markempa

NOVEMBER 18, 2005

« Getting your sales channel to really follow-up on sales leads | Main | Its a New Year for Lead Generation for the Complex Sale » E-Mail Marketing Relevance Tips And Resources For B2B Lead Generation Universally, marketers love to use e-mail marketing for nurturing and cultivating future opportunities with their target audiences.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

ViewPoint

JANUARY 12, 2012

In his rookie year, he wasted enormous amounts of time following up on so-called “A+" sales leads from marketing. Another 20 percent came from consultants, competitors and students. Most of the others had little or no pre-qualification information. As it turned out, one-fourth had erroneous phone numbers and addresses.

Sales Leads 120

Sales Leads Sales Qualified Leads Lead Ranking Lead Scoring 120

Anything Goes Marketing

MAY 26, 2007

In fact, many newsletters will display the number of comments that an article has right in the email (you can see the example I provided from the Globe & Mail )! Lead qualification: There are two benefits here. In order to leave comments, you could add some additional lead qualification questions to the registration process.

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

markempa

OCTOBER 22, 2005

Telephone leads all media with the highest response rate of 5.53 Dimensional mail was close behind at 5.28 percent, and e-mail produced an average response rate of 3.39 Telephone leads all media with the highest response rate of 5.53 Dimensional mail was close behind at 5.28

Telemarketing 120

Telemarketing Lead Generation Tactics Generation 120

markempa

AUGUST 17, 2007

Here are some tactics you can use to leverage your lead nurturing content: What can you send via direct mail? The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

JUNE 29, 2007

Companies who provided fewer but higher quality "sales ready" leads to their sale people have better sales conversion rates than those that send lots of early stage leads and that creating a "cost per lead" culture just does not work.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

markempa

SEPTEMBER 15, 2005

« Lead Generation via white papers and webinars | Main | Better Sales and Marketing Integration » Combine Your Cold Calling Efforts With Email Marketing Targeted e-mail combined with outbound calling is the ideal 1-2 punch for increasing leads, sales activity and revenue.

Cold Calling 120

Cold Calling Lead Generation Email Marketing B2B Marketing 120

markempa

MARCH 30, 2007

Lets say you want to invite, via e-mail, a specific group of individuals in your database to a webinar or webcast. Or perhaps you’d like to do a targeted, direct-mail campaign to a select group of people on behalf of their salesperson. This type of list does not work well for an ongoing lead generation program.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Anything Goes Marketing

SEPTEMBER 28, 2006

See the full article at BtoBOnline Interactive Advertising Bureau and PricewaterhouseCoopers report that Search continues to lead that growth, accounting for 40% of total online advertising revenue in the first half. If you're a larger organization, I suggest looking at an agency or consultant to help you get moving. What can you do?

Search Marketing 100

Search Marketing Paid Search Agency Online Marketing Advertising Agencies 100

markempa

MARCH 2, 2006

How can you make sure your e-mail message gets a response? How can you make sure your e-mail message gets a response? FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Wheres the best place to start when selling to a BIG company? Does it work?

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

markempa

DECEMBER 6, 2006

Ive often talked about how marketers can reuse content for lead nurturing. Those who subscribe to this blog via my feedblitz e-mail notification are already familiar with the blogletter concept. Ive often talked about how marketers can reuse content for lead nurturing. You can apply this concept to your existing e-newsletter.

Newsletter 120

Newsletter Lead Generation Generation B2B Thought Leadership 120

markempa

JUNE 26, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Its terrific.

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

markempa

NOVEMBER 22, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Qualify them first.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation B2B Thought Leadership 120

markempa

NOVEMBER 16, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « Target Marketing: What’s a Lead?

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

markempa

JUNE 27, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Work Management 120

markempa

JANUARY 3, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. In the meantime, I wanted to give you an update.

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

markempa

APRIL 6, 2006

Podcasting is already successfully used for: Talk radio complete with topic and call-in listeners where voice mail boxes can play the audio into the podcast. Podcasting is already successfully used for: Talk radio complete with topic and call-in listeners where voice mail boxes can play the audio into the podcast.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

APRIL 18, 2005

Nigel over at Selling IT shares his insights from a recent keynote speech that he attended by lead generation maven, Ruth Stevens. The best lead generation techniques are: Your website Search engine marketing Outbound telemarketing Direct mail Trade shows (if the audience is highly qualified) Nigel includes a link to Ruths PPT slides via PDF.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Telemarketing 120

markempa

SEPTEMBER 29, 2006

Following up on direct mail campaigns. To use the phone as an effective lead generation strategy, consider creating a specialized teleprospecting function within the marketing group. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

Adobe Experience Cloud Blog

DECEMBER 20, 2010

by Katie Byrnes In a recent webinar, Mac McIntosh, Founding Partner of AcquireB2B, and Jep Castelein, Founder of LeadSloth (and new Principal Consultant at Marketo!) Nurture your leads to get 3 out of 4 sales opportunities that come from prospects with longer-term needs. email, e-newsletters, phone and postal mail).

Marketing Automation Services 48

Marketing Automation Services Ideal Customer Profiles Marketing Automation Automation 48

markempa

JUNE 27, 2006

from marketing-blog.biz Marketing für Besserwerber Es war eine Riesenüberraschung, als uns gestern abend folgende E-Mail erreichte:Youre a Best Blog Winner!Hello Hello - Congratulations! ve been selected as the Winner of MarketingSherpa readers Best Foreign-Language Blog for 2006. (.)Betsy Congratulations to all of the winners and nominees.

B to B 120

B to B Lead Generation B2B Marketing Generation 120

markempa

MARCH 18, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

MAY 21, 2007

Build your personal prospecting engine - Leverage these activities by communicating with your prospects, customers, networks and alliance partners in a consistent manner by using traditional direct marketing methods such as direct mail, phone calls, personal publicity, and email campaigns. And don’t just make irrelevant pitches more often!

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

markempa

NOVEMBER 17, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Share your comments.

B2B Sales 120

B2B Sales Lead Generation Sales Leads Sales Qualified Leads 120

markempa

JUNE 7, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Cold Calling 120

Cold Calling Lead Generation B2B Sales Webcast 120

markempa

MAY 28, 2005

However, this so called “creative" lead generation program might be a strategic blunder. They created a 3-dimensional direct mail package including two baseballs signed by Mickey Mantle, Willie Mays and three baseball stands. However, this so called “creative" lead generation program might be a strategic blunder.

Lead Generation 120

Lead Generation Creativity Lead Scoring Lead Ranking 120

PureB2B

MAY 30, 2022

Even once you move on to sales prospecting and lead nourishment, LinkedIn continues to be useful. For everything from lead qualification to pitch strategy, LinkedIn is a goldmine of useful information. Slowly, you can build this document from a prospecting mail list into the master document for all your client interactions.

B2B Sales 62

B2B Sales Top of Funnel B2B Sales Qualified Leads 62

Martech Advisor

MARCH 5, 2020

Lead management: Lead management is primarily a B2B marketing need, where value and effort per customer acquisition is much higher and takes since each prospect has a unique persona, different buying potential and are at different stages in the sales funnel, lead automation helps you nurture, engage and serve them relevant content.

Marketing Automation Services 123

Marketing Automation Services Enterprise Management Marketing Automation Work Management 123

markempa

MARCH 2, 2007

That means that sales must provide input to marketing (and marketing needs to accept and value the input) on the development of things such as sales collateral, white papers, case studies, articles, advertising, e-mail campaigns, value proposition development etc. as a joint team.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

Webbiquity

MAY 9, 2017

The eight tools here deliver a range of functionality such as email automation, automatic email and call logging, workflow scheduling, lead qualification, sales enablement, and personalized direct mail. An inside sales tool for consultants, business coaches, or anyone who schedules their time with prospects and clients.

Marketing Automation Services 214

Marketing Automation Services Enterprise Management Work Management Marketing Management 214

Salesforce Marketing Cloud

MARCH 5, 2024

That means sales teams need to hone in on the highest quality leads to make their numbers. That’s where lead qualification comes into play. What you’ll learn: What is lead qualification? Learn more What is lead qualification? Let’s talk about what it is and how to do it right.

Lead Qualification 52

Lead Qualification Work Management Lead Ranking Sales Qualified Leads 52