What is the International Association of Privacy Professionals? Why Should Marketers Care?
APRIL 15, 2014
I have been writing a lot about the important of good data, Email Deliverability and Privacy Compliance and how you cannot have a comprehensive Demand Generation Strategy without including these components. Last year, IAPP launched the Certified Information Privacy Manager (CIPM) program. It tracks the evolution of the privacy profession from a technical, legal compliance role into a strategic organizational and management function.