41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
APRIL 4, 2018
However, if you are in a rush we broke down the most commonly cited metrics across each of the funnel stages. . . The Top 10 B2B Marketing Metrics to Measure in 2018. . 4: Cost-Per-Lead (CPL). . CPL thresholds will vary quite a bit based on the product and industry. The Good | Marketing Manager. . .