ClearVoice

JUNE 21, 2022

However, with the good comes the bad, and if you want to rank well on search results it’s vital to know the best practices of writing content specifically for SEO success. . In this post, we asked the top content and SEO experts to break down the top do’s and don’ts of writing content for SEO. Focus on your customers first.

SEO 111

SEO FAQ Content Work Management 111

Conductor

FEBRUARY 22, 2022

As an Independent or Freelance Consultant. Outside of SEO teams, there is a range of departments that include SEO-dedicated roles: Sales : Promoting the benefits of SEO to prospective customers. Independent Or Freelance Consultant. Consultant/Freelancer. You might find an opportunity: In-house. With an agency.

SEO 114

SEO Examples Paid Search Agency Ideal Customer Profiles 114

Marketing Insider Group

OCTOBER 18, 2023

Key Takeaways: Creating journalistic content means writing articles that adhere to high standards of integrity while telling a compelling story. Journalistic writing makes your content more credible and boosts your content creation productivity. What Are the Benefits of Regularly Publishing Journalistic Content?

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

Marketing Insider Group

AUGUST 13, 2020

As a content marketing consulting company, we here at MIG wouldn’t be authentic if we didn’t take our own medicine. To achieve high organic rankings, you must commit to content marketing and writing customer-centric content. Our position is to create customer-centric content consistently. So, what’s the secret?

Traffic 286

Traffic Cost Per Click Organization Lead Scoring 286

Webbiquity

APRIL 5, 2022

Anyone who reads blogs or online publications has been exposed to the plague of bad writing across the Internet. The use of content marketing continues to grow because high-quality content has value, to both vendors and their prospective customers. Make every sentence in your content worthwhile for you to write, and for them to read.

Copywriting 327

Copywriting Marketing Budget Budget Programs B2B Sales 327

seo.co

OCTOBER 6, 2021

First, I need to acknowledge an important distinction between content writing and copywriting. You’ll find this type of writing in advertisements frequently. Our goals here will be writing, publishing, and syndicating content across multiple channels to secure the greatest volume and relevance of traffic to your site or landing page.

Ad Exchange 98

Ad Exchange Content Copywriting Lead Scoring 98

Marketing Insider Group

MAY 1, 2023

But facts alone do not persuade companies to pay big money for software, consulting services, or other high-value items. Similarly, a business has a mission to help customers solve a problem. That story becomes the heart and soul of everything you write. Publish the articles on your blog or pitch to media as a bylined piece.

Content Marketing 257

Content Marketing Planning Paid Search Agency Content 257

Hubspot

AUGUST 21, 2023

You've started a new business, and your customer base is starting to expand. Here, we'll take a look at the various kinds of business proposals and go over how to write one. Instead of assisting your search for investors to fund your business, a proposal helps you seek new customers. It's finally happened. Propose a solution.

Template 69

Template CMS Development Examples Marketing Proposals 69

NuSpark Consulting

MARCH 24, 2019

So, what does it take to write a white paper that generates good quality leads? Here are the main steps to follow: Start by identifying your target customer persona, their problems, and their pain points. Your salespeople can be helpful, so consult with them for the main objections they experience day-to-day.

Paper 113

Paper Lead Scoring Lead Ranking Generation 113

Marketing Insider Group

AUGUST 9, 2021

Anyone can write content, right? B2B copywriters stay customer-focused, always keeping the end goal of the content in mind. Customer-Focused. Staying customer-focused is key to successful B2B copywriting, and we don’t just mean focused on the immediate client. Namely, the client’s customers. Quick Takeaways.

Copywriting 351

Copywriting Work Management Marketing Management Service 351

Marketing Insider Group

DECEMBER 18, 2023

Known for precise targeting and access to premium publishers, Zemanta enhances ad optimization and reach. Its software integrates branded content from marketers like Intel and Pepsi into the feeds of publishers like Forbes and Time Inc. Partnerships with over 1200 media publishers, including People, Forbes, Time Inc. Why Nativo?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Hubspot

DECEMBER 12, 2019

If you have, you’ve consulted with them. If you’re passionate about helping others succeed by providing niche expertise that’s been honed by years of education, experience, and skill development, a career consulting may be for you. We’ve compiled this guide to dig deeper into the wild, lucrative world of consulting.

Consulting 76

Consulting Enterprise Management Work Management Marketing Management 76

Webbiquity

MARCH 8, 2022

Publish original studies. To maximize attention, the study has to be related to a topic that interests both your audience and journalists who will give you free press coverage when they write about your study. Not only does this cause lost profits if you run an ecommerce business, but also drains your customer support team.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Marketing Insider Group

MARCH 24, 2021

In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. Quick Takeaways: To give your audience a customized experience, give your content a human face. Use customer personas to tailor your content to every segment in your audience.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

Marketing Insider Group

JULY 6, 2020

Treat LinkedIn as a way to generate leads, rather than just a place to publish content. If you have a good website, it will be designed to capture leads and convert visitors into followers and potential customers. Write your company information as a pitch, rather than a simple description. Image source: [link].

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Marketing Insider Group

OCTOBER 16, 2023

Buffer Image Source: Buffer Buffer is a social media management tool that allows users to schedule, publish, and analyze their posts across multiple social media platforms. You can pick one, customize it to your liking, and send it out to your audience in no time. Custom reports. Not a design expert? No worries. Content editor.

Paid Content 258

Paid Content Budget Programs Research Marketing Analytics Tools 258

Marketing Insider Group

MAY 12, 2020

To rank well, you must publish posts often — at least two to four times a week. This is how we research and write for our blog and our clients as well btw). You’re not only writing for search engines. To find topics that will grab their attention, start with your customers’ needs, likes, pain points and goals.

Lead Scoring 282

Lead Scoring Lead Ranking Paid Search Agency Keywords 282

B2B Digital Marketer

MARCH 23, 2021

What could be the benefits of writing a book? Suppose you can write a book to addresses the conversations in the customers’ minds while gaining trust for answering those questions? You can give your readers, your target customer, the impression that you are knowledgeable, thus establishing credibility in your field.

Ideal Customer Profiles 52

Ideal Customer Profiles Service Product Psychographics 52

Writing on the Web

JULY 31, 2013

Do you do all your own blog writing? If you’re a lawyer, financial adviser, doctor or consultant, should you write your own blog ? One of the main reasons to have a blog and publish frequently is because it helps you get found, get known, and get clients. Or can you outsource it to writers and guest bloggers ?

Business Blogging 100

Business Blogging Business Blogger Custom Publishing 100

Marketing Insider Group

JUNE 7, 2021

It can help you convert leads and win new customers. Content marketing will help you reach your target audience, engage people, build trust, and convert leads into customers. Reach Your Ideal Customers. If this happens, how can you ever expect to convert them into customers? Quick Takeaways. Source: CMI.

Content Marketing 340

Content Marketing Planning Marketing Budget Creation Allocation 340

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. Whether it’s a new region or a new industry you want to target, one thing is constant: you need to identify which customers are likely to need your products and services.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Marketing Insider Group

JULY 13, 2020

How do more leads, a steady flow of website traffic, stronger customer relationships, and higher revenue sound to you? Who has time to write blog posts and to promote them? In 2019, the average blog post took nearly four hours to write. Highly engaged customers. This instills confidence in your customers.

Paid Content 304

Paid Content B2B Thought Leadership Paid Search Agency Thought Leadership 304

Webbiquity

DECEMBER 6, 2022

575,000 tweets published. Affiliate sales support independent publishing. The report quotes Michael Brenner of Marketing Insider Group, saying “(Influencers) can transform our brand narratives into personal storytelling by creating content, event speaking and consulting on strategy. Per the report, there are: 93.6

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Marketing Insider Group

FEBRUARY 3, 2021

And that is derived from the value our content brings to a brand’s prospects and current customers. Key Takeaways: Content agencies like ours start with an assessment and a content plan to reach, engage and convert more customers. We staff our teams with experts in writing quality copy that builds trust and drives conversions.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. Quick Takeaways The decline of social media as a primary driver of web traffic represents a shift in the relationship between social media platforms and content publishers. This isn’t just a blip on the radar.

Social Media 253

Social Media Social Marketing Media Content Marketing 253

Webbiquity

OCTOBER 18, 2016

I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things. For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. Writing well is hard work.

Lead Gen 100

Lead Gen Lead Scoring Lead Ranking Blogger 100

Marketing Insider Group

FEBRUARY 24, 2021

I’m still amazed at the companies that still don’t even have a blog, let alone publish on it frequently enough to get the attention of the google bots and search gods we all must honor if we want to show up on for the keywords our customers are searching for. But is your industry saturated? Quick Takeaways.

Lead Ranking 288

Lead Ranking Lead Scoring CMS Development Content Marketing 288

Marketing Insider Group

JUNE 9, 2020

You learn every time you publish and share. Center your strategy on your customers and their needs. Are you everywhere where your target customers hang out? That’s because these brands’ listening, their consumption, and their production of content are everywhere their target customers need to be, 24/7.

Campaigns 307

Campaigns B2B Thought Leadership Content Marketing Advertising Agencies 307

Martech

DECEMBER 13, 2023

Greg Krehbiel had a decades-long career in B2B and B2C publishing during which he did pretty much everything short of hand-craft individual pixels. He is now president of The Krehbiel Group, a digital consultancy that solves technology, strategy, operations and process problems for publishers. I didn’t know how to write.

SME 102

SME Custom Publishing Customer Surveys Landing Pages 102

Marketing Insider Group

MARCH 30, 2020

While it may seem counter-intuitive, when you take an approach that puts the customer’s needs in the driver’s seat, and you’ll be on the fast track to marketing success. How do you show your customers that you care about their needs? Quick Takeaways: Providing actionable content to B2B customers is the key to winning their business.

B2B Sales 285

B2B Sales B2B Marketing Agencies 2 Sales Qualified Leads 285

Biznology

JANUARY 13, 2016

This video with Paul Gillin is about the basics of writing engaging social media messages. Writing for social media is about finding angles, factoids and quotes that intrigue and provoke using words that no one expects you to use. The post How to write for social media appeared first on Biznology. You need to be distinctive.

Social Media 80

Social Media Media BtoB Webinar Metrics 80

Marketing Insider Group

OCTOBER 14, 2020

Consistently publishing weekly blogs doesn’t have to be time-consuming when you have a partner. Publishing weekly blog content improves your organic rankings (when optimized and targeted), which will provide returns infinitely. Partnering with a blog writing service takes this off your plate. Image: SEMrush.

Paid Content 317

Paid Content Customer Surveys Marketing Budget Paid Search Agency 317

Hubspot

AUGUST 16, 2019

If a company doesn't have the resources to staff a social media team in-house, they aren't out of luck -- as an alternative, they can hire a social media consultant to help them increase their social media presence and grow traffic to their social accounts. How to Become a Successful Social Media Consultant. Network, network, network.

Consulting 75

Consulting Social Media Media Peer-to-peer 75

Marketing Insider Group

MAY 27, 2023

Penn , who record the show in a local coffee shop every week and then publish the show on Thursday mornings. Listen to Ann some of the background and stories covered in her latest book, Everybody Writes. Check out our weekly blog content service , or schedule a free consultation now to learn more! Wall and Christopher S.

Lead Ranking 185

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 185

Marketing Insider Group

MAY 3, 2021

Companies publish millions of blogs every day. You Aren’t Writing for Your Audience. Leaders often get picky about content because they read it as themselves, not the customer. If you can’t step outside of this, you’ll be doomed to continue publishing stuff that doesn’t resonate. The Hallmarks of Bad Content Marketing.

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

Marketing Insider Group

APRIL 5, 2021

Google released its Search Quality Evaluator Guidelines in response to a leaked version published online. For example, moms who write about childcare have real-world experience without a degree in early childhood development. Content marketing is the process of consistently publishing content that audiences want to consume.

SEO 331

SEO SME Lead Ranking Content Marketing 331

Marketing Insider Group

NOVEMBER 28, 2022

In October 2021, RevBoss partnered with Marketing Insider Group to create customer-focused content that covered the topics, keywords, and trends most important in their industry. What was lacking, however, was a solid SEO strategy and consistently published content to go with it. The results one year later?

Lead Scoring 155

Lead Scoring Lead Ranking Keywords Work Management 155