Webbiquity

MAY 26, 2020

The PromoLeaf study found that 60% of respondents prefer attending conferences hosted using sustainable practices, with more than a quarter strongly preferring such conferences. On a multiple-choice question, pens (60%), water bottles (59%), and notebooks (really, 58% for notebooks—as in paper, not laptops?!) Most Popular Swag.

Conference 181

Conference Case Studies Practices Trends 181

Martech

MARCH 31, 2023

Vendor offerings Many tech vendors offer product training and certifications – especially big players like Salesforce and Adobe. Common offerings include webinars, white papers, user communities and user conferences. Present at an event or conference. Meetup is one of many places where you can find such groups.

Work Management 91

Work Management Marketing Management Training Vendors 91

Martech Advisor

MARCH 13, 2020

There's been a lot of uncertainty and misinformation surrounding the outbreak, which is reflected in public behavior with necessities like toilet paper going out of stock. Toilet paper & paper towels: Revenue sales increased 26% from the week prior. The coronavirus (COVID-19) outbreak has negatively impacted the world.

Work Management 128

Work Management Marketing Strategy Marketing & Strategy Marketing Management 128

Biznology

OCTOBER 12, 2017

I recently had the pleasure of participating in a B2B digital marketing forum hosted by The Conference Board and led by Mike Moran and Tim Peter. In one of my first jobs at IBM, I was the editor of a team of SMEs who wrote for a very narrow audience–the independent software vendors (ISVs) who built products for our hardware platforms.

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Ambal's Amusings

APRIL 30, 2011

Today white papers have become HOT marketing vehicles, and countless numbers of companies are using them to generate leads and grow their business. Now there’s an online class that will teach you every phase of the white paper lead generation. White paper industry veteran Jonathan Kantor is putting together a 3-part class.

Paper 100

Paper Sales Qualified Leads Lead Scoring Lead Ranking 100

Tomorrow People

JUNE 7, 2021

Weighing up the pros and cons of a particular solution, comparing similar products in the same space, and attempting to calculate time-to-value and ROI is often catastrophic for tech vendors. It’s not the result of reading white papers or attending conferences to discuss a hot new trend or grand concept.

Enterprise Management 156

Enterprise Management Product Work Management Marketing Management 156

Golden Spiral

APRIL 18, 2019

official publication of AHIMA featuring multiple articles published daily, white papers, and resources for patients and caregivers. It is one of the largest, most influential healthcare industry organizations, and more than 45,000 health IT professionals attend the HIMSS conference every year. RSA Conference. RSA Conference.

Work Management 102

Work Management Marketing Management Research Organization 102

Thinkers360

FEBRUARY 28, 2024

All these influencers each contribute to B2B influencer marketing in their own way whether it’s through articles, blogs, books, courseware, education and training, media interviews, industry events and conferences, podcasts, social media channels, public speaking, videos, webinars, whitepapers, and much more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Velocity Partners

NOVEMBER 22, 2023

If people get that this is a new model, and they understand it, you’re on a very short shortlist (a list that may only have one vendor on it). And, even if there are other vendors with a similar model, the brand that educates them on it usually moves to the top of that shortlist. Crash panels at conferences. Do webinars.

Lead Ranking 94

Lead Ranking Differentiation Work Management Marketing Management 94

SmartBug Media

NOVEMBER 16, 2020

Common criteria that indicate contacts have low awareness include: Contacts uploaded from a conference list. Content downloads in the form of e-books, white papers, and webinars that focus on a pain point. Examples of decision stage content include: “A Buyer’s Guide to Outsourcing IT Security: What to Look for in a Vendor”.

Lead Nurturing 78

Lead Nurturing Hubspot Marketing Automation Services Buyer Personas 78

KoMarketing Associates

DECEMBER 5, 2018

These type of assets refer primarily to landing pages associated with content marketing assets like white papers, webinars, research reports, etc. These pages help validate a B2B vendor’s expertise in a particular industry, like healthcare or financial services as example. Lead Nurturing Assets. Industry Pages. Final Thoughts.

Practices 123

Practices SEO Marketing Websites B2B Thought Leadership 123

Onalytica B2B

JULY 18, 2018

Baer advises Ovum vendor clients regarding product development, positioning, and messaging. Then there are engagements involving podcasts, webinars, white papers, and speaking opportunities that are also part of the toolbox. He is regularly ranked among the top influencers in big data, analytics, and AI.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Multi-Channel 100

KoMarketing Associates

OCTOBER 5, 2017

With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. Some have argued that attending conferences and tradeshows are a waste of money in the digital age , yet thousands of attendees still go to live events every year. In-Person Conversations.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

Martech

OCTOBER 12, 2021

Timed to coincide with the opening of this year’s virtual Inbound conference today, HubSpot has announced CRM enhancements designed to make their offering more customer-centric. We also observe HubSpot’s continued elevation from serving SMBs to challenging those vendors that primarily serve enterprise customers.

Hubspot 103

Hubspot CRM Enterprise Management Marketing Automation Services 103

Customer Experience Matrix

SEPTEMBER 19, 2016

I delivered my presentation on the history of marketing technology last week at the Optimove CONNECT conference in Tel Aviv. Sadly, the audience didn’t seem to share my fascination with arcana (did you know that the Chinese invented paper in 100 CE? that Return on Investment analysis originated at DuPont in 1912?)

Marketing Management 0

Marketing Management Telemarketing Paid Search Agency Television marketing 0

Champion Communications

OCTOBER 12, 2021

What kind of relationships do B2B buyers want with vendors? Some B2B vendors are just after a share of wallet, but when a supplier helps me think differently, ahead of my competition, then they become partners.”. I think people will genuinely question these big conferences,” added Kerry. Do B2B buyers want to go to your event?

Brand Identity 62

Brand Identity Branding B2B B2B Thought Leadership 62

Zoominfo

JANUARY 29, 2018

5 Reasons to Send Employees to Trade Shows and Conferences. There’s no way around it—industry conferences and networking events are expensive. Keep reading for our top five reasons to send your employees to industry conferences this year! From event planning to trade show design, there’s a little something for everyone.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Biznology

OCTOBER 2, 2019

I would go to conferences and talk with other people about what we were each working on. When a vendor was looking for a partner for a white-paper or someone to serve on a panel, I was the first to volunteer. I was active on LinkedIn sharing articles, commenting and connecting. How to Build Your Personal Brand.

Personalization 99

Personalization Brand Identity Branding Aggregators 99

KoMarketing Associates

NOVEMBER 12, 2015

For general contact forms: Consider adding cross-links on the confirmation page to case studies, white papers, free research, and product information. For download requests (white paper submissions, etc.): Add links to related product marketing collateral, case studies, etc. ABOUT PAGES/COMPANY PAGES. SOCIAL MEDIA ASSETS.

SEO 120

SEO Content Marketing Marketing Management Paid Search Agency 120

Brandpoint

JULY 26, 2019

You just got out of a meeting with your boss who gave you the news that you were approved to attend a conference or a trade show. Getting the green light to go to a conference isn’t always easy — budget, timing and buy-in from leadership all need to align — so, you should feel pretty good about yourself! Picture this.

Trade Show 96

Trade Show Work Management Planning Paid Search Agency 96

The Point

MAY 4, 2015

If a prospect searches on a particular topic and sees a list of ten white papers on that subject, the title of your content and the quality of its abstract will likely be the difference between that prospect downloading your content vs. your competitor’s. This paper reveals how Acme Security EndPoint Protection 3.0 they drive action.

Paper 100

Paper Content Advertising Agencies Conference 100

ViewPoint

JUNE 6, 2013

Christopher Ryan shares his observations during a recent technology conference. According to a study from the Chief Marketing Officer Council, 9 out of 10 B2B buyers ranked online content as having at least a moderate effect on their choice of vendors. As usual, giveaways and demos are used to get attention of attendees.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

KoMarketing Associates

FEBRUARY 5, 2015

Here are a few examples of B2B organizations already leveraging this tactic: Web conference technology provider PGi offers a range of product and solution-specific tutorials in their YouTube channel and through their learning center. Oftentimes, satisfied customers are happy to give a video testimonial if you simply ask for one. Interviews.

B2B Marketing 120

B2B Marketing Video Marketing Organization Planning 120

Customer Experience Matrix

APRIL 24, 2015

One of the little patterns that caught my attention at last week’s Marketo conference was that several vendors mentioned using data from the same source: Madison Logic Data, which recently renamed itself Bombora *. The company was already familiar to me through clients who deal with it.

Bombora 120

Bombora Co-Registration B2B Advertising Agencies 120

WriteSpark

JULY 30, 2009

Vendor websites. Interestingly, the study also showed greater declines than increases in prospects' use of newsletters, vendor email messages, advertising -- even video programs. The resources with the highest levels of increased usage (20% or more): . Virtual events. Search engines. Business news and information websites.

Paper 120

Paper Vendors Conference Statistics 120

chiefmartech

JANUARY 16, 2018

Madeline Delianides , executive director of marketing technology, creative production & operations at The New York Times , will discuss Driving Evolution in a Complex, Distributed Environment from her experience at paper and previously at American Express and Oppenheimer.

Marketing AI 52

Marketing AI Work Management Marketing Management Lock-In 52

NuSpark Consulting

SEPTEMBER 7, 2016

He is most likely to seek information on IT vendor and publisher websites. [iv]. v] How-to content, which describes solutions to problems, can come in the form of blog posts, articles, white papers, guides, webinars, newsletters and emails. Where does the CIO find information?

Sales Qualified Leads 100

Sales Qualified Leads Gartner B2B Thought Leadership Barriers 100

Customer Experience Matrix

OCTOBER 15, 2010

I spent most of the past week in San Francisco at overlapping conferences for the Direct Marketing Association and Marketo. My Marketo presentation was based on the marketing measurement white paper I recently wrote for them, which argues that measurement should be based on tracking buyers through stages in the purchase process.

Allocation 120

Allocation Marketing Automation Services Marketo Demand Generation 120

Martech

FEBRUARY 28, 2022

Its primary purpose is to qualify the reader to go to the website and convert, whether you want a macro conversion (requesting a sales contact), a micro-conversion (downloading a white paper or registering for a webinar) or a full conversion (purchase or renewal). A Forrester WAVE matrix of leading vendors is one.

Marketing Automation Services 122

Marketing Automation Services Intent Marketing Automation Email Marketing 122

Envy

FEBRUARY 20, 2018

Overwhelmed with the number of cybersecurity industry conferences on offer? Don’t fret, just as in 2017, we did the research for you: below are the top conferences that you should try to attend in 2018. The conference has a rich agenda offering talks by renowned security experts. RSA Conference. IBM Think 2018.

Trade Show 85

Trade Show Enterprise Management Gartner Conference 85

ClickZ

FEBRUARY 21, 2020

Scott is the editor of the popular Chief Marketing Technologist blog, where he covers topics at the intersection of marketing and technology, and is the program chair of the MarTech conference series. He is regarded as one of the architects behind Amazon’s approach to cloud computing — the Amazon Web Services (AWS).

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Martech

DECEMBER 8, 2021

It’s come a long way from meeting the buyer on the phone or in-person; a long way from being able to assume the buyer is sitting in front of a desk-top computer from nine to five reading your white papers. . “If you are making decisions based on bad data, you are not going to be successful. The product roadmap.

Account Based Marketing 69

Account Based Marketing Buy Process Marketing Automation Services 69

Golden Spiral

JANUARY 27, 2022

Enter the vendor. At Clorox’s annual iConnect conference, GumGum’s augmented reality temporary tattoos became the rage. We experienced some great examples of ABM after attending HubSpot’s 2019 INBOUND conference. Your company published a white paper that addresses the concern. They mailed it to the target surgeons.

Account Based Marketing 62

Account Based Marketing Effectiveness Planning ABM 62

SalesIntel

DECEMBER 6, 2023

As a result, businesses are preferring video conferences for running online meetings to demo and/or share their offerings. With the recent epidemic of Covid-19 , many events and conferences called off globally. As a recovery measure, businesses are preferring to arrange video conferences.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Biznology

JUNE 26, 2015

I’m bothered by much of what I read and hear today when marketing people and agencies pontificate about B2B in presentations, webinars, white papers, and even blogs like Biznology. Request our 15 page white paper titled B2B Profiling, Targeting & Segmentation to learn more about segmentation for B2B).

Work Management 80

Work Management Marketing Management B2B Marketing Trends 80

SpotMe Blog

MAY 31, 2023

The same goes for the professional services field, where partner/customer conferences, sales kickoffs, academies, and onboarding are popular types of in-person events. Experiential learning Attending an in-person conference or congress gives you a chance to immerse yourself in the content.

Planning 52

Planning Personalization Work Management Best Practices 52

ViewPoint

JANUARY 15, 2013

Are you looking for a vendor or a partner? However, if you look closely at each element on the list below, I believe you will be able to tell which companies are likely to be true partners and which will end up being vendors. On paper, a $25 lead looks like a great deal. The word “partner” is critical. Walk around.

Paid Search Agency 120

Paid Search Agency Lead Generation Work Management Sales Qualified Leads 120