Marketing Insider Group

APRIL 15, 2024

B2B creators adapt their content for various types of businesses, offering relevant advice and strategies that help businesses of all sizes thrive and evolve. B2B creators are experts in their fields. These businesses look for insights that can help them scale and innovate while managing the complexities of growth.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

Hubspot

APRIL 25, 2023

A career in management consulting is glamorous. But the consulting career path also has its challenges. Mika Kim , a former consultant at one of the Big 4 consulting firms, reports working an average of 12 hours per day. Consulting isn’t for everyone. Table of Contents What is consulting? What is consulting?

Consulting 59

Consulting Work Management Ad Building Marketing Management 59

Valasys

JANUARY 23, 2024

Virtual Reality: Transforming Rhinoplasty Consultations Bringing VR into the rhinoplasty game is a major leap forward in the world of cosmetic surgery. Virtual reality allows for an interactive, immersive experience in rhinoplasty consultations and surgery planning. VR helps surgeons clearly explain procedures to patients.

Consulting 40

Consulting Customer Satisfaction Budget Programs Forecasting 40

Hubspot

OCTOBER 11, 2021

Professionals known as digital consultants can help you reach your goals with their extensive knowledge — and you don't have to be a part of a massive corporation to invest in their services. Generally, a digital consultant wears many hats. How to Get Into Digital Consulting. Source: Oro Inc.

Consulting 78

Consulting Work Management Marketing Management Training 78

TrustRadius Marketing

OCTOBER 23, 2022

Tech consultants are the solution for a corporate world that needs to implement, learn, and use software to its full potential. You may be surprised to learn just how helpful a technology consultant can potentially be for you and your team. What is a Technology Consultant? It doesn’t need to be short-term either.

Consulting 40

Consulting Enterprise Management Work Management Marketing Management 40

Hubspot

DECEMBER 12, 2019

Have you ever faced a problem, business-related or otherwise, and needed an objective perspective to help solve it? If you have, you’ve consulted with them. We’ve compiled this guide to dig deeper into the wild, lucrative world of consulting. What is consulting? Consultants are experts in their field.

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Consulting Enterprise Management Work Management Marketing Management 76

Hubspot

JULY 20, 2020

This is why consulting exists. However, all consulting is not created equal. There are various types of consultants who specialize in different subjects. If you’re already in the consulting field, you may already have a specific niche or area of expertise. Enter innovation consulting.

Consulting 75

Consulting Paid Search Agency Creativity Planning 75

Biznology

JANUARY 24, 2020

The following has been curated by Consultants Collective member, Kevin Jordan. ” “The Power of Boundaries : Sharing personal information brings people together and helps them like one another more. It’ll save money and help the environment. As always, happy reading and listening! Wolf: “I discovered a new planet.”.

Consulting 129

Consulting Peer-to-peer Curation Press 129

ANNUITAS

OCTOBER 25, 2016

We recently were able to sit down with Tanner Mezel of DSG Consulting and get his insights into the world of B2B Marketing and Sales. ANNUITAS: Tell us a bit about yourself and how DSG Consulting helps their clients? TM: I’m the Head of Marketing and Strategy for DSG. ANNUITAS: What do you see for the future of B2B sales?

Consulting 153

Consulting B2B Sales Demand Generation Work Management 153

Marketing Insider Group

MARCH 9, 2023

Management consulting firms As early as the late 19th century, these firms helped businesses solve complex problems and improve performance. As part of their work, management consulting firms conduct research to help executives understand business trends. You’ll find these firms quoted often in the press.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Hubspot

OCTOBER 6, 2021

Maybe you’ve been working in your industry forever, or perhaps you’re relatively new to your field but have discovered that you’ve got quite a knack for making things better. Either way, you might have heard the term "independent consultant" kicked around and wondered whether or not this career move is for you.

Consulting 49

Consulting Fulfillment Work Management Thought Leadership 49

Hubspot

DECEMBER 27, 2019

You decided to launch your own consulting gig to put your expertise to good use — congratulations! The job outlook for consultants is expected to increase by 14% through 2028 , proving there is plenty of opportunity in this growing field. Let’s walk through fast tips to help you land more consulting clients.

Consulting 62

Consulting Tips Advertising Agencies Bundling 62

NuSpark Consulting

AUGUST 8, 2023

Cost-Effectiveness : AI-driven design tools help in reducing labor costs and streamlining workflows. This increases engagement and helps in building brand loyalty. Streamlining Workflows : AI helps in the seamless integration of various stages of design and production, reducing manual errors, and accelerating time-to-market.

Marketing AI 244

Marketing AI Advertisements Advertising Product 244

Hubspot

DECEMBER 20, 2019

This is where technology consultants come in. In this article, we’ll explore the world of technology consulting and discuss how to get started in a career as a technology consultant. Why technology consulting? How to Become a Technology Consultant. Other internships in IT or software development can help, too.

Consulting 58

Consulting Work Management Marketing Management Opt-out 58

ANNUITAS

OCTOBER 25, 2016

We recently were able to sit down with Tanner Mezel of DSG Consulting and get his insights into the world of B2B Marketing and Sales. ANNUITAS: Tell us a bit about yourself and how DSG Consulting helps their clients? TM: I’m the Head of Marketing and Strategy for DSG. ANNUITAS: What do you see for the future of B2B sales?

Consulting 100

Consulting B2B Sales Demand Generation Work Management 100

ANNUITAS

OCTOBER 25, 2016

We recently were able to sit down with Tanner Mezel of DSG Consulting and get his insights into the world of B2B Marketing and Sales. ANNUITAS: Tell us a bit about yourself and how DSG Consulting helps their clients? TM: I’m the Head of Marketing and Strategy for DSG. ANNUITAS: What do you see for the future of B2B sales?

Consulting 100

Consulting B2B Sales Demand Generation Work Management 100

Hubspot

DECEMBER 13, 2019

If you were in this predicament, odds are you would consider bringing in someone called a strategy consultant. They’d be in a good position to help you address those questions. Strategy consultants have a presence in virtually every industry and can give an outside, expert perspective on business challenges.

Consulting 52

Consulting Allocation Digital Transformation Work Management 52

Go Beyond SEO

MARCH 19, 2024

Let us guide you through the SEO process and help you optimize your website to attract the right audience. Showcasing Your Expertise In the competitive field of cosmetic surgery, trust is everything. This helps build trust among potential patients who are looking for a cosmetic clinic that they can rely on for their specific needs.

SEO 78

SEO High Quality Lead Consulting Keywords 78

Marketing Insider Group

JUNE 19, 2023

How can you gather intel to help you improve your content marketing strategy? Image Source Key Takeaways: Competitor content analysis helps you understand your competition’s content marketing strategies. Marketers in related fields may be content competitors you need to examine carefully.

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

Marketing Insider Group

MAY 24, 2023

Advanced tips don’t just help you research. First, you can use Google’s Advanced Search page , which provides fields for these options and more. Advanced Google search techniques help you explore new subjects or find a fresh spin on a topic. This feature can also help you uncover competitors and potential partners.

Search Marketing 293

Search Marketing Google Optimization Tips 293

The Forward Observer

DECEMBER 15, 2023

In Forget the Funnel , Georgiana Laudi and Claire Suellentrop share the Customer-Led Growth Framework they’ve developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets.

Marketing Funnels 169

Marketing Funnels Top of Funnel Startups Buyer Personas 169

Hubspot

DECEMBER 5, 2019

In the movie "Up in the Air" with George Clooney and Anna Kendrick, Clooney's character works at a human resources consultancy firm specializing in termination assistance — also known as firing employees for other companies. Plus, consulting is a growing industry. So, what would a consultant actually do?

Small Business Marketing 42

Small Business Marketing Consulting Work Management Marketing Management 42

Marketing Insider Group

APRIL 8, 2024

Whether you’re in marketing , customer service, or any field in between, CustomGPT might just be the solution that both speaks your language and, more importantly, speaks to your audience. CustomGPT can help in more ways than you might think. Marketing Insider Group can help. So, why should you care?

Work Management 262

Work Management Lead Ranking Marketing Management Training 262

Hubspot

AUGUST 16, 2019

If a company doesn't have the resources to staff a social media team in-house, they aren't out of luck -- as an alternative, they can hire a social media consultant to help them increase their social media presence and grow traffic to their social accounts. How to Become a Successful Social Media Consultant.

Consulting 75

Consulting Social Media Media Peer-to-peer 75

Salesforce Marketing Cloud

NOVEMBER 21, 2023

Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. Let’s dig into each of these best practices for upselling and cross-selling in field service. However, it’s not as simple as asking your field service team to sell at appointments.

Work Management 105

Work Management Service Cross-Selling Training 105

Hubspot

NOVEMBER 22, 2017

How to Be a Consultant in 9 Simple Steps. You might be ready to become a consultant, but it can be difficult to know where to start. You might be ready to become a consultant, but it can be difficult to know where to start. Here are nine steps to becoming a consultant. Finding a Consulting Niche. Consulting Goals.

Consulting 84

Consulting Work Management Marketing Management Lead Ranking 84

Hinge Marketing

APRIL 11, 2018

With the recent release of our consulting services edition of the 2018 High Growth Study comes a new set of data on high-growth firms in the industry. Today, I want to focus on just one aspect of this study: how consulting marketing priorities for 2018 differ between high-growth firms and their no-growth peers. In this lies the threat.

Consulting 48

Consulting Marketing AI Planning Marketing Management 48

Salesforce Marketing Cloud

FEBRUARY 22, 2024

Working in field service is both rewarding and challenging. While you may find your current work to be fulfilling, it’s worth taking time to consider how you’ll prepare for growth throughout your field service career. The good news is that field service is a dynamic industry, which means new opportunities will continuously arise.

Work Management 52

Work Management Service Practices Tips 52

Marketing Insider Group

JANUARY 8, 2024

By taking what ChatGPT offers and infusing it with our unique insights and expertise , we’re turning ‘good’ into ‘great’ Join us as we unravel how ChatGPT helps us season our blog content just right – giving it that special MIG touch. Human Expertise Takes the Lead The AI-generated outline is just the beginning.

Marketing AI 250

Marketing AI Ethics Content User-Generated Content 250

Optinmonster

MARCH 27, 2024

And that’s exactly what we’re going to help you do. Introducing Zapier Field Mapping We’re proud to announce Field Mapping is now available for our Zapier integration! However, using Zapier Field Mapping, you get access to hundreds of additional tools, so you can use the one you like best.

Lead Generation 72

Lead Generation Marketing Automation Services Lead Scoring Lead Ranking 72

Contently

FEBRUARY 2, 2021

” The question came from a strategy colleague when I was helping a brand staff its new content studio. Whether you’re looking to make the right hire or switch careers, it’s helpful to know what you need to thrive in each specialty. Content marketers may come from—or go to—fields like journalism, as Bel Bruno did.

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Tony Zambito

JANUARY 13, 2022

The 20th Anniversary of Buyer Personas Survey To Help Determine Usefulness. The years 2001-2003 in these engagements were groundbreaking and helped to establish the value of buyer personas for informing buyer strategy and tactics. Who do we need help from for the State of Buyer Personas 2022 Survey? Will you help?

Buyer Personas 195

Buyer Personas Customer Surveys Advertising Agencies Paid Search Agency 195

Digital Marketing World Forum

NOVEMBER 7, 2019

Today, he leads the Widen Consulting team and partners with marketing and creative professionals to focus on human-centered transformation projects that leverage services such as martech strategy design, change management, and process optimization. Like a prize boxer, you are the undisputed heavyweight in your field. I’m old school.

Consulting 51

Consulting Work Management Marketing Management Digital Transformation 51

Martech

NOVEMBER 15, 2023

Thought leadership is a strategic approach to content marketing that positions you or your brand as an authority in a specific field. It’s about demonstrating your expertise by providing helpful and interesting takes on the subject matter. Annual reports predicting industry trends, helping businesses prepare for the future.

Thought Leadership 130

Thought Leadership Work Management Marketing Management Opinions 130

Marketing Insider Group

MAY 3, 2023

It’s no secret that artificial intelligence is quickly transforming the field of content marketing and search engine optimization. Providing clear prompts and context can help AI tools focus on a specific subject matter and generate more relevant, useful content. The output is about what you would expect. Very bot-like.

Marketing AI 269

Marketing AI Webinar Metrics Content Marketing Planning 269

Marketing Insider Group

SEPTEMBER 12, 2023

From audience targeting to distribution and optimization, AI tools can help ensure content reaches and resonates with the intended audience, maximizing ROI. And who better to showcase expertise and authoritativeness than professionals with hands-on experience in their fields? Personalized Promotion. Perfect Timing.

Marketing AI 274

Marketing AI Distribution Content Marketing Content 274

Hinge Marketing

MAY 28, 2015

In the past, specializing could be risky for consulting firms. Consider the limits a pre-Internet consultant would be placing on their potential clients. Because specialization helps your consulting firm match specific needs, it also makes it easier to target your marketing efforts. There are five categories: 1.

Consulting 48

Consulting Work Management Marketing Management Differentiation 48