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8 inexpensive professional development ideas for martech pros

Martech

They typically have websites, newsletters, podcasts and webinars. Vendor offerings Many tech vendors offer product training and certifications – especially big players like Salesforce and Adobe. Common offerings include webinars, white papers, user communities and user conferences. These are worth following.

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10 Best Practices for Managing Analyst Relations (AR) and B2B Influencer Relations Programs

Thinkers360

All these influencers each contribute to B2B influencer marketing in their own way whether it’s through articles, blogs, books, courseware, education and training, media interviews, industry events and conferences, podcasts, social media channels, public speaking, videos, webinars, whitepapers, and much more.

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The Top Research Organizations for Your B2B Tech Product Strategy

Golden Spiral

official publication of AHIMA featuring multiple articles published daily, white papers, and resources for patients and caregivers. It is one of the largest, most influential healthcare industry organizations, and more than 45,000 health IT professionals attend the HIMSS conference every year. RSA Conference. RSA Conference.

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Interview with Tony Baer

Onalytica B2B

Baer advises Ovum vendor clients regarding product development, positioning, and messaging. Then there are engagements involving podcasts, webinars, white papers, and speaking opportunities that are also part of the toolbox. He is regularly ranked among the top influencers in big data, analytics, and AI.

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How Do Live Events and B2B Digital Marketing Work Together?

KoMarketing Associates

With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. Some have argued that attending conferences and tradeshows are a waste of money in the digital age , yet thousands of attendees still go to live events every year. In-Person Conversations. Event Recaps.

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How should B2B brands engage decision makers?

Champion Communications

What kind of relationships do B2B buyers want with vendors? Some B2B vendors are just after a share of wallet, but when a supplier helps me think differently, ahead of my competition, then they become partners.”. I think people will genuinely question these big conferences,” added Kerry. Do B2B buyers want to go to your event?

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13 influential marketing technology leaders

ClickZ

Scott is the editor of the popular Chief Marketing Technologist blog, where he covers topics at the intersection of marketing and technology, and is the program chair of the MarTech conference series. He is regarded as one of the architects behind Amazon’s approach to cloud computing — the Amazon Web Services (AWS).