Marketing Insider Group

AUGUST 5, 2020

Many companies are expanding their C-Suite with new roles like CAO (Chief Automation Officer), CUEO (Chief User Experience Officer), CDO (Chief Data Officer), and CPO (Chief Privacy Officer). Set up a quick consultation , and I’ll send you a free PDF version of my books. Can Be Used By Businesses of All Sizes.

Enterprise Management 349

Enterprise Management Automation Work Management Marketing Management 349

Lenny's Newsletter

SEPTEMBER 5, 2023

Our third or fourth employee was a part-time contractor out of the Bay Area, and he called the people he knew, like at Greenhouse Software, where he had consulted and had buddies, and asked if they wanted to try it out. ” — Tomer London , co-founder and CPO of Gusto “We would build anything for anybody. But it worked.”

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Marketing Graham

JUNE 1, 2022

We had previously agreed the key decision-makers and influencers at any organisation would be the CEO, COO, CPO/HR, CTO/CIO and Office Manager. If you want to learn more about Account Based Marketing then hit the button and book a 1-hour free consultation with me. I offer a 1-hour consultation; no charge, no obligation.

Account Based Marketing 52

Account Based Marketing Campaigns Planning CPO 52

Metadata

SEPTEMBER 20, 2023

That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. Instead of looking only at CPL, marketers should focus on metrics like upsell revenue and cost per opportunity (CPO). Does Facebook or LinkedIn drive a better CPO?

Cost per Lead 52

Cost per Lead Demand Generation Agencies CPO Paid Social Agency 52

Mereo

AUGUST 29, 2019

I am often asked why myself and other Mereo consultants use the term “solution” over “product” and/or “service.” Is it just a preference? Do I not mean product anyway?

Work Management 51

Work Management Bundling Marketing Management Differentiation 51

Seismic

OCTOBER 26, 2022

He then welcomed Seismic CPO Krish Mantripragada to share how the Seismic Enablement Cloud has evolved to help our customers adapt to this evolving landscape. Seismic CEO Doug Winter Seismic CPO Krish Mantripragada Seismic Senior Sales Engineer Aly Smith Seismic Shift attendees. Wherever you are, we can help. That’s a wrap for today!

CPO 52

CPO Marketing AI Enterprise Management Peer-to-peer 52

Lenny's Newsletter

AUGUST 15, 2023

And then we got an email from an old Dropbox colleague who was like, ‘I hear you guys have become SOC 2 consultants. Art by Natalie Harney. Forty percent (nearly half!) of the companies I spoke with went through at least one failed idea before discovering something that worked. Can we standardize this? That’s super-weird.

Validation 52

Validation Startups CPO B2B 52