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  • B2B LEAD GENERATION BLOG  |  TUESDAY, OCTOBER 31, 2006
    [Consulting, Help] B2B Lead Generation Blog: Targeting Your B2B Lead Generation
    Mac McInTosh wrote a helpful article on, " Targeting Your B2B Lead Generation ," that I think provides some good tips and reminders. Mac McInTosh wrote a helpful article on, " Targeting Your B2B Lead Generation ," that I think provides some good tips and reminders. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, APRIL 19, 2007
    [Consulting, Help] B2B Lead Generation Blog: Lead Generation via Podcasts: An Interview With Paul Dunay
    » Lead Generation via Podcasts: An Interview With Paul Dunay Did you know that podcasting can help you generate more leads and nurture future customers? Show Notes Where podcasting fits in the multimodal lead generation portfolio How podcasting helps establish and reinforce thought leadership Where podcasts can help your lead generation ROI Why podcasts are perfect for lead nurturing (I was flattered to learn that Paul found inspiration in my book to develop his strategy.)
  • B2B MARKETING TRACTION  |  THURSDAY, FEBRUARY 21, 2013
    [Consulting, Help] LinkedIn Recommendations: Why Less is More
    We had a great discussion on this very topic at an Institute of Management Consultants Los Angeles breakfast meeting. My colleague Jeremy Eskenazi, Managing Principal at global human resources consulting firm Riviera Advisors , cautions against too many or reciprocal recommendations. “I If you’d like assistance building a strong, optimized LinkedIn profile that will help you get found and known, contact New Incite today.
  • DIGITAL B2B MARKETING  |  THURSDAY, MAY 9, 2013
    [Consulting, Help] 15 People Every B2B Marketer Should Follow On Twitter
    As senior VP of research and thought leadership for ITSMA, I research, write about and consult on the latest trends in B2B marketing. I help marketers working on measurement, reporting, data and accountability. B2B CMO for Hire, Marketing Consultant for technology, manufacturing co’s that want to grow faster. As a B2B marketer, it is easy to find people to follow on Twitter, right? Big names in B2B marketing, content marketing and social media seem to be everywhere.
  • WEBBIQUITY  |  TUESDAY, JUNE 27, 2017
    [Consulting, Help] How to Build a B2B Marketing Team
    In Lemkin’s model, a B2B company would need four to eight people (depending on much work is outsourced to marketing consultants , freelancer, or agencies) at the 100 employee mark, or roughly the $15-$25 million revenue range. Initially, the founder(s), likely working with outside talent (consultants, contractors, freelancers, and/or an agency) will perform all marketing functions, from getting a logo and business cards designed through website development and social presence setup.
  • WEBBIQUITY  |  MONDAY, MAY 17, 2010
    [Consulting, Help] Book Review: Maverick Marketing
    In Maverick Marketing: Trailride into the Wild West of New Marketing , Tom Hayes invites readers on a gallop through the new west of innovative marketing campaigns, to help generate new ideas to stand out from the herd. ’&# The New England Consulting Group even coined a name for this phenomenon: “Netralization,&# the equalization of marketing power between big and small firms enabled by the Web.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, MARCH 2, 2007
    [Consulting, Help] B2B Lead Generation Blog: Going beyond the sales lead
    « On giving away ideas | Main | Webcast: How to Precisely Define a "Lead" Before Marketing Begins » Going beyond the sales lead Ultimately, the purpose of B2B marketing is to help the sales team sell. Its about helping the sales team achieve better results. It also means getting out in the field with your team to really understand how you can help them sell. Its about helping the sales team achieve better results.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 14, 2012
    [Consulting, Help] The most useful blog post ever
    Here we go: Dear Twitter follower: I enjoy connecting with people and am eager to help my social media friends in any way I can. You see, as a consultant, my time is the only thing I have to sell. For people who authentically try to connect with me on my social sphere — commenting on blogs, connecting with me on Twitter, conversing on Google Plus or Facebook — I will enthusiastically and tirelessly help them in any way I can.
  • BIZNOLOGY  |  THURSDAY, MAY 19, 2016
    [Consulting, Help] Your experience and qualifications are not differentiators!
    I recently started a discussion within different LinkedIn groups where I asked consultants , sales, and marketing leaders how they were differentiating themselves from others in their industry. One consultant mentioned that her differentiation was defined by her extensive experience and her successful professional achievements, which contributed to the development of a variety of sectors. But consultants and others continue to use their years of experience as a differentiator.
  • SALES ENGINE  |  MONDAY, DECEMBER 7, 2015
    [Consulting, Help] Will content marketing ever eliminate the need for salespeople?
    And the result may be that we need fewer sales reps, meaning we have to focus on hiring the really qualified, well-trained, consultative sales person that truly helps prospects diagnose their real problems. It does place a higher level of expectation and ethics on salespeople today—to be that consultative professional and diagnose the problem. It seems like every disruptive Internet trend leads to predictions of the death of an old trend. Print is dead. Cold calls are dead.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 3, 2014
    [Consulting, Help] 3 essential steps to build a powerful personal online brand
    It is a highly transferable asset if you should need to look for a job someday and the reputation and network you build online can help open new doors in both a current or future position. In my discussions with people looking for help in this area, I focus on three critical components: 1) Rich + niche . ” Here are a couple of examples: Jon Loomer does social media consulting but focuses specifically on the subject niche of advanced Facebook marketing.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 24, 2013
    [Consulting, Help] Top 50 B2B Marketing Influencers On Twitter
    NealSchaffer - Neal Schaffer – Trilingual Social Media Strategy Consultant, Coach, Keynote Speaker, Author Maximizing LinkedIn for Sales & Social Media Marketing. TomPick – Tom Pick – B2B marketing consultant focused on web presence optimization, SEO, SEM, social media, online PR. Consultant, college professor, author of Return on Influence and Tao of Twitter. StephanieTilton - Stephanie Tilton – Content marketing consultant for B2B high tech.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 22, 2014
    [Consulting, Help] How the Halo Effect Drives Lead Generation
    The halo effect works like this: By helping thought leaders and subject matter experts build their platform and influence, you will also build your influence and platform. You’ll notice it’s a series of touches over time: This idea is already in the lead generation playbooks for most large consulting firms. One way to start relationships with professors is to find those that have their own consulting practices.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 20, 2017
    [Consulting, Help] There is no glory in “old school” marketing
    I’m much more appreciative of the exec who came up to me last week and asked for help. He is an acclaimed keynote speaker , college educator, and business consultant. The post There is no glory in “old school” marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. “I’m not into social media,” one marketing executive recently told me (with pride).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 20, 2013
    [Consulting, Help] The essential guide to hiring a marketing specialist … when you’re not a marketing person!
    They often have goals and objectives but don’t know how marketing can help drive their firms forward. Firms short on marketing knowledge may want to consider partnering with an experienced marketing consultant to help them select their new marketing leader. Perhaps the business owner can hire a marketing consultant to develop the play book and then obtain a full-time, mid-level, tactical professional to actually run the plays and measure the results.
  • THE POINT  |  TUESDAY, MARCH 3, 2015
    [Consulting, Help] Are Agencies the Future of Marketing Automation?
    But I suggest that companies are more interested in a consultative relationship, in the acquisition of best practices, and in achieving knowledge transfer to a fledgling marketing operations staff, than they are in telling their agency: “Here, YOU manage this stuff.”.
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 9, 2015
    [Consulting, Help] 5 Reasons You Need a Partner for Your B2B Content Marketing Program
    If you know you need content, but have no idea where to start, many content marketing experts can help you get on the right track. Many consultants often craft an overall strategy with their clients before getting started on initiatives, including the types of content, promotion, lead generation tie-in, and more. External partners can help you find the time by increasing bandwidth to create more content on behalf of your organization.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 18, 2014
    [Consulting, Help] Search Engine Marketing is Legion
    Apparently, when you transition from being a practitioner of SEO to an SEM consultant, you go from spending 90% of your time on code-fu and only 10% on loving on your client to closer to 80% of your time being a Search Marketing evangelist, wooing the Powers that Be into understanding why they must take (lots of) money away from other things in order to put it into what might seem a little like snake oil to the uninitiated.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 29, 2014
    [Consulting, Help] Twitter’s new mega-partnership has interesting implications
    2) New data-intensive capabilities for the enterprise: IBM and Twitter will deliver a set of enterprise applications to help improve business decisions across industries and professions. There are services today that can examine Twitter sentiment in creative ways to help businesses react. 3) Specialized enterprise consulting: IBM will also be training 10,000 Business Services consultants to write custom enterprise apps that use Twitter data.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 5, 2015
    [Consulting, Help] Marketing is the second-biggest user of Big Data (and other amazing facts)
    I’m in the wrong business — Outside consultants are finding an important place in these projects. More than 20 percent of respondents implemented Big Data projects using customizable applications from an external provider and over 20 percent of respondents also utilize on-going technical consulting services from external organizations. I'm in the wrong business — Outside consultants are finding an important place in these projects.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 30, 2014
    [Consulting, Help] 5 Lessons from 5 Years of Online Business and Blogging
    In the points below, I reveal the five major lessons that helped me build my online biz and network, failures included. My initial goal of blogging was to make money off consulting and paid advertising, but now I’m almost exclusively living from freelance illustrations (that I offer on my blog). Nowadays, almost all of my interviews, consultation and illustration requests come from the word of mouth from my friends and peers.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, OCTOBER 1, 2012
    [Consulting, Help] What Does a Content Marketing Strategy Mean for Industrial Companies?
    I’m sure every time you’ve talked with an industrial marketing consultant about content marketing, you’ve been told that you need to start with a “content marketing strategy.” There are some guidelines and best practices that most professional marketing consultants follow but that doesn’t mean the strategies are cookie cutter plans. It should help you shift the focus from writing about your products and services to how you help your customers solve their challenges.
  • WEBBIQUITY  |  THURSDAY, SEPTEMBER 15, 2016
    [Consulting, Help] How To Improve Your Email Subject Lines And Get Better Results
    Here are three useful tips to help you achieve far greater results. “Let’s face it, everyone loves the sound of their own name,” says Olivia Allen, an inbound marketing consultant at Bluleadz. If you are unsure about which type of phrases your audiences respond well to, speak to your marketing department or your search engine consultants. Guest post by Christelle Macri. In email marketing, the subject line is of paramount importance.
  • MODERN MARKETING  |  THURSDAY, MARCH 12, 2015
    [Consulting, Help] Assess Your Content Marketing Maturity Level [Infographic]
    Marketers have access to technology and tools that help organize and distribute this content, but identifying, developing and planning the most appropriate assets intended for customer consumption can be daunting if there is no solid content marketing strategy in place. Then discover solutions that will help you plan the content that will most resonate with your customer base and achieve your business objectives.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 5, 2013
    [Consulting, Help] The blogger’s kryptonite
    I did posts to help out friends. Some days, it was not unusual for me to crank out 4-5 blog posts on top of teaching, consulting and speaking. The post The blogger’s kryptonite appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. I did posts to help out friends. Some days, it was not unusual for me to crank out 4-5 blog posts on top of teaching, consulting and speaking.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, JUNE 14, 2012
    [Consulting, Help] Inbound Marketing won’t Boost Short-term Sales for Industrial Companies
    These industrial professionals have heard about inbound marketing being the “in” thing these days from marketing consultants like me and from other sources. The great thing about inbound marketing is that it will continue to generate sales that are exponentially larger than the cost of the consultant’s initial retainer.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 21, 2010
    [Consulting, Help] Are Experts Obsolete? Not In My Informed Opinion
    If I need a plumber or surgeon or marketing consultant, I need someone who can solve my individual problem, not provide generic advice or spend days researching the issue. The exceptions, where experts will provide individual help as a hobby or public service or for glory or because someone else is funding them, are just that – exceptions.) Tags: crowd sourcing hiring consultants role of experts
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 13, 2014
    [Consulting, Help] Ian Cleary and the Art of Guerilla Networking Success
    We became friends and the connections he has helped me make over the years led to speaking engagements in Ireland and Wales, an opportunity to lecture at an EU Think Tank, taking on Bank of Ireland as a customer, a relationship with the Coder Dojo charity, and quite a few happy moments sharing his company in pubs. Ian has come from nowhere on the digital marketing scene to becoming a well-known blogger, speaker and consultant through Razor Social.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JUNE 9, 2014
    [Consulting, Help] Lead Generation: 2 tips to transform your content marketing
    Making the move to targeting specific verticals with content also helped Shelby’s efforts to determine where prospects were in the purchase cycle. “We To learn more about Shelby’s content marketing strategy to aid Adobe’s lead gen efforts, you can watch the on-demand replay of her MarketingSherpa Summit session, “ Lead Qualification: How demographics, email content and behavior helped Adobe boost conversions 500%.”.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 27, 2016
    [Consulting, Help] 3 Tips for Using Social Media for B2B Marketing
    While this is helpful for many of the other positions you need to fill, this is not always the best approach to achieving social media success. To set yourself up for B2B social media success, consider that social media is really the perfect platform to help you launch your content pieces in a whole new arena. About the author: Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. Guest post by Larry Alton.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 22, 2016
    [Consulting, Help] The reality of online influence and the only thing that matters
    But I had also been dabbling in some entrepreneurial side businesses and, once I my kid’s college tuition was paid for, I decided it was time to re-invent myself and venture out on my own as a business owner, consultant, and college educator. When I started my new consulting business, my first two customers were a college kid trying to start a local catering business and a real estate agent. Become a consultant. Build a helpful personal network.
  • THE POINT  |  FRIDAY, JANUARY 9, 2015
    [Consulting, Help] Steal This Technique for Your Next Sales Email
    and “Call me for a free 10-minute consultation”. is more effective than: “Call me to discuss how we can help.”. One of the basic rules of good, direct marketing copywriting is that a call to action should always be specific. In other words, it’s always better to present the reader with a very precise, preferably tangible reason to respond. So, for example: “Click to download our free white paper”. is infinitely preferable to: “Click to learn more”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 13, 2017
    [Consulting, Help] Social media proficiency: A life skill?
    I’ve been helping Robert with a program to coach Cisco executives with social media proficiency and on how they can become “known,” based on the principles of my new book which is cleverly titled … KNOWN. A few years ago, I was up for a huge consulting contract … the biggest of my career. And I have written just the book to help you. He is an acclaimed keynote speaker , college educator, and business consultant. By Mark Schaefer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 2, 2014
    [Consulting, Help] 70 Rising Social Media Stars
    So, with the help of some friends, I decided to create a different kind of list. Kevin Cain (Kevin Cain Consulting) — Kevin has an enormous amount of digital experience with OpenView Venture Partners, State Street Corp., He currently resides in Sydney, Australia, where he consults to businesses on strategic content marketing and communications issues. She now has branched out even further to help companies reach their digital marketing potential.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 5, 2015
    [Consulting, Help] Is it better to be honest or nice on the social web?
    Or do I put a pleasant spin on it and help perpetuate the noise but don’t upset anyone? One person created an entire concept for a book and consulting practice from my work, without attribution. Nobody invites a bully to be their consultant or to speak at a conference. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Or do I put a pleasant spin on it and help perpetuate the noise but don't upset anyone?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 15, 2015
    [Consulting, Help] The dangerous confusion of sales and content marketing
    Pink argues that salespeople need to become “servant sellers,” providing helpful information, answering questions, and generally providing a good experience— before any sale is made. The field has taken Google’s Zero Moment of Truth stat, that online buyers consult 10.4 We do, however, consult 10 pieces of data AFTER our irrational brain comes to this decision, in order to justify a purchase decision that we’ve likely already made. By Tom Webster, {grow} Community Member.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 13, 2016
    [Consulting, Help] Three Ways Leaving the 9-5 for Entrepreneurship Improved My Life
    This is the classic feast-or-famine mentality of consulting work. It helps no one. ”. I am happier, healthier, and more fulfilled as a consultant than I ever was as an employee. Elise Perkins is owner of ep communications , a consulting practice that helps build brands for businesses and people, using a savvy mix of content and influencer strategies. By Elise Perkins, {grow} Community Member.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 15, 2011
    [Consulting, Help] Marketers Do a Bad Job Selecting Marketing Automation Systems
    The real problem is comparing this figure and the previous 66% to… 25% of buyers consult with in-house IT. Think about that: 75% of CMOs are making a major system investment WITHOUT consulting their IT group. Software-as-a-Service makes it possible for marketers to purchase and deploy a marketing automation system without help from IT, but that doesn’t make it a good idea.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 16, 2017
    [Consulting, Help] Why the marketing world is one big selfie
    If you’re going to be included in my selfie, you also need to be cool, relevant, and help me be accepted in my world. How will you help me win? He is an acclaimed keynote speaker , college educator, and business consultant. The post Why the marketing world is one big selfie appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 30, 2011
    [Consulting, Help] Are you being caught in Google’s Filter Bubble?
    Her firm helps nonprofits thrive through expert research, training and consulting on donor strategies. Can’t see the video? Click here: Mark Schaefer interviews Helen Brown. This video will make you think! On my recent trip to Boston I got to catch up with Helen Brown , who is not only my friend and customer, but also a brilliant thinker and strategist when it comes to search. Her livelihood depends on it!
  • MARKETING CRAFTMANSHIP  |  TUESDAY, JULY 5, 2016
    [Consulting, Help] Manage the Pedigree Factor in Professional Services Marketing
    Whether they’re selecting a lawyer, management consultant or hedge fund manager, there are decision-makers who will always require the classic resume-based pedigree. These suggestions might help you hack your way through the pedigree jungle: Understand the fear factor in selection of an outside advisor. Institutional pedigree always matters, regardless of the type of professional service you’re selling.
  • WEBBIQUITY  |  TUESDAY, MAY 3, 2011
    [Consulting, Help] The Nifty 50 Top Women of Twitter for 2011
    Talking recently with Cheryl Burgess ( @ckburgess )—partner and CMO at Blue Focus Marketing, a B2B social branding consultancy firm in Bridgewater, New Jersey; 2011 & 2010 winner of the Twitter Shorty Awards in Marketing; and author of the Blue Focus Marketing Blog —we were both struck by how many of the same people we know through social media (and we both learned about some interesting new people to follow as well).
  • VIEWPOINT  |  TUESDAY, JULY 30, 2013
    [Consulting, Help] PowerViews with Peter Bourke: Sell Less, Win More
    Peter is past president of Spherion Corporation’s outsourcing division and was previously global director of business development for Anderson Consulting (now Accenture). In his ebook Unselling: Sell Less to Win More , Peter will help you shift the buyer-seller relationship from subservient to collaborative. Great rainmakers in consulting firms don’t even try to start selling, and yet they get a lot of commitments.". Sell less, win more.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, AUGUST 27, 2012
    [Consulting, Help] Digital Marketing Can Increase Industrial Sales
    Manufacturers and industrial companies often use solutions or consultative selling to add value for their customers and transform themselves from suppliers into trusted partners. How can digital marketing help industrial companies gain an edge? There are many ways that digital marketing can help industrial companies make their consultative selling process more productive. See Industrial Marketing Content that Helps Buyers ).
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, AUGUST 10, 2005
    [Consulting, Help] B2B Lead Generation Blog: Two new reports on marketing and lead generation
    I gained a ton of insight about the mindset of various decision makers for professional services such as accounting & financial consulting; architecture, engineering, & construction; legal services; information technology consulting & services; human resources consulting; training; management consulting; and marketing, advertising, & public relations. It will definitely help you budget, forecast, and benchmark your marketing results.
  • THE ROI GUY  |  WEDNESDAY, AUGUST 17, 2011
    [Consulting, Help] So You Think Your Sales Team Can Dance? Buyers Say “Think Again.”
    Forced to “do more with less”, these buyers need more consultative advice and help from vendors. This evolution has driven increased investments in value-focused content marketing, interactive diagnostic assessment and economic justification tools, consultative sales engagement methodologies and value selling training. When used, are sales professionals engaging in a consultative fashion?
  • WEBBIQUITY  |  FRIDAY, JANUARY 20, 2017
    [Consulting, Help] Who Had the Greatest Professional Impact on Me in 2016? Shelly Kramer!
    Sales consultant and recruiter Jim Keenan wrote a blog post a few weeks ago about the individual who influenced him the most in 2016. ” A week later, I was stunned, humbled and honored to see that two of the business professionals I had the opportunity to help with optimizing their online presence last year had written one of those posts about me. She helped me develop professional clarity, as I’ve in turn done for clients.
  • BIZNOLOGY  |  MONDAY, DECEMBER 31, 2012
    [Consulting, Help] 5 Critical Roles that Need SEO Skills
    In my experience, SEO quickly devolves into gray hat SEO if it is seen as a job only for SEO consultants. In those cases, the SEO consultant just does after-the-fact optimization on a page, which typically conflicts with the way the page was originally developed. In scrum–an agile methodology used in my company (IBM)–the product owner manages the product backlog and helps the team build doable stories and tasks in two-week “sprints.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 5, 2016
    [Consulting, Help] Content marketing strategy: Start with questions, end with insights
    I consulted with AnswerThePublic.com and it determined that a popular topic for me to answer would be “Why Social Media is Important.” The popular blog has helped propel his career as an educator and analyst. He is an acclaimed keynote speaker , college educator, and business consultant. The post Content marketing strategy: Start with questions, end with insights appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 28, 2016
    [Consulting, Help] Singing the Customer Data Platform Blues: Who's to Blame for Disjointed Customer Data?
    The gap is music to my ears, since helping marketers fill it is what keeps consultants like me in the business. Better tools, like Customer Data Platforms, can help by reducing the expertise needed. I’m in the midst of collating data from 150 published surveys about marketing technology, a project that is fascinating and stupefying at the same time.
  • CHIEFMARTECH  |  TUESDAY, JUNE 28, 2016
    [Consulting, Help] Where unicorns come from — feeder roles for marketing technologists
    I figured that some quick and dirty research would be helpful to me as I help companies scout great martech talent. ” So this includes titles like “Chief Marketing Technologist” and “Senior Marketing Technologist” and “Consultant/Visionary– Marketing Technologist” and “Marketing Technologist and Marketing Operations Leader,” as well as the straight-up “marketing technologist.” Principal Consultant.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 18, 2015
    [Consulting, Help] Three huge ideas to build your networking momentum
    I had to get to know Mark … I wanted to connect with him as a “big thinker” who could help me grow as a marketer, and also grow my network. The new consulting client and I used GoToMeeting to connect since she’s in Canada, but we still made an effort for face-to-face connection. Do they have to happen in person, or can they happen only online with no virtual or in-person help?
  • VIEWPOINT  |  TUESDAY, DECEMBER 27, 2016
    [Consulting, Help] B2B ABM: Seven Sales & Marketing Tips for 2017 - Tip #6: Nurturing Triples Marketing’s Return
    Per Julie Schwartz, senior vice president, research and thought leadership at marketing research, consulting and training firm ITSMA : “It’s widely believed that 60% to 70% of the buying process is over before prospects want to engage with a salesperson. Want help with nurturing? I can help. Lead nurturing triples marketing's ROI, but only if done properly. I propose that nurturing is the most underutilized marketing activity at a marketer’s disposal.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 2, 2013
    [Consulting, Help] 7 ways to get employees to adopt your enterprise social media initiative
    I’ve been lucky to be able to help people with consulting services in this space and I am particularly interested in the challenge of getting people to use it. People learning about issues wherever they may be in your company and then volunteering to help? Well, it’s ideal until your boss asks you why you’re late on your project deadline because you’re helping an employee in India solve a problem instead.
  • SALES ENGINE  |  THURSDAY, AUGUST 20, 2015
    [Consulting, Help] What's Your Story?
    Because the sales process has become more consultative in nature, storytelling is important to communicate your message. JM: With the roles of salespeople becoming more specialized (with a consultative sale being the most important specialization) how do you see the importance of storytelling as a skill set in that role? A salesperson who can tell a compelling business story is going to make me care; she’s going to show me how her product or service helps another human being.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 28, 2015
    [Consulting, Help] The strategy behind the content
    Out of that speaking gig, I have been hired by two organizations for consulting. However may write some smaller books that can help people on specific marketing and career issues. I intend to be more formal about this in 2016 as well as to get some help with the growing task of content distribution. The post The strategy behind the content appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 14, 2014
    [Consulting, Help] Lead Nurturing: Why good call scripts are built on storytelling
    Breaking down your script into sections can help you diagnose problems. The copy changes were hypothesized to deliver a prospect-level appeal of letting us “work with your consultant” instead of “doing the work yourself.”. Tweet In teleprospecting, it’s not just about what you “ask” prospects; it’s about when you ask them. This is where a lot of teleprospecting gets it wrong. Intuitively, fast, upfront and to the point seems like a sound approach and I’m a big fan of brevity.
  • TOMORROW PEOPLE  |  WEDNESDAY, DECEMBER 5, 2012
    [Consulting, Help] Predatory Thinking - Welcome a New Breed of Marketers
    And how can it help you produce killer strategy? Peter Winter, Performance Consultant at Tomorrow People , says that there are two stages to producing a strategy. What is predatory thinking? First: you need to understand the problem. Then, thinking like a predator can produce the solution. I was recently at an SEO conference in Brighton where one speaker in particular stood out, for me, from the rest. He was Dave Trott, Executive Creative Director at CSTTG.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 17, 2013
    [Consulting, Help] Case study: Building a social media career in 12 months
    She is contacted daily by leading brands and has leveraged her success into consulting and paid “influencer” engagements. I love hearing those stories and helping people in any way I can.” In addition to getting money for limited social media exposure opportunities, Ana has been approached by brands as a consultant and social media advisor. I love hearing those stories and helping people in any way I can.”.
  • THE ROI GUY  |  THURSDAY, MARCH 7, 2013
    [Consulting, Help] 3 Key Metrics that Will Have a Profound Impact - a Report from Forrester’s Sales Enablement Forum
    76% - that’s the percentage of deals that are won by the vendor who is able to help establish the buying agenda, versus only 24% that won the business in the later bake off phase. The impact of helping establish your customer’s buying agenda is more profound than ever, growing in importance compared to last year’s 65% significance. T his week, leading sales enablement professionals met to share issues, best practices and success stories at the Forrester Sales Enablement Forum.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 25, 2011
    [Consulting, Help] 5 ways corporate culture determines social media success
    Here’s an article on selling your boss on social media that might be helpful. First, they had other low-hanging fruit to take care of (I’m a marketing consultant, not just a social media consultant!). A while back I was working with a new client in New York. In the lobby of their impressive building, there was a huge plaque with the corporate philosophies of the company’s founder — a man who had died 25 years ago.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 6, 2017
    [Consulting, Help] Stop blogging until you do these five things
    Help people show their love for you. How do you help them stick around (and hopefully subscribe?). He is an acclaimed keynote speaker , college educator, and business consultant. The post Stop blogging until you do these five things appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. I just found this awesome blog on social media measurement. I went down the rabbit hole and read six posts in a row.
  • WRITING ON THE WEB  |  TUESDAY, OCTOBER 25, 2011
    [Consulting, Help] 5 Reasons Content Marketing is Getting Harder
    In spite of the recession, people are still hiring consultants to help them with their content marketing strategies and with writing quality content for business marketing. Come back and find an expert to work with, send them an email asking for help at a price you can afford. How would you help someone who needs to improve their use of content marketing, for example, with a blog? I hate to be a purveyor of gloom, there’s too much of that around these days.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 16, 2013
    [Consulting, Help] 5 ways to use social media in sales even if your customer isn’t on Facebook
    Why not help your customers by curating data from the best information from the social web as a way to help them save time and money? Put some thought into how you can best describe your company in key search terms that would help a customer find you. For example your company might describe itself as “The Southeast’s leading provider of safety equipment, safety consulting, and hazard identification services.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 30, 2015
    [Consulting, Help] Five ideas to discover your marketing niche
    Instead of pursuing these legitimate and focused opportunities, people entering the field as bloggers and consultants seem to be determined to simply copy everybody else and put out the same ideas over and over again in an already-crowded space. Feedback from your fans, readers, and customers may help clarify your niche. The best leaders are sincerely dedicated to helping, serving, and elevating others.
  • MODERN MARKETING  |  THURSDAY, MAY 22, 2014
    [Consulting, Help] How Kele Developed a Personalized Email Strategy
    by Contributor Friendly | Tweet this Editor's Note: Today's post comes courtesy of Jennifer Igartua , Marketing Automation Consultant at Bluewolf, an agile business consulting firm. Through the optimization of marketing technologies and processes, she helps her clients better understand and engage their customers. Kele onboarded Bluewolf as a strategic marketing consultancy.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Consulting, Help] The Road to the Top: Personal Branding Examples in Professional Services
    is a preeminent Visible Expert in the consulting field, and throughout his career he has made masterful use of content marketing to build his personal brand. Weiss acts as a consultant to consultants, and is widely respected as an author and a speaker. While consultants are often wary of sharing their knowledge or intellectual property, Weiss took a different approach. This kind of leadership helps set Visible Experts apart from the rest of the pack.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 2, 2013
    [Consulting, Help] How does your team get digital marketing training?
    I do lots of different kinds of training, so maybe I am a good person to list off your choices to help you figure out how to prepare your team: In-person open enrollment : This is probably what most people think about as training. The good news is that the entire team hears the same story and you can ask questions that help you apply the learning to what you do and what you are struggling with. Photo credit: Wikipedia.
  • MODERN MARKETING  |  TUESDAY, AUGUST 9, 2016
    [Consulting, Help] Have You Heard About the New Marketing and Agency Model?
    Some are even hiring data scientists and others outside of the traditional marketing discipline to help in these efforts. DigitasLBi , a global marketing and technology agency, and Oracle have joined forces to launch a dedicated Oracle Digital practice within the agency that provides a one-stop shop for creative and technology consultancy and implementation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 3, 2017
    [Consulting, Help] The three biggest social media problems are NOT social media problems
    I did some consulting for a company recently that seemed to be doing everything right: They were creating excellent content consistently. He is an acclaimed keynote speaker , college educator, and business consultant. The post The three biggest social media problems are NOT social media problems appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. I love coaching people through their marketing strategy problems.
  • TONY ZAMBITO  |  SUNDAY, FEBRUARY 12, 2012
    [Consulting, Help] As The World Churns For CMO’s
    Spencer Stuart, the executive search consulting firm, in their study released early last year reported that average tenure rose to 42 months. External spokes can come in the form of customers, partners, and consultants – all being brought together to help them navigate the risky and uncertain road ahead. When combined, helping CMO’s to offer a vision of the future buyer and how their company can best respond. Image via Wikipedia.
  • THE ROI GUY  |  WEDNESDAY, JANUARY 11, 2017
    [Consulting, Help] 2017 - “The Year of Value”
    The facts are that: Customers will significantly delay decisions and won’t get to “Yes” unless you help them understand and quantify your differentiating value Sales will struggle in communicating and quantifying your unique value without your providing provocative value messaging, tools and consulting support. Build trust – Providing 3rd party insights and research, customer case studies and proof points helps validate potential results with prospects and drive credibility.
  • SALES LEAD INSIGHTS  |  WEDNESDAY, MAY 25, 2011
    [Consulting, Help] Email tips from one of our B2B lead generation and marketing automation experts
    We’ll start off with tips from some of the experts who provide our sales lead management consulting , marketing training , marketing automation and lead-generation services. Worth considering: Need help getting your B2B email designed, delivered, opened, read and acted-upon? If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.
  • HUBSPOT  |  MONDAY, MAY 1, 2017
    [Consulting, Help] 13 Project Management Terms You Should Know [Infographic]
    The legendary management consultant Peter Drucker once famously wrote , "There is nothing quite so useless as doing with great efficiency something that should not be done at all." They'll help you communicate your goals effectively, allocate resources efficiently, and keep your team focused and supported. This nugget of wisdom is especially relevant to project managers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 5, 2013
    [Consulting, Help] A surprising insight on social media measurement: Activity does matter
    A few years ago, I was working as a consultant on a new marketing initiative for an extremely conservative, slow-moving company. The post A surprising insight on social media measurement: Activity does matter appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. by Barry Ricks I would hope no social media consultants are disavowing. Glad I could I help.
  • MODERN MARKETING  |  TUESDAY, MARCH 24, 2015
    [Consulting, Help] 4 Lessons in Serving Up Customer Success
    The Oracle Marketing Cloud Success Planning service is a series of sessions that help our team learn about a customer’s business objectives and marketing priorities. If knowledge is power, then a helpful Customer Success Program provides resources that hone in on the specific topics your customers need to know more about. The sessions are delivered using an online consulting toolkit designed to guide the conversation. Provide help.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 1, 2016
    [Consulting, Help] Case Study: Using influencers to quickly build an audience for your content
    Talking with friends and a career coach helped Shawn get clear about his strengths. My free book helped me land a spot as a guest on a podcast. In the spirit of creating amazing value, I offered my consulting services to him for free, with no expectation of getting anything in return. “I All of this opportunity came about because I was genuinely helping people. So when Van Dyke provided his consulting services for free … well, something HAD to happen.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 9, 2013
    [Consulting, Help] If I give away my content, don’t I give away my business?
    The other night I had dinner with some dear friends who have a successful consulting business. When I started my consulting business, I took all the business I could on a regional level. Helping people in professional sites and forums. by Ayso21 Related Stories An idea to help you create content — even if you can’t write Time, attention, and the content creation curve Paying people to read your book: The ultimate content marketing plan?
  • VIEWPOINT  |  TUESDAY, MARCH 19, 2013
    [Consulting, Help] PowerViews with Dan Waldschmidt: Changing the Conversation
    They've helped companies worldwide change the conversation and dominate their industry. Dan tells his consulting clients about well-known brands, like Ford Motor Company, General Electric, and Kentucky Fried Chicken, that only achieved success after their founders failed thousands or even tens of thousands of times. With his team at Waldschmidt Partners, Dan uses his EDGY Strategy to help sales teams exceed their goals.
  • BIZNOLOGY  |  TUESDAY, JANUARY 5, 2016
    [Consulting, Help] Add For Immediate Release to your podcast queue
    Will this help or hinder the growth of the category? How can communicators help prevent or overcome these issues? Joseph Thornley is CEO of Thornley Fallis Communications , which comprises several well-known brands: Thornley Fallis Communications, a digital engagement and communications consultancy, 76design, a digital design and software development studio. He operates his consultancy at Gerris Corp.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 14, 2016
    [Consulting, Help] How Your Startup Can Overcome Content Marketing Challenges
    If your startup doesn’t have the bandwidth to take on any form of content marketing, it may be time to hire a consultant for a needs assessment. A content strategy consultant like Sara Wachter-Boettcher or Margot Bloomstein can define messaging architectures, draw up processes, and lay out a content roadmap. An online agency like KoMarketing can further build on a consultant’s findings. Beginnings are hard.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 13, 2015
    [Consulting, Help] Why this is the most difficult (and fun!) time to be in marketing
    One reason I am differentiated as a marketing consultant and writer is that I’m old … it helps me connect the dots between decades and generations, between trends and fads. It is forging our strategies, new platforms, and new content forms to help us cut through. My new book The Content Code is entirely devoted to strategies to help you overcome the wall of content before us.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 20, 2016
    [Consulting, Help] Teaching is the New Marketing
    When you are helpful and provide knowledge to current and potential customers, you are building depth and emotional bonds for your brand. Educational marketing means you are providing wisdom and insight to customers to help them do their jobs. Did they help guide you through complex and fascinating subjects? Everyone goes home with a wonderful book as our gift, and we are helping to bring insights, ideas, and inspiration to our industry. Counter Culture Coffee.
  • TONY ZAMBITO  |  TUESDAY, SEPTEMBER 6, 2016
    [Consulting, Help] Confusing Customer Segmentation, Buyer Profiling, and Buyer Personas Harms Marketing
    For example, accounting software designed for independent accountants who consult can include segments of independent accountants and accounting firms. And, it can help gauge the size of a market opportunity. Customer segmentation lacks in helping you to understand what preferences buyers may have, what they work on, how they engage in buying activities, what their purchasing history may be like, and what initiatives they work on. This is where buyer profiling can be helpful.
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 8, 2015
    [Consulting, Help] Best Kept Secret of an Email Newsletter Bio
    Unfortunately, I see many coaches and consultants use their resumes for their sidebar bio. (“Dr. Offer Help. It’s important to know you can access help without incurring huge costs.”. Next, tell them who you are and what you can do to help solve their challenges. Let them know what kinds of people you work with, and how long you’ve been helping them. Remember to keep the focus on the reader and how you can help them.
  • DIGITAL B2B MARKETING  |  TUESDAY, APRIL 3, 2012
    [Consulting, Help] Selfless Giving and Selfish Companies: A Social Media Conundrum
    Selfish Behavior in Social Media Marketing When social media professionals and consultants talk about humanizing companies in social media, the inability of companies to be selfless , to give gifts without expectation of a return, is a sticking point. Answer a question or help meet a need that is completely unrelated to your business. You might be surprised how you can help the people you want to connect with. Gifts. When we receive them, we feel special.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 8, 2013
    [Consulting, Help] The New Rules Of Content Marketing
    When buyers were ready to make a purchase, they consulted with various solution-providers, maybe talked to their peers and made a decision. 79% of buyers consult with peers, often through social networks, before making a buying decision and they like to share what they learn back through their networks. Tell customer stories about how your solution helped your customers to solve a business problem. Content Marketing is hot!
  • THE POINT  |  SATURDAY, MAY 16, 2015
    [Consulting, Help] 4 Key Takeaways from the 2015 SiriusDecisions Summit
    There’s no sign that email won’t continue to be the workhorse that it is in helping to filter, qualify, cultivate and progress leads through the sales cycle. Equally interesting is that the share allotted to tech-related services (implementation, management, best practice consultation, campaign development) has increased 200 percent in the same period.
  • CRIMSON MARKETING  |  TUESDAY, JUNE 23, 2015
    [Consulting, Help] Jackie Yeaney, Red Hat’s EVP Strategy & Marketing: Mad Men No More— How Marketing Has Changed
    Red Hat also offers award-winning support, training, and consulting services. As the connective hub in a global network of enterprises, partners, and open source communities, Red Hat helps create relevant, innovative technologies that liberate resources for growth and prepare customers for the future of IT. Marketing tactics have evolved from a creativity-driven, “push” approach to a customer-driven “pull” paradigm.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 23, 2015
    [Consulting, Help] Personas Are Great (Except When They Suck)
    And I know a handful of consultants who are really helping their clients create actionable insights and programs and plans based on a deeper understanding of their buyers. Unfortunately, there is a large group of consultants and agencies out there taking large sums of money from brands to produce personas that produce very little action, do not inform content planning or distribution.
  • PUZZLE MARKETER  |  TUESDAY, JULY 26, 2016
    [Consulting, Help] Cody Ward, Digital Marketing Leader, Named to Chicago’s Power 30 Under 30
    Cody Ward , 29, a marketing leader, consultant, entrepreneur, blogger, and social media enthusiast living in the greater Chicago area was named to Chicago’s 1 st Annual Power 30 Under 30™ list. Ward has worked to help Fortune 500 companies and start-up businesses alike create and launch their B2B or B2C marketing campaigns. Marketing professional added to prestigious list of 30 young professionals under 30 in Chicago.
  • THE ROI GUY  |  THURSDAY, NOVEMBER 19, 2015
    [Consulting, Help] SiriusDecisions: Top 4 Ways to Get your Value Selling Program Right
    Regarding your sales reps and consultants, and the use of your value selling tools and program: 1) Do they know what job needs to be done, and why? – Are your reps and consultants: a. Are they leveraging your value consultants, service desk and sales support to take advantage of available help.? You’ve invested a lot of time and effort in developing your B2B value selling / ROI tools and program, But the evolution from product to value can have its challenges.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 21, 2013
    [Consulting, Help] Is Thought Leadership The Future of Marketing?
    I work with corporate executives and consultants, provoking questions and solutions to help them discover and communicate their unique thought leadership space. Fiona Czerniawska of UK-based Source for Consulting , which conducts analyses of thought leadership by leading global consulting firms, recently stated: “An awful lot of thought leadership continues to be really about what other people do.”
  • OPENTOPIC  |  MONDAY, SEPTEMBER 26, 2016
    [Consulting, Help] Digital marketing strategy: Don’t be Robinson Crusoe on your digital island
    This post is by Anton Buchner, a senior consultant with TrinityP3. Helping navigate through the bells, whistles and hype to identify genuine marketing value when it comes to technology, digital activity, and the resulting data footprint. Anton is one of Australia’s leaders in data-driven marketing. Anyone remember this quote from Daniel Defoe’s legendary book, The life and adventures of Robinson.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 8, 2017
    [Consulting, Help] The 30 possible ways you can create customer value
    Here’s some research findings to help you sort it out. There was a very fine article in Harvard Business Review by Eric Almquist, John Senior, and Nicolas Bloch of Bain Consulting. The result of decades of research and experience, the authors claim there are 30 different ways a brand can create value: If you’re looking at this on a smartphone screen this helpful graphic might be hard to read, so I’ve also listed these 30 value factors here: Reduces effort.
  • HUBSPOT  |  WEDNESDAY, JUNE 7, 2017
    [Consulting, Help] Copywriting for Conversions: 9 Ways Emotion and Word Count Affect Your Landing Pages [New Data]
    I get it, you need more granular, data-backed insights to help inform your marketing copy. With the help of Machine Learning model and an Emotion Lexicon , Unbounce data scientists analyzed the behavior of 74,551,421 visitors to 64,284 lead generation landing pages to reveal what kind of emotional language is effective across 10 popular industries. Not only that, they looked at how word count affected conversions -- helpful for marketers and copywriters alike.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 13, 2014
    [Consulting, Help] How to Jump Start Your Enterprise’s Move to Marketing Automation
    Luckily, perspective — plus a solid business case and a strategic plan to move forward — is precisely what a strategic consulting team provides. That’s why enterprise marketers should strongly consider using marketing automation consultants, such as those offered by Marketo’s INNOVATE program. These consultants formalize the approach up front, so that you’re immediately rewarded with a value-based assessment and a tactical action plan.
  • B2B MARKETING TRACTION  |  TUESDAY, DECEMBER 16, 2014
    [Consulting, Help] Another Big Reason B2B Marketing Fails: Failure to Engage
    They consult their peers and look at others’ reviews before they buy. Here’s how: By telling stories about how your product has not only helped your customer’s businesses but also their personal lives. You have a business that sells to other businesses, so you plan to keep your marketing business-like. You don’t want to annoy your target audience of business people with fluffy marketing, right? You have a great product or service.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 16, 2011
    [Consulting, Help] The Commoner’s Guide to Using Social Influence
    How can we use this information to help our businessess? Here’s a framework I developed to help you determine which influencers to target for your commercial activities: Influencer Categories and Activities. ConsultantConsults with businesses and makes recommendations. Consultant. Here are some resources to help you: Stop the PR Madness By Ardath Albee. By Neicole Crepeau, Contributing {grow} Columnist.
  • VIEWPOINT  |  THURSDAY, MARCH 26, 2015
    [Consulting, Help] 4 Tips to Power Up Prospecting in 2015: #3 Sharpen Your Story!
    In the 2015 Virtual Sales Kickoff earlier this year, I had the pleasure of hearing for the first time, Mike Weinberg—sales coach, consultant, and author of the book New Sales. Opportunities you’ve helped customers capture. Mike is a consultant, sales coach, speaker and author on a mission to simplify sales and his specialties are New Business Development and Sales Management.
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