication) so using MQLs allows for a more even playing field. In this tech-driven era, consultant Dave Kellogg suggests a more modern 45/45/10 people/programs/infrastructure split or even 40/40/20. The calculator uses industry standard figures for conversion rates (Lead to MQL, Close Rate, etc.),

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SEO Consultant vs. SEO Agency: Which to Choose?

KEO Marketing

Do you know how to assess whether your organization needs to hire an SEO consultant or an SEO agency ? SEO Consultant. Hiring an SEO consultant means you can benefit from a specialist. Why Should I Work with An SEO Consultant? SEO Consultants often have experience in one main area of SEO such as content or technical SEO.

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What to Look For in SEO Consulting Services

KEO Marketing

Enlisting the help of a dependable SEO consulting services firm is a smart idea. But it is important to understand what an SEO consultant can offer to your company first. For starters, a smart SEO consultant should exhibit strategic, tactical, and analytical skills, as well as have a firm grasp on content marketing and social media.