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Price Elasticities: how to use them to steer pricing decisions

ScanmarQED

What is price elasticity? The relationship (correlation) between the price change and the following change in volume sales is what can be expressed in a number: price elasticity. Keep in mind that the price elasticity is not 1 fixed number for a product; at each price point the number may be different. But by how much?

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The Ultimate Guide to Pricing Strategies

Hubspot

Price Elasticity of Demand. Price elasticity of demand is used to determine how a change in price affects consumer demand. On the other hand, elastic products suffer from pricing fluctuations (such as cable TV and movie tickets). Hourly Pricing Strategy. Hourly pricing is essentially trading time for money.

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Does Your Pricing Leave Money on the Table?

B2B Marketing Traction

Pricing must take into consideration customer demand, price sensitivity and elasticity, the competition, and market conditions. Customers will be more sensitive to prices if they know there are substitutes or if they think your product lacks differentiation. Anderson, Nirmalya Kumar, and James A.

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Four Great Ways to Use Personalization in Digital Marketing

Webbiquity

Image credit: Elastic Email. The PDF report includes personalized recommendations—making it appear as if it was written by a consultant—giving it a high perceived value. (Be Campaign Monitor shares data which found that emails with personalized subject lines are 26% more likely to be opened.

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How do you migrate to a new site search engine?

Biznology

Consultants like me can help with this if you don’t know how.). Make a change to your search application so that every Google Site Search request has a new URL parameter (&engine=google), but route a small, random sample of searches through your new search engine (&engine=elastic). You can run them from test servers.

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Meet the Teamlancers Part 1: Share Your Story, Tips for Success, and More

ClearVoice

In August, I started a new consulting position that had me working as part of a remote team located in various parts of the globe and the U.S. Joining the team shifted everything I once knew about freelancing to a brand-new sphere. In writing that series, I opened up about my experiences — something I rarely did when running my own shop.

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The Silicon Valley Way: Listening to Customers

LeanData

We recently gathered together a dozen sales and marketing leaders at cutting-edge companies such as Elastic , Cloudera, New Relic, Concur , Bluewolf , LeadGenius, ThoughtSpot , Campaign Monitor, SmartRecruiters. Instead, we decided to do something that very much matches the Silicon Valley ethos of collaboration.