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Marketing + Technology + Management – Hype = MarTech

chiefmartech

On Wednesday, October 4, we’ll begin the keynote block with a lightning-like presentation by martech consultant Travis Wright , author of the terrific book Digital Sense and one of the smartest (and funniest!) For a sneak peak, check out Dun & Bradstreet’s marketing “org stack” that Rishi recently shared with us.

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B2B Lead Management Market Heats Up

Online Marketing Institute

3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads. Any consultants out there?

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

While 28% planned to use internal resources to launch new initiatives, 25% turn to social media consultants. The two most important criteria when hiring a social media consultant are examples of previous work and recommendations; number of Twitter followers is the 12th-most important factor. In SEO, how important is a page one ranking?