Marketing Insider Group

JANUARY 4, 2021

Let’s look at some stats from Brightedge Research. Search rank tools: You’ll need a platform like SEMRush to derive the stats on keywords, track rank changes, and to help you discover new keywords that may be trending. However, there are still plenty of opportunities to reach and convert customers. Image: Brightedge Research.

Growth Marketing 360

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 360

Marketing Insider Group

FEBRUARY 24, 2021

I’m still amazed at the companies that still don’t even have a blog, let alone publish on it frequently enough to get the attention of the google bots and search gods we all must honor if we want to show up on for the keywords our customers are searching for. See my 199 digital marketing stats as an example.).

Lead Ranking 295

Lead Ranking Lead Scoring CMS Development Content Marketing 295

Convince & Convert

JUNE 25, 2013

of time to reach your potential customers. 40% of shoppers consult 3 or more channels (often while shopping) before making a purchase. This same stat was less than 10% in 2002. If these stats aren’t mind boggling enough for you, try this one on for size. That’s mind-boggling growth in just over 10 years.

Mobile Marketing 167

Mobile Marketing Stats Planning Marketing Management 167

Hubspot

MAY 4, 2020

With so many teams now focusing on inside sales, using strategies such as social selling to connect and win over customers are more important than ever. Social Selling LinkedIn Stats. Customer Engagement Statistics. As the business landscape changes, so will best practices on connecting with potential customers virtually.

Linkedin 80

Linkedin Stats Lead Scoring Lead Ranking 80

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. WARC) 94% of B2B marketers implement ABM strategies.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

ViewPoint

MARCH 19, 2018

I have people to do that and we get website stats. It’s no longer enough, she realized, to just take the CRM or marketing automation system stats and determine where to spend the company’s growing marketing budget in order to find qualified leads and buyers. “But why,” she asked, “do I need to master deep digital analytics?

Marketing Management 197

Marketing Management Analytics Budget Programs Marketing Automation Services 197

Marketing Insider Group

MAY 13, 2020

Let’s own the customer experience, boosting revenue with word-of-mouth recommendations and referrals. Translate our digital marketing ROI stats into the kinds of words that your CEO and CFO uses, instead of marketing jargon. Build Credibility and Trust in Marketing by Owning Customer Experience. Quick Takeaways.

Trust Marketing 320

Trust Marketing Word of Mouth Advertising Agencies B2B Thought Leadership 320

Marketing Insider Group

JUNE 15, 2021

Some of your oldest content may be among the top-performing – if you continue optimizing and keeping stats up to date over time. Original publish date. You can gather this information using a web publishing tool or content management system (CMS) if you have one. It’s too broad (covers too many topics on one page). Update date.

Marketing Websites 363

Marketing Websites Lead Scoring Lead Ranking SEO 363

Marketing Insider Group

FEBRUARY 15, 2021

Solves a challenge: Customers are seeking answers when they go to Google and search. Define how it meets the criteria for 10x and look for gaps (outdated stats, broken links, lower readability, etc.) All the content currently published on a topic likely has the same themes and points. Understand Your Audience. Find Your Angle.

Lead Scoring 348

Lead Scoring Lead Ranking Content SMB 348

SocialPilot

JANUARY 15, 2024

No wonder why its customer satisfaction rating is 70 Snapchat Spotlight is another popular content format businesses can’t ignore. As per Snapchat stats, the swipe-up rate is 5x higher than normal social media click-through rates. As per Snapchat stats, the swipe-up rate is 5x higher than normal social media click-through rates.

Statistics 72

Statistics Business Customer Satisfaction Stats 72

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Marketing Insider Group

NOVEMBER 21, 2022

Check out some interesting stats: Searches for “hybrid event” have increased 237% in the last 5 years. Creating more opportunities to speak with individual customers on a one-on-one basis makes your brand feel more personal and less like a faceless corporation. Need Help with Content Marketing for Your Events?

Trends 285

Trends Marketing AI Co-Registration Conference 285

Contently

JUNE 5, 2018

“As the roles of marketing and the chief marketer expand, it will become critical for CEOs to ensure that they have the right person as CMO, to understand fully how customers are changing, and to become more involved in developing new marketing capabilities across the company.” Sound familiar? Ad Age, Fast Company.

CMO 136

CMO Digital Transformation Gartner Stats 136

Optinmonster

DECEMBER 19, 2023

Some of its features include: Electronic identity verification Social Security Number (SSN) verification Instant authentication Identity checks Real-time data validation for seamless payment processing Related Content: Sometimes, you don’t need to know your customers’ identity. These stats highlight an important point.

eCommerce 84

eCommerce Marketing Management Business Budget Programs 84

Webbiquity

JANUARY 5, 2021

A Few Stats. For the data nerds out there, a few quick stats: The people on this list follow an average of 1,641 others on Twitter; the median is 891. Sr Director of Customer Applications at Caribou Coffee. Transparent volume stats for nearly every asset & exchange. EducatorFirst. Following: 402. Followers: 871.

Twitter 260

Twitter Startups Work Management Marketing Management 260

Marketing Insider Group

DECEMBER 17, 2019

Instead of touting stats about productivity and efficiency in the usual dull and boring way, Slack created a campaign that was both educational and memorable. If you are ready to get more traffic to your site with quality content that’s consistently published, check out our Content Builder Service. Image source: [link].

Tactics 276

Tactics B2B Marketing Work Management Planning 276

KoMarketing Associates

JUNE 25, 2019

Other stats from livestream further prove that online views in all industries and demographics enjoy live streaming videos: 45% of live video audiences would pay for live, exclusive, on-demand video. Customer spotlights or interviews. Over four million new blog posts are published every day. Company news announcements.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Scoop.it

FEBRUARY 10, 2022

If done correctly, content curation can significantly benefit you: Create a strong bond between your brand and your customers and grow your online community. Highlight your products in a non-invasive way, making them more desirable for potential customers. Prepare Your Posts for Publishing. Publish and Analyze the Results.

Curation 68

Curation Content Click Rate Long Tail Marketing 68

Brightedge

MAY 16, 2021

While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. She brings her extensive approach and skill as a consultant and experienced marketer to the challenges of a Marketing Playbook that Drives Sales.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Unbounce

JANUARY 13, 2022

There are many new tactics and tools out there that can help you create marketing material that’ll lure and hook your online customers —and we’ve reeled in seven helpful posts that cover them here. So you do them, publish your page, and its conversion rate falls flat. Thanks for the lessons, 2021. Here’s how we’ll use ‘em in 2022.

Jigsaw 144

Jigsaw Landing Pages Copywriting Paid Search Agency 144

ClearVoice

JANUARY 26, 2024

Marketing is the tip of the spear for driving growth and new customer acquisition. But remember one simple truth — with content marketing, you invest once and get a lasting asset base that consistently attracts and engages your target audience and customers alike. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Marketing Insider Group

NOVEMBER 4, 2019

Not only is the use of ad blockers growing but also, stats point out that nearly half of customers’ clicks on mobile ads are “accidental.”. A few recipes from well-known chefs and home cooks alike that recommend pairing suggestions with one of Coke’s signature offerings might win Coke a new customer base.

Enterprise Management 158

Enterprise Management Paid Search Agency Advertising Agencies Content Marketing 158

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. Word of mouth marketing represents brand promotion that’s driven by customer experiences and stories.

Word of Mouth 135

Word of Mouth Paid Content Conversion Work Management 135

Vidyard

JANUARY 24, 2022

Customer Engagement Lab 1.9 Customer Engagement Lab For those who are easily bored by “traditional” business podcasts and corporate jargon, this one’s for you. Brought to you by PandaDoc and hosted by Travis Tyler, each Customer Engagement Lab episode is a rollercoaster in the best possible way. Top Sales Podcasts 1.1

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

ConvertKit

MAY 14, 2021

There are plenty of options for selling an ebook, including Amazon Kindle Publishing, Gumroad, and NOOK Press. Amazon is essentially a monopoly in the publishing world, especially for self-publishers. You create a deeper relationship with customers. You have to decide where to sell it. You can launch faster.

Marketing Websites 101

Marketing Websites eCommerce Top of Funnel Landing Pages 101

Marketing Insider Group

MAY 11, 2020

Quick Takeaways: Content marketing is an opportunity to reach and convert new customers. Content marketing focuses an organization on telling brand stories that resonate with customers. Content marketing is the process of consistently publishing content that audiences want to consume. What Is Content Marketing Really?

Paid Content 172

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 172

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. How often do bloggers publish blog posts?

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 271

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 271

seo.co

DECEMBER 2, 2022

That means, you should gradually work your way up to bigger and higher-authority publishers; if you find yourself trapped in the same handful of publishers you started with, you’re doing something wrong. Publisher Inaccessibility. Publisher choice.

Link Building 119

Link Building Ad Building Domain Lead Scoring 119

Marketing Insider Group

DECEMBER 16, 2013

So I looked through the most popular presentations published in the last 12 months and picked the top 25 slideshare presentations of 2013 for business leaders, marketers and growth hackers. This presentation is filled with over 100 charts, stats and trends on digital, technology and economic issues that affect us all.

Best Practices 100

Best Practices Work Management Click Fraud Marketing Management 100

Content Marketing Institute

FEBRUARY 1, 2019

Follow the trail to vet the stat and you’re likely to find, it’s: Misquoted or misinterpreted. And the stat was bad when first cited in 1990. Though owned by Jeff Bezos, CEO of Amazon, the paper didn’t let that relationship stop it from running a story about how Amazon’s smart speaker Alexa eavesdrops on customers.

Marketing Analytics Tools 101

Marketing Analytics Tools Course Paid Search Agency Brand Identity 101

Ontraport

APRIL 27, 2021

My wish for you is that, once and for all, you clarify your customer lifecycle. Then you set yourself up to track and measure the progress of your prospects and customers through that lifecycle. What’s my “customer lifecycle”? Maybe you book free consultations or webinars. Your process might include these steps or others.

Conversion Rate 111

Conversion Rate Work Management Funnel Advertising Lead Scoring 111

Rev

MAY 16, 2019

Some people are vendors, looking for quality leads for their software or consulting services. Account-based marketing is the strategy of marketing to prospects or customer accounts as markets of one. Basically, highly customized marketing, designed to target prospects with a uniquely compelling message designed specifically for them.

Conference 122

Conference Account Based Marketing B2B ABM 122

Writing on the Web

SEPTEMBER 2, 2010

Blog writing for other clients is time consuming work, since I’ll spend at least an hour to two hours a day reading, preparing, writing, publishing and monitoring each client’s blog. I also optimize it for search engines , and check stats. Which is why it’s not an inexpensive contract.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Content Marketing Institute

AUGUST 28, 2018

Publish for the sake of publishing. Long-term results yield a greater return and snowball into lasting customer relationships. Long-term results yield a greater return & snowball into lasting customer relationships. What about resources and education for prospects and customers? CMWorld Click To Tweet.

Content Marketing 109

Content Marketing Planning Work Management Advertising Agencies 109

Outgrow

JULY 8, 2020

Related Read: 31 Marketing Stats That’ll Help You Drive your Marketing Strategy in 2020. Henceforth, the campaign got 812k Fb impressions and ranked in Top 10 travel guides along with other outstanding stats. Their expert content marketing team is responsible for creating, publishing, and distributing your content online.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Content Standard

FEBRUARY 2, 2023

ChatGPT’s public release has caused interest in AI-generated content to skyrocket, but it’s important to note that leading media publishers have utilized automated reporting for years now, which provides some insight into initial use cases and public reactions to the technology.

Marketing AI 119

Marketing AI Lead Ranking Generation Paid Search Agency 119