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The Website Redesign Guide for Search Engine Marketers

QuanticMind

How to Prepare For and Survive Launches of Redesigned Websites. Website redesigns often require reconstructing at least part of a site from scratch, which can send search engine marketers back to square one. If the redesign project is not completed correctly and critical steps are missed, a website redesign has the potential to send a website into a tailspin. There should be a(n): Project lead (sometimes the website owner).

How To Optimize For Non-Traditional Search Engines Like Amazon And YouTube

ScribbleLive

When we talk about optimizing brand presence, it has historically been limited to search engines like Google and Bing. However, consumers search – and discover – on many other platforms, including Amazon, Pinterest, YouTube and Instagram.

Your competitors are doing SEO

Biznology

Building an enterprise website is a lot like building a cathedral: you need to start renovating before you’ve completed construction. So, too, is your corporate, resource, journalistic, or ecommerce website. Organic search performance is a gift that keeps on giving.

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Your website sucks

Biznology

Their sites were responsive before the responsive website was a thing. I am writing this post while I am procrastinating from updating and modernizing my consulting site, Gerris digital , which currently suffers from quite a few of the following—here we go: Your site is a decade old.

You can only win search by winning social

Biznology

Google now judges your worthiness as an eCommerce site based on whether or not anyone cares about you and your product rather than whether your site is the most search-optimized. The post You can only win search by winning social appeared first on Biznology.

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48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

Image credit: Stone Temple Consulting. Search engine algorithms are constantly being updated. What needs to be done to recover from search engine penalties? Infographic: Search Ranking Made Simple by Sword and the Script. And are your website URLs optimized?

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40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)

Webbiquity

Search engine optimization (SEO) is a key component in designing and developing an effective website , as well as the core of web presence optimization (WPO). Virtually everything you do on the Internet with your website can impact SEO today.”

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37 Fantastic SEO Guides, Tips and Tactics

Webbiquity

Considering that the average b2b website gets about 40% of traffic from organic search , with some sites getting as much as two-thirds of all visits via search engines, effective search engine optimization (SEO) remains a vital strategy.

Targeting Branded vs. SEO Keywords: Which Should You Focus On?

Single Grain

We’ve known for several years now that Google prioritizes branded websites when it comes to choosing what to display in its SERPs: Although, to be fair, as Moz puts it: “Google doesn't try and go out and say, ‘How well known is Coca-Cola versus Pepsi versus 7 Up versus Sprite versus Jones Cola?

Part 2: Link Building and SEO Strategies to Resurrect in 2017

Act-On

Increasing the number of relevant and authoritative websites that link to your own page is an essential search engine optimization strategy. These are: #1 Asking friends, family, colleagues, and industry pals to help promote your website. #2

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity

Sample review: “Split testing is an important part of your website. If you are getting good traffic but poor conversion you can test out different pages on your website to see which gets better conversion. 2) The Search Monitor. 3: The Nine Best Facebook Marketing Tools. #4:

Nine Expert Guides to Local SEO

Webbiquity

Given that, as Laurie Sullivan reports below, “70% of survey respondents view search engines, online Yellow Pages or social networks as their primary sources of local business information,&# how can you make your business stand out in local search? Share this on Facebook.

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Essential WordPress SEO Plugins: The Marketer’s Toolkit

Single Grain

Not only is WordPress free to install on your own hosting account, it’s easy to manipulate, leads to faster indexing in the search engines and offers an unprecedented number of design options for even the greenest of site owners. Get A Free Consultation. Get A Free Consultation.

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How To Make B2B Search Engine Marketing Better? Have Some Popular Tips | Sanjay Dhingra

delicious b2bmarketing

Recently Written 4 Popular Tools For AdSense Be an eBay Consultant- A New Way to Earn Money Online How To Make B2B Search Engine Marketing Better? Have Some Popular Tips Most Improtant Questions To Prepare For Social Media Marketing Interview Twitter Tips For Local Business 10 Important Points to Improve Ad Quality Score in Adwords Is facebook worthy for PPC? Just go for the paid search of the keywords. Home About us Contact Subscribe to this blog.

Learn to lower your social media inhibitions

Biznology

A chum of mine who will go unnamed picks at me on Facebook because I am getting to him! Social Media Powered Car Runs On Tweets, Facebook likes and Other Social Media Updates (hngn.com).

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity

Facebook is an extraordinary phenomenon. Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. Facebook Marketing Tips and Tactics. How to set up a Facebook fan page that works by Direct Creative Blog. How to Better Engage Facebook Fan Page ‘Fans’ by Social Media Examiner. Facebook SEO.

How to Know if Your Website’s Traffic Quality Is Poor (And How to Fix It!)

Single Grain

Is your website receiving a lot of traffic but not enough leads? If you answered “yes” to the above questions, then the problem could be “quality traffic” Read on to find out how to tell if the traffic coming to your website is of poor quality, and if so, how to fix it.

To Increase Social Engagement, Don’t Follow the Crowd

KoMarketing Associates

It should come as no surprise that the ubiquitous Facebook is the top social network for content engagement, accounting for more than 60 percent (33.8 Kristen Ciccolini is a freelance writer and online marketing consultant.

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Top B2B Website Metrics to Monitor Using Google Analytics

Hinge Marketing

When it comes to evaluating the performance of a professional services firm’s website, most people tend to focus the majority of their attention towards one metric: overall traffic, or the number of visits to a website. Make sure your website has easy-to-understand navigation elements.

How B2B Organizations Can Create More Effective “About” Pages

KoMarketing Associates

And the website is usually part of this process. Think about it: one of the main reasons Google became such a successful search engine was because they believed it was what other sites said about a web page (IE, inbound links) that made it relevant for search engine results.

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. Is your site ready for this shift in expectations or do you need a website redesign?

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Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

I am referring to updating, maintaining and sometimes marketing their industrial websites. My opinion is somewhat biased because I am an industrial and B2B marketing consultant. I make my living providing marketing services including designing and marketing industrial websites.

Google demands your papers with the Hummingbird algorithm update

Biznology

In order to foil misbehavior and to tamp down as much of the wonton manipulation of search, Google has implemented authorship associated with real names, real identities, reputation, track record, share-worthiness, popularity, true organic behavior patters, and patterns of impact and penetration.

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B2B Content Marketing Trends in the Software Industry: CMI Survey Recap

KoMarketing Associates

and Canada, represents a full range of industries (advertising/marketing, software, consulting, manufacturing, healthcare, and finance), functional areas, and company sizes. Facebook (82% vs. 80%). Content Marketing Search Engine Marketing Blog

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32 Influential B2B Social Media Profiles (People) to Follow on Twitter

KoMarketing Associates

While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. “MarketingSherpa provides B2B and consumer marketing professionals practical Case Studies, research and training on email, demand gen, search, social and more.”

Spending more time on SEO than adding value to Google?

Biznology

Adam’s an affiliate and an AdWords guru, par excellence, by profession; however, he also stays on top of organic search religiously just as part of creating content sublime enough to compel all the folks who click through from sponsored search, contextual ads, and display ads.

How to Build a Social Media Marketing Presence for Management Consulting

Hinge Marketing

Uncertainty over its benefits means adoption has been slow, especially among management consulting firms. This reluctance is further highlighted by these data points regarding overall online marketing: Most management consulting firms generate less than 20% of leads online.

How to recover from the ravages of Google Penguin and Panda

Biznology

People are freaking out about the new Google Search. While Google will smite sinners viciously, sending you into the wilderness of search, Google’s also very compassionate. Google Search is people! A Faster Website.

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Management Consulting: Preparing for Life After Referrals with an Integrated Marketing Strategy

Hinge Marketing

For a long time, an integrated marketing strategy meant events, advertising, direct mail, public relations, telemarketing, and even a website if you were really on the cutting edge. Impressive Numbers for Management Consulting. On Twitter or Facebook?

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Building Social Bookmarking Networks 101 by Search Engine Journal. Andrew Ran Wong provides a valuable list of productivity tips for Gmail, Twitter, Facebook, blogs, Google and other social networks to help readers get more done in less time. Share this on Facebook.

SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

You probably already know search engines (especially Google) are one of the most common platforms people use to access information on the internet. If you fail to have a presence in search engine results, you’re missing out on a huge potential channel to reach your target audience.

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What It Takes to Optimize Your Brand’s Organic Search Visibility

Marketing Action

It seems like only yesterday that a brand new company could launch a site, bake some bolded and italicized keywords into each page, prop up a few cookie-cutter articles on free blog platforms for instant backlinks, and watch the organic search traffic start rolling in.

5 Website Best Practices that Produce More Leads and Faster Growth

Hinge Marketing

What separates a professional services website that builds your business from one that simply describes it? These websites are largely passive. While there is nothing inherently wrong with these traditional, brochure-style websites, they aren’t built to address a large and growing segment of the market: modern buyers of professional services who find and vet potential service providers online. Best Practice 2: Take Search Engine Optimization (SEO) Seriously.

How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

Are you involved in or responsible for redesigning your company’s website? Is your website redesign project on hold waiting for marketing to deliver content? It doesn’t matter whether you work for a corporate marketing department or the owner of a small business website.

What, How, and When to Measure Your Facebook Marketing

Content Standard

Facebook will be a teenager in 2017; the big 1-3. In that time, you’ve become adept at Facebook marketing. Over the years, Facebook has navigated innovative technological advancements and experimented with various business models.

9 Elements of a Website that Converts Job Seekers into Applicants

Circle Studio

No longer can the Careers portion of your website simply be a list of job postings, or even just a single page. In order to attract and recruit top talent, your website needs to communicate why someone would want to work for you through a strong employer brand and employee value proposition. In today’s web-centric world, job seekers almost certainly will visit your website before applying to a job. All in all, your website should do much of the recruiting work for you.

Are Websites Getting Easier or Harder to Create?

EMagine B2B Blog

I mean, 20+ years ago I was out there selling websites not having a clue what I was talking about. Even the savviest of marketers working in the biggest companies rely on their digital consultants or agencies for their expertise and insights.