Marketing Insider Group

APRIL 11, 2023

Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Cost Efficiency. Not only can you reach more potential customers, but you can do it at a lower cost. Get started today by checking out our weekly blog content service , or schedule a free consultation now to learn more! Content Creation.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

NuSpark Consulting

MARCH 3, 2016

You’ve written, designed and produced a white paper. If you subscribe to the theory of “if you build it they will come,” your white paper is dead in the water. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. That was a lot of work. Now you can relax.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Vision Edge Marketing

JANUARY 30, 2024

Lower Churn and Customer Acquisition Costs : Happy customers are a powerful asset. An example would be an information technology consulting firm that specializes in providing cybersecurity services exclusively to healthcare organizations, leveraging their expertise in healthcare compliance.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

Marketing Insider Group

FEBRUARY 3, 2021

For example, your team might tackle a set of social media posts for a retailer for the first half of their day, while during the next half, they dig into heavy research to craft a white paper for a medical equipment manufacturer. Hiring an agency can also benefit your company’s bottom line by cutting costs and reducing risks.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

Marketing Insider Group

MAY 10, 2021

Today’s customers don’t often turn to the telephone book, the local paper, or even a desktop search. Then they head off to their local paper and buy an ad. And as for space in the local paper or media outlets, people simply ignore them, fast-forward through them, or use the time to go out to the kitchen for a snack.

Paid Search Agency 324

Paid Search Agency Content Marketing Planning Advertising Agencies 324

Ambal's Amusings

APRIL 30, 2011

Today white papers have become HOT marketing vehicles, and countless numbers of companies are using them to generate leads and grow their business. Now there’s an online class that will teach you every phase of the white paper lead generation. White paper industry veteran Jonathan Kantor is putting together a 3-part class.

Paper 100

Paper Sales Qualified Leads Lead Scoring Lead Ranking 100

Marketing Insider Group

MARCH 28, 2023

Make sure to put this down on paper! Professional consultants have the necessary training and experience in creating data hygiene procedures, cleaning, organizing, and analyzing data into valuable reports, as well as developing and implementing a data marketing strategy. Luckily, there are modern, tech-driven solutions.

Small Business Marketing 223

Small Business Marketing Work Management Data Hygiene Practices 223

Zoominfo

MAY 5, 2020

Whether it’s a real estate deal, consulting services, or simply signing for a package, we’re often required to put ye old pen to paper to seal the deal. It’s now hard to imagine a world where the simple distribution, review, signing, and archiving of documents is adopted and then abandoned in favor of a return to paper.

Tools 179

Tools Work Management Marketing Management Paper 179

NuSpark Consulting

DECEMBER 9, 2012

Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . . Put a link to your new white paper on your home page.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Modern B2B

MAY 22, 2023

We know it costs more to acquire a new customer than it does to retain an existing one – and increasing customer retention rates by 5% boosts profits by 25% to 95%. Not only is the business looking for cost-effective growth, CMOs have to look to cost-effective channels to hit targets – and existing customers are a no brainer.

B2B Marketing 97

B2B Marketing Marketing Management B2B Marketing Automation Services 97

Marketing Insider Group

APRIL 19, 2021

From brand name awareness, to lead generation, marketing your SaaS business requires maximum ROI for the lowest cost. The results are measurable, and the costs are low. to making a purchase – and all the steps in between, such as requesting an ebook or white paper or signing up for a free trial.

Startups 337

Startups B2B Marketing Buyer Personas Advertising Agencies 337

Heinz Marketing

JANUARY 25, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing 2023 is already hitting companies pretty hard – specifically bringing several challenges for B2B marketers, one of which is budget cuts. Focus on Low-Cost Marketing Tactics The first thing to consider when faced with budget cuts is to re-evaluate your current marketing strategies.

Marketing Budget 107

Marketing Budget B2B Thought Leadership Top of Funnel Allocation 107

Ambal's Amusings

DECEMBER 8, 2009

What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Crafting White Paper 2.0 and share his insights on white papers with us.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

The Point

JANUARY 23, 2018

Here’s why: * Many tech products are first of breed solutions and/or of a complexity that demands a more long-term, consultative selling process. And you’ll generate more qualified leads, at a lower cost, if you adopt a longer-term approach. But here’s the reality: most demand generation is a long-term process.

Sales Management 253

Sales Management Sales Qualified Leads Demand Generation Agencies Lead Scoring 253

Only B2B

MARCH 20, 2024

MQL qualification criteria vary by industry and target audience, but common factors include: Downloading white papers or ebooks. Qualifying HQLs often involves: Engaging with sales reps during demos or consultations. They’ve downloaded content, attended webinars, or visited product pages, indicating potential customer status.

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

Zoominfo

MAY 5, 2020

Whether it’s a real estate deal, consulting services, or simply signing for a package, we’re often required to put ye old pen to paper to seal the deal. It’s now hard to imagine a world where the simple distribution, review, signing, and archiving of documents is adopted and then abandoned in favor of a return to paper.

Tools 130

Tools Paper Distribution Sample 130

Marketing Insider Group

JANUARY 27, 2020

Quick Takeaways: Content marketing is the most cost-effective way to get the word out about your startup. There are a wealth of free or low-cost tools that can help you get your content strategy off the ground, as digital marketing expert Neil Patel points out. That’s the power of a robust content strategy. We tricked you!

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

Webbiquity

APRIL 21, 2020

It replaces manual paper workflows for tracking subsystem installation progress, enabling construction companies and contractors to reduce overall project time and costs. We’ve had quite a bit of success when we focus our content (white papers, editorials, webinars), around productivity.

Enterprise Management 172

Enterprise Management Work Management Marketing Management Budget Programs 172

Marketing Insider Group

JANUARY 5, 2023

Here’s just a few examples of the mistakes marketers make when defining inquiries as leads : Every person who signs up for your newsletter, downloads a white paper, or registers for your webcast is not a lead. Downloaded our white paper? You’ll also need to determine if there is a timeframe for making such a decision.

Lead Ranking 275

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 275

Martech

MARCH 18, 2022

You almost need a consultancy to do it. That’s not something we were great at and we weren’t going to build a consulting arm to do that. “ROI is about revenue minus the cost. If you don’t have a good cost number, it’s hard to do ROI and there’s lots of things we do in marketing that don’t really have good cost numbers.

Marketing Attribution 123

Marketing Attribution Multi-Touch Attribution Full Circle Insights Lead Ranking 123

Customer Experience Matrix

FEBRUARY 4, 2009

This is a bit perplexing, since those products are at the opposite ends of the spectrum: Marketo being relatively low cost / limited functionality / easier to learn, and Eloqua being higher cost / richer functionality / takes more training. It shouldn't be hard to figure out which one suits you better. I reviewed it here in March.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Webbiquity

JANUARY 19, 2023

Additionally, B2B customers usually place an emphasis on long-term relationships, while B2C customers are more likely to prioritize convenience and cost. This is typically done through content marketing such as white papers, webinars, and long-form articles that will educate potential buyers about the product or service they offer.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Only B2B

MARCH 27, 2024

Offer gated content like white papers or webinars to capture leads who are actively researching solutions. A consultant’s intervention proved lifesaving. Focus on metrics that measure progress through the sales funnel, such as lead conversion rates, sales cycle length, and customer acquisition cost (CAC). Acme Inc.,

Sales Qualified Leads 71

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Ideal Customer Profiles 71

Heinz Marketing

MAY 20, 2022

By Lauren Bensussen , Senior Marketing Consultant at Heinz Marketing. I say this from my own experience over the past 4 years as a consultant for Heinz Marketing. Takeaway #3— Lower churn and higher upsell leads to greater customer lifetime value without additional acquisition costs. What does this mean? What does this mean?

Cross-Selling 107

Cross-Selling Work Management Marketing Management Lead Ranking 107

Biznology

SEPTEMBER 6, 2017

by content marketing consultant Rebecca Smith of Heinz Marketing. operational vs. financial vs. compliance), so it’s often cost-effective to produce several explainer videos as a package or series geared to different personas. Different kinds of tactical video. Different viewers may value different results (e.g.,

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

Onalytica B2B

AUGUST 23, 2017

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This white paper is extensive and exhaustive, with each section covered deserving of its own limelight. It’s cost and time effective.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

NuSpark Consulting

JANUARY 3, 2016

First, let’s assume you have the following conversion goals set up for lead capture on Google Analytics: White Paper landing page form submit (for advertising) (WPLP). Free consultation landing page form submit (for advertising) (FCLP). Website White paper 1 download form submit (WWP1). Cost multiplied by markup) / (WPLP+FCLP).

Marketing Analytics Tools 100

Marketing Analytics Tools Lead Generation Analytics Google 100

Sales Engine

JUNE 14, 2018

On paper, the numbers supported it. For example, if you had one sales rep carrying a $1 Million quota, and it cost $200K in salary and commissions for that resource, adding an additional sales rep could double the business. This model does, however, assume that you’ve also shifted resources into demand generation on the front end.

Top of Funnel 120

Top of Funnel Lead Ranking Paid Search Agency Content Marketing 120

Biznology

FEBRUARY 25, 2020

We especially hear from industrial prospects all the time: B2B has lagged and it’s costing them. White Papers and Case Studies. It’s probably something like downloading a white paper or filling out a contact form. Connect with SoloSegment for a free consultation. And you know this too. That goal will change.

B2B Marketing 118

B2B Marketing Work Management Marketing Management B2B 118

ClickZ

FEBRUARY 19, 2020

30-second summary: Capgemini’s white paper covers eight important replatforming considerations that retailers should ask before updating their ecommerce ecosystem. In this post, we’ll provide an overview of each question from the white paper. When it comes to ecommerce, the replatforming journey can be daunting and overwhelming.

eCommerce 102

eCommerce Ning Allocation Work Management 102

Sword and the Script | B2B

AUGUST 15, 2023

It makes complete sense that buyers want to know what it costs. I’m a seasoned B2B marketing and PR consultant that can both bring big ideas and execute. Observation 1: Pricing comes up first on two separate questions in this survey. I’ve seen this result before in another survey by McKinsey. It’s a huge screening factor.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

Hinge Marketing

JUNE 14, 2021

White Papers/Executive Guides . Guides and white papers are primarily used in content marketing/thought leadership applications. Figure 6 features an email from Hinge’s partner Deltek in which they feature content for their consulting audience. Figure 6: Deltek’s Industry Newsletter to the Consulting Industry.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

The Point

SEPTEMBER 21, 2017

For a more detailed discussion on this and similar topics, see our white paper: “ Lead Recycling: A More Cost Effective Approach to Demand Generation for High-Technology Companies”. Provide a means to contact sales on the thank you page or in the fulfillment email that is sent to the prospect upon completing the registration form.

Lead Nurturing 224

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 224

Marketing Insider Group

FEBRUARY 26, 2020

This all sounds fine on paper, but how do you practically go about changing organizational culture? Bad user experiences are estimated to cost businesses trillions of dollars through lost revenue and abandoned projects. Set up a quick consultation, and I’ll send you a free PDF version of my books.

Digital Transformation 280

Digital Transformation Paid Search Agency Lead Ranking Startups 280

Marketing Insider Group

MARCH 11, 2020

After all, it costs quite a bit of money to replace unhappy employees. Diversity isn’t just a perfunctory nod in the direction of “wokeness” to make your company look good on paper. Set up a quick consultation, and I’ll send you a free PDF version of my books. Every company wants to improve its performance.

Work Management 278

Work Management Marketing Management Paid Search Agency Demographics 278

ClearVoice

DECEMBER 19, 2023

When done well, demand generation also Bolsters brand awareness Reduces customer acquisition costs Drives greater revenue and profitability How do you develop a demand generation strategy? Get Started with Demand Generation You can start by consulting your sales and marketing teams on creating a holistic strategy that serves everyone’s needs.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52