Chris Brogan: "Empower the Users" (Prospects)
Smashmouth Marketing
DECEMBER 24, 2008
They are all about helping out a certain niche of prospect. Sales people talk about bringing value to their prospects, becoming "consultative sales people". Now, it’s a little bit more about relationships with products and companies. Look at Dell’s Digital Nomads. They’re not selling. They’re equipping. It’s perfect.
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