Book Review: The Social Employee


Those on the front lines, in areas like consulting and customer support, have a unique perspective and level of credibility. One of the most powerful impacts of social media is the way has democratized brands.

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Book Review: DISCOVER Questions Get You Connected


Today’s buyers have access to unprecedented levels of information: product specifications, pricing, customer reviews, competitive comparisons. ” What they do want is consultative guidance, especially when it involves co-creating unique value.

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Book Review: Optimize


It’s also crucial to optimize content produced by customer service (FAQ’s, common how-to guides), HR, and subject matter experts in field consulting, engineering and sales for search.

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Book Review: Defy Gravity


The strategy section at the end of the book is bit reminiscent of the classic Boston Consulting Group matrix, though Rebels observations and recommendations are more nuanced and advanced.

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Expert Insight: Why B2B Buyers Consult More Marketing Content [Interview]

KoMarketing Associates

According to the report, B2B buyers consult an average of 4.9 As one put it, “ I want real use cases in the reviews I read. The most valuable reviews for me and the ones that include a healthy dose of cons to balance the pros. First, take control of your review presence.

B2B Customers Consult About Five Information Sources During Buying Journey

KoMarketing Associates

As marketers strive to deliver content that best suits their customers’ needs, new research indicates that B2B customers still prefer to consult a wide array of assets during the buying process. According to the “2018 B2B Buying Disconnect” report from TrustRadius, B2B buyers consult 4.9 More than 60 percent of respondents said that they use product demos to make their decision, while almost 50 percent claimed they rely on user reviews.

An Independent Review of DiscoverOrg’s Data Accuracy Claims


A lifelong sales trainer, Steve has consulted for and trained sales teams for hundreds technology companies. Best Practices from the Industry Interviews Research Reports Account-Based Marketing B2B Insights B2B Sales Insights Clean Data Customer Satisfaction database hygiene Good Data social media marketing third-party reviews Value

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Hubspot Review


UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update!

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Global Strategy Consulting Major Identifies New Business Opportunities Using Contify


Contify configured its intelligence platform to identify the right signals to pitch firm’s consulting services in the areas of new market entry, go-to-market strategy, partner research, product pre-launch evaluation, and more. .

Book Review: Social PR Secrets


Optimizing online results today requires creativity, great content, effective social interaction, and link-earning through relationships with key influencers, whoever those may be in your industry: journalists, analysts, bloggers, consultants, thought leaders and others.

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Book Review: The Power of Strategic Commitment


Noting, from their observations in years of business consulting, that “when strategy fails it is almost always due to poor implementation, not poor formulation,” the authors argue that consensus is not the same as commitment. a strategic management consulting firm that has worked with numerous Global 1000 clients. Weiss is a consultant, speaker, author of 32 books, and head of Summit Consulting Group.

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How to Use Amazon Reviews for Content and Product Development

Single Grain

I’m talking about product reviews. If you sell on Amazon, you know how valuable product reviews can be. What you learn by reading their reviews can be an important tool for both product and content development, as well as marketing strategy. Get A Free Consultation.

The New Rules of Lead Generation: Book Review

The Effective Marketer

Scott, for review. Prior to Marketfish, David served as VP of Marketing for PeopleSoft and Intermec, and also has Boston Consulting Group and GE in his resume. I hope the following review helps you make up your mind. Book Review Lead generation book david t.

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How Dynamic is Your Marketing Consultant?

B2B Marketing Traction

Marketing consultants have to come up with great ideas and sell them to their client. How do you know how your marketing consultant can perform through this marketing continuum? Tweet. Some take it a step further and create project plans.

What to Look For in SEO Consulting Services

KEO Marketing

Enlisting the help of a dependable SEO consulting services firm is a smart idea. But it is important to understand what an SEO consultant can offer to your company first. While SEO consulting services vary by firm, there are some essential features typically offered across the board.

7 Questions to Ask When You Hire a Marketing Consultant

B2B Marketing Traction

Remember the ad where the two big company consultants sat in front of a corporate business executive’s desk, and when the executive asked them, “What do you do?” ” the consultants said, “Err, we don’t do anything…”? Tweet.

Top 5 Lead Generation Tips in Management Consulting

Hinge Marketing

Among professional services firms and especially within the management consulting niche, there are many factors involved with getting the next contract. Review social media (59.9%). Review your LinkedIn profile and give it a makeover as needed.

The New Rules of Lead Generation: Book Review

The Effective Marketer

Scott, for review. Prior to Marketfish, David served as VP of Marketing for PeopleSoft and Intermec, and also has Boston Consulting Group and GE in his resume.His I hope the following review helps you make up your mind. Book Review Lead generation book david t.

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Book Review: Social Media Marketing – An Hour a Day


Later, he founded his own marketing technology consultancy. Tags: Book Reviews ad-voidance b2b b2c book review Dave Evans Fred Reichheld NASA Net Promoter Score social media marketing an hour a day social media marketing plan social media metrics social media ROI

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How to Become a Social Media Consultant, According to 7 Successful Ones


If a company doesn't have the resources to staff a social media team in-house, they aren't out of luck -- as an alternative, they can hire a social media consultant to help them increase their social media presence and grow traffic to their social accounts.

Peer Reviews With a Difference

Paul Gillin

People love online review sites even if they don’t always trust them. A 2012 Crowdtap survey found that online reviews are second only to recommendations from friends as the most trusted sources of buying advice.

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Return on content: a review of how spending patterns on content marketing are changing

Tomorrow People

There’s a famous four-box diagram called the Growth-Share Matrix , from the equally renowned Boston Consulting Group. Content marketing is a growing sector, but are increased budgets leading to better outcomes? This blog summarizes some recent research from the Content Marketing Institute.

Book Review: Optimize by Lee Odden


Lee runs one of the top blogs around at and is a well-known speaker and consultant on all things digital marketing, but this is his first book, which I have been waiting for. Image via CrunchBase. I’ve known Lee Odden for years, and if you don’t know him, why not?

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Free Phone Consulting? 4 Reasons It’s a Good Idea

Writing on the Web

Why should a professional or small business give away free consulting ? Since I charge $200/hour for consulting sessions, why would I do this? Usually, I’ll review their web pages and blog, and there may be glaring mistakes or branding opportunities they are missing.

The Definitive Guide to Addressing Negative Business Reviews


Social media and review sites give customers free reign to voice their opinion about a business or product. While bad reviews are inevitable, they can still incite panic within your organization—and it’s easy to understand why. 8 Steps to Handle Negative Business Reviews.

Book Review: Michael Brito Goes for Broke in “Smart Business, Social Business”

Modern Marketing

Hell, had Smart Business, Social Business not been bound with cardboard and filled with parchment, I wouldn’t even have known what to call it, because Brito’s first book felt more like transcribed consulting services than it did a business title.

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Should Marketing Consultants Practice What They Preach?


Marketing consultants are a hot commodity. Yet, hiring a stellar consultant is hard to do. In a nutshell, the role of a marketing consultant is twofold; they are an advisor and a service provider. ” The Best Consultants Lead by Example.

Book Review: Tales From a Veteran Blogger

Paul Gillin

Full disclosure: I have a consulting relationship with an IBM subcontractor. blogging Book Review Social Media social networks Technology Ed Brill IBM Lotus Microsoft Product manager

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How to Choose the Right Higher Education Consultant


Choosing the right higher education consulting partner is a tough decision. Odds are that an agency will be better education consultants if they have a team focused solely on the unique needs, and opportunities, afforded by the industry. Can it provide client reviews?

“How I Work”: Christina Brennan, Communication Consultant @_CBrennan #HowIWork

Heinz Marketing

I love her LinkedIn description: “Communication Consultant | Presentation Coach | Poor People’s Campaign Organizer” Even better is what they say about her over at 3C Comms : “She’s a go- getter. Getting trusted eyes to review my work and practicing conversations just like I’d practice a presentation. The post “How I Work”: Christina Brennan, Communication Consultant @_CBrennan #HowIWork appeared first on Heinz Marketing.

Is Your Marketing Consultant Strategic? Tactical? Or Both?

B2B Marketing Traction

Does your marketing consultant ask the right strategic questions? He had met with consultants who specialize in his industry, who, after a cursory review, told him they had no recommendations beyond what he was currently doing for marketing. Tweet.

8 Questions to Ask Before Investing in Marketing Attribution

The Point

Review how these tools are currently being used and if there’s any overlap in features that makes any of them redundant. * [Thanks to Anne Angele, Spear’s esteemed Director of Marketing Technology, for this month’s guest post.]. Marketing attribution is a hot topic these days in B2B circles.

The Ideal Sales Pipeline Review Process

Olympia Consulting Sales

I’m guessing that, like me, you’ve sat through countless sales pipeline review meetings wondering if they. The post The Ideal Sales Pipeline Review Process appeared first on Olympia Consulting.

Author Interview: Joe Contrera, Extraordinary Results


He’s a leadership speaker, coach, consultant, and author of three books. Book Reviews Marketing Strategy Alive At Work author interview book review effective leadership Extraordinary Results book Joe Contrera leadership workforce management

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What to Know about LinkedIn Groups in Management Consulting, HR, Law and other Professional Services

Hinge Marketing

Whether your professional service is management consulting, human resources, law or another service, I can’t overstate the importance of dedicating time to LinkedIn. Review the group’s activity to make sure joining the group is beneficial. Management Consulting Social Medi

Book Review: Essential Marketing Automation Handbook

The Point

This is a very belated review of a book that has been in my reading pile since December 09. But I’m glad I found the time.

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B2B Lead Generation Blog: BeTuitive Publishing Book Review

B2B Lead Generation

The most recent review is of none other than Lead Generation for the Complex Sale. " Read the entire summary and review. The most recent review is of none other than Lead Generation for the Complex Sale. " Read the entire summary and review.

Review 156