Convince & Convert

SEPTEMBER 14, 2010

Who We Are Depends on Where You Reach Us Software vendors are realizing that the social media is more than just a networking fad – CB radio for the Millennials – but rather represents a society living in multiple locations at once. Pick a set of psychographic properties that are predictive of future customer value.

Social Media 123

Social Media Work Management Marketing Management Media 123

chiefmartech

MARCH 22, 2017

It was entered into The Hackies essay contest for the upcoming MarTech conference. If you’re the average B2B vendor, you’ve spent upwards of 28% of your budget on marketing and sales collateral , only to have as much as 70% of it go unused , not distributed, and unread. But any old data won’t do.

Top of Funnel 53

Top of Funnel Enterprise Management Marketing Automation Services Marketing Management 53

Martech

FEBRUARY 11, 2022

Explore capabilities from vendors like Adobe, Pointillist, SharpSpring, Salesforce and more in the full MarTech Intelligence Report on customer journey analytics platforms. One-to-one personalization is the future,” said Ehren Maedge, GM of North America at customer engagement platform MoEngage, in his presentation at our MarTech conference.

Work Management 114

Work Management Personalization Marketing Management Marketing AI 114

Directive Agency

MAY 9, 2017

Now it’s time to document the firmographics of your target market and build personas and psychographics of your audience for the entire organization. Next, let’s break down the key personas in your target companies. As an example, at Directive Consulting, we sell into three different personas. Firmographics.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

chiefmartech

MARCH 14, 2017

We’re only 7 weeks away from the MarTech conference in San Francisco, May 9-11. You’ll also have the opportunity to mingle with over 100 marketing technology vendors and servivce providers — of course, over complimentary beer, wine, and other beverages. (I’m May 10: SOLUTIONS TRACK & LUNCH PRESENTATIONS.

Enterprise Management 48

Enterprise Management Planning Work Management Marketing Management 48