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Best Books of the Decade for Marketing and Selling Services

markempa

Guerilla Marketing for Consultants by Jay Conrad Levinson and Michael W. Million Dollar Consulting by Alan Weiss. If you market or sell professional services or have a complex sale be sure to put these “ best of the decade ” on your reading list. Selling to Big Companies by Jill Konrath. McLaughlin. McLaughlin.

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No-Cost, Cornball Marketing Can Drive B2B Top-of-Mind Awareness

Marketing Craftmanship

After some polite online badgering by eReleases, Highlander Consulting gave that upstart firm a shot last week; tasking them to distribute a press release for one of its clients, CAP Index Inc. – Missing: Nimmi, the acrobatic dog. a leading provider of crime forecasting data and risk analytics.

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Top 10 B2B Influencers in 2020

Oktopost

Jay has consulted for over 700 top global brands, including 36 of the Fortune 500, Nike, IBM, and even the United Nations. . He is the founder of altMBA and The Marketing Seminar , in addition to being a guerilla marketing, direct marketing, and Marketing Hall of Fame inductee.

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Is Our Addiction to ROI Killing Social Media?

Convince & Convert

Tweet Guest post by Matt Ridings , founder of MSR Consulting, a Digital Relationship Marketing Agency in St. Tags: social media ROI Guest Posts matt ridings social media measurement social media strategy social media success metrics tech guerilla. He’s @techguerilla on Twitter. Because sometimes, that’s enough.

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The Roadmap to Successful Marketing Campaigns in 2024

Marketing Insider Group

This could be achieved through incentives like discounts, customized demos, or free consultations. In the decision stage , prospective customers are on the brink of making a choice but may require an extra push to finalize their decision. Optimize every interaction with value-adds and responsiveness.

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How B2B Marketers Sabotage the Power of Case Studies to Generate Demand

NuSpark Consulting

“ People are often bored or put off by facts, but they never tire of hearing stories ” — Jay Conrad Levinson, Author “Guerilla Marketing” series of books. Case studies are bursting with promise for use in B2B lead generation and sales. I contend, however, that only a minority achieve their full potential. Most are mind-numbingly dull.

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The Road to Revenue, Part 2: Selling Expertise

Hinge Marketing

This isn’t guerilla promotion. Related Stories The Rise of the Specialist: The Advantages of Specialization in Management Consulting How to Find the Right Mix of Traditional and Digital in Technology Marketing The Road to Revenue, Part 1: How Buyers Buy. And as a business development professional, that’s where you come in.