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  • DIGITAL B2B MARKETING  |  THURSDAY, MAY 9, 2013
    [Consulting, Help] 15 People Every B2B Marketer Should Follow On Twitter
    As senior VP of research and thought leadership for ITSMA, I research, write about and consult on the latest trends in B2B marketing. I help marketers working on measurement, reporting, data and accountability. B2B CMO for Hire, Marketing Consultant for technology, manufacturing co’s that want to grow faster. As a B2B marketer, it is easy to find people to follow on Twitter, right? Big names in B2B marketing, content marketing and social media seem to be everywhere.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, JULY 27, 2005
    [Consulting, Help] B2B Lead Generation Blog: Getting into big companies
    is hosting a teleseminar series on, "Getting Into Big Companies" The teleseminar series is focused helping sales people - get their foot in the door of large corporations. is hosting a teleseminar series on, "Getting Into Big Companies" The teleseminar series is focused helping sales people - get their foot in the door of large corporations. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, MARCH 21, 2006
    [Consulting, Help] B2B Lead Generation Blog: Customer Referrals and Your Sales and Marketing Department
    « Lead generation and the number | Main | Reaching Decision Makers » Customer Referrals and Your Sales and Marketing Department For the complex sale you need enthusiastic referrals to help you build your reputation, differentiate yourself, demonstrate your value proposition, shorten your sales cycle, and drive revenue. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, OCTOBER 31, 2006
    [Consulting, Help] B2B Lead Generation Blog: Targeting Your B2B Lead Generation
    Mac McInTosh wrote a helpful article on, " Targeting Your B2B Lead Generation ," that I think provides some good tips and reminders. Mac McInTosh wrote a helpful article on, " Targeting Your B2B Lead Generation ," that I think provides some good tips and reminders. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, APRIL 19, 2007
    [Consulting, Help] B2B Lead Generation Blog: Lead Generation via Podcasts: An Interview With Paul Dunay
    » Lead Generation via Podcasts: An Interview With Paul Dunay Did you know that podcasting can help you generate more leads and nurture future customers? Show Notes Where podcasting fits in the multimodal lead generation portfolio How podcasting helps establish and reinforce thought leadership Where podcasts can help your lead generation ROI Why podcasts are perfect for lead nurturing (I was flattered to learn that Paul found inspiration in my book to develop his strategy.)
  • VIEWPOINT  |  TUESDAY, JULY 30, 2013
    [Consulting, Help] PowerViews with Peter Bourke: Sell Less, Win More
    Peter is past president of Spherion Corporation’s outsourcing division and was previously global director of business development for Anderson Consulting (now Accenture). In his ebook Unselling: Sell Less to Win More , Peter will help you shift the buyer-seller relationship from subservient to collaborative. Great rainmakers in consulting firms don’t even try to start selling, and yet they get a lot of commitments.". Sell less, win more.
  • CONTENT STANDARD  |  THURSDAY, SEPTEMBER 8, 2016
    [Consulting, Help] Why Sales and Marketing Teams Should be Wary of the Social Selling “Guru”
    Any shift in business and marketing, like the shift to digital-first, inevitably unleashes a wave of consultants who supposedly help marketing teams and their leaders understand how to work through and take advantage of the transition. With the rise of the web in the nineties, businesses did require consultants to help them begin complex digital transformations. and social selling don’t necessarily demand that level of outside consultation.
  • WRITING ON THE WEB  |  THURSDAY, SEPTEMBER 2, 2010
    [Consulting, Help] Blogging Services: Content Marketing for Coaches
    In between, there are two articles a month to be created for ContentforCoachesandConsultants.com for my loyal subscribers, all busy executive coaches and consultants. Let me know how I can serve you, if I can help you have a better, more interesting blog or content marketing on the Web. Here’s my latest video about my executive coach blogging services produced by iFlashVideo.com.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, MARCH 2, 2007
    [Consulting, Help] B2B Lead Generation Blog: Going beyond the sales lead
    « On giving away ideas | Main | Webcast: How to Precisely Define a "Lead" Before Marketing Begins » Going beyond the sales lead Ultimately, the purpose of B2B marketing is to help the sales team sell. Its about helping the sales team achieve better results. It also means getting out in the field with your team to really understand how you can help them sell. Its about helping the sales team achieve better results.
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 9, 2015
    [Consulting, Help] 5 Reasons You Need a Partner for Your B2B Content Marketing Program
    If you know you need content, but have no idea where to start, many content marketing experts can help you get on the right track. Many consultants often craft an overall strategy with their clients before getting started on initiatives, including the types of content, promotion, lead generation tie-in, and more. External partners can help you find the time by increasing bandwidth to create more content on behalf of your organization.
  • BIZNOLOGY  |  THURSDAY, MAY 19, 2016
    [Consulting, Help] Your experience and qualifications are not differentiators!
    I recently started a discussion within different LinkedIn groups where I asked consultants , sales, and marketing leaders how they were differentiating themselves from others in their industry. One consultant mentioned that her differentiation was defined by her extensive experience and her successful professional achievements, which contributed to the development of a variety of sectors. But consultants and others continue to use their years of experience as a differentiator.
  • WEBBIQUITY  |  MONDAY, MAY 17, 2010
    [Consulting, Help] Book Review: Maverick Marketing
    In Maverick Marketing: Trailride into the Wild West of New Marketing , Tom Hayes invites readers on a gallop through the new west of innovative marketing campaigns, to help generate new ideas to stand out from the herd. ’&# The New England Consulting Group even coined a name for this phenomenon: “Netralization,&# the equalization of marketing power between big and small firms enabled by the Web.
  • MARKETING INSIDER GROUP  |  THURSDAY, JANUARY 24, 2013
    [Consulting, Help] Top 50 B2B Marketing Influencers On Twitter
    NealSchaffer - Neal Schaffer – Trilingual Social Media Strategy Consultant, Coach, Keynote Speaker, Author Maximizing LinkedIn for Sales & Social Media Marketing. TomPick – Tom Pick – B2B marketing consultant focused on web presence optimization, SEO, SEM, social media, online PR. Consultant, college professor, author of Return on Influence and Tao of Twitter. StephanieTilton - Stephanie Tilton – Content marketing consultant for B2B high tech.
  • MARKETING CRAFTMANSHIP  |  TUESDAY, JULY 5, 2016
    [Consulting, Help] Manage the Pedigree Factor in Professional Services Marketing
    Whether they’re selecting a lawyer, management consultant or hedge fund manager, there are decision-makers who will always require the classic resume-based pedigree. These suggestions might help you hack your way through the pedigree jungle: Understand the fear factor in selection of an outside advisor. Institutional pedigree always matters, regardless of the type of professional service you’re selling.
  • WEBBIQUITY  |  TUESDAY, JUNE 27, 2017
    [Consulting, Help] How to Build a B2B Marketing Team
    In Lemkin’s model, a B2B company would need four to eight people (depending on much work is outsourced to marketing consultants , freelancer, or agencies) at the 100 employee mark, or roughly the $15-$25 million revenue range. Initially, the founder(s), likely working with outside talent (consultants, contractors, freelancers, and/or an agency) will perform all marketing functions, from getting a logo and business cards designed through website development and social presence setup.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 22, 2014
    [Consulting, Help] How the Halo Effect Drives Lead Generation
    The halo effect works like this: By helping thought leaders and subject matter experts build their platform and influence, you will also build your influence and platform. You’ll notice it’s a series of touches over time: This idea is already in the lead generation playbooks for most large consulting firms. One way to start relationships with professors is to find those that have their own consulting practices.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, MAY 21, 2010
    [Consulting, Help] How to Use a B2B Blog to Win Customers and Influence Prospects
    This timeless classic, one of the first bestselling self-help books published in 1937 and sold over 15 million copies globally is still relevant today. Or are you trying to position your company or yourself (consultants and coaches) as a thought leader to influence C-level execs and decision makers?
  • THE POINT  |  TUESDAY, MARCH 3, 2015
    [Consulting, Help] Are Agencies the Future of Marketing Automation?
    But I suggest that companies are more interested in a consultative relationship, in the acquisition of best practices, and in achieving knowledge transfer to a fledgling marketing operations staff, than they are in telling their agency: “Here, YOU manage this stuff.”.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 18, 2014
    [Consulting, Help] Search Engine Marketing is Legion
    Apparently, when you transition from being a practitioner of SEO to an SEM consultant, you go from spending 90% of your time on code-fu and only 10% on loving on your client to closer to 80% of your time being a Search Marketing evangelist, wooing the Powers that Be into understanding why they must take (lots of) money away from other things in order to put it into what might seem a little like snake oil to the uninitiated.
  • VIEWPOINT  |  TUESDAY, DECEMBER 27, 2016
    [Consulting, Help] B2B ABM: Seven Sales & Marketing Tips for 2017 - Tip #6: Nurturing Triples Marketing’s Return
    Per Julie Schwartz, senior vice president, research and thought leadership at marketing research, consulting and training firm ITSMA : “It’s widely believed that 60% to 70% of the buying process is over before prospects want to engage with a salesperson. Want help with nurturing? I can help. Lead nurturing triples marketing's ROI, but only if done properly. I propose that nurturing is the most underutilized marketing activity at a marketer’s disposal.
  • VIEWPOINT  |  TUESDAY, MARCH 19, 2013
    [Consulting, Help] PowerViews with Dan Waldschmidt: Changing the Conversation
    They've helped companies worldwide change the conversation and dominate their industry. Dan tells his consulting clients about well-known brands, like Ford Motor Company, General Electric, and Kentucky Fried Chicken, that only achieved success after their founders failed thousands or even tens of thousands of times. With his team at Waldschmidt Partners, Dan uses his EDGY Strategy to help sales teams exceed their goals.
  • MODERN MARKETING  |  THURSDAY, MARCH 12, 2015
    [Consulting, Help] Assess Your Content Marketing Maturity Level [Infographic]
    Marketers have access to technology and tools that help organize and distribute this content, but identifying, developing and planning the most appropriate assets intended for customer consumption can be daunting if there is no solid content marketing strategy in place. Then discover solutions that will help you plan the content that will most resonate with your customer base and achieve your business objectives.
  • SALES ENGINE  |  SUNDAY, MAY 22, 2016
    [Consulting, Help] 5 Megatrends that Have Redefined Selling - Insights from a Sales Rock Star
    As you may know, Neil is regarded by many as the father of Consultative Selling and the author of many books, including SPIN Selling, the 1988 New York Times Best Seller than many of us B2B “Sales Lifers” grew up with as our template for success. While the internet has driven the cost out of transactional, low value, truly commoditized types of products, making them as “self -service” as possible, the opposite is true for the selling of higher-end, more consultative offerings.
  • VIEWPOINT  |  THURSDAY, MARCH 26, 2015
    [Consulting, Help] 4 Tips to Power Up Prospecting in 2015: #3 Sharpen Your Story!
    In the 2015 Virtual Sales Kickoff earlier this year, I had the pleasure of hearing for the first time, Mike Weinberg—sales coach, consultant, and author of the book New Sales. Opportunities you’ve helped customers capture. Mike is a consultant, sales coach, speaker and author on a mission to simplify sales and his specialties are New Business Development and Sales Management.
  • WEBBIQUITY  |  THURSDAY, SEPTEMBER 15, 2016
    [Consulting, Help] How To Improve Your Email Subject Lines And Get Better Results
    Here are three useful tips to help you achieve far greater results. “Let’s face it, everyone loves the sound of their own name,” says Olivia Allen, an inbound marketing consultant at Bluleadz. If you are unsure about which type of phrases your audiences respond well to, speak to your marketing department or your search engine consultants. Guest post by Christelle Macri. In email marketing, the subject line is of paramount importance.
  • BIZNOLOGY  |  FRIDAY, AUGUST 18, 2017
    [Consulting, Help] B2B marketing lessons from Michael Brenner
    These days, Brenner is a speaker and consultant on content marketing, with many lessons to share. If you offer information that helps your customers and prospects succeed in their businesses, you’re on the right track. Brenner offered the example of the consulting giant Capgemini , which moved away from a marketing program featuring a famous golfer to an informative web portal Content Loop , which attracted a million visitors, drove $1 million in sales, and cost.1%
  • B2B LEAD GENERATION BLOG  |  MONDAY, JUNE 9, 2014
    [Consulting, Help] Lead Generation: 2 tips to transform your content marketing
    Making the move to targeting specific verticals with content also helped Shelby’s efforts to determine where prospects were in the purchase cycle. “We To learn more about Shelby’s content marketing strategy to aid Adobe’s lead gen efforts, you can watch the on-demand replay of her MarketingSherpa Summit session, “ Lead Qualification: How demographics, email content and behavior helped Adobe boost conversions 500%.”.
  • THE POINT  |  FRIDAY, JANUARY 9, 2015
    [Consulting, Help] Steal This Technique for Your Next Sales Email
    and “Call me for a free 10-minute consultation”. is more effective than: “Call me to discuss how we can help.”. One of the basic rules of good, direct marketing copywriting is that a call to action should always be specific. In other words, it’s always better to present the reader with a very precise, preferably tangible reason to respond. So, for example: “Click to download our free white paper”. is infinitely preferable to: “Click to learn more”.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 15, 2011
    [Consulting, Help] Marketers Do a Bad Job Selecting Marketing Automation Systems
    The real problem is comparing this figure and the previous 66% to… 25% of buyers consult with in-house IT. Think about that: 75% of CMOs are making a major system investment WITHOUT consulting their IT group. Software-as-a-Service makes it possible for marketers to purchase and deploy a marketing automation system without help from IT, but that doesn’t make it a good idea.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 21, 2010
    [Consulting, Help] Are Experts Obsolete? Not In My Informed Opinion
    If I need a plumber or surgeon or marketing consultant, I need someone who can solve my individual problem, not provide generic advice or spend days researching the issue. The exceptions, where experts will provide individual help as a hobby or public service or for glory or because someone else is funding them, are just that – exceptions.) Tags: crowd sourcing hiring consultants role of experts
  • WEBBIQUITY  |  TUESDAY, MAY 3, 2011
    [Consulting, Help] The Nifty 50 Top Women of Twitter for 2011
    Talking recently with Cheryl Burgess ( @ckburgess )—partner and CMO at Blue Focus Marketing, a B2B social branding consultancy firm in Bridgewater, New Jersey; 2011 & 2010 winner of the Twitter Shorty Awards in Marketing; and author of the Blue Focus Marketing Blog —we were both struck by how many of the same people we know through social media (and we both learned about some interesting new people to follow as well).
  • SALES ENGINE  |  MONDAY, DECEMBER 7, 2015
    [Consulting, Help] Will content marketing ever eliminate the need for salespeople?
    And the result may be that we need fewer sales reps, meaning we have to focus on hiring the really qualified, well-trained, consultative sales person that truly helps prospects diagnose their real problems. It does place a higher level of expectation and ethics on salespeople today—to be that consultative professional and diagnose the problem. It seems like every disruptive Internet trend leads to predictions of the death of an old trend. Print is dead. Cold calls are dead.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 27, 2016
    [Consulting, Help] 3 Tips for Using Social Media for B2B Marketing
    While this is helpful for many of the other positions you need to fill, this is not always the best approach to achieving social media success. To set yourself up for B2B social media success, consider that social media is really the perfect platform to help you launch your content pieces in a whole new arena. About the author: Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. Guest post by Larry Alton.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, AUGUST 10, 2005
    [Consulting, Help] B2B Lead Generation Blog: Two new reports on marketing and lead generation
    I gained a ton of insight about the mindset of various decision makers for professional services such as accounting & financial consulting; architecture, engineering, & construction; legal services; information technology consulting & services; human resources consulting; training; management consulting; and marketing, advertising, & public relations. It will definitely help you budget, forecast, and benchmark your marketing results.
  • THE ROI GUY  |  WEDNESDAY, AUGUST 17, 2011
    [Consulting, Help] So You Think Your Sales Team Can Dance? Buyers Say “Think Again.”
    Forced to “do more with less”, these buyers need more consultative advice and help from vendors. This evolution has driven increased investments in value-focused content marketing, interactive diagnostic assessment and economic justification tools, consultative sales engagement methodologies and value selling training. When used, are sales professionals engaging in a consultative fashion?
  • CHIEFMARTECH  |  TUESDAY, JUNE 28, 2016
    [Consulting, Help] Where unicorns come from — feeder roles for marketing technologists
    I figured that some quick and dirty research would be helpful to me as I help companies scout great martech talent. ” So this includes titles like “Chief Marketing Technologist” and “Senior Marketing Technologist” and “Consultant/Visionary– Marketing Technologist” and “Marketing Technologist and Marketing Operations Leader,” as well as the straight-up “marketing technologist.” Principal Consultant.
  • WHAT WORKS - WHAT DOESN'T  |  THURSDAY, FEBRUARY 3, 2011
    [Consulting, Help] Stop the WordPress Madness!
    One month and hundreds of dollars worth of development help ago, I began consolidating my Web site and blog onto WordPress, the popular blog, Web site and content publishing system. Especially with the economy picking up, it would be worth several hundred bucks (which I’m spending on themes and professional help anyway) to get beyond setup and into creating compelling content to get more business.
  • WEBBIQUITY  |  FRIDAY, JANUARY 20, 2017
    [Consulting, Help] Who Had the Greatest Professional Impact on Me in 2016? Shelly Kramer!
    Sales consultant and recruiter Jim Keenan wrote a blog post a few weeks ago about the individual who influenced him the most in 2016. ” A week later, I was stunned, humbled and honored to see that two of the business professionals I had the opportunity to help with optimizing their online presence last year had written one of those posts about me. She helped me develop professional clarity, as I’ve in turn done for clients.
  • BIZNOLOGY  |  MONDAY, DECEMBER 31, 2012
    [Consulting, Help] 5 Critical Roles that Need SEO Skills
    In my experience, SEO quickly devolves into gray hat SEO if it is seen as a job only for SEO consultants. In those cases, the SEO consultant just does after-the-fact optimization on a page, which typically conflicts with the way the page was originally developed. In scrum–an agile methodology used in my company (IBM)–the product owner manages the product backlog and helps the team build doable stories and tasks in two-week “sprints.”
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 14, 2014
    [Consulting, Help] Lead Nurturing: Why good call scripts are built on storytelling
    Breaking down your script into sections can help you diagnose problems. The copy changes were hypothesized to deliver a prospect-level appeal of letting us “work with your consultant” instead of “doing the work yourself.”. Tweet In teleprospecting, it’s not just about what you “ask” prospects; it’s about when you ask them. This is where a lot of teleprospecting gets it wrong. Intuitively, fast, upfront and to the point seems like a sound approach and I’m a big fan of brevity.
  • TOMORROW PEOPLE  |  WEDNESDAY, DECEMBER 5, 2012
    [Consulting, Help] Predatory Thinking - Welcome a New Breed of Marketers
    And how can it help you produce killer strategy? Peter Winter, Performance Consultant at Tomorrow People , says that there are two stages to producing a strategy. What is predatory thinking? First: you need to understand the problem. Then, thinking like a predator can produce the solution. I was recently at an SEO conference in Brighton where one speaker in particular stood out, for me, from the rest. He was Dave Trott, Executive Creative Director at CSTTG.
  • THE ROI GUY  |  THURSDAY, MARCH 7, 2013
    [Consulting, Help] 3 Key Metrics that Will Have a Profound Impact - a Report from Forrester’s Sales Enablement Forum
    76% - that’s the percentage of deals that are won by the vendor who is able to help establish the buying agenda, versus only 24% that won the business in the later bake off phase. The impact of helping establish your customer’s buying agenda is more profound than ever, growing in importance compared to last year’s 65% significance. T his week, leading sales enablement professionals met to share issues, best practices and success stories at the Forrester Sales Enablement Forum.
  • ACT-ON  |  THURSDAY, MARCH 10, 2016
    [Consulting, Help] How to Write a Creative Brief for Your Next Video Project (with Template)
    Understanding the emotional pitch for the video will help in selecting your soundtrack. Knowing this will help later in choosing the right music. Who are the decision makers to consult throughout the project? Depending on your video, you may also want to consult subject matter experts from the product marketing team or the engineering team to make sure that what you are saying is true and makes sense. Proper planning permits perfection.
  • WRITING ON THE WEB  |  TUESDAY, OCTOBER 25, 2011
    [Consulting, Help] 5 Reasons Content Marketing is Getting Harder
    In spite of the recession, people are still hiring consultants to help them with their content marketing strategies and with writing quality content for business marketing. Come back and find an expert to work with, send them an email asking for help at a price you can afford. How would you help someone who needs to improve their use of content marketing, for example, with a blog? I hate to be a purveyor of gloom, there’s too much of that around these days.
  • MODERN MARKETING  |  THURSDAY, MAY 22, 2014
    [Consulting, Help] How Kele Developed a Personalized Email Strategy
    by Contributor Friendly | Tweet this Editor's Note: Today's post comes courtesy of Jennifer Igartua , Marketing Automation Consultant at Bluewolf, an agile business consulting firm. Through the optimization of marketing technologies and processes, she helps her clients better understand and engage their customers. Kele onboarded Bluewolf as a strategic marketing consultancy.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Consulting, Help] The Road to the Top: Personal Branding Examples in Professional Services
    is a preeminent Visible Expert in the consulting field, and throughout his career he has made masterful use of content marketing to build his personal brand. Weiss acts as a consultant to consultants, and is widely respected as an author and a speaker. While consultants are often wary of sharing their knowledge or intellectual property, Weiss took a different approach. This kind of leadership helps set Visible Experts apart from the rest of the pack.
  • HUBSPOT  |  MONDAY, MAY 1, 2017
    [Consulting, Help] 13 Project Management Terms You Should Know [Infographic]
    The legendary management consultant Peter Drucker once famously wrote , "There is nothing quite so useless as doing with great efficiency something that should not be done at all." They'll help you communicate your goals effectively, allocate resources efficiently, and keep your team focused and supported. This nugget of wisdom is especially relevant to project managers.
  • THE FORWARD OBSERVER  |  MONDAY, MAY 19, 2014
    [Consulting, Help] B2B: How to Close Your Sales Qualified Leads
    They usually don''t know your company and how you can help. They download information about your company and how you can help solve their problem. To help an MQL advance to the decision stage you offer more timely content and things like free trials, demos, free consultations, estimates/quotes or coupons. To succeed now, salespeople need to be “much more consultative, demonstrate a deep understanding of customer problems and build trust.”
  • MODERN MARKETING  |  TUESDAY, MARCH 24, 2015
    [Consulting, Help] 4 Lessons in Serving Up Customer Success
    The Oracle Marketing Cloud Success Planning service is a series of sessions that help our team learn about a customer’s business objectives and marketing priorities. If knowledge is power, then a helpful Customer Success Program provides resources that hone in on the specific topics your customers need to know more about. The sessions are delivered using an online consulting toolkit designed to guide the conversation. Provide help.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 28, 2016
    [Consulting, Help] Singing the Customer Data Platform Blues: Who's to Blame for Disjointed Customer Data?
    The gap is music to my ears, since helping marketers fill it is what keeps consultants like me in the business. Better tools, like Customer Data Platforms, can help by reducing the expertise needed. I’m in the midst of collating data from 150 published surveys about marketing technology, a project that is fascinating and stupefying at the same time.
  • TONY ZAMBITO  |  SUNDAY, FEBRUARY 12, 2012
    [Consulting, Help] As The World Churns For CMO’s
    Spencer Stuart, the executive search consulting firm, in their study released early last year reported that average tenure rose to 42 months. External spokes can come in the form of customers, partners, and consultants – all being brought together to help them navigate the risky and uncertain road ahead. When combined, helping CMO’s to offer a vision of the future buyer and how their company can best respond. Image via Wikipedia.
  • NUSPARK  |  TUESDAY, SEPTEMBER 1, 2015
    [Consulting, Help] How to Conquer 5 Common B2B Marketing Problems with Content
    This process helps you to attract, educate, engage and convert them into customers. They want to learn how your product or solution can help solve their problem in their industry. Mary, the Manager of Risk Management, wants to buy software that will help reduce the risk of fraud in accepting online credit card transactions. Plus, a few changes will be required in the way customer service handles transactions, so she needs to consult with the Director of Customer Relations.
  • SALES LEAD INSIGHTS  |  WEDNESDAY, MAY 25, 2011
    [Consulting, Help] Email tips from one of our B2B lead generation and marketing automation experts
    We’ll start off with tips from some of the experts who provide our sales lead management consulting , marketing training , marketing automation and lead-generation services. Worth considering: Need help getting your B2B email designed, delivered, opened, read and acted-upon? If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 2, 2013
    [Consulting, Help] How does your team get digital marketing training?
    I do lots of different kinds of training, so maybe I am a good person to list off your choices to help you figure out how to prepare your team: In-person open enrollment : This is probably what most people think about as training. The good news is that the entire team hears the same story and you can ask questions that help you apply the learning to what you do and what you are struggling with. Photo credit: Wikipedia.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, OCTOBER 1, 2012
    [Consulting, Help] What Does a Content Marketing Strategy Mean for Industrial Companies?
    I’m sure every time you’ve talked with an industrial marketing consultant about content marketing, you’ve been told that you need to start with a “content marketing strategy.” There are some guidelines and best practices that most professional marketing consultants follow but that doesn’t mean the strategies are cookie cutter plans. It should help you shift the focus from writing about your products and services to how you help your customers solve their challenges.
  • HUBSPOT  |  WEDNESDAY, JUNE 7, 2017
    [Consulting, Help] Copywriting for Conversions: 9 Ways Emotion and Word Count Affect Your Landing Pages [New Data]
    I get it, you need more granular, data-backed insights to help inform your marketing copy. With the help of Machine Learning model and an Emotion Lexicon , Unbounce data scientists analyzed the behavior of 74,551,421 visitors to 64,284 lead generation landing pages to reveal what kind of emotional language is effective across 10 popular industries. Not only that, they looked at how word count affected conversions -- helpful for marketers and copywriters alike.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 14, 2016
    [Consulting, Help] How Your Startup Can Overcome Content Marketing Challenges
    If your startup doesn’t have the bandwidth to take on any form of content marketing, it may be time to hire a consultant for a needs assessment. A content strategy consultant like Sara Wachter-Boettcher or Margot Bloomstein can define messaging architectures, draw up processes, and lay out a content roadmap. An online agency like KoMarketing can further build on a consultant’s findings. Beginnings are hard.
  • MARKETING INSIDER GROUP  |  THURSDAY, FEBRUARY 21, 2013
    [Consulting, Help] Is Thought Leadership The Future of Marketing?
    I work with corporate executives and consultants, provoking questions and solutions to help them discover and communicate their unique thought leadership space. Fiona Czerniawska of UK-based Source for Consulting , which conducts analyses of thought leadership by leading global consulting firms, recently stated: “An awful lot of thought leadership continues to be really about what other people do.”
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 8, 2015
    [Consulting, Help] Best Kept Secret of an Email Newsletter Bio
    Unfortunately, I see many coaches and consultants use their resumes for their sidebar bio. (“Dr. Offer Help. It’s important to know you can access help without incurring huge costs.”. Next, tell them who you are and what you can do to help solve their challenges. Let them know what kinds of people you work with, and how long you’ve been helping them. Remember to keep the focus on the reader and how you can help them.
  • DIGITAL B2B MARKETING  |  TUESDAY, APRIL 3, 2012
    [Consulting, Help] Selfless Giving and Selfish Companies: A Social Media Conundrum
    Selfish Behavior in Social Media Marketing When social media professionals and consultants talk about humanizing companies in social media, the inability of companies to be selfless , to give gifts without expectation of a return, is a sticking point. Answer a question or help meet a need that is completely unrelated to your business. You might be surprised how you can help the people you want to connect with. Gifts. When we receive them, we feel special.
  • BIZNOLOGY  |  TUESDAY, JANUARY 5, 2016
    [Consulting, Help] Add For Immediate Release to your podcast queue
    Will this help or hinder the growth of the category? How can communicators help prevent or overcome these issues? Joseph Thornley is CEO of Thornley Fallis Communications , which comprises several well-known brands: Thornley Fallis Communications, a digital engagement and communications consultancy, 76design, a digital design and software development studio. He operates his consultancy at Gerris Corp.
  • MARKETING INSIDER GROUP  |  MONDAY, FEBRUARY 23, 2015
    [Consulting, Help] Personas Are Great (Except When They Suck)
    And I know a handful of consultants who are really helping their clients create actionable insights and programs and plans based on a deeper understanding of their buyers. Unfortunately, there is a large group of consultants and agencies out there taking large sums of money from brands to produce personas that produce very little action, do not inform content planning or distribution.
  • MARKETING INSIDER GROUP  |  THURSDAY, AUGUST 8, 2013
    [Consulting, Help] The New Rules Of Content Marketing
    When buyers were ready to make a purchase, they consulted with various solution-providers, maybe talked to their peers and made a decision. 79% of buyers consult with peers, often through social networks, before making a buying decision and they like to share what they learn back through their networks. Tell customer stories about how your solution helped your customers to solve a business problem. Content Marketing is hot!
  • THE POINT  |  SATURDAY, MAY 16, 2015
    [Consulting, Help] 4 Key Takeaways from the 2015 SiriusDecisions Summit
    There’s no sign that email won’t continue to be the workhorse that it is in helping to filter, qualify, cultivate and progress leads through the sales cycle. Equally interesting is that the share allotted to tech-related services (implementation, management, best practice consultation, campaign development) has increased 200 percent in the same period.
  • CRIMSON MARKETING  |  TUESDAY, JUNE 23, 2015
    [Consulting, Help] Jackie Yeaney, Red Hat’s EVP Strategy & Marketing: Mad Men No More— How Marketing Has Changed
    Red Hat also offers award-winning support, training, and consulting services. As the connective hub in a global network of enterprises, partners, and open source communities, Red Hat helps create relevant, innovative technologies that liberate resources for growth and prepare customers for the future of IT. Marketing tactics have evolved from a creativity-driven, “push” approach to a customer-driven “pull” paradigm.
  • THE ROI GUY  |  THURSDAY, NOVEMBER 19, 2015
    [Consulting, Help] SiriusDecisions: Top 4 Ways to Get your Value Selling Program Right
    Regarding your sales reps and consultants, and the use of your value selling tools and program: 1) Do they know what job needs to be done, and why? – Are your reps and consultants: a. Are they leveraging your value consultants, service desk and sales support to take advantage of available help.? You’ve invested a lot of time and effort in developing your B2B value selling / ROI tools and program, But the evolution from product to value can have its challenges.
  • VIEWPOINT  |  THURSDAY, JUNE 2, 2016
    [Consulting, Help] Lead Nurturing: Triple Your Marketing Return
    Per Julie Schwartz, senior vice president, research and thought leadership at marketing research, consulting and training firm ITSMA : “It’s widely believed that 60% to 70% of the buying process is over before prospects want to engage with a salesperson. Nurture leads until they’re ready to turn over to sales is the sixth of 7 Truths about Sales and Marketing that CEOs need to know.
  • MODERN MARKETING  |  TUESDAY, AUGUST 9, 2016
    [Consulting, Help] Have You Heard About the New Marketing and Agency Model?
    Some are even hiring data scientists and others outside of the traditional marketing discipline to help in these efforts. DigitasLBi , a global marketing and technology agency, and Oracle have joined forces to launch a dedicated Oracle Digital practice within the agency that provides a one-stop shop for creative and technology consultancy and implementation.
  • WRITING ON THE WEB  |  TUESDAY, AUGUST 26, 2014
    [Consulting, Help] The ABC’s of Great Blogging: Be Original and Offer Insight
    If you’re a coach, consultant, or service professional , say a doctor, therapist, lawyer, financial adviser, or health expert, you need to create content that will help your clients. You need to become a trusted resource for insights, and a go-to curator of tips and information to be helpful to people who are interested. I often help other professionals as well, because the principles for reaching your customers are embedded in psychology, journalism and communications.
  • B2B MARKETING TRACTION  |  TUESDAY, DECEMBER 16, 2014
    [Consulting, Help] Another Big Reason B2B Marketing Fails: Failure to Engage
    They consult their peers and look at others’ reviews before they buy. Here’s how: By telling stories about how your product has not only helped your customer’s businesses but also their personal lives. You have a business that sells to other businesses, so you plan to keep your marketing business-like. You don’t want to annoy your target audience of business people with fluffy marketing, right? You have a great product or service.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 7, 2013
    [Consulting, Help] 32 Influential B2B Social Media Profiles (People) to Follow on Twitter
    Brian Carroll (@brianjcarroll) : “Executive Director MECLABS, founder InTouch, author, B2B, sales, marketing, lead generation, nurturing, management, Helping Ethiopian orphans @Foreverfamproj” Follow Brian at https://twitter.com/brianjcarroll. “More than 500,000 small businesses, nonprofits, and associations worldwide rely on Constant Contact to help create and grow customer relationships.” “Content marketing consultant for B2B high tech.
  • CHRIS KOCH  |  FRIDAY, MAY 20, 2011
    [Consulting, Help] How to get employees involved in social media: focus on ideas
    Creating an idea network helps demonstrate the importance of ideas to the organization. The high-end consulting firms like McKinsey have done this for years. To rise in the firm, consultants know they need to come up with good ideas and try to get them published. Marketers need to help create that culture in the company by facilitating the idea process.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Consulting, Help] Is This Copyright Infringement? What Images You Can & Can't Share [Infographic]
    This blog post has provided information about the law designed to help our readers better understand the legal issues surrounding internet marketing. Although we have conducted research to better ensure that our information is accurate and useful, we insist that you consult a lawyer if you want professional assurance that our information, and your interpretation of it, is accurate. Sharing is caring, right? Well, yes.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 17, 2017
    [Consulting, Help] Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017
    Courtney Grimes , Senior Marketing, Automation and CRM Consultant at DemandLab. At Summit, everyone wants to help you, and there’s no office politics or ulterior motives involved as to why. It’s not just for marketing operations and Marketo consultants!— Danielle Balestra , Consultant at Ela Bean Marketing. Be sure to focus on sessions that will help you to grow (Champion sessions are great for this!), Danielle Balestra , Consultant at Ela Bean Marketing.
  • THE ROI GUY  |  WEDNESDAY, JANUARY 11, 2017
    [Consulting, Help] 2017 - “The Year of Value”
    The facts are that: Customers will significantly delay decisions and won’t get to “Yes” unless you help them understand and quantify your differentiating value Sales will struggle in communicating and quantifying your unique value without your providing provocative value messaging, tools and consulting support. Build trust – Providing 3rd party insights and research, customer case studies and proof points helps validate potential results with prospects and drive credibility.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 13, 2014
    [Consulting, Help] How to Jump Start Your Enterprise’s Move to Marketing Automation
    Luckily, perspective — plus a solid business case and a strategic plan to move forward — is precisely what a strategic consulting team provides. That’s why enterprise marketers should strongly consider using marketing automation consultants, such as those offered by Marketo’s INNOVATE program. These consultants formalize the approach up front, so that you’re immediately rewarded with a value-based assessment and a tactical action plan.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, JUNE 14, 2012
    [Consulting, Help] Inbound Marketing won’t Boost Short-term Sales for Industrial Companies
    These industrial professionals have heard about inbound marketing being the “in” thing these days from marketing consultants like me and from other sources. The great thing about inbound marketing is that it will continue to generate sales that are exponentially larger than the cost of the consultant’s initial retainer.
  • MARKETING INSIDER GROUP  |  MONDAY, MARCH 25, 2013
    [Consulting, Help] How Will 50 Billion Connected Devices Affect The Future of Marketing?
    He is also a speaker, blogger, consultant and the CEO of TopRank Online Marketing, a digital marketing and online PR agency that specializes in a 360 degree approach to growing new business and enriching both brand and community engagement online. I guess “my industry” means the digital marketing consulting industry. An editorial calendar identifies specific topics we know are in demand by the kinds of companies who would hire our marketing consulting agency.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 4, 2014
    [Consulting, Help] New to Marketing Automation? Your First 5 Moves
    With a consultant, walk through a scenario you commonly encounter in your marketing, and review how marketing automation would address it. To make sure you’re setting up campaigns that will help the sales team win deals, get aligned as soon as you start using marketing automation. Take advantage of any consulting hours your vendor offers, and get the information you need.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JUNE 1, 2015
    [Consulting, Help] Connecting Your Enterprise: Collaboration at Scale
    This webinar was sponsored by Tracx and featured Nolan Carleton ( @ ParsleyCarleton ) Lead Consultant Program Execution at AT&T, DeShelia Spann ( @ DeSheliaSpann ) Digital Marketing Strategist at Eaton and Danielle Gerson ( @ tracx ) solutions engineer at Tracx. Engage your Employees – An obvious place to help scale your efforts once a unified social media platform is in place is leveraging your employee advocates to help get the word out.
  • TONY ZAMBITO  |  TUESDAY, SEPTEMBER 6, 2016
    [Consulting, Help] Confusing Customer Segmentation, Buyer Profiling, and Buyer Personas Harms Marketing
    For example, accounting software designed for independent accountants who consult can include segments of independent accountants and accounting firms. And, it can help gauge the size of a market opportunity. Customer segmentation lacks in helping you to understand what preferences buyers may have, what they work on, how they engage in buying activities, what their purchasing history may be like, and what initiatives they work on. This is where buyer profiling can be helpful.
  • GREAT B2B MARKETING  |  WEDNESDAY, AUGUST 29, 2012
    [Consulting, Help] Marketing Analytics – Measuring What Matters in B2B
    For example, an enterprise software company with a 12-month sales cycle would operate differently than a SaaS provider that uses a free-trial offer or a consulting services provider that has a four- or six-week sales cycle. All the marketing analytics in the world won’t help you if you don’t have your marketing act together.
  • TOMORROW PEOPLE  |  WEDNESDAY, DECEMBER 5, 2012
    [Consulting, Help] Predatory Thinking - Welcome a New Breed of Marketers
    And how can it help you produce killer strategy? Pete Winter, Performance Consultant at Tomorrow People , says that there are two stages to producing a strategy. What is predatory thinking? First: you need to understand the problem. Then, thinking like a predator can produce the solution. I was recently at an SEO conference in Brighton where one speaker in particular stood out, for me, from the rest. He was Dave Trott, Executive Creative Director at CSTTG.
  • PUZZLE MARKETER  |  TUESDAY, JULY 26, 2016
    [Consulting, Help] Cody Ward, Digital Marketing Leader, Named to Chicago’s Power 30 Under 30
    Cody Ward , 29, a marketing leader, consultant, entrepreneur, blogger, and social media enthusiast living in the greater Chicago area was named to Chicago’s 1 st Annual Power 30 Under 30™ list. Ward has worked to help Fortune 500 companies and start-up businesses alike create and launch their B2B or B2C marketing campaigns. Marketing professional added to prestigious list of 30 young professionals under 30 in Chicago.
  • MARKETRI  |  MONDAY, JANUARY 14, 2013
    [Consulting, Help] Marketri's President and Owner Appointed to Bucks County Workforce Investment Board
    DOYLESTOWN, Pennsylvania (January 14, 2013) – Marketri LLC, a full-service business-to-business (“B2B”) marketing consulting company, announced today that Debra Andrews, President and Owner, was recently appointed to the Bucks County Workforce Investment Board. The firm offers strategic marketing consulting at the Chief Marketing Officer level and provides a virtual full-service marketing department to companies with little to no in-house marketing capabilities.
  • OPENTOPIC  |  MONDAY, SEPTEMBER 26, 2016
    [Consulting, Help] Digital marketing strategy: Don’t be Robinson Crusoe on your digital island
    This post is by Anton Buchner, a senior consultant with TrinityP3. Helping navigate through the bells, whistles and hype to identify genuine marketing value when it comes to technology, digital activity, and the resulting data footprint. Anton is one of Australia’s leaders in data-driven marketing. Anyone remember this quote from Daniel Defoe’s legendary book, The life and adventures of Robinson.
  • THE ROI GUY  |  FRIDAY, APRIL 5, 2013
    [Consulting, Help] How can you Be Provocative without being Arrogant?
    that you are the best provider with the most cost effective, low risk and high value solution Earlier in the buyer’s journey it is key for you to be provocative - engaging Prospects with unique insights in order to help them recognize and prioritize potential opportunities. However, you need to find a way to do this consultatively, without being perceived as an arrogant know-it-all, or worse, as confrontational.
  • MARKETRI  |  FRIDAY, MARCH 29, 2013
    [Consulting, Help] High Swartz LLP Retains Marketri LLC as Its Outsourced Marketing Provider
    DOYLESTOWN, Pennsylvania (March 29, 2013) – Marketri LLC, a full-service, business-to-business (B2B), marketing consulting company, announced today it has been retained by Norristown, Pennsylvania-based law firm High Swartz LLP, to serve as the firm’s outsourced marketing provider.
  • B2B MARKETING TRACTION  |  FRIDAY, NOVEMBER 22, 2013
    [Consulting, Help] B2B and B2C Marketing are Dead. Long Live B2H!
    If you need help building marketing programs and campaigns that attract and engage buyers online, contact Jennifer Beever at New Incite today. We provide consulting, strategic analysis and planning, and marketing implementation or execution to get results for our clients. Today more thank ever, buyers want a human experience from the brands and businesses they buy from. This is true of both the business-to-business (B2B) and business-to-consumer (B2C) environments.
  • MARKETING INSIDER GROUP  |  TUESDAY, NOVEMBER 19, 2013
    [Consulting, Help] Marketing Is Personal – Emotion Beats Promotion By 2X
    Now the CEB is helping to explain what we can do with the realization that promotional marketing and solution selling are dead with their report “ From Promotion To Emotion.” ” They surveyed more than 3,000 B2B buyers, 70 marketers and 15 academics, thought leaders and consultants across 7 different B2B industries. I have always believed that B2B Marketing is personal. And that brands need to connect with buyers on a personal, emotional and human level.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, FEBRUARY 1, 2006
    [Consulting, Help] B2B Lead Generation Blog: The halo effect and lead generation
    " This idea is already in lead generation playbooks for most of the largest consulting firms. One way to start relationships with professors is to find those that have their own consulting practices. Think about how you help build their practice and they may be more inclined to help you. I previously wrote a post on " Lead Generation via Industry Experts " which gives specific suggestions to help you get started.
  • THE ROI GUY  |  TUESDAY, MARCH 15, 2016
    [Consulting, Help] Gartner: Buyers Demand Less Product-Pitch, More Value-Story
    Here are a couple of resources to help: 1) The definitive guide on how to shape your content and sales conversation from product to value: The Frugalnomics Survival Guide: How to Use Your Unique Value to Market Better, Stand Out and Sell More - [link] 2) Schedule a value consultation so we can show you specific examples of how other sales and marketing innovators are better communicating their value and customer success stories - [link].
  • MODERN MARKETING  |  THURSDAY, JUNE 9, 2016
    [Consulting, Help] Why CMOs Must Shift the Dialogue from Marketing Budgets to Revenue Targets
    However, that scrutiny has helped create a culture of accountability amidst this incredible time of change. Revenue targets can help you evolve that conversation at the C suite level from a cost center to a revenue generating essential component to the organizational strategy. Your allocation towards technology, consulting expertise, and education should be a byproduct of the revenue results you create.
  • MODERN MARKETING  |  TUESDAY, JULY 22, 2014
    [Consulting, Help] 3 Tips to Support Relevance in Your Marketing Communications
    “You can turn deliverability into competitive advantage,” says Daniel Deneweth, who leads a team of email deliverability strategic consultants at Oracle Marketing Cloud. “Even people who were once averse to filling out forms online are expecting rich digital experiences,” said Adrian Chang, senior principal consultant at Oracle.
  • TONY ZAMBITO  |  MONDAY, OCTOBER 26, 2015
    [Consulting, Help] The Emerging Importance Of B2B Ethnography To Buyer Personas
    These three pressing concerns are causing CEOs and CMOs to reevaluate how to understand their buyers and their abilities to help buyers achieve their goals. Resulting in a 3D view of buyers, which can help inform strategies related to each. Yet, not very helpful for addressing the three concerns mentioned earlier nor to true goal-directed behavioral research related to buyer personas.
  • WRITING ON THE WEB  |  THURSDAY, FEBRUARY 11, 2016
    [Consulting, Help] Get Found Online: 6 Principles of Quality Content
    Epic Content Marketing , by Joe Pulizzi of Content Marketing Institute , offers a framework of criteria that I have adapted for coaches and consultant. (It It’s great advice for any consultant and small business owner responsible for getting found.). Your clients have challenges that you are uniquely qualified to help. But you’d be surprised how many doctors, executive coaches, and highly educated consultants write like academics instead of using a conversational style.
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 23, 2013
    [Consulting, Help] 6 Content Marketing Rules for Professionals on the Web
    For any consultant and small business owner responsible for getting found online, CMI offers great advice. I’ve taken each principle and adapted them for independent coaches and consultants , who are my ideal clients. Your clients have challenges that you are uniquely qualified to help. But you’d be surprised how many doctors, executive coaches, and highly educated consultants write like academics instead of using a conversational style.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 15, 2016
    [Consulting, Help] 5 Effective Options For B2B Advertising on Social Media
    If you aren’t sure where to find groups, use open graph search and use key terms to find active groups, according to social media consultant Jackie Johnstone. Search consultant Will Marlow suggests that YouTube advertising can be used for remarketing, targeting audience by keyword, and promoting specific products based on a combination of the two. Learn more about the B2B social media services KoMarketing offers, or contact us today to see how we can help you!
  • MARKETING INSIDER GROUP  |  TUESDAY, JUNE 26, 2012
    [Consulting, Help] The Content Marketing Checklist For B2B Marketers
    Content strategy allows you to focus your company’s expertise to help your customers solve their problems instead of talking about yourself. Identify the business goals content can help you achieve and which metrics you will track. I was honored and privileged to have been consulted and mentioned in the “big fat checklist.”
  • HUBSPOT  |  THURSDAY, JUNE 8, 2017
    [Consulting, Help] What Is Channel Strategy? What Marketers Should Know
    That’s why I recently sat down with my colleague, Adrianne Ober , a Channel Consultant here at HubSpot. That’s where channel consultants like Ober come in. “My We really do invest a ton more than other companies do in their partner programs,” she says, “to ensure they are getting the most out of it to help grow their businesses.”. What Can Marketers Learn From a Channel Consultant? Finally, I asked Ober, “What else can marketers learn from a channel consultant?”
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