Is Content Marketing Killing Your Customer Conference?

Act-On

I consistently hear from clients and colleagues how hard it now is to drive attendance to annual customer and user conferences. Many vendors do everything under the sun to entice customers to sign up, yet these events still suffer from below-goal attendance and a hit to the bottom line. Many of us remember when customer conferences were all the rage in the early-to-mid 2000s. And what does this mean for the future of customer conferences?

ABM Vendor Guide: Differentiators for Result Analysis

Customer Experience Matrix

and we wrap up our review of sub-functions from the Raab Guide to ABM Vendors with a look at Result Analysis. Not surprisingly, most of vendors who do ABM Result Analysis also do some sort of Execution (12 out of 16, to be exact). It's important to recognize that many of the Execution vendors will report only results of their own messages.

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Marketo Conference: Is Predictive Modeling The Future of Marketing Automation?

Customer Experience Matrix

As usual for me, I spent much of conference prowling the exhibit hall checking out old and new vendors. By far the most notable presence was predictive modeling vendors – Leadspace , Mintigo , Lattice Engines , Infer , Fliptop , SalesPredict , 6Sense , Everstring plus maybe some others I’m forgetting. It also prompted many interesting discussions with them vendors themselves, who, not surprisingly, are an especially analytical and thoughtful group.

Content Marketing World 2019 Recap: 9 Things I Learned at This Year’s Conference

Brandpoint

This was my first official marketing conference that I’ve gone to solely as an attendee, and I’m glad my inaugural convention was the mother of all content marketing events. What a whirlwind Content Marketing World 2019 was!

How B2B Marketing is Changing in 2018

online and through other channels before they actually reach out to the vendor. content 5 Content syndication / lead gen vendors. Campaigns External lead generation vendors and programs come in a variety of forms. 1How B2B Marketing.

What Does a Great Buyer Persona Look Like? Dissecting 3 Real-Life Examples

Hubspot

Take buyer personas, for instance. We spoke with three of our customers to see if they''d share their personas with the world -- and they said yes. Below, we''ve shared their personas, and dissected why their examples are great. Inside Visual Creatives'' Buyer Persona.

Using Marketing Automation to Build Awareness

Experiture

At its best this involves little to no human intervention, including minimal IT involvement, to utilize accumulated information, market to buyer personas, and create one-to-one conversations. Experiture Blog. Experiture Blog - Customer Experience Marketing Platform - Best Practices and thought leadership. A company can enhance lifetime value by implementing customer engagement marketing programs through each customer lifecycle stage, from awareness through engagement to sale.

Using Marketing Automation to Build Awareness

Experiture

At its best this involves little to no human intervention, including minimal IT involvement, to utilize accumulated information, market to buyer personas, and create one-to-one conversations. Experiture Blog. Experiture Blog - Customer Experience Marketing Platform - Best Practices and thought leadership. A company can enhance lifetime value by implementing customer engagement marketing programs through each customer lifecycle stage, from awareness through engagement to sale.

Using Marketing Automation to Build Awareness

Experiture

At its best this involves little to no human intervention, including minimal IT involvement, to utilize accumulated information, market to buyer personas, and create one-to-one conversations. Experiture Blog. Experiture Blog - Customer Experience Marketing Platform - Best Practices and thought leadership. A company can enhance lifetime value by implementing customer engagement marketing programs through each customer lifecycle stage, from awareness through engagement to sale.

4 Tactical Takeaways from Case Studies Presented at SiriusDecisions Summit 2013

Modern Marketing

He currently runs B2B Fusion , a vendor neutral business helping business-to-business sales and marketing leaders accelerate revenue growth by connecting marketing investment to new revenue opportunities. Not one case study has had a ‘go it alone’ approach in seven conferences.

MarTech Madness: Marketing Technology Managers Come Out to Play in San Francisco

Customer Experience Matrix

MarTech Madness hit this week in San Francisco as 1,200 delighted marketing technologists escaped from their cubicles to cavort under the genial gaze of @chiefmartec Scott Brinker at the latest MarTech Conference. As usual, I spent much of my conference time prowling the exhibition booths. I was struck by the number of content-related exhibitors – nearly half, based on my analysis of the conference program.

Marketing Content That Sells

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy.

BtoB Leading Edge: 10 Sharp Tips taken from the Cutting Edge Demand Generation Virtual Conference

Modern B2B Marketing

  Buyer personas help companies develop paths for pros pects, helping those who may purchase learn about your product or service and allowing them to consume information at their own pace.   Look at online buying behavior using a marketing automation or web analytics tool to see what information is useful to a prospect when they first consider your solution, when they are evaluating different vendors, and when they are ready to make a purchase.

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Jewel, a CFO and 2,500 B2B Marketers Walk Into a Room…

6sense

As the CFO of a software company, the prospect of attending a three-day B2B marketing conference can be daunting. In a conference full of talk about leads, contacts, prospects and customers – we need to remember that we are marketing and selling to humans. Last week in Las Vegas, we were 2,500 B2B marketers, 99 vendors, numerous sales people and two CFOs (yes – I found another one there!)

The new ABCs of Selling: Always Be Challenging!

The ROI Guy

53 Engage me or lose me Forever Did you know that 94 % of customers have discontinued communication with a vendor because they received irrelevant promotions & messages? As one of the tweets from the conference indicated: “Today brand, product, service and price are table stakes.”

3 Steps To Email Marketing That Nurtures Leads And Closes Sales

Marketing Insider Group

In this excerpt from an Inbound Conference keynote (13:45-15:05), he singles out email. Think about your buyer persona. Buyer personas are like an avatar crafted from direct interviews with as many buyers as possible.

3 Steps To Email Marketing That Nurtures Leads And Closes Sales

The Forward Observer

In this excerpt from an Inbound Conference keynote , he singles out email. Think about your buyer persona. Buyer personas are like an avatar crafted from direct interviews with as many buyers as possible. And from their behavior observed at conferences, social media, etc.

4 Tricks To Master The Magic Of Modern Lead Generation

Marketing Insider Group

Your Buyer Persona. Many B2B marketers jump ahead with lead generation programs without a clear understanding of the goals and motivations of their buyer personas. Buyer personas are like an avatar crafted from direct interviews with as many buyers as possible.

It’s a Content Driven World

ANNUITAS

I am currently attending the third Content2Conversion conference which is sponsored by DemandGen Report. 1g5Nq8j. - Via @jolajola9 – Buyer personas: If you don’t Buyer personas: If you don’t know who you’re talking to, you won’t know what to say. Drawing a crowd of approximately 400, mostly B2B marketers there is a thirst for knowledge and deeper understanding of how to advance their content marketing strategies.

4 Tricks To Master The Magic Of Modern Lead Generation

The Forward Observer

Your Buyer Persona. Many B2B marketers jump ahead with lead generation programs without a clear understanding of the goals and motivations of their buyer personas. Buyer personas are like an avatar crafted from direct interviews with as many buyers as possible.

Cintell and Salutary Data announce a partnership that brings customer intelligence and B2B data together to deliver high quality leads

Cintell

There are a number of vendors that provide B2B Company & Contact data out there, but Cintell is uniquely positioned to connect the dots between overall business strategy and sales & marketing execution, due to our core ability to to apply AI & Machine Learning to create intelligence about a business’ target market & customers” said Terry Suppers, Chief Customer Officer at Cintell.

Magpies and 4 Other Things I Heard at the Inaugural SiriusDecisions Technology Exchange #SDTechX

Cintell

Some at the event wondered if a whole conference dedicated to technology was really necessary – after all, they said, isn’t nearly everything we do as marketers driven by technology these days? And to be honest, as one of the many vendors vying for the mind share of marketers, I’m prone to agree and try to respect this in my own sales demos and marketing campaigns. Takeaway 3: The world of personas is ready for an infusion of technology.

Do ABM Marketers Underestimate the Value of Messaging?

The Point

HS) At a recent martech conference, I heard the view expressed that branding may be making a comeback in B2B circles in part because of ABM, and the notion of measuring success not just on clicks and conversions, but by account-level “engagement” and even awareness.

Don’t Put B2B Marketing Tactics before Strategic Analysis

B2B Marketing Traction

the buyer persona for each type of buyer. Next, create a marketing persona for each type of person who will buy your product. Do they attend certain tradeshows and conferences? Now choose marketing tactics that will reach your buyer personas.

Closing the Sale: Marketing to Software Users vs. Decision Makers for Your Tech Company

SmartBug Media

Let’s talk about your buyer personas. As a SaaS (software as a service) company, you may have two, perhaps four, buyer personas, most likely broken into two main categories—end users and decision makers. As you talk to your customers and begin to identify the role and perhaps the title of each user and decision maker involved, start to fill in the details of your buyer personas. According to our persona guide , “A buyer persona is a representation of your target customer.

Software Should Be Bought, Not Sold (And More From INBOUND 2019)

PathFactory

Atlassian President Jay Simons made one of the most controversial statements of the conference when he said “software should be bought, not sold.”. For too long, marketers have relied on artifacts like personas to “personalize” marketing efforts.

5 Shared Traits Among Today’s B2B Buyers

KoMarketing Associates

This data is consistent with figures from our Usability Report , which shows that 37 percent of survey respondents will visit a vendor website three to five times before contacting them. “Without a strategy, marketing is just stuff. The world has enough stuff, be intentional.”.

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11 Marketing Experts Share Their Marketing Fails (and Lessons Learned)

Unbounce

Develop Buyer Personas to Inform Your Marketing. Buyer personas go hand-in-hand with your marketing strategy. However, to build robust, accurate buyer personas, you need one thing: data. Like Brandon says, you need to ground your buyer personas in research and data—a.k.a.

How to Adopt a Customer-Centric Strategy for Your Content

Content Marketing Institute

Based on conversations with Red Hat salespeople, customers, and partners, a cross-functional team (including the content team) evaluated the company’s buyer personas and came up with the top four challenges facing their customers and prospects.

Hive9 Marketing Performance Management Includes Customer Journey Optimization

Customer Experience Matrix

My blog post listed three vendors from the MarTech show: Pointillist , Usermind , and Thunderhead. But I had already spoken with another relevant vendor before the show, Hive9. The vendor plans to add statistically inferred weights in April.

B2B Market Strategy Can’t Be a Guessing Game

TrueInfluence

Dun & Bradstreet notes that even identifying customers who meet your target personas is a real challenge in B2B. Knowing what messaging and value points resonate with your ideal customer personas is essential to both marketing content and product development.

The Perfect Match: How to Best Evaluate Third-Party Event Sponsorships

Modern B2B Marketing

I’m talking about tradeshows, hosted-buyer programs, conferences―anything where you’re giving funds to a third-party in hopes of connecting with your target audience in a live-event venue. What is the conference theme? Tip #2: Identify Your Perfect Persona.

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How To Generate ROI (Return On Interesting) With Content Marketing

Marketing Insider Group

Do you start with products, personas or topics? This brings us to the question of whether to start with personas or topics? Which, he explains, involves lots of time interacting with customers via social media and at conferences.

3 Enterprise Takeaways from SiriusDecisions Summit

Modern Marketing

This week in Orlando, 2,000 attendees had the opportunity to participate in the SiriusDecisions Summit , the granddaddy conference for the B2B marketing industry. So what are the new themes from enterprises this year versus the seven prior conference years that I’ve attended?

A Sales Ops Playground: Dreamforce 2017

InsightSquared

Dreamforce is the conference equivalent of becoming a sales ops professional and learning to use Salesforce for the first time. Last week, tens of thousands of kindred spirits descended upon San Francisco to absorb the energy exuded from our favorite CRM’s annual conference extravaganza.

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THE HACKIES: Hacking your stack for account-based marketing

chiefmartech

It was entered into The Hackies essay contest for the upcoming MarTech conference. Now since the rise of account-based marketing, hundreds of B2B software vendors have put a stake in the ground declaring their platforms can do ABM.

The State of Demand Generation

The Effective Marketer

If you missed the DemandCon Conference hosted earlier this month in San Francisco, the online recording of the sessions is worth checking out. Stage 3: Vendor Selection. The Complete B2B Persona. Buyer personas are all the hype again, and for good reason.