Webbiquity

MAY 3, 2022

84% of attendees and 67% of vendors want event organizers to help facilitate ecommerce transactions. In the pre-pandemic world, the top priority for planners was number of attendees; for B2B vendors, number of leads generated; and for attendees, the networking. Demand for podcasts has also increased.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Customer Experience Matrix

APRIL 10, 2014

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. I wasn’t at the conference but Marketo briefed me on their plans.) Let me be clear.

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

Martech

JANUARY 25, 2024

In B2B, as trade pubs and trade associations and professional associations have declined because the profit model blew up, the event space is heavily dominated by vendor events. They have wonderful conferences. After COVID it’s ramping up. I do still have concerns, though. And that is a concern to me. Get MarTech!

Work Management 79

Work Management Marketing Management Database Marketing Lead Gen 79

Marketing Insider Group

DECEMBER 10, 2020

You can also use the tools to assign items to vendors and designate team members to oversee specific line items. Jordan Schwartz is president and co-founder of Pathable, an event app and website platform for conferences and trade shows. Another area where tech can be helpful is in managing event budgets.

Marketing Automation Services 344

Marketing Automation Services Marketing Management Planning Process 344

Webbiquity

SEPTEMBER 26, 2023

A Busy Event Calendar First off, the state has recently hosted several famous ones, including the 2018 Super Bowl , the 2017 American Choir Directors Conference, the 2016 Ryder Cup, and the 2019 NCAA Final Four in Minneapolis. This version of the article has been completely revised to reflect the post-COVID events ecosystem in Minnesota.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

Biznology

JULY 7, 2020

Many of the B2B trade shows, conferences and meetups already on your calendar are going virtual, so you have plenty of opportunities to still take an active role, for lead generation, and for deepening your relationship with current customers. Your existing client conference calendar can be converted to virtual.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Martech

JULY 19, 2021

That was a big topic of conversation at the second day of the Mo Pros Summer Camp in Atlanta, as attendees explored the idea of developing a vendor-agnostic marketing ops certification. The vendor-agnostic part is tricky, of course. And can those qualities be captured within a formal certification procedure?

Trade Show 117

Trade Show Vendors Barriers Conference 117

Martech

SEPTEMBER 22, 2023

CRM and marketing automation platform (MAP) vendors are embedding genAI capabilities into their existing applications, and so are Microsoft and Google in their general-purpose productivity suites, Office and Workspace. The directly embedded capabilities will force trade-off decisions. That’s changing rapidly. Register free.

Digital Asset Management 112

Digital Asset Management Marketing AI Marketing Automation Services Enterprise Management 112

Martech

JULY 23, 2021

Get your business goals in order first before selecting a tech vendor. Choosing the right vendor and technology for your marketing initiatives is one of the most critical decisions you can make in the early stages. Those are different goals that could take you to different vendors. Chris Wood, Editor. Watch the clip here.

Paid Content 125

Paid Content CMS Development Enterprise Management Marketing Automation Services 125

Marketing Insider Group

JUNE 9, 2020

There is more information available online than ever before, and research has shown that the vast majority of buyer research takes place before the buyer contacts the vendor. de Quinto had previously said at a conference, “If you want people to love to drink Coca-Cola, please show in your commercial people who love drinking Coca-Cola.”)

CMO 314

CMO Advertisements Advertising Paid Search Agency 314

Brandpoint

NOVEMBER 10, 2020

Webinars, online classes, Zoom meetups and full-fledged conferences. However, there are wrinkles that need to be ironed out for you and your team to see the intended results of these conferences. One conference had an accompanying Slack community, which I thought was a great idea, but it didn’t have a lot of activity.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Martech

MARCH 31, 2023

In some cases, trade associations maintain such outlets. Vendor offerings Many tech vendors offer product training and certifications – especially big players like Salesforce and Adobe. Common offerings include webinars, white papers, user communities and user conferences. Present at an event or conference.

Work Management 91

Work Management Marketing Management Training Vendors 91

Webbiquity

NOVEMBER 27, 2018

Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. Will key customers, prospects, and media be attending this trade show? Will there be speakers I can really learn from at this conference?

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Martech

JUNE 8, 2022

With Salesforce Connections taking place in person this week, the cloud-native vendor dropped a long list of announcements about its Commerce and Marketing Cloud offerings, including a pilot NFT cloud under the Commerce umbrella. NFTs for Commerce. “It’s really about driving engagement and community,” he said. Why we care.

Marketing Management 107

Marketing Management Trigger Marketing Advertising Agencies Amazon 107

Brandpoint

SEPTEMBER 11, 2019

This was my first official marketing conference that I’ve gone to solely as an attendee, and I’m glad my inaugural convention was the mother of all content marketing events. Read More: How to Market Your Business While Attending an Event or Trade Show (Free Printable Checklist)]. But, in that really, really good way.

Conference 79

Conference Sales Management Top of Funnel Content Marketing 79

Navigate the Channel

JANUARY 3, 2022

After a much longer hiatus than any of us could have planned, trade shows and in-person events for the building materials industry are back in 2022. Here are a few tips to help you prepare to represent your company at trade shows and events this next year. Event venues and trade show promoters took a big hit during COVID-19.

Trade Show 65

Trade Show Planning Personalization Guidelines 65

Tomorrow People

JUNE 7, 2021

Publicly traded PLG companies are now valued at over $200 billio n and are growing at 29.7% Weighing up the pros and cons of a particular solution, comparing similar products in the same space, and attempting to calculate time-to-value and ROI is often catastrophic for tech vendors. year-on-year in comparison with 16.8%

Enterprise Management 156

Enterprise Management Product Work Management Marketing Management 156

Zoominfo

JANUARY 29, 2018

From event planning to trade show design, there’s a little something for everyone. 5 Reasons to Send Employees to Trade Shows and Conferences. There’s no way around it—industry conferences and networking events are expensive. Keep reading for our top five reasons to send your employees to industry conferences this year!

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Brandpoint

JULY 26, 2019

You just got out of a meeting with your boss who gave you the news that you were approved to attend a conference or a trade show. Getting the green light to go to a conference isn’t always easy — budget, timing and buy-in from leadership all need to align — so, you should feel pretty good about yourself!

Trade Show 96

Trade Show Work Management Planning Paid Search Agency 96

ANNUITAS

NOVEMBER 15, 2021

They’ve lost many of the main methods they once relied on: trade shows, networking events, site visits, in-person meetings, conferences, etc. In fact, only 30% of B2B buyers prefer in-person interactions when evaluating new vendors (that number drops to 16% for renewals).

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

KoMarketing Associates

MARCH 13, 2018

Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. Sponsor an event or conference your organization is attending, presenting, or exhibiting with. Images via Ascend2: Search Engine Optimization Tactics.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

SmartBug Media

AUGUST 17, 2022

If you’re trying to prepare for INBOUND to get the most you possibly can out of the conference, you’re in the right spot — and you might enjoy reading what could be considered the prequel to this article, “ Must-Have Packing List for INBOUND22.”. Is your mission to connect with like-minded INBOUNDers to create a trusted collaboration network?

ROI 105

ROI Paid Search Agency Advertising Agencies Trade Show 105

Pam Didner

OCTOBER 15, 2022

We’ve all been to big tech events and trade shows and witnessed the good, the bad, and the ugly. In many events or conferences, they don’t have an established core audience that would come back year after year. In many tech companies’ conferences, there are many tracks based on trends and product topics.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

KoMarketing Associates

JUNE 21, 2016

Pick your preferred idiom – jack-of-all-trades, wearing many hats, etc. – One of the best parts about attending client tradeshows and conferences is getting to hear, first-hand, what people are talking about and presenting on. the idea is that you should be well-versed in as many different industries as represent your clients.

Forecasting 120

Forecasting Conference Content Vendors 120

SpotMe Blog

JULY 28, 2023

The 15 Best In-Person Event Platforms #1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report and a Market Leader in Research In Action’s Vendor Selection Matrix Report – Marketing Event Management: The Top Global Vendors 2023. 127 reviews) Capterra Score: 4.4 (14

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Golden Spiral

AUGUST 26, 2021

Despite the 110 degree heat and a drastically reduced attendance, we walked away with four lessons worth repeating from this trade show experience. Granted, flexibility is a key lesson in trade show 101, but this year’s HIMSS required attendees to be as limber as Gumby, Mrs. Incredible, and Stretch Armstrong combined. Be Flexible.

Trade Show 62

Trade Show Work Management Marketing Management Paid Social Agency 62

Lake One

MARCH 31, 2020

Trade shows are an important part of generating leads and filling the sales pipeline for many. In fact, a survey conducted by IDG reported that conferences and trade shows are listed as second, behind companies websites, on effective B2B lead generation tactics. Almost like hosting your own mini-trade show.

Trade Show 53

Trade Show Activities Webinar Metrics Account Based Marketing 53

KoMarketing Associates

JUNE 16, 2015

This is very powerful if you have a sale or limited-time offer, as many B2B e-commerce vendors often will. Trade Shows Messaging. It’s a common practice to bid for specific keywords around major industry trade shows that advertisers are attending, however, this tends to create lackluster results. Brand Communication Statements.

Advertisements 120

Advertisements Advertising Ads CTR 120

Zoominfo

JULY 15, 2019

Think about all the times you’ve struggled to avoid an over-eager shopping mall vendor who tries to force a free energy drink or snack or random knick-knack into your hands. Industry events and trade shows. Last but not least, trade shows and industry events provide ample opportunity to activate your brand.

Activities 246

Activities Brand Identity Branding Sample 246

Content4Demand

MARCH 25, 2021

Research results from SuperOffice support the notion that B2B buyers are doing their own research and are well along the buyer’s journey before they actually want to speak to vendors. More than half (57%) of buyer decisions are made before buyers ever speak to a vendor, according to Flume, a sales training company.

Account Based Marketing 84

Account Based Marketing ABM Multi-Channel Content 84

markempa

JANUARY 21, 2013

Tweet Trade shows and conferences are still the biggest areas of investment for marketers, according to the most recent MarketingSherpa B2B Marketing Benchmark Report. Yet, many companies still measure marketers on cost-per-lead metrics when such metrics are inadequate for measuring face-to-face interactions at trade shows.

Trade Show 120

Trade Show Lead Scoring Lead Ranking Sales Qualified Leads 120

Jifflenow

MARCH 9, 2020

The whole world is reeling from the impact of Covid-19 and among other activities, trade shows, conferences, roadshows, and summits are being canceled as a precaution. Conferences are critical to organizations because they engage a well-targeted audience focused by industry, technology or specific areas of high interest.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Trade Show 84

SpotMe Blog

JULY 25, 2021

The tricky part about hybrid conferences and events is making them equally as engaging and fulfilling for people who are attending remotely as it is to those who are physically present. Consider how hybrid aspects can work for these types of events for your organization: Conferences. Trade shows. Training seminars.

Examples 111

Examples Enterprise Management Work Management Conference 111

Golden Spiral

JANUARY 27, 2022

Enter the vendor. At Clorox’s annual iConnect conference, GumGum’s augmented reality temporary tattoos became the rage. We experienced some great examples of ABM after attending HubSpot’s 2019 INBOUND conference. On the other hand, you have been exhibiting at trade shows for years. The Paradox of ABM.

Account Based Marketing 62

Account Based Marketing Effectiveness Planning ABM 62

The Effective Marketer

MARCH 7, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Use Social Media – Lessons from AMA Digital Conference This past Friday (March 6) the AMA Tampa Bay chapter hosted an incredible full day event called the Digital Marketing Conference.

Conference 100

Conference Social Media Work Management Marketing Budget 100

ViewPoint

JUNE 6, 2013

B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different. Christopher Ryan shares his observations during a recent technology conference. Live webinars have been a staple marketing tactic for B2B since the decline in trade show marketing. Via BtoBMagazine.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

markempa

MARCH 4, 2013

Tweet It’s easy to get ahead of ourselves trying to promote products and services before we’ve given the prospect a reason why they should learn more, and trade events can exacerbate the issue. However, trade shows can do so much more by creating opportunities for more meaningful engagement for everyone.

Trade Show 120

Trade Show Marketing Prospects Tips B2B Thought Leadership 120