Rev
FEBRUARY 15, 2023
It’s no wonder why a recent report from the Boston Consulting Group found that companies with a RevOps team experienced a 100-200% increase in ROI on digital marketing initiatives and a 10-20% increase in sales productivity! Of course, building a revenue operations team is only the first step.
DealSignal
MARCH 11, 2019
The consultants ran through a series of standard CRM processes including lead management, dashboards, record customization by the site admin, and Outlook integration. Yet, at no point did I hear a discussion of data quality, data hygiene, contact verification, field standardization, or company and contact enrichment.
Heinz Marketing
AUGUST 5, 2021
By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. Most companies have poor CRM data hygiene, and DemandBase has struggled to sync data back to accounts in cases with duplicate accounts or accounts with inaccurate/incomplete information.
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