ANNUITAS

JUNE 28, 2012

In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants. We came up with this list to help make sense of “the noise” being generated by software vendors and service providers in the space (yes, we are one of those providers). I applaud them for that.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

The Point

JULY 30, 2019

Much has been made of the argument that Account-Based Marketing (ABM) gained traction so quickly in B2B marketing primarily because traditional, funnel-based demand generation has stopped working. A recent video making the rounds on LinkedIn asked: “ Is Demand Generation Losing its Effectiveness ?” (The answer provided was: yes.).

Demand Generation Agencies 140

Demand Generation Agencies Demand Generation Account Based Marketing ABM 140

Rev

SEPTEMBER 20, 2023

The undeniable reality of demand marketing is that buying behaviors have changed, and the old tried-and-true playbook hasn’t aged gracefully. There was much less information out there, and buyers had to engage with vendors much sooner in the cycle to get that information.” So much info, so much noise. People follow people,” he says. “We

Demand 60

Demand Peer-to-peer Work Management Marketing Management 60

Customer Experience Matrix

JULY 28, 2010

Summary: Manticore Technology released some modest enhancements to its demand generation platform today. Manticore launched its B2B marketing automation system in 2003, making it one of the older vendors in the industry. Manticore wants clients to understand that demand generation is a business process. First some background.

Manticore 120

Manticore Marketing Automation Services Demand Generation Agencies Marketing Management 120

The Point

MAY 28, 2019

However, the more I learn about chatbots, the more I get excited about their potential for B2B marketing, and demand generation. But chatbots aren’t going to replace forms any more than Account-Based Marketing (ABM) has replaced funnel-based demand gen. The post Is it Time to Add Chatbots to Your Demand Generation Engine?

Demand Generation Agencies 127

Demand Generation Agencies Demand Generation Demand Top of Funnel 127

Customer Experience Matrix

NOVEMBER 18, 2009

One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

LeadSloth

APRIL 29, 2009

In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants. Today I’ve put together a list of vendor blogs. Most of these vendors blogs really get ‘online marketing’, so they talk about best practices rather then just touting their products, and they post regularly.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

Aberdeen

MARCH 6, 2020

Listen below: A Successful 5G Transformation Demands a New and Better Approach to Network Security. Manager, Consulting Systems Engineering (Telco/SP), Fortinet. Holding technically-focused and lead positions at industry stalwart vendors such as Nortel, Juniper and more recently at Fortinet as Manager, Consulting Systems Engineering.

Enterprise Management 86

Enterprise Management Demand Consulting Conference 86

The Point

FEBRUARY 18, 2020

In the succeeding five years, the marketing technology landscape has exploded, marketing automation has become a cornerstone of the martech stack, and demand for marketing operations professionals has never been higher. Vendors focused on new licenses vs. customer retention. Why Is #MarketingAutomation Maturity Still Woeful?

Marketing Automation Services 147

Marketing Automation Services Marketing Management Marketing Automation Automation 147

Biznology

JANUARY 10, 2022

It’s once again time for our annual tradition of asking our Consultants Collective member consultants and other Biznology contributors to share their reflections on the past year and predictions and prognostications for the new one. Ask a lot of your digital vendors . Vendor Consolidation . Stay tuned and welcome to 2022!

Privacy 193

Privacy Privacy Policies Consulting Amazon 193

ANNUITAS

FEBRUARY 9, 2016

One of the best things about working as a Demand Generation consultant is that I get to constantly learn new things. As a consultant or anyone trying to drive change within an organization, you can sense an aversion to change the moment you step into the room. This is no slight to the technology vendors. Keep innovating.

Demand Generation 100

Demand Generation Demand Generation Work Management 100

Valasys

OCTOBER 9, 2019

Engagio has grabbed the number one position among the top 20 Account-Based Marketing vendors deduced from 1,500 manager surveys, analyst opinions & vendor evaluations. In a press release by Research In Action GmbH, Engagio ranked first on the matrix & outlasted the other Top 19 global vendors.

Enterprise Management 51

Enterprise Management Work Management Marketing Management Account Based Marketing 51

Customer Experience Matrix

NOVEMBER 19, 2008

As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to Demand Generation Systems. My original plan had been to add several marketing automation vendors with significant presence in this market. But I’ve also been approached by some of the other demand generation specialists.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

Customer Experience Matrix

JULY 22, 2010

Summary: consolidation isn't new among marketing software vendors. As I wrote in my June 30 post on consolidation among marketing automation vendors , I expect the number of competitors to shrink fairly quickly as new buyers concentrate their purchases among a handful of leading vendors. The obvious candidates are CRM vendors.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

xiQ

MARCH 27, 2024

This preparedness transforms sales professionals from mere vendors to valued consultants, offering valuable insights that help them engage with prospects when they are most receptive. In the competitive landscape of sales, professionals must adopt an equally thorough approach to preparation.

Marketing Management 126

Marketing Management Analysis Forecasting B2B Sales 126

The Point

FEBRUARY 28, 2023

Whatever the reason, unused funds are a lost opportunity for both the partner and the sponsoring vendor. What’s your unique selling proposition (USP) in the context of your partnership with this particular vendor? For some, it may be the hassle of navigating an onerous MDF approval process. Define your message.

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

ViewPoint

MARCH 1, 2012

Lack of clarity and erroneous assumptions about demand generation, lead management and marketing automation are effectively addressed in two recent Software Advice whiteboard videos by Carlos Hidalgo, CEO, Annuitas Group , and Executive Director, Marketing Automation Institute. Nonexistent lead management processes.

Demand Generation 120

Demand Generation Work Management Marketing Management Lead Management 120

ANNUITAS

FEBRUARY 13, 2014

This kind of thinking, the kind that stops to discuss, “are we a sales or marketing led organization” is one of the key reasons why most organizations struggle with demand generation success today. Almost half (46%) of buyers still prefer creating a short list of vendors before making the decision to communicate with a sales rep.

Demand Generation 100

Demand Generation Demand Generation Planning 100

KoMarketing Associates

JANUARY 25, 2013

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Martech

MARCH 16, 2023

Data protection and privacy are at the forefront of marketing conversations today as consumers demand greater control over their data. We must adopt privacy-centric marketing solutions to cater to changing consumer demands. The ability to transform it before passing it on to vendor platforms.

Work Management 91

Work Management Marketing Management Privacy Marketing Analytics Tools 91

The Point

JUNE 7, 2017

Subject Line: Howard | Spear + [Vendor Name]. My company provides data science consulting to sales/marketing/demand gen organizations. We’ve already partnered with demand gen firms [Competitor #1] & [Competitor #2] to deliver predictive analytics services to their clients.

Best Practices 145

Best Practices Lead Ranking Sales Qualified Leads Account Based Marketing 145

ANNUITAS

JANUARY 19, 2022

Buyers spend nearly half their time researching independently ; another 22% is spent talking to other decision makers, and only 17% of their ‘buying’ time is spent meeting with potential vendors. Recall that buyers spend only 17% of their buying time meeting with potential vendors. How is a sales-ready lead defined?

Sales Management 130

Sales Management Lead Ranking Work Management Marketing Management 130

Jackie Walts

MARCH 6, 2019

Recent advances in give demand generation marketers tricks to reduce waste and gain better results. New AI tools have made it easier and less expensive and there are more vendors to choose from. But, the sheer volume of options can be overwhelming. It seems like something new is coming up all the time. Or your competitors.)

Demand 54

Demand Marketing Automation Services Budget Programs Salesforce.com 54

Biznology

DECEMBER 15, 2021

Vendor consolidation. But Brinker pointed out in an interview recently that the martech product list (at 8,000 in 2020) is an ever-evolving organic entity, with vendors entering and leaving all the time. My advice for B2B marketers: Hear out the vendors and keep track of developments. It has come full circle.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

Martech

APRIL 20, 2023

She has 30 years of experience in CX on both the client and vendor side, serves on the advisory board for customer experience at the University of California, Irvine, and is a member of the Forbes Coaches Council. In 2002 he founded Beyond Philosophy, one of the world’s first customer experience consultancies.

Marketing Management 108

Marketing Management B2B Thought Leadership Marketing Analytics Tools Thought Leadership 108

KoMarketing Associates

DECEMBER 5, 2018

Demand Gen recently conducted the “2018 B2B Buyers Survey” and found that the first one-to-three months of the buying process are critical to getting customers’ attention. At the one-to-three-month mark, B2B buyers say that they have spoken to a sales representative from a vendor they selected as well.

Buyer's Journey 149

Buyer's Journey Peer-to-peer B2B B2B Sales 149

Biznology

DECEMBER 14, 2016

According to a LinkedIn study reported in their Sophisticated Marketer’s Guide to Thought Leadership eBook, 88% of IT buyers said that thought leadership was important or critical in determining their short list of vendors. You see there was no content to drive demand. Click here to watch the webinar–no opt-in required. Like this post?

Social Media 80

Social Media B2B Thought Leadership Resources Demand 80

Customer Experience Matrix

FEBRUARY 4, 2009

I do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ). To be fair, many of the vendors below charge an installation of that can be several thousand dollars or more, while Marketo doesn't. Pricing starts at $599 per month.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

chiefmartech

JANUARY 25, 2023

That’s a clear signal of a profession in demand. Not coincidentally, it also lines up with this research from Boston Consulting Group interviewing ~2,000 companies on the current state of their “digital transformation”: Most are still in the process of transforming. We’re just getting started.

Marketing Management 116

Marketing Management Activities Paid Search Agency Marketing Automation Services 116

Customer Experience Matrix

JANUARY 8, 2009

I had an interesting email conversation last month with a Raab Guide buyer about the nuances of company-level data management in demand generation systems. He started from the perfectly reasonable premise that the demand generation system should give an overview of activity for all leads associated with a given company.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Work Management 120

Customer Experience Matrix

APRIL 1, 2020

Customer Data Platform vendor Amperity reported a less rosy result in its COVID-19 Retail Monitor , which draws data from Amperity’s retail clients. They report that total retail demand fell by 86% by the end of March and even online revenue is down 73%. Food and health products fell after an initial stock-up surge in mid-March.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Webbiquity

OCTOBER 16, 2018

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. This encompasses media, analysts, trade associations, conference producers, and complementary product vendors among others.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Martech

FEBRUARY 19, 2022

Explore platform capabilities from vendors like CallRail, Invoca, CallSource, DialogueTech and more in the full MarTech Intelligence Report on enterprise call analytics platforms. The answers will help your organization choose a vendor that can help you meet your goals. Click here to download! Who will use the platform?

Enterprise Management 95

Enterprise Management Work Management Marketing Management Analytics 95

Top Rank Marketing

NOVEMBER 15, 2023

Incorporating influencers throughout the customer journey fosters familiarity and strengthens vendor-influencer relationships, benefiting both parties. LinkedIn will face increased API access demands, especially as other platforms limit data.

Work Management 122

Work Management Marketing Management B2B Marketing B2B 122

Heinz Marketing

FEBRUARY 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Fostering relationships with key decision-makers in the healthcare industry is difficult given the intimate nature of healthcare professionals’ work. Physicians and their respective hospitals/clinics are focused on very personalized care for their patients.

Work Management 95

Work Management Marketing Management B2B Marketing B2B 95

Customer Experience Matrix

APRIL 21, 2009

Yet my impression from industry vendors and consultants is that most deployments start with a fairly extended planning stage where companies either document their existing campaigns and processes or, more likely, define a large number of new ones. The obvious answer is “it depends”, but that just begs the question, “Depends on what?”

Demand Generation 120

Demand Generation Customer Surveys Demand Generation 120

Customer Experience Matrix

JULY 29, 2008

I’ve been pondering recently how to classify demand generation systems. Right--classifying demand generation systems. Large firms may also demand an on-premise rather than externally-hosted solution, although this is becoming less of an issue. But it’s easy enough to generate a specific checklist of items for users to consult.

Demand Generation 120

Demand Generation Work Management Demand Marketing Management 120