Outreach

JUNE 2, 2020

The past few months were a whirlwind as we planned, prepared for, and executed the Unleash Virtual Summit, the largest virtual sales conference in the country. Until 2020, it was always a premier sales engagement conference that attracted thousands of sales leaders to meet in person, mingle, and learn together. Then we mobilized.

Conference 52

Conference Paid Search Agency Lead Ranking Paid Social Agency 52

Walker Sands

FEBRUARY 13, 2019

When it comes to national events, many conferences select speakers up to a year in advance, so it’s a good idea to start your research early. Confirm these topic themes align with your expertise and the professional persona you wish to develop. Start by identifying the events that will attract the type of audience you hope to reach.

Conference 40

Conference Ideal Customer Profiles Budget Programs Tips 40

InsightSquared

NOVEMBER 17, 2017

Dreamforce is the conference equivalent of becoming a sales ops professional and learning to use Salesforce for the first time. Last week, tens of thousands of kindred spirits descended upon San Francisco to absorb the energy exuded from our favorite CRM’s annual conference extravaganza. A Sales Ops Playground: Dreamforce 2017.

Marketing Management 136

Marketing Management Marketing Analytics Tools Conference Vendors 136

Martech

MAY 4, 2022

“It’s provocative [for us] to position ABM as entirely different from the status quo of demand gen,” said Jodi Cerretani, senior director of demand generation at RollWorks, in her presentation at The MarTech Conference. “For some organizations and some leaders, the core tenants of ABM truly are a revolution.”

Account Based Marketing 101

Account Based Marketing ABM Webinar Metrics Effectiveness 101

Martech

JUNE 22, 2023

Many leading vendors, including Salesforce , have recently predicted that the generative AI “prompt” revolution will forever change the user interface. While I’m vendor-agnostic, I have been leveraging the tool and will excerpt examples because it’s available to test in their public alpha release.) For example: 3.

Marketing Automation Services 106

Marketing Automation Services Marketing AI Marketing Automation Work Management 106

Tomorrow People

JUNE 7, 2021

A typical marketing campaign is likely to target a key persona who is a senior decision-maker. Weighing up the pros and cons of a particular solution, comparing similar products in the same space, and attempting to calculate time-to-value and ROI is often catastrophic for tech vendors. Defining a product-led growth target audience.

Enterprise Management 156

Enterprise Management Product Work Management Marketing Management 156

Customer Experience Matrix

AUGUST 25, 2016

and we wrap up our review of sub-functions from the Raab Guide to ABM Vendors with a look at Result Analysis. Not surprisingly, most of vendors who do ABM Result Analysis also do some sort of Execution (12 out of 16, to be exact). Another two (Everstring and ZenIQ) didn't fall into the Execution group but came close.

Marketing Automation Services 120

Marketing Automation Services Account Based Marketing Vendors Differentiation 120

SmartBug Media

NOVEMBER 16, 2020

Know Your Personas. Before you can create scalable lead nurture workflows, it’s important to identify your buyer personas. A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. Ian is a one-man IT department. Blog subscribers.

Lead Nurturing 78

Lead Nurturing Hubspot Marketing Automation Services Buyer Personas 78

Martech

SEPTEMBER 29, 2021

“In essence, open rates are a vanity metric,” said Frank Brooks, Head of EMEA Marketing at Dotdigital, speaking at MarTech Conference (free registration required). If you have multiple personas, create a separate messaging campaign for each group and analyze the click-through rates.” ” Why we care.

Open Rate 111

Open Rate Marketing Automation Services Peer-to-peer Privacy Protection 111

Cintell

DECEMBER 20, 2018

The contact records originate from a variety of compilers, who use various data collection practices such as collecting data from directories, conference and related events, Web-based sources, newsletter audiences, email signatures, human researchers and more. The company aggregates U.S.

High Quality Lead 107

High Quality Lead Marketing Automation Services Aggregators Curation 107

Content4Demand

MARCH 25, 2021

Research results from SuperOffice support the notion that B2B buyers are doing their own research and are well along the buyer’s journey before they actually want to speak to vendors. More than half (57%) of buyer decisions are made before buyers ever speak to a vendor, according to Flume, a sales training company.

Account Based Marketing 84

Account Based Marketing ABM Multi-Channel Content 84

Martech

JUNE 3, 2022

While B2B marketers benefit from that win rate, ABM vendors are also reaping the benefits as B2B marketers invest in these technologies and apply them to their channels. “It’s a more efficient and effective approach to go after accounts than it is just one or two individuals.”

Account Based Marketing 106

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 106

PureB2B

MARCH 31, 2022

As customers continue to evolve the B2B sales journey, it’s critical that tech vendors remain adaptable in their processes, addressing the distinct needs and preferences of potential buyers rather than following a more traditional path toward purchase. Table of Contents Traditional v. Customer Benefits of the Modern B2B Sales Model.

Buy 62

Buy Marketing Management B2B Thought Leadership B2B 62

The Point

MAY 9, 2017

HS) At a recent martech conference, I heard the view expressed that branding may be making a comeback in B2B circles in part because of ABM, and the notion of measuring success not just on clicks and conversions, but by account-level “engagement” and even awareness.

Account Based Marketing 206

Account Based Marketing ABM Marketing Automation Services Lead Scoring 206

Circle Studio

NOVEMBER 23, 2021

Once Covid-19 shut down nearly every conference and tradeshow of 2020 from March on, virtual events became the instantaneous replacement. This year’s Adobe MAX conference is just one example of what this production quality looks like. Moving beyond buyer personas. Virtual/hybrid events. AI-powered marketing.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

PureB2B

MAY 30, 2022

To capitalize on this period of accelerated growth, HIT and SaaS vendors must ensure their sales and marketing efforts can successfully generate a predictable flow of qualified leads with healthcare providers. Creating robust buyer personas can help ensure you're catering to each stakeholder. to address specific needs.

Marketing Management 62

Marketing Management B2B Marketing Ideal Customer Profiles Account Based Marketing 62

SmartBug Media

AUGUST 24, 2021

Your paid ads on LinkedIn, Facebook, and so forth, should speak directly to the personas you’re targeting. And remember that you may need to create sequences for each job role or persona. To drive good-fit leads to your website, you’ll need to hone in on your targeting list and the ads they see. How about job roles?

Account Based Marketing 98

Account Based Marketing ABM Personalization Marketing Automation Services 98

Martech

JULY 23, 2021

I have been to countless vendor conferences,” I told the room, “at which I heard how their solutions could create seamless, delightful customer experiences. In particular, Schwanke spoke about understanding the personas of stakeholders outside the operations team and how they best learn. Read next: What is marketing ops?

Order 116

Order Marketing Automation Services CMO Marketo 116

Marketing Interactions

JANUARY 27, 2020

In a lot of the conversations I have with B2B marketers, many are overwhelmed when confronted with how to build truly actionable buyer personas. Building actionable personas takes a fair bit of time and effort. And along with that, so is your persona project. 3 B2B Buyer Persona Types. Primary Buyer Persona.

Buyer Personas 69

Buyer Personas Effectiveness B2B B2B Thought Leadership 69

ANNUITAS

MAY 7, 2014

I am currently attending the third Content2Conversion conference which is sponsored by DemandGen Report. 1g5Nq8j. - Via @jolajola9 – Buyer personas: If you don’t Buyer personas: If you don’t know who you’re talking to, you won’t know what to say.

Buyer Personas 100

Buyer Personas Demand Generation Content Conference 100

B2B Marketing Traction

MARCH 20, 2015

the buyer persona for each type of buyer. Next, create a marketing persona for each type of person who will buy your product. Do they attend certain tradeshows and conferences? Now choose marketing tactics that will reach your buyer personas. You’ll be able to share the plan with the right vendors.

Analysis 100

Analysis Tactics B2B Marketing Planning 100

Content Marketing Institute

NOVEMBER 30, 2017

Based on conversations with Red Hat salespeople, customers, and partners, a cross-functional team (including the content team) evaluated the company’s buyer personas and came up with the top four challenges facing their customers and prospects. Register to attend Intelligent Content Conference March 20-22 in Las Vegas. Click To Tweet.

Enterprise Management 223

Enterprise Management Work Management Marketing & Strategy Marketing Management 223

DealSignal

NOVEMBER 3, 2020

Conferences have been cancelled. For example, if you typically go after five personas and one is an economic buyer, go after the economic buyer and the champion. The other personas are most likely no longer employed. They’re looking at your company website and comparing you to other vendors on third-party sites.

Marketing Automation Services 59

Marketing Automation Services Top of Funnel Intent Data B2B 59

Cintell

NOVEMBER 25, 2015

Some at the event wondered if a whole conference dedicated to technology was really necessary – after all, they said, isn’t nearly everything we do as marketers driven by technology these days? Takeaway 3: The world of personas is ready for an infusion of technology. Richard Hill (@RHsays) November 20, 2015.

Marketing Management 100

Marketing Management Buyer Personas Blast Campaigns Buzz 100

6sense

NOVEMBER 9, 2021

We’re committing to events for late third quarter/fourth quarter BUT I’m negotiating guarantees that the participant to vendor ratio will be AT LEAST 2:1. We run a large virtual conference and we don’t offer booths. Vendor assets are presented in the same screen people watch speakers from (we use PathFactory).

Guerilla Marketing 48

Guerilla Marketing Lead Ranking Marketing & Strategy Vendors 48

Seismic

OCTOBER 28, 2021

A buyer journey that previously started at an industry conference now begins on LinkedIn and consists of review site searches and case studies. Honest – Buyers are navigating the sales process with several vendors, products, and pricing models, yet only 30% of buyers felt that sellers were transparent about pricing.

Work Management 52

Work Management Marketing Management Buyer's Journey Sales Cycle 52

Kapost

JANUARY 3, 2017

Before we start with the new model, let’s set a baseline definition: Experience: a set of content assets or touchpoints that move a customer persona from a set of questions to a set of conclusions. It can be a physical, in-person conference or event, a help article, or a get-started guide. An Experience, Defined. a sales rep).

Marketing Management 94

Marketing Management Touchpoints Forrester B2B Sales 94

Marketing Insider Group

AUGUST 17, 2015

Your Buyer Persona. Many B2B marketers jump ahead with lead generation programs without a clear understanding of the goals and motivations of their buyer personas. Buyer personas are like an avatar crafted from direct interviews with as many buyers as possible. And from their behavior observed at conferences, social media, etc.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

6sense

DECEMBER 8, 2021

Yet, while juggling emotions, family and conference calls (what we old-timers once called them), we must press on with generating predictable revenue. Time your outreach to hit the in-market window, and you can be the first vendor a buyer talks to. Everyone’s struggling in this situation. But not how we did before. Second I: Intent.

Account Based Marketing 48

Account Based Marketing B2B Thought Leadership Work Management Marketing Management 48

Bound360

APRIL 25, 2018

It’s a big event, with 3,000+ attendees, 120+ vendors and all the frameworks and case studies you can dream of. The 2017 big reveal was the Demand Unit Waterfall ® , which shaped the conversation for the whole conference. Bring a jacket (conference centers are cold). Visit the Summit website for keynote overviews.

B to B 49

B to B Work Management Marketing Management Account Based Marketing 49

PathFactory

SEPTEMBER 10, 2019

Atlassian President Jay Simons made one of the most controversial statements of the conference when he said “software should be bought, not sold.”. For too long, marketers have relied on artifacts like personas to “personalize” marketing efforts. Instead, we need to look for ways to market and sell to personas of one.

Sales Management 49

Sales Management Marketing AI Software Advertising Agencies 49

Heinz Marketing

APRIL 4, 2022

Matt : This is a long time coming and I’m very excited we finally got this done, because I saw both you and Jamie Walker, who you work with, speak at the 6sense conference in December and you had some great examples. We started sampling different… These virtual conferences. Really excited. Dana : Sure. Shout out to Kelly.

Top of Funnel 90

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 90

SmartBug Media

JUNE 25, 2019

Let’s talk about your buyer personas. As a SaaS (software as a service) company, you may have two, perhaps four, buyer personas, most likely broken into two main categories—end users and decision makers. According to our persona guide , “A buyer persona is a representation of your target customer.

Work Management 51

Work Management Marketing Management Budget Programs Software 51

Adobe Experience Cloud Blog

SEPTEMBER 15, 2015

I’m talking about tradeshows, hosted-buyer programs, conferences―anything where you’re giving funds to a third-party in hopes of connecting with your target audience in a live-event venue. The answer is to do your due diligence and research all of the available vendor-organized events in your wheelhouse that could supply you with ideal leads.

Enterprise Management 48

Enterprise Management Work Management B2B Thought Leadership Marketing Management 48

chiefmartech

FEBRUARY 5, 2018

We’ll cover how to quickly identify the most relevant vendors, running an efficient but thorough selection process, the key role of scenarios in making a sound choice, when you need a Request for Proposal and how to write one if you do, and making the best use of vendor references. Putting personas to work.

Paid Search Agency 61

Paid Search Agency Planning Work Management Marketing Automation Services 61

SmartBug Media

DECEMBER 9, 2019

Over 51 percent of B2B buyers state that content plays a vital role in their decision-making process—much more than even a year ago—and 75 percent of people who selected a vendor, stated that content was an important factor in their decision-making process. Send InMail. LinkedIn allows users to connect with one another by using InMail.

Linkedin 81

Linkedin Paid Search Agency Companies B2B Sales 81

Marketing Insider Group

DECEMBER 20, 2011

Do you start with products, personas or topics? This brings us to the question of whether to start with personas or topics? Which, he explains, involves lots of time interacting with customers via social media and at conferences. So you can eliminate product as the starting point. The Basic Argument.

ROI 100

ROI Content Marketing Generation Planning 100