Marketing Insider Group

NOVEMBER 12, 2019

2019 has seen some exciting developments in the events industry and there’s a lot to look forward to over the coming months. By keeping an eye on some of the top event trends expected for 2020, you can make sure you plan an event to remember. A Move Towards Sustainable Events. So how do you make a more sustainable event?

Trends 260

Trends Marketing AI Co-Registration Merchandising 260

Hinge Marketing

NOVEMBER 11, 2020

The Hinge Research Institute has released a special consulting industry version of its breakthrough study of professional services buyers and the firms that they hire. It’s called Inside the Buyer’s Brain: Consulting Firm Edition. This reduction means billions of dollars in lost consulting revenue around the world.

Consulting 157

Consulting Research Work Management Marketing Management 157

Hubspot

MARCH 22, 2023

Consulting, as a career, usually involves working with people to bring their ideas to life and guide them in the right direction. The success of many businesses hinges on how good their consultant is. These companies don’t make their consulting decisions lightly. What makes networking different for consultants?

Consulting 61

Consulting Tips Peer-to-peer Advertising Agencies 61

SmartBug Media

SEPTEMBER 10, 2021

If you are a marketer in the healthcare industry, it is safe to say that your main decision-level healthcare marketing strategy is for requesting a consultation. Depending on the procedure, a consultation may be a big step for a potential patient to take. Add a doctor video to your consultation page.

Consulting 98

Consulting Marketing Strategy Marketing & Strategy Peer-to-peer 98

SpotMe Blog

MAY 11, 2023

On the hunt for the top medical communications companies to help you run better life science events? Planning and running successful events in the pharma industry involves managing multiple vendors, overseeing details, and executing a plan that’s cost-efficient and produces tangible results.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Hinge Marketing

JANUARY 27, 2021

Over the last year, consulting firms have fought to stay afloat in the turbulence created by a global pandemic, an election cycle and waves of social change. Consulting firms of all stripes are re-examining their businesses in an effort to adapt to today’s unexpected challenges. . Understandably, not all firms thrived in this climate.

Consulting 112

Consulting Studies Allocation Marketing Budget 112

Webbiquity

SEPTEMBER 26, 2023

But Minnesota is increasing being recognized for something more: events. Obviously, the pandemic had a huge impact on the live events industry. This version of the article has been completely revised to reflect the post-COVID events ecosystem in Minnesota. The post was republished here in April 2018.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

Sprout Social

FEBRUARY 15, 2022

Do you have what it takes to be a social media consultant? Let’s break down ways to become a successful social media consultant and how to get started. What do social media consultants do? Social media consultants are individuals or agencies who work with clients to improve upon, optimize and grow their social media presence.

Social Media 105

Social Media Consulting Media Work Management 105

NuSpark Consulting

MARCH 20, 2019

Assuming you realize the importance and value of marketing, if you can’t do it personally, you’re left with one of two fundamental options: Outsourcing to a marketing consultant or agency, or. Benefits of Hiring a Marketing Consultant. Marketing consultancies use tried-and-tested software they’ve purchased already.

Paid Search Agency 133

Paid Search Agency Paid Content Consulting Work Management 133

Thinkers360

MARCH 8, 2024

In this edition, we speak with Dr. Cynthia Young , founder and CEO of CJ Young Consulting, LLC , a knowledge management consulting firm in Chesapeake, VA. Before founding CJ Young Consulting, she retired from the U.S. In 2020, I opened my company as Founder/CEO/party-of-one, CJ Young Consulting, LLC.

Consulting 52

Consulting B2B Thought Leadership Thought Leadership Opt-in 52

Marketing Insider Group

FEBRUARY 27, 2020

If you’ve drawn a blank while planning your event theme, you’re not alone. Here’s a fail-safe guide to help you choose a theme for your next event. When it’s time to think of an event theme, sometimes the idea well runs dry. They, in turn, will draw their own followers to your event. You needed a theme yesterday.

Event Marketing 254

Event Marketing Conference Trends Planning 254

Martech

OCTOBER 4, 2022

Online events have become a valuable marketing channel for businesses of all sizes, especially during the pandemic, when live events were scaled back. Mining data from online events, however, requires specific strategies to measure intent and move prospects through the funnel. Finding the right data from online events.

Top of Funnel 107

Top of Funnel Intent Signal Lead Ranking Digital Marketing Funnels 107

Valasys

APRIL 8, 2024

In the fast-paced age we live in today, event technology has transformed how we plan, organize, and execute events. From registration platforms to virtual event tools, there are myriad ways to enhance attendee experiences and achieve success.

Marketing Automation Services 40

Marketing Automation Services Optimization Marketing Management Marketing & Strategy 40

Marketing Insider Group

FEBRUARY 18, 2020

Content can be effective for event marketing, but to get the best results, choose topics that will drive engagement and attract social media shares. Content marketing should be an important part of any event marketing strategy. But, how do you narrow down your event content ideas to find the most effective topics?

Best Practices 273

Best Practices Content Social Media Planning 273

Marketing Insider Group

SEPTEMBER 16, 2019

Event planning is hard work, but that doesn’t mean you can kick back and relax once you’ve booked your venue and organized your guest speakers. Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. Careful planning, well in advance, is essential for event marketing success.

Planning 229

Planning Marketing Plans Work Management Marketing Management 229

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. You are probably lucky enough to have a great event management team that delivers exceptional events.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

The Forward Observer

MARCH 15, 2024

is the founder and CEO of MarketingProfs, the largest B2B marketing training, consulting, and event company dedicated to helping large organizations, teams, and individuals execute marketing campaigns that drive actual results. He is also a consultant, conference speaker, and Emeritus Professor at USC.

Brand Identity 189

Brand Identity Branding Work Management Marketing Management 189

Sprout Social

OCTOBER 11, 2022

With fast-paced social feeds cycling from one event to the next, the internet can feel like the Wild West. Large-scale global events tend to generate a lot of social media comments and content that are ripe for questionable hot takes. Social and world events impact your presence and community. What is social media moderation?

Social Media 113

Social Media Media SWOT Guidelines 113

Biznology

MARCH 18, 2021

Episode Summary: For years, with members all around the globe, the MIT Alumni Association produced events both big and small to keep alumni connected to their alma mater. He walks us through all the stop-on-a-dime twists and turns of shifting a global event program online. The post The Future of Live and Virtual Event?s

Work Management 118

Work Management Class Distribution Communities 118

Martech

SEPTEMBER 16, 2021

21 , an industry event for web professionals and digital marketers looking for a better way to jam, riff off each other, and find harmony with their websites. Janell Sims and Erich Manser, Digital Accessibility Consultants at Harvard University , who continually meet and surpass accessibility standards with human-centric design.

Privacy 77

Privacy Impressions Consulting Network Marketing 77

Brandpoint

NOVEMBER 10, 2020

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. I have appreciated the opportunity to stay connected online for events ranging from Minnesota PRSA Career Coffees to the virtual PRSA Classics. Here’s what I learned.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Convince & Convert

APRIL 10, 2018

It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. Linkedin (if it’s a business event).

Buzz 155

Buzz Social Media Media Conference 155

Marketing Insider Group

DECEMBER 10, 2019

Even if you’re not a professional event planner, you can learn how to identify the best keynote speakers in your industry and entice them to accept your invitation. Otherwise, the marquee event at your conference will likely devolve into a yawnfest. Consider the Theme of Your Event. Attend the Competition’s Events.

Conference 202

Conference Best Practices Digital Transformation Paid Search Agency 202

BenchmarkONE

JULY 4, 2019

Once established, a consulting business can give you a lot of creative and professional freedom. . Starting a consulting business, in theory, is quite easy. If you’ve got marketable skills in IT, marketing, design, career counseling, or just about any expertise that you can see demand for, you could start a consulting firm.

Consulting 86

Consulting Tips Ideal Customer Profiles Business 86

Contently

AUGUST 15, 2017

When you’re inundated with the glories of digital marketing every day, we can start to forget that in-person events still make up such an important part of the marketing stack. Events can be chaotic, complicated, and expensive. It makes sense that there is still plenty of confidence in event marketing. Data and ROI.

B2B 136

B2B Marketing Automation Services Landing Pages Emarketing 136

Hubspot

DECEMBER 27, 2019

You decided to launch your own consulting gig to put your expertise to good use — congratulations! The job outlook for consultants is expected to increase by 14% through 2028 , proving there is plenty of opportunity in this growing field. Let’s walk through fast tips to help you land more consulting clients. Ask for referrals.

Consulting 62

Consulting Tips Advertising Agencies Bundling 62

Martech

APRIL 28, 2022

currently leveraging immersive technology for events and marketing. The top ten considerations for XR and events. You DON’T need a headset for immersive experiences and events. The smartest platforms are holding their own events within the platform with exciting speakers and exclusive content for their target profiles.

Paid Search Agency 86

Paid Search Agency SMB Ideal Customer Profiles Blast Campaigns 86

Go Beyond SEO

AUGUST 11, 2017

We’ve all seen it online or heard it in an ad…”call today for a free consultation” Everyone from the solo-attorneys to the huge law firm practices have been offering ‘free consultations’ for years. In the marketing world a ‘free consultation’ is called a call-to-action (CTA).

Consulting 74

Consulting Lead Scoring Lead Ranking Landing Pages 74

Martech

FEBRUARY 3, 2022

“ We can see in the platform, when our customers are scheduling events, whether they’re doing virtual, in-person or hybrid, and consistently we’re seeing hybrid as their answer.” Other headlines from the survey include: 50% of companies anticipate hosting more in-person events in 2022.

Budget Programs 89

Budget Programs Marketing Budget Broadcasting Conference 89

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

Over the last decade, marketers’ opinions of events have gone up and down. To some, events can be a monumental waste of money. It’s what happens at the event that matters. In fact, according to Event Manager Blog , 91% of event organizers and marketers believe that increasing engagement is an important priority during events.

Digital Asset Management 134

Digital Asset Management Buzz Peer-to-peer Top of Funnel 134

Jackie Walts

NOVEMBER 3, 2021

What websites, subscriptions, events and newsletters are they are engaging with? Often inspiration comes from your own inbox – what newsletters, content and events do you already know? The post Questions I get asked as a Demand Generation Consultant first appeared on Jackie Walts: Consulting. Think like your prospect.

Demand Generation 56

Demand Generation Consulting Demand Generation 56

Zoominfo

NOVEMBER 1, 2022

Which events or activities should trigger the play? Customers are going to be especially fatigued by showing up to a call where their account manager doesn’t know their business, doesn’t know their own business, can’t be consultative, and can’t help them get to the next stage,” Schuck said. Who are we targeting?

Zoominfo 100

Zoominfo CMO Marketing Analytics Tools Enterprise Management 100

SpotMe Blog

APRIL 28, 2022

As the effects of the pandemic begin to ease, hybrid events are becoming a go-to event type for more and more industries. To ensure a smooth event is achieved, companies can’t just hope and pray for things to go right, they need certainty. What are Hybrid Event Management Companies? . Meetings & Incentives .

Paid Search Agency 59

Paid Search Agency Work Management Marketing Management Companies 59

Heinz Marketing

MARCH 24, 2021

By Michelle Voznyuk , Marketing Consultant at Heinz Marketing. Virtual and hybrid events are everywhere these days, and they’re not going away anytime soon. While it’s great they give a lot of opportunities to learn, grow, and network, the sheer amount of events out there can become overwhelming. Email Promotions.

Promotion 79

Promotion Banners Ad Exchange Opt-out 79

SpotMe Blog

MAY 31, 2023

Hosting successful in-person events with thousands of attendees after almost 3 years of virtual-only can feel daunting. A staggering 78% of businesses using an event app attribute their positive event ROI to these digital tools. But how can you make the most of your event app to make a substantial profit?

Planning 52

Planning Personalization Work Management Best Practices 52

Hubspot

DECEMBER 20, 2019

This is where technology consultants come in. In this article, we’ll explore the world of technology consulting and discuss how to get started in a career as a technology consultant. Why technology consulting? How to Become a Technology Consultant. Technology has become a critical component of business success.

Consulting 58

Consulting Work Management Marketing Management Opt-out 58

Biznology

OCTOBER 7, 2020

Don’t forget to join us at the AI for Enterprise Marketing virtual event on October 15. The post AI for Enterprise Marketing Virtual Event appeared first on Biznology. It’s currently at $295 for non-Conference Board members. For $100 off – use code BIZ100. Learn more here: [link].

Marketing AI 91

Marketing AI Conference Paid Search Agency Marketing 91