How a Small Company with Little Budget Can Rank #1 Through Consistent Blog Publishing

Marketing Insider Group

Consistent blog publishing is the heart of successful content marketing. It’s all about publishing content on these targeted topics regularly – and that means committing to blogging long-term. For some, that might mean publishing a 500-word article once a month.

Avitage Master Content Publishing Briefing

Avitage

Through our consulting projects and content workshops, many people have asked us for copies of our content publishing briefing to share with colleagues and executives. Taking a page from Tom Peters, we’ve published our Master Content Publishing Briefing on our SlideShare channel, and it is available to download. This is how we’ve been making and maintaining custom video versions for well over a decade.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Avitage Master Content Publishing Briefing

Avitage

Through our consulting projects and content workshops, many people have asked us for copies of our content publishing briefing to share with colleagues and executives. Taking a page from Tom Peters, we’ve published our Master Content Publishing Briefing on our SlideShare channel, and it is available to download. This is how we’ve been making and maintaining custom video versions for well over a decade.

Connected consumption is the new customer experience (CX)

Biznology

When countless products and services become connected, personal customer-vendor relationships will be added. Each task and step will include new people-first automated conversations that replace searching, customer support, shopping, and e-commerce services like Amazon. New abilities to produce universal customer success will produce connected products that make their users as good as the best in the world. Local logistics responds flexibly to customers’ daily lives.

Consulting Firm Marketing Priorities in 2018

Hinge Marketing

With the recent release of our consulting services edition of the 2018 High Growth Study comes a new set of data on high-growth firms in the industry. Today, I want to focus on just one aspect of this study: how consulting marketing priorities for 2018 differ between high-growth firms and their no-growth peers. Download the 2018 High Growth Study: Consulting Firm Edition. Top Strategies High-Growth Firms Use to Address Threats to the Consulting Industry.

Publishing Blogs Articles Isn’t Enough – It Needs to Be the Right Content

Marketing Insider Group

Then you published a ton of articles that run the gamut from your company’s response to the news story du jour to how your new gadget works. It might be tough hearing it – but just publishing blog articles isn’t enough. Quick Takeaways: First, identify your customers’ needs.

Data Storytelling: The Path from Insights to Customer Success

Marketing Insider Group

It’s not just your internal analytics and customer data you can use to dream up a successful marketing campaign. Yet while an emotional connection with your prospects and customers is essential, so is the data behind your conclusions.

Content Marketing Personalization Strategies to Make Customers Love You

Marketing Insider Group

While content personalization isn’t easy, there are lots of opportunities to delight your customers with it. Content personalization is a way to build trust and loyalty with customers. Customers appreciate, and in some cases, have a high demand for content personalization.

How customer-hero stories help you connect better

B2B Lead Generation

Do you focus on capturing product stories or customer-hero stories? In this interview, we talk about the power of customer-hero stories to connect emotionally with buyers to facilitate their buying journey. So, making that shift from that to how-the-customer-uses-our-stuff marketing: customer usage marketing or what we in Story Seekers call customer hero marketing. Who do we envision our best customers to be?

How to Become a Social Media Consultant, According to 7 Successful Ones

Hubspot

If a company doesn't have the resources to staff a social media team in-house, they aren't out of luck -- as an alternative, they can hire a social media consultant to help them increase their social media presence and grow traffic to their social accounts. If you're a social media consultant, you're required to act as the voice, eyes, and ears of a client across various social platforms to properly engage with and grow an audience.

8 Ways Employee Advocacy Can Skyrocket Customer Retention

Marketing Insider Group

With this kind of spotlight coupled with the connections they make, you’ll find it’s easier to retain customers. The cumulative effects of trust and relationships from employee advocacy result in greater customer retention. Those relationships often lead to very loyal customers.

Apple Search Ads: How App Publishers Can Get to the Top of the App Store

Single Grain

Get A Free Consultation. Apple Search Ads are sponsored ads that provide app publishers paid access to the top spot in the Apple Store search results for iPhone and iPad. If your business has an iOS app then you need to seriously consider Apple Search Ads to reach potential customers. When people search on the App Store for your brand name, then it is absolutely essential to reach such customers via Search Ads because if you don’t then your competitors will snatch them up.

How to Build a Customer-Driven Marketing Strategy for 2020

Marketing Insider Group

I’ve already explained why I predict 2020 will be the year of the customer. Successful marketing strategies in 2020 and beyond will focus on creating great customer experiences and building relationships with your audience. What Is a Customer-Driven Marketing Strategy?

9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 1

ANNUITAS

It seems each and every week that a new consultancy is born or another marketing automation company jumps into the fray. Of course, all these new providers are vying for the same customers. The amount of content and messaging being generated by solution providers and consultants seems overwhelming (Note of full disclosure: The Annuitas Group is one of the consultants in this space vying for customers).

Content Marketing: Your Solution Is Solving Your Customers’ Problems

Marketing Insider Group

Successful content marketing is all about solving your customers’ problems. Because when you show customers how to face their challenges and come out victorious on the other side, it builds trust. Your content can do the same for your customers. Ask for Customer Feedback.

Organizational Confidence is Personal

Biznology

Darius manages a team of 25 front-line customer service employees. Customers. This article was originally published here. Organizational confidence is a nice concept, but how does it come to life in the real world?

9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 2

ANNUITAS

In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants. Stopping the publishing of numbers that are just too good to be true. Over the last few years, many consultants and vendors have been using the “quick and easy” language in their marketing and sales lingo. If we want to help our customers grow and mature we need to be upfront and honest. It’s better for the customer and they will thank you for it.

Marketing in Difficult Times: Focus on Content that Reaches and Converts New Customers

Marketing Insider Group

Investing in content marketing now can win the loyalty of an audience who will become customers later. When the pandemic ends, your customers will still be there. Pageviews for news publishers are currently up about 30 percent. Addressing Customer Concerns.

6 Customer Service Trends You Can’t Ignore in 2020

Single Grain

Last year was full of grand ideas, innovations and surprises in the customer support field. And the biggest humbling realization was that price and product are no longer the only competitive differentiators that make customers stay loyal. Book My Free Marketing Consultation.

Build Your Customer Journey Map With 7 Community Touchpoints

Higher Logic

A great customer experience is all about delighting your customer by making them successful. After your customers complete the buyer’s journey and become customers, they enter the post-sale customer journey, or the “delight” phase. For example, your customer success, support, product management, implementation, and customer marketing teams may all have a hand in influencing the customer journey. Streamline Customer Onboarding.

SaaS CAC: A Guide to Customer Acquisition Costs

Single Grain

CAC ( customer acquisition costs ) refers to the total amount you spend to acquire a new customer – including all the sales and marketing expenses that you pay to get those customers. An average SaaS business spends 92% of their first-year revenue on customer acquisition.

Singing the Customer Data Platform Blues: Who's to Blame for Disjointed Customer Data?

Customer Experience Matrix

I’m in the midst of collating data from 150 published surveys about marketing technology, a project that is fascinating and stupefying at the same time. Many surveys present a familiar tune: most marketers want unified customer data but few have it. The gap is music to my ears, since helping marketers fill it is what keeps consultants like me in the business. Better tools, like Customer Data Platforms, can help by reducing the expertise needed.

How to Write a Case Study that Converts Prospective Buyers into Customers

Single Grain

Based on this CMI report , customer case studies are the most effective content for turning your potential clients into buyers: Despite the positive impact of customer case studies, many brands do not take advantage of this marketing asset which works like a charm. Customer Quotes.

5 Ways to Re-Engage Those Long-Lost Customers

Single Grain

Some funnels are more complex, involving additional lead stages or interest steps, but despite the numerous (and seemingly endless) variations that I’ve seen, they all almost always stop once the lead becomes a customer and a conversion happens. Your customers aren’t that different, and there’s a lot less emotional attachment involved there. Get A Free Consultation. Customers are fickle. How to Increase Your Conversions with Online Customer Engagement.

How to Use EGC to Harness Search Intent and Draw Customers to Your Site

Marketing Insider Group

Because it’s super cost-effective to produce, it benefits employees, customers, and the business as a whole, and it can skyrocket sales and conversions like nothing else. Your employees know your company better than anyone else, and they probably know your customers pretty well too.

Sites 224

10 Customer Testimonial Examples You Can Use to Boost Sales

Optinmonster

Customer testimonials are a powerful tool that every marketer should have in their arsenal. In this post, we’ll share 10 different types of customer testimonials examples that you can use on your website. Why Customer Testimonials Work Like Magic.

From Calendar to Conversions: How to Plan 12 Months of Customer-Focused Blogging

Marketing Insider Group

My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Publishing blog posts 2 to 4 times per week provides the highest results in terms of both traffic and conversions.

Plan 220

B2B Lead Generation Blog: BeTuitive Publishing Book Review

B2B Lead Generation

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

The 10 Most Fascinating People in B2B Marketing in 2020

Biznology

This year she published a terrific new book, Unapologetically Ambitious , which was just named one of Fortune’s ten best business books of 2020. A nifty CDP/DMP solution of especial interest to B2B publishers.

B2B 166

Sponsored Content: Why Publishers Have the Write Stuff

Hubspot

Publishers are in a great position to act as consultants , in-tandem with marketers and content strategy consultants: to help brands develop high-performing media platforms. Take Forbes, for instance, whose Custom Content service helps companies create interesting, thoughtful articles. But few publishers are coming to bat. Why Publishers are Poised to Succeed With Sponsored Content. Here’s how: Publishers Have Credibility and Trust.

9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 1

ANNUITAS

It seems each and every week that a new consultancy is born or another marketing automation company jumps into the fray. Of course, all these new providers are vying for the same customers. The amount of content and messaging being generated by solution providers and consultants seems overwhelming (Note of full disclosure: The Annuitas Group is one of the consultants in this space vying for customers).

9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 2

ANNUITAS

In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants. Stopping the publishing of numbers that are just too good to be true. Over the last few years, many consultants and vendors have been using the “quick and easy” language in their marketing and sales lingo. If we want to help our customers grow and mature we need to be upfront and honest. It’s better for the customer and they will thank you for it.

Driven by Data: RebelMouse’s Customized Google Data Studio Dashboards

RebelMouse

the metrics that matter most to publishers. If you have a more specific need, that isn't covered by our default dashboard, we can consult to scope a data solution that's a perfect fit. Data studio Custom dashboard Data

What Plato Can Teach CMOs About Customer Experience

Oracle

Customer Experience (CX) continues to be a top priority for major brands. In a report published by Accenture (“Digital Transformation in the Age of the Customer”), “improving customer experience” was listed as a top priority for the companies surveyed. According to one source , an average consumer does not make a purchase before consulting 10.4 Download Should the Chief Marketing Officer Oversee the Whole Customer Experience?

Pay for Performance Sponsored Content Across More than 300 Publishers is Here

inPowered

Transactions occur on a cost per engagement (CPE) basis, not cost per custom content package, across a network of over 300 publishers globally. So rather than paying the publisher’s flat fee for the custom content package, the advertiser would only pay for individual user engagements with sponsored content. Post publishing, advertisers only pay when the content is engaged with by a user for 15 or more seconds – a CPE pricing model.

How ERP Improves Customer Service

ATAK Interactive

In today’s world, customers have myriad options when it comes to Enterprise Resource Planning (ERP). These improvements work toward higher levels of customer service satisfaction. In the end, ERP is key to better business operations along with increased customer satisfaction.

Keep Your Customers Coming Back in Times of Content Overload

Oracle

Getting the Most Out of Free Real Estate Wikipedia is regularly a top Google result for brands and many customers will check out a company's page before visiting the brand's very own website. His strategy for crafting, publishing, and overseeing content has led to an online presence that is engaging, informational, and successful. Why empowering your enterprise means stepping back and acting more as a consultant than a manager.