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Paul Gillin

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IBM Expands Social Business Services

Paul Gillin

Seeking accelerate its pole position as a leader in the emerging concept of “social business,” IBM introduced new programs, services and partnerships to help organizations grasp the concept and make it work for their organizations. IBM is partnering with partners to deliver training and specialized consulting services.

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IBMer: ‘Social Selling’ Is a Sales Process in Itself

Paul Gillin

It’s no secret that the factors that motivate salespeople to change the way they work have to be pretty simple: Help them spend more time selling and less time scrounging for information and telling managers what they’re doing. The tools made it easy to find information and expertise by consulting friends.

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Bidding Fond Farewell to BtoB Magazine

Paul Gillin

It’s the most important publishing brand I’ve been affiliated with during my eight years as an independent consultant, and I’m truly sorry to see it go. I’ve helped judge its Social Media Awards for the last four years and also contributed to the annual Interactive Marketing Guide since 2010.

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Attack of the Customers Press Release

Paul Gillin

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. Links and tweets are appreciated, but Amazon reviews will get you undying devotion. Learn more at AttackOfTheCustomers.com.

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Tribes Rule the Hyper-Social Organization

Paul Gillin

Given the opportunity, we seek help from others when making important decisions and willingly share our own advice in return. It means listening to the market and helping customers make wiser decisions, even if that means recommending someone else’s product. That doesn’t mean publishing more promotional white papers.

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My Favorite Productivity Apps – Multimedia & Web

Paul Gillin

We are all our own artists and layout editors these days, and with my crummy graphic design skills, I need all the help I can get. I consult lots of websites on a regular basis, of course, but there are a few that have special utility to my daily work style. Most are free, all are bargains. Photo/video. Tweetdeck for Twitter is one.

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Oracle’s Social Media Policy

Paul Gillin

Perhaps it will help you in formulating your own policy. Oracle resources, including servers, may be used solely in connection with formally authorized blogging environments that have been established following consultation with Global IT, Global Information Security, Legal, and Oracle Brand and Creative.