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Why data compliance is more than consent management

Martech

The introduction of personal data privacy laws like the GDPR and CCPA has led to the widespread adoption of consent management platforms (CMPs). “As personal privacy data laws have emerged, it’s important to differentiate between consent and compliance,” said Mat Hauck, COO of Ensighten, at our recent MarTech conference.

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Identifying ‘Real Opens’ Is Key to Adapting to Apple’s Mail Privacy Protection

Litmus

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. However, there’s one solution that can help address several of the challenges caused by Apple’s new privacy protections. That is to segment out Apple Mail users.

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The Best Medical Conference Apps [2024]

SpotMe Blog

Organizing a medical conference that brings results can be stressful. That’s why we’ve compiled a list of the best medical conference apps to ensure you come away with actionable HCP insights and invaluable connections to drive your business forward. Want to jump straight to the list of the best medical conference apps?

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Salesforce Deepens AI Integration, Targets Employee Productivity for Initial GTM Enhancements

ANNUITAS

But at its last month’s Dreamforce event in San Francisco, the company took the AI concept and ran with it — with AI being the central theme of this year’s conference. For regulated industries, and for geographies with strict data privacy and stewardships mandates (with serious fines associated with each misstep), guardrails are needed.

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Safer Internet Day Special: Is Data Dignity the Way Forward for Privacy?

Martech Advisor

In an era where consumers are becoming increasingly anxious about their privacy, how can marketers be respectful toward their data and build trust? Why Is Privacy Now a Cause for Concern? Whatever a consumer does online is collated with her past data and present context to serve what interests her the most. Let’s explore.

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Ethical data management is a win for marketers

Martech

“We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech conference. “Is Privacy laws in Europe and in some U.S. Is your brand keeping pace with these changes?”.

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What is the International Association of Privacy Professionals? Why Should Marketers Care?

ANNUITAS

I have been writing a lot about the important of good data, Email Deliverability and Privacy Compliance and how you cannot have a comprehensive Demand Generation Strategy without including these components. Last year, IAPP launched the Certified Information Privacy Manager (CIPM) program.

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