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PPC Consulting: Why It’s Essential for Business Growth

Single Grain

Enter PPC consulting. In this post, we’ll share why PPC consulting is essential, demystify pay-per-click marketing, and give you tips for hiring the best PPC consultant for your business. Now let’s dive into what a good PPC consultant can do to help your business grow.

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How to Analyze Your Email Campaign Performance and Optimize It

Single Grain

Launching a marketing campaign without tracking its performance is just like a buying car with a punctured tire. Therefore, reviewing the campaign and tracking the metrics are important aspects of any email marketing strategy. In the first section, we'll discuss the metrics that need to be tracked. Get A Free Consultation.

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3 Simple Ways to Generate More Returning Visitors to Your Site

Single Grain

Get A Free Consultation. Tracking and measuring backlink quality. Dive Deeper: Google Analytics for Content Marketing: How to Track and Improve Your ROI. Get A Free Consultation. Get A Free Consultation. Keep an eye on alarming signals to quickly fix possible usability issues which may hinder your further efforts.

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Neuromarketing 101: How Neuroscience Affects Customers’ Buying Behaviors

Single Grain

Get A Free Consultation. Researchers are able to track instinctual emotions like excitement, lust and anger based on the fluctuations in electrical waves. You can use this for online marketing content, but you can even supply customers with portable glasses to track where their gaze is going as soon as they walk into your store.

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6 Key Content Marketing Metrics to Measure Your Success

Single Grain

You probably already have a list of about one hundred different metrics that you could use to track and measure the success of your content strategy. However, if you try tracking too many metrics, you’ll either: Feel overwhelmed and give up before you get started and ultimately track nothing. 1) Conversions.

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How to Boost Conversions with Your Article’s Featured Image

Single Grain

Get A Free Consultation. Note: It is also important to keep an eye on your site performance as images can impact site speed, which is a ranking factor. Get A Free Consultation. Eye-tracking studies show that Internet readers pay closer attention to images than to text. Get A Free Consultation.

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An Actionable Checklist to Prepare to Launch a New Marketing Project

Single Grain

Book My Free Marketing Consultation. Even organic search visibility relies on your brand's image now that Google shows each site's logo next to each result on mobile devices: It needs to be instantly eye-catching and create necessary associations with your business. Book My Free Marketing Consultation. 1) Come Up With the Name.