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Navigate the Channel

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You Need a Site Audit: How to Tell If You’re Getting Your Money’s Worth

Navigate the Channel

Many agencies and consultants offer site audits as a way to assess and enhance your website’s SEO performance. In this article, we’ll dive into the world of site audits, helping you discern the true value of these services and how to ensure you’re getting your money’s worth. How often should I get a site audit?

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The Customer Journey: The Future of B2B Marketing?

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At this point, targeted content such as product demos, free trials, and consultations play a crucial role. Mapping Customer Personas Identifying Buyer Personas Creating accurate buyer personas helps tailor marketing efforts to specific audience segments. A/B testing and data-driven decision-making refine your approach.

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Build Better: How Sustainability Plays a Role in the Future of Building Materials

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When we are all focused on helping the environment, there’s a genuine impact on both our planet and the way people live their lives. To help you uncover more information about this topic, here are six sustainable building benefits to consider. Green Construction Provides Less of an Environmental Impact.

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How to Keep Your Gen-X Employees

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In a Harvard Business Review article, right before the pandemic unleashed workforce upheaval, the director of the Center for Analytics and Behavioral Research (CABER) at leadership consulting firm DDI wrote that 66% of Gen X leaders had received only one promotion or none in the previous five years. They are already leading.

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Take Your Content Strategy in the Right Direction in 4 Steps

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Because we like to practice what we preach, we work to stay directionally sound in our own content strategy, as it’s our master plan for the creation of all our content and marketing efforts to help us reach our business goals. How will your content help users solve their problems and pain points?

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Building on B2B Sales With Amazon Business

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According to retail consultant agency Retailbound, listing your products on the Amazon B2B platform is a proven and successful sales strategy because you can: quickly and effortlessly reach high-volume buyers. Forty-one percent of B2B leaders even say that ‘selling direct’ to customers online is their biggest opportunity.”

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Content Your Audience Wants But Isn’t Getting

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Now that we’ve laid out our forewarning, let’s look at three categories of interactive content that you can employ to help you reach—and interact—with your audience. Try learning experience design consultant Christy Tucker for basic tips, or think about trying a scenario building software.