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Choosing Your Ally in Growth: The Consultant vs. Agency Dilemma

Convince & Convert

So you’re at the point in your business where you’re looking to outsource support, whether it’s fixing an issue, auditing your current techstack, or attempting to scale, and you’re debating between hiring a consultant or an agency? First, let’s identify what exactly is the role of a consultant and an agency?

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The Complete Guide to B2B Pricing

Marketing Insider Group

Can you believe that 80% of B2B companies feel their pricing strategy needs improvement? Despite the fact that just a 1% price optimization improvement can yield an 11% profit increase , many companies are admittedly not prioritizing their pricing strategy. Read on for a complete guide to B2B pricing. Value-Based Pricing.

Pricing 360
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Business Consultancy 101: How to Find the Right Fit for Your Business

Webbiquity

The right business consultancy can help you take your company to new levels of performance. There are a profusion of business consulting services out there. Do You Need a Consultant? Before you hire a consultancy, consider your goals. For short-term, one-off, or periodic needs, a consultant may be perfect.

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A Guide to ActiveCampaign Pricing

SendX

I am going to tell you about ActiveCampaign’s pricing. ActiveCampaign offers affordable pricing while providing email marketing, powerful marketing automation, and CRM tools you need to boost engagement in your audience. ActiveCampaign has 4 plans: Pricing for 1K subscribers' list: Lite (from $17/month). Too Long; Don't Read?

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Price Elasticities: how to use them to steer pricing decisions

ScanmarQED

What is price elasticity? Basic demand and supply theory tells us that demand will go down when prices go up. If you increase prices by 10%, will demand decrease by 10%? The relationship (correlation) between the price change and the following change in volume sales is what can be expressed in a number: price elasticity.

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Customer Engagement Software Pricing Guide

TrustRadius Marketing

In this guide, we go over some important pricing aspects for customer engagement software. Customer Engagement Pricing Overview CEP pricing can vary a lot. Many vendors provide transparent pricing for either their basic plans or their more expensive premium plans. Some of these vendors do not provide upfront pricing.

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How to Become a Successful Social Media Consultant

Sprout Social

Do you have what it takes to be a social media consultant? Let’s break down ways to become a successful social media consultant and how to get started. What do social media consultants do? Social media consultants are individuals or agencies who work with clients to improve upon, optimize and grow their social media presence.