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The Marketing Book Podcast: “The Brand Benefits Playbook” by Allen Weiss

The Forward Observer

is the founder and CEO of MarketingProfs, the largest B2B marketing training, consulting, and event company dedicated to helping large organizations, teams, and individuals execute marketing campaigns that drive actual results. He is also a consultant, conference speaker, and Emeritus Professor at USC. Whan Park, Deborah J.

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The Marketing Book Podcast: “B2B Social Selling Strategy” by Julie Atherton

The Forward Observer

About the Author Julie Atherton is the founder of the social media transformation advisory and marketing consultancy Small Wonder. She is also the author of Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement which was featured on episode 477 of the Marketing Book Podcast.

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The Marketing Book Podcast: “Social Media Strategy” by Julie Atherton

The Forward Observer

About the Author Julie is the founder of the social media transformation advisory and marketing consultancy Small Wonder. Douglas Burdett, host of The Marketing Book Podcast. Social Media Strategy delivers a long-term solution for maximizing social media-led business development. Don’t know how to leave an iTunes review?

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The Marketing Book Podcast: “The Perfect Story” by Karen Eber

The Forward Observer

Through interview vignettes, The Perfect Story also shares approaches from different storytellers, including the Sundance Institute cofounder, an executive producer of The Moth, the former creative director at Pixar, the TED Radio Hour podcast host, and many more. Edinger (Marketing Book Podcast interview) Rudy Ruettiger Creativity, Inc.

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The Marketing Book Podcast: “Organic Social Media” by Jenny Li Fowler

The Forward Observer

She is in charge of developing and executing Institute-wide social media initiatives and campaigns and provides social media consultation and direction for more than 250 departments, labs, and centers. Douglas Burdett, host of The Marketing Book Podcast. Don’t know how to leave an iTunes review?

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The Marketing Book Podcast: “Overdeliver” by Brian Kurtz

The Forward Observer

He was also responsible for the distribution of millions of other impressions and promotions in a wide variety of alternate media, both offline and online, using the latest direct marketing techniques while working with many legendary copywriters and consultants. Douglas Burdett, host of The Marketing Book Podcast.

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The Marketing Book Podcast: “The Growth Leader” by Scott Edinger

The Forward Observer

Best-selling leadership author and business growth consultant Scott K. Edinger is a consultant, author, advisor, and speaker who is recognized as an expert in the intersection of leadership, strategy, and sales. Douglas Burdett, host of The Marketing Book Podcast. But they can only do all this if you lead them.