What is the International Association of Privacy Professionals? Why Should Marketers Care?


I have been writing a lot about the important of good data, Email Deliverability and Privacy Compliance and how you cannot have a comprehensive Demand Generation Strategy without including these components. Last year, IAPP launched the Certified Information Privacy Manager (CIPM) program. It tracks the evolution of the privacy profession from a technical, legal compliance role into a strategic organizational and management function.

CRM Evolution Conference: Social CRM Takes Center Stage

Customer Experience Matrix

I caught an all-star panel on social CRM today at the CRMEvolution conference in New York. The panel also recognized the serious privacy issues raised by social channels, and the danger of appearing to be creepily aware of everything customers have done in different public forums. That's certainly not a new idea, but if some nice fresh buzzwords can get people to do a better job presenting data, I'm all for it.

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Will Privacy Regulations Favor Internet Giants?

Customer Experience Matrix

Last week’s MarTech Conference in San Francisco came and went in the usual blur of excellent presentations, interesting vendors, and private conversations. Of course, it wouldn’t be MarTech if the conference didn’t also provoke Deeper Thoughts. new privacy regulations.

6 Reasons Social Media Sucks, But You Need to Use It Anyway


Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. It means giving up one’s privacy. Facebook in particular is notorious for privacy issues.

5 Takeaways from the AllFacebook Conference

Modern B2B Marketing

by Jason Miller Last week I attended the AllFacebook Conference here in San Francisco. Incredibly insightful sessions and presentations from the likes of Dennis Yu, Marty Weintraub, Robert Scoble, and Brian Carter just to name a few.

10 Innovative Marketing Events Happening in 2015

Modern Marketing

DMA Email Evolution Conference - February 2-4 at the Intercontinental Hotel in Miami, FL. Content2Conversion Conference : February 16-18 at the Hyatt Regency in Scottsdale, AZ. An event exclusively focused on offering content strategies for B2B marketers, this conference provides a proverbial escape from the cold with small, dedicated workshops and content marketing case studies. Gartner Digital Marketing Conference : May 5-7 at Manchester Grand Hyatt in San Diego, CA.

The ground truth of marketing technology: our agenda for MarTech West, April 23-24 in San Jose


Holly Rollo , the CMO of RSA , will share important recommendations on dealing with The 6th Big Disruption to Marketing: Privacy & Security — especially with data hacking on the rise and the GDPR going into effect.

The Perfect Match: How to Best Evaluate Third-Party Event Sponsorships

Modern B2B Marketing

I’m talking about tradeshows, hosted-buyer programs, conferences―anything where you’re giving funds to a third-party in hopes of connecting with your target audience in a live-event venue. What is the conference theme? Thought Leadership Presentations.

Martech and the modern marketing org (study results)


At the MarTech conference in Boston earlier this month, we unveiled the winners of The Stackies: Org Edition.

12 Internet Trends You Need To Know From Mary Meeker

Marketing Insider Group

With the rapid rise in the use of social networks, profiles and the privacy issues they bring, it is getting increasingly difficult for people to hide. conference, also check out my SAP colleague Moya Watson’s excellent article 5 unstoppable trends from the Web 2.0

B2B's Digital Evolution

delicious b2bmarketing

The challenge for marketers is to be present in these channels at all times with content that educates buyers and helps guide commercial decisions. For some additional leads, you check out some well-respected voices in the corporate IT world: Bloggers, people youve seen at conferences.

9 Unforgettable SXSW Moments: How to Talk About It Like You Were There


The conference’s Interactive ( SXSWi) track wrapped up yesterday, leaving marketers, entrepreneurs, and techies wide-eyed after four days of innovative talks, ideas, and introducing new technologies.

4 Content Strategies for B2B Corporate Blogging

delicious b2bmarketing

The key is figuring out the best way to present and share it. Blog Post Examples The team at aimClear consistently publishes high quality coverage of conferences in the search engine marketing space. Are you a Search Engine Watch Member? |

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10 Amazing Ideas for B2B Press Releases


If you’ve just made or plan to make any changes in your pricing, privacy policy or EULA, it’s a must to notify your customers and companies you partner with. For example, PayPal alerts its users every time the company makes changes in its Privacy Policy. Guest post by Alice Koval.

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Global Software Provider Mikogo Uses Marketing Automation to Drive Results

Marketing Action

Mikogo develops screen sharing software designed for hosting web conferences, online presentations and remote support sessions. Email deliverability is also improved, which is critical, especially when marketing to countries with stringent email privacy and compliance rules.

Four Responsive Email Layouts

delicious b2bmarketing

This responsive layout doesn’t specialize the presentation but does a basic 2-to-1 column restructure, so it’s a perfect example of using the same content elements in two states. Attend Our Internet Marketing Conferences. Attend our conferences ! Home |. News |. Columns |.

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Knowledge Worker 2.0 - Power to the people

Buzz Marketing for Technology

This is my presentation from the IIM National Conference on 15 Aug more. Privacy Info New! Privacy Policy & DMCA. Slideshare.net (beta). My Slidespace. Upload. Community. Widgets. Latest. |. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Uploading. Post: Download file. All Comments (9). Comments on Slide 1. Favorites (150) -->. Add a comment. « « Prev. Next » All comments. Add a comment on Slide 1.


SAS Unveils High Performance Analytics Technology

Customer Experience Matrix

I spent the early part of this week at SAS ’s annual analysts conference, where the company reviewed the past year and presented its vision for 2012. What SAS specifically presented was a re-engineering of its core analytical procedures to run in “shared nothing” multi-processor environments. The company revealed a just a few new products at the conference, most notably a Visual Analytics tool that uses in-memory processing to render billion-row data sets in seconds.

139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)


This blog combines heaps of fun videos, infographics, written posts, and interviews to present you with fresh advice on content marketing. Recommended reading: 7 Things You Should Do After Attending a Conference. #24. Over 2.5 million blog posts are published every single day.

B2B marketers are stumbling in the dark

delicious b2bmarketing

Use of this website constitutes acceptance of the Econsultancy User Agreement and Privacy Policy.

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Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Dan Schawbel , EMCs first social media specialist, returned to Bentley College to do a presentation about personal branding and social media. And they mean it, too, saying "At TCBN we respect your privacy. privacy. ReadWriteWeb. RWW Network. ReadWriteWeb. ReadWriteTalk.

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4 Tips for B2B Marketing on Facebook

delicious b2bmarketing

In my view, Facebook presents a unique opportunity to connect with and educate your target market in a way that your website and even your blog can’t match. You’re likely running educational webinars or speaking at industry conferences. For example, if you sell software licenses, you could offer a 20% discount on the annual fee for people who enter the promotion code at an upcoming webinar or bring the coupon to your booth at a conference.

Top 5 Mistakes to Avoid on Your Company Blog

delicious b2bmarketing

“As a company, you want to present the impression that you know what’s happening in the world around you, and unless your daily archives can fill that role, you’ll have to turn to other sources.&#

Web 2.0, Secondary Orality, and the Gutenberg Parenthesis

Buzz Marketing for Technology

Gutenberg Parenthesis" is a term Tom Pettitt, Associate Professor of English at the University of Southern Denmark, used at an MIT conference on Folk Cultures and Digital Cultures. The tool also enables the presenter to make the presentation available online as it happens.

Blockchain-based digital tokens: the new brand logo?


Our online transactions (with privacy levels as we see fit) will communicate that “I support this cause, this community, in a way that empowers them economically.”

5 Steps for Crafting an Effective B2B SEO Blogging Strategy

delicious b2bmarketing

Derek has presented to audiences for Business Wire, Microsoft, Bentley College and is active in a range of New England communities supporting online marketing. Legal Notices, Licensing, Reprints & Permissions | Privacy Policy | Affiliates b2bmarketing

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B2B Marketing | Business to Business Marketing Information Portal

delicious b2bmarketing

Richard Lloyd 9 June 2009 Best Practice Q&A Editors Note Debate The Market Head of Marketing, Oil & Gas, London, salary £60k to £80k Marketing Manager, Marketing Services, Kendal, salary £45k to £55k New Business Director, Agency, Kent, salary £50k to £55k Your comprehensive guide to conferences, exhibitions and seminars etc. View WebTV content About B2BM Privacy & Legal Advertisers Contact Terms & Conditions Site Map RSS ©Silver Bullet Publishing.

The 2011 #Nifty50 Top Twitter Men Reprise


Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

B2B Social Media Marketing -- Does It Work?

delicious b2bmarketing

Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work? If youve ever been to a conference, speaking event, or association meeting then you know these places are great for networking and doing a bit of B2B marketing.

SEM 23

Five Lessons From the Web 2.0 Summit

Paul Gillin

Make Marketing a Service to Customers - I didn’t write down who said this, but the comment stuck with me long after the conference was over. Mary Meeker of Morgan Stanley sees smart phone shipments surpassing PCs in 2012 ( Here’s the video of her terrific presentation ).

American Business Media - Research & Marketing

delicious b2bmarketing

Committees and Councils Media Advisory Council Media Promotions Committee PR/Corporate Communications  American Business Media | About | Privacy Policy | Jobs | Contact Powered By Association Catalyst Association Management Software.

Going to Dreamforce? Want to Win 49ers Tix?

Marketing Action

Dreamforce is one giant, exciting conference, the biggest cloud computing event of all: more than 120,000 registered attendees, over 1,000 sessions, and 350 cloud companies.

The State of the Blogosphere 2010

delicious b2bmarketing

It’s safe to assume that next year, we’ll see the rise of a new form of blogging platforms, those dedicated to simplicity with an emphasis on mobility, curation, instant presentation, and community.

Cybersecurity Trade Shows Not To Be Missed in 2018

Marketing Envy

Overwhelmed with the number of cybersecurity industry conferences on offer? Don’t fret, just as in 2017, we did the research for you: below are the top conferences that you should try to attend in 2018. The conference has a rich agenda offering talks by renowned security experts. There's a push towards adding more privacy to transactions.”. The conference’s planning portal which uses Watson’s AI will help you plan your show activities. RSA Conference.

4 products Microsoft should build with LinkedIn


By rethinking the sense of a “user” in the Microsoft Graph (a focus at the company’s Build 2016 developer conference a few months ago) around their LinkedIn profile, Microsoft could capture more activities about that individual from before and after they joined their current company.

Techlearning > > 21st Century Skills: Will Our Students Be Prepared? > October 15, 2003

Buzz Marketing for Technology

For some who attended the Learning for the 21st Century press conference, there was something incongruous about listening to John Bailey, director of the U.S. It is interesting to note that these sorts of gains are true in spite of the fact that allowing students to solve real-world problems, collaborate with others, and create presentations to demonstrate their learning takes more time — time that might otherwise be used to speed through additional content material.

Six degrees of separation in instant messaging | Emerging Technology Trends | ZDNet.com

Buzz Marketing for Technology

“We present a study of anonymized data capturing a month of high-level communication activities within the whole of the Microsoft Messenger instant-messaging system. The results of this study will be presented at WWW2008 , the 17th International World Wide Web Conference which will be held on April 20 to 25, 2008 in Beijing, China. And don’t think that Horvitz is just resting and waiting for this conference. Privacy Policy |.

Ross Mayfield's Weblog: Elevating the Enterprise 2.0 Conversation

Buzz Marketing for Technology

My presentation at the Enterprise 2.0 Conference. Privacy Victory for Employee Email Monitoring. privacy. Ross Mayfields Weblog. Markets, Technology & Musings. « Techmeme Persistent Search Feeds | Main. Enterprise 2.008 » June 12, 2008.

5 Real-Life Examples of Awful PR Pitches


Note: We've changed the information within brackets to preserve privacy.). Before you wind up with lip cancer, it might be a nice Valentine's present to your loved one to give up those cigarettes, cigars, and smokeless tobacco," [Smith] added. Photo Credit: Big West Conference.

Ways of assessing organizational learning

Buzz Marketing for Technology

I would also include some of my students work which is a by-product of my own work: teaching, such as the Pageflake for my students conference on nano-technology or the technology blog they put together. Summary of feedback from my presentation. Need help on Work literacy presentation.