B2B Lead Management Market Heats Up
JULY 31, 2009
4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. I decided to turn to the CRM folks - consultants, vendors, even the guy who wrote the Dummies guide on a CRM program, and even they seemed unsure. Any consultants out there?