Ambal's Amusings

SEPTEMBER 22, 2009

From iBeam Marketing Consulting, an excellent three-part series on writing B2B case studies with especially helpful advice on soliciting client cooperation. I also highly recommend the following resources: From ClickDocuments, a terrific blog post by various experts on the three essential components to a great case study.

Case Studies 100

Case Studies Case Study Studies B2B Thought Leadership 100

Ambal's Amusings

JANUARY 28, 2010

Chris Garrett is an internet consultant, writer, web geek and co-author of the popular ProBlogger Book. Since 1994, Chris has helped thousands of individuals, non-profits, small businesses and blue chips make the most of the web. " Just having "cares" in your Twitter name is not enough " Chris Garrett's Bio.

Social Media 100

Social Media Social Marketing Media Web 2.0 100

Ambal's Amusings

OCTOBER 29, 2009

Ardath Albee: Marketing Interactions helps B2B companies with complex sales increase and quantify marketing-to-sales effectiveness by developing and executing interactive e-marketing strategies driven by compelling content. When I was invited to help launch a start-up B2B software company, it was a new challenge and time for a change.

Emarketing 100

Emarketing Top of Funnel Marketing & Strategy B2B Sales 100

Ambal's Amusings

SEPTEMBER 1, 2009

” Langley, and the greater South Whidbey region, has a critical mass of marketing communications consultants, technology entrepreneurs, graphic designers, writers, programmers, etc., Producing this event is part of a larger vision for creating a “Langley Multimedia Arts and Technology Center.” When products (i.e.

Content Marketing 100

Content Marketing Media Work Management Storytelling 100

Ambal's Amusings

APRIL 29, 2010

We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? It will help build a marketing database list of interested people. " Ardath Albee.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Ambal's Amusings

OCTOBER 22, 2009

And I'm able to draw from my experiences to help companies. I also have an incredible network of experts that help me when I need to get smart and figure out good solutions in new situations. It can use member activity to help filter. Tony Karrer: It's fun to work across a wide variety of industries and types of companies.

Aggregators 100

Aggregators B2B Marketing Work Management Marketing Management 100

Ambal's Amusings

OCTOBER 12, 2009

And when Joe happened to mention, as an aside, that he had started a kind of guidebook to content tactics, but was bogged down with work, I offered to help with the writing. In 2000, I started helping brands become their own publishers while at Penton Media. Naturally, we had a lot of common interests.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

Ambal's Amusings

NOVEMBER 12, 2009

She uses her dual background in sales & marketing, in international business development, to help businesses improve their international sales conversion. The story uses descriptive subheads throughout to help readers skim. Cindy King is a Cross-Cultural Marketer & International Sales Specialist based in France.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Ambal's Amusings

JANUARY 31, 2011

He’s all about writing helpful content and making screwy videos. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Join the party ! Jonathan Kranz's Aha Moment. My “ah-ha” moment truly is a moment. Michele Linn.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Ambal's Amusings

JANUARY 7, 2010

If your objective is to help businesses capture a lead, close a sale or establish themselves as kings in a crowded market, here's some tips to avoid: Don't lead with the product pitch: In today's economy nobody likes to be sold to. He’s all about writing helpful content and making screwy videos. Michael Stelzner's Tip.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Scoring 100

Ambal's Amusings

DECEMBER 8, 2009

I’ve seen the results of this strategy firsthand in the way that visual enhancements have helped them generate a greater number leads and deliver their essential business solution messages much more effectively than the traditional, all-text white paper. My goal with Crafting White Paper 2.0 The White Paper Marketing Handbook.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Ambal's Amusings

SEPTEMBER 14, 2010

She has helped to define, position and launch over 100 individual products and companies since she began consulting 20 years ago. Tell us about your consulting practice? I help them define their best opportunities for growth and devise go-to-market strategies. So I decided to write Defy Gravity.

Enterprise Management 100

Enterprise Management Work Management Business Marketing Management 100

Ambal's Amusings

NOVEMBER 19, 2009

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. What your prospects walk away with, the ideas your message helps them ingest, chew on and discuss with colleagues are the takeaway from your messaging.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Ambal's Amusings

AUGUST 27, 2009

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Find: information that helps them understand what they need to know to make the best decision. Blog Marketing Interactions Twitter Ardath421. Promote it.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Ambal's Amusings

SEPTEMBER 14, 2009

She has helped to define, position and launch over 75 individual products and companies since she began consulting 20 years ago. When I started as a consultant over 20 years ago, my first area of focus was creating and executing market launches. It’s time for a better way to approach launches.

Paid Search Agency 100

Paid Search Agency B2B Thought Leadership Thought Leadership Marketing Budget 100

Ambal's Amusings

OCTOBER 1, 2009

Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Do you help me optimize the paper's title, content, and description to maximize downloads? ” For example, will I have to pay for consultants or students who download my paper?

Paper 100

Paper Advertising Agencies Enterprise Management Paid Search Agency 100

Ambal's Amusings

APRIL 28, 2010

Human emotion drives buying decisions, and giving help is a little known secret of success. Instead, simple messages and honest striving to make the lives of employees and customers easier, fulfilled, healthier—take your pick—will help achieve their goals and yours quickest. Recommended Resources. REBRAND.com. Over to you.

Brand Identity 100

Brand Identity Branding Fulfillment Marketo 100

Ambal's Amusings

DECEMBER 7, 2009

I’m also on the executive team that helps lead the direction of the entire company. As a result, we must help our clients create marketing that people choose to engage with, and advertising that itself adds value to people’s lives. Pampers exists to help babies develop. What keeps you up at night?

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning Lead Ranking 100