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Why a Sales-Driven Marketing Strategy Won’t Work for Your HealthTech SaaS Company

Golden Spiral

The tenure for a sales VP is much shorter, at around 19 months. Since the beginning of COVID, sales within tech companies has experienced massive attrition with an average tenure for all sales professionals at 21 months. Think Beyond the Funnel. Funnel imagery permeates marketing.

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The Future of B2B is Changing. Are You Ready?


As I like to say, Marketing evolved from being the department that throws parties and prints color brochures to becoming a real driver of pipeline and revenue. Marketing was the “owner” of email, controlling the keys to customer communication. This was exciting, and really helped Marketing build credibility and respect.


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SaaS SEO: The #1 Guide to Growing Your SaaS Business in 2023

accelerate agency

An effective strategy, whether developed in-house or through a professional SaaS SEO agency, is vital to achieving sustainable growth and success in the SaaS market. Book a FREE SEO Strategy Consultation The Importance of SEO Strategies for SaaS Business Success Let’s start with a quick refresher on SEO.

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The Ultimate List of Marketing Podcasts


According to the show notes on iTunes, The eCommerce Marketing Podcast walks you through everything that goes into eCommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses. 7. Internet Marketing.

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Sales and Marketing Alignment: 45 Experts Explain How To Connect The Dots


The B2B sales funnel has changed a lot. . Until recent years, the traditional selling process looked something like this: Marketing would hand leads off to the sales team. The sales team would attempt to close those leads. . Marketing did their thing. Sales did their thing.

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20 SaaS Marketing Automation Tools & Tips For Your MarTech Stack

accelerate agency

Automation can be key to this, as it helps streamlining workflows and dealing with repetitive processes that often take up a lot of time. When it comes to SaaS marketing, having an efficient Martech Stack (Marketing Technology Stack) is essential. Marketing is a complicated process that takes a lot of time and effort.

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The Changing Role of Marketing in 2022 – Culture and Customer Experience

Marketing Insider Group

But here’s the thing – these salespeople have earned that reputation through underhand tactics and trying to trick people into buying something they don’t want or need. Marketing isn’t sales. Marketing is simply a way of helping these customers and businesses find each other and build a mutually beneficial relationship.