B2B Marketing: the end of traditional conferences and trade shows?

Exo B2B

The current pandemic has changed many things in human interactions, especially “distancing” and therefore, prompting many companies and organizations to rethink their habits in terms of traditional conferences and trade shows. No need for travel, the conference comes to you!

Enhancing Trade Show Presence: Moving Beyond the Booth


If your business relies on trade show participation to at least some degree, you obviously want to optimize the time, effort, and money you invest in the undertaking. Accomplishing this objective requires properly preparing and staffing your trade show booth. Designing an attractive booth and staffing it with sharp employees is a great way to generate leads, connect with buyers , and capture valuable data at trade shows. Trade Show Sponsorships.


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Trade Show Marketing: Tips for increasing prospect engagement

B2B Lead Generation

Tweet It’s easy to get ahead of ourselves trying to promote products and services before we’ve given the prospect a reason why they should learn more, and trade events can exacerbate the issue. However, trade shows can do so much more by creating opportunities for more meaningful engagement for everyone. Get a glimpse into a vendor within the safe confines of a group. Great conferences are rich with case studies, trends and advanced practices.

The 22 Best Virtual Event Platforms


All types of events, including trade shows and industry conferences, can now be produced and attended remotely. Host virtual conferences, trade shows, job fairs, and more. Pricing: contact vendor. Pricing: contact vendor. Pricing: contact vendor.

When will B2B trade shows and in-person events return?


For B2B marketers who depend at least partially on leads from conferences and trade shows, these are bleak times. Those big company conferences are just a discretionary use of marketing funds that brings the big company publicity and makes customers happy and possibly more loyal.

How Technology on the Trade Show Floor Can Help Your Sales Team Work Smarter and Sell More

B2B Lead Generation

Tweet Trade shows and conferences are still the biggest areas of investment for marketers, according to the most recent MarketingSherpa B2B Marketing Benchmark Report. Yet, many companies still measure marketers on cost-per-lead metrics when such metrics are inadequate for measuring face-to-face interactions at trade shows. The real value of trade show interactions. Trade shows and conferences are a great way to have many face-to-face meetings in a short time.

Top 20 Cybersecurity Trade Shows for 2021: Coming to a screen OR venue near you.

Marketing Envy

But with vaccines rolling out around the globe, some conference organizers are planning in-person events in 2021. This year's Secure360 conference addresses the challenge of maintaining security in a world that's evolving and maturing rapidly, including challenges like information warfare.

How to Get Killer B2B Leads at Trade Shows

B2B PR Sense

When it comes to trade shows, you might think that generating B2B leads is a piece of cake. And, although LinkedIn is responsible for generating as many as 80% of all B2B leads , trade shows are still a successful staple of any B2B marketing strategy. 77% of marketers say trade shows generate a significant quantity of leads. ~ So how can you make the most of your trade show experience? 5 Ways to Generate B2B Leads at Trade Shows.

Cybersecurity Trade Shows Not To Be Missed in 2018

Marketing Envy

Overwhelmed with the number of cybersecurity industry conferences on offer? Don’t fret, just as in 2017, we did the research for you: below are the top conferences that you should try to attend in 2018. The conference has a rich agenda offering talks by renowned security experts. This IBM hosted conference draws together industry leaders in tech with IBM seniors to brainstorm and exchange ideas around digital transformation and cutting edge technologies like AI.

Improve Your Trade Show ROI: A Guide for Marketers


That’s why trade shows and industry events are so valuable to B2B marketers. But as you likely know – attending trade shows costs time and money. With so much money being spent on trade shows, how can marketers get the most bang for their buck? Today we give you six ways to boost your trade show ROI. Measuring Trade Show ROI. The “Profit” number only includes sales made as a direct result of your trade show appearance. Optimize your trade show booth.

Trade Shows Canceled? 5 Strategies to Keep Your Sales Pipeline Active

Lake One

Trade shows are an important part of generating leads and filling the sales pipeline for many. In fact, a survey conducted by IDG reported that conferences and trade shows are listed as second, behind companies websites, on effective B2B lead generation tactics.

Top 5 Customer Experience (CX) Conferences In 2020!

Martech Advisor

As creating great customer experience becomes every organization’s top priority, customer experience (CX) conferences are being sought after in the United States and the world over. These conferences offer marketers and CX enthusiasts a platform to learn, share knowledge, and network.

Has Content Marketing Killed the Traditional Industry Conference?


I used to attend a number of conferences year after year. For a while, no one really questioned whether or not to send staff to conferences, and attendees were likely not put to the fire about following up with prospects or accounting for the value of attendance.until the recession hit. With this outlook, coupled with recent surge of social media interaction and content marketing, is there still true value in attending traditional conferences or have they simply become a dinosaur?

Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. I wasn’t at the conference but Marketo briefed me on their plans.) Consumers are intuitively reluctant to accept the monopoly relationship, but usually trade away their freedom because no other choice available or in exchange for convenience and low total cost.

Getting the most out of conferences and events « The Effective.

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Getting the most out of conferences and events If you feel like you keep going to conferences and events but don’t have time to apply what you learned when you get back to the office, you’re not alone. And the best way is to use a systematic approach to attending conferences. Summary of Conference Note Taking 1.

Upcoming Marketing Conferences « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Upcoming Marketing Conferences It’s February already and you keep thinking “what the heck happened to January&# ? A few good events have come and gone, like the Digital Marketing Forum , MarketingSherpa’s Email Marketing Summit , and the Email Evolution Conference and I completely missed them. Did I forget a conference?

The 2021 Guide To Virtual Conferences (And Why You Might Want to go Hybrid)

SpotMe Blog

Virtual conferences aren’t a groundbreaking idea anymore, but event planners are continually learning how to use them in groundbreaking ways. Plus, check out our list of the best virtual events and conferences to attend and be inspired by in 2021. Trade shows.

21 Questions to Ask Your Event Lead Management Vendor Before Making a Purchase

Lead Liaison

According to Forrester , marketing events such as trade shows and conferences occupy the largest share of B2B marketing budgets at 14%. Before signing a contract, here are 21 important questions to ask your vendor. If you don’t have the proper solutions in place, like a CRM or a marketing automation platform, ask your Event Lead Management (ELM) vendor if they offer solutions for that need, as well. Will your vendor be there to support you?

How to Market Your Business While Attending an Event or Trade Show [Printable Checklist]


You just got out of a meeting with your boss who gave you the news that you were approved to attend a conference or a trade show. Getting the green light to go to a conference isn’t always easy — budget, timing and buy-in from leadership all need to align — so, you should feel pretty good about yourself! Whether you’ll be at a marketing conference , a sales trade show or another industry event, you want to really make the most of this situation.

20 Webinar Statistics, Benchmarks and Best Practices to Improve Your Virtual Events

Sword and the Script

Despite growing optimism, it would still take a giant leap of faith for any B2B marketer to sign a contract for a live event, tradeshow or conference right now. That reflects findings from some of the email marketing benchmarks published by email software vendors.

How Do Live Events and B2B Digital Marketing Work Together?

KoMarketing Associates

With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. Some have argued that attending conferences and tradeshows are a waste of money in the digital age , yet thousands of attendees still go to live events every year. If you have several team members attending a conference, consider dividing and conquering to get the most bang for the buck.

How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

They were invited to write about trends and speak at industry trade shows. Throughout the 20th century, B2B marketing relied most heavily on print and live events (industry conferences, user group meetings, and trade shows).

how to use social media - lessons from ama digital conference

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Use Social Media – Lessons from AMA Digital Conference This past Friday (March 6) the AMA Tampa Bay chapter hosted an incredible full day event called the Digital Marketing Conference. Just as a sidenote, I thought ironic the fact that for a “digital marketing conference&# that focused on social media (blogs, wikis, twitter, facebook, etc.)

Six Ways to Connect with Hard-to-Reach Business Buyers


Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. You can go high ($50 to $100 per package) with a service like Video Plus Print , or keep it simpler with something closer to trade show swag. This encompasses media, analysts, trade associations, conference producers, and complementary product vendors among others.

tools of the trade: webinars and online presentations

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so. Choose the appropriate webinar platform Now that you have listed how you will be using webinars, you’re ready to investigate and fend off vendors.

Trade 100

Content Marketing World 2019 Recap: 9 Things I Learned at This Year’s Conference


This was my first official marketing conference that I’ve gone to solely as an attendee, and I’m glad my inaugural convention was the mother of all content marketing events. I attended sessions for two days straight, listened to a handful of big keynote speeches and took to the convention floor to meet other marketers and vendors in the industry. Read More: How to Market Your Business While Attending an Event or Trade Show (Free Printable Checklist)].

Lead Liaison Makes Splash in Lead Capture Category at EXHIBITORLIVE 2019

Lead Liaison

made its trade show debut at EXHIBITORLIVE in Las Vegas this week. Conference attendees were highly attracted to the revolutionary solution for event lead capture. was mentioned in several of the educational sessions and conference panels throughout the week, as well. This solution was on full display at EXHIBITORLIVE 2019, demonstrating how businesses can use it to run user conferences, vendor conferences, and road shows. Dallas, TX – GoExhibit!™

Martech for events: SummitSync, Conversica mix meeting automation + conversational AI


The partnership is focused on using technology to automate lead engagement and follow-up specifically for event marketers who leverage conferences and trade shows in the B2B space to meet with prospects and clients. SummitSync was launched just under four years ago with the premise that, in the B2B world, going to trade shows and conferences is a valuable way to meet people face to face. “We

40 Event Marketing Statistics

Lead Liaison

Multi-day conferences, trade shows, conventions, seminars, thought-leadership workshops…these are all great examples of event marketing. Just 6% of marketers believe their company converts trade show leads, contacts and conversations into customer business extremely well, although 27% feel they do so moderately well, and another 41% feel they’re getting better ( source ). 35-50% of sales go to the vendor that responds first ( source ). Want the executive summary?

The State of Demand Generation

The Effective Marketer

If you missed the DemandCon Conference hosted earlier this month in San Francisco, the online recording of the sessions is worth checking out. Stage 3: Vendor Selection. Content Marketing Marketing Planning Marketing ROI Marketing Strategy Trade Shows and Events b2b demand creation buying cycle framework demand generation siriusdecisions tony jaros

In B2B Marketing, Don’t Forget the Basics


Other than social media and content marketing (no surprise), the top three sources for B2B lead generation are email (87%), trade shows & conferences (62%), and direct mail (49%). The Chief Marketer report also notes that, other than referrals, the tactics that produce the largest number of qualified leads are face-to-face sales interaction (such as at trade shows and conferences), email, and direct marketing.

B2B Marketers Hold Off on Killing Traditional Media

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Marketers Hold Off on Killing Traditional Media And so from the looks of it, according to the latest chart from MarketingSherpa, traditional marketing venues such as trade shows and advertising are still in play today and will be for the next year.

Blockchain Will Be Huge. We Think.

What Works - What Doesn't

Speakers at the conference speculated that blockchain could today be where the internet was in 1990, 1985 or even 1969 –- a seemingly arcane technology poised to fundamentally change economies and societies. This post is about where blockchain is today, based on buzz at the conference and my blockchain work with clients. One vulnerability, he told the conference, is the consensus model by which blockchain nodes continually check the validity of entries in the distributed ledger.

Marketing Content That Sells

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. David Meerman Scott , in his book The New Rules of Marketing and PR points out that creating quality content is the new imperative: “The tools of the marketing and PR trade have changed.

Driving Thought Leadership in Blockchain

What Works - What Doesn't

And since blockchain is meant to be so disruptive, much of the talk at the conference was about who will be disrupted, and how. Much of the talk at the conference was not about technology, but rather how laws and regulations will need to change if blockchain is to reach its decentralizing, empowering potential. Multiple users, and even entire sessions at the conference, were devoted to how blockchain can help the world.

No Robot Overlords at MIT CIO Symposium

What Works - What Doesn't

The most convincing story at the conference came from Tetra Pak Group , a leader in the not seemingly digital nor transformative business of supplying milk and juice cartons and the machinery to fill and seal them. Visit Bob's Website - Email Bob I'm a veteran IT trade press reporter and editor with a passion for clear writing that explains how technology can help businesses. The recent 2017 MIT Sloan CIO Symposium in Cambridge, Mass.

How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide


When we say “virtual conference,” we don’t just mean webinars. Virtual conferences have become a more popular medium to develop and reach large audiences. We’re going to get into a lot, but by the end of this post, you’ll see the value in hosting a virtual conference and know how to organize and host your own event. 1) What is a virtual conference? 2) Why should you host a virtual conference? What is a virtual conference? Imagine a conference.