Marketing Craftmanship

JULY 10, 2023

To expand their visibility, they should also participate in at least one activity unrelated to employment, whether that’s membership in the local chapter of a professional trade association, their daughter’s soccer team, or a fly fishing club. Ask for Referrals – This is a tough task for most employees.

B2B Sales 130

B2B Sales Cross-Selling Work Management B2B 130

Marketing Insider Group

JANUARY 16, 2023

Staying up-to-date with marketing trends and developments is easy with digital newsletters and networking platforms. Demonstrating your business’s value and driving consumers towards conversion is easy with networks like Linkedin, Instagram and TikTok. Trade Associations and Conferences. Quick Takeaways.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Marketing Insider Group

JANUARY 12, 2021

Jordan Schwartz is president and co-founder of Pathable, an event app and website platform for conferences and trade shows. Frustrated with the conferences he attended there, he left Microsoft in 2007 with the goal of delivering more value and better networking opportunities through a next-generation conference app.

Tips 301

Tips Co-Registration Microsite Pricing 301

Webbiquity

OCTOBER 16, 2018

You can go high ($50 to $100 per package) with a service like Video Plus Print , or keep it simpler with something closer to trade show swag. This encompasses media, analysts, trade associations, conference producers, and complementary product vendors among others. co-exhibiting at trade shows and conferences.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Marketing Insider Group

DECEMBER 10, 2020

In addition, using a mobile event app can help attendees create a personalized experience at your event by creating their own agenda and choosing networking opportunities with other event attendees. Jordan Schwartz is president and co-founder of Pathable, an event app and website platform for conferences and trade shows.

Marketing Automation Services 345

Marketing Automation Services Marketing Management Planning Process 345

Biznology

SEPTEMBER 3, 2015

Have you noticed how so many B2B companies seem to be running their own proprietary conferences these days? Should you launch a client conference of your own? What a great way to get your customer’s full attention, especially compared with a trade show, where you have to compete with zillions of others. This got me wondering.

Conference 80

Conference Trends B2B Trade Show 80

Trade Press Services

FEBRUARY 19, 2024

Marketers understand the benefits of publishing bylined articles and other content in trade publications. Do attend industry conferences and conventions. Speaking at industry events is a powerful way to showcase your expertise, but don’t discount the importance of simply attending relevant conferences and conventions when possible.

Marketing AI 99

Marketing AI Press Peer-to-peer Paid Search Agency 99

Marketing Insider Group

OCTOBER 27, 2020

Jordan Schwartz is president and co-founder of Pathable, an event app and website platform for conferences and trade shows. Frustrated with the conferences he attended there, he left Microsoft in 2007 with the goal of delivering more value and better networking opportunities through a next-generation conference app.

Lead Scoring 308

Lead Scoring Lead Ranking Tips Leads 308

Oktopost

AUGUST 24, 2021

77% of business decision-makers found at least 1 new supplier in the last trade shows they attended. 92% of trade shows attendees are on the lookout for new products. User Conferences. User conferences are great when your customer base has grown to at least 600-100 clients. Trade Shows. Source: pamdidner.com.

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. Will there be speakers I can really learn from at this conference?

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Anyword

DECEMBER 5, 2022

Networking can feel like an uphill battle, and if you don’t have any existing connections in your industry, it might feel like getting anywhere at all is impossible. Join local networking events at co-working spaces where entrepreneurs gather. Attend Conferences. Build Up A Referral Network.

Copywriting 98

Copywriting Ideal Customer Profiles Conference Trade Show 98

Convince & Convert

MAY 15, 2012

And when it comes to getting educated on how you can grow your business and attract positive (while properly handling negative) attention through social media, there’s nothing quite like the experience of an in-person conference with the brilliant minds of digital unloading all of their tips to attendees. The 2012 event is in the U.S.

Conference 131

Conference Social Media Network Marketing Trade Show 131

Engagio

SEPTEMBER 27, 2018

Dreamforce can be a goldmine for networking, brand marketing and building relationships. After talking with customers, partners and prospects at Dreamforce, they were curious to hear about our passageway to conference and trade show follow up. TRANSCRIPT: How do you use ABM to follow up with your conference or trade show leads?

Trade Show 69

Trade Show Account Based Marketing Conference ABM 69

Biznology

JULY 7, 2020

Many of the B2B trade shows, conferences and meetups already on your calendar are going virtual, so you have plenty of opportunities to still take an active role, for lead generation, and for deepening your relationship with current customers. Your existing client conference calendar can be converted to virtual.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Navigate the Channel

MARCH 15, 2022

Here are the top 9 construction and building material trade shows you don’t want to miss in 2022. There are also 11 live building clinics and more than 40 conference sessions, all taught by nationally recognized specialists who can help improve your business and worksite skills. JLC Live | March, 24 th – 26 th , 2022.

Trade Show 65

Trade Show Ad Building Peer-to-peer Work Management 65

Zoominfo

JANUARY 29, 2018

From event planning to trade show design, there’s a little something for everyone. 5 Reasons to Send Employees to Trade Shows and Conferences. There’s no way around it—industry conferences and networking events are expensive. How to Find Networking Events Actually Worth Attending. Check them out below!

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Webbiquity

OCTOBER 22, 2020

Carefully evaluate whether it’s worth gaining any qualifications beyond the minimum requirements of your trade. Leaving one-time competitors like Plaxo and Konnect in the dust, and capitalizing on Twitter’s missteps , LinkedIn has emerged as the top site for professional networking. Build a winning LinkedIn Profile.

Business 218

Business Ideal Customer Profiles Work Management Youtube 218

Brandpoint

MARCH 31, 2020

Events are canceled , trade shows are postponed and clients are now facing a wide variety of new challenges that they haven’t had to deal with before. Cost-Per-Lead (CPL) campaigns are fixed-cost lead generation tactics that promote your high-quality, gated content through a closed network of industry-specific B2B websites.

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

ClearVoice

MARCH 14, 2024

Networking events, conferences, webinars, and associations: Attend industry-specific events, conferences, or webinars to meet potential partners. Different professional and trade associations can facilitate connections between professionals and companies interested in content collaborations. We know, we know.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Envy

JANUARY 14, 2019

But join us in making enough hours to at least start mapping out which cybersecurity trade shows you won’t want to miss next year. You know it as well as we do it at this point; going to trade shows is an unparalleled way to network and to learn from the innovators in your industry… Not to mention generate leads. IBM Think 2019.

Trade Show 113

Trade Show Gartner Conference Work Management 113

SmartBug Media

AUGUST 17, 2022

If you’re trying to prepare for INBOUND to get the most you possibly can out of the conference, you’re in the right spot — and you might enjoy reading what could be considered the prequel to this article, “ Must-Have Packing List for INBOUND22.”. Is your mission to connect with like-minded INBOUNDers to create a trusted collaboration network?

ROI 105

ROI Paid Search Agency Advertising Agencies Trade Show 105

Brandpoint

NOVEMBER 10, 2020

Webinars, online classes, Zoom meetups and full-fledged conferences. However, there are wrinkles that need to be ironed out for you and your team to see the intended results of these conferences. However, I have continued to network one-on-one during the pandemic. Gone (hopefully not forever!) while looking for some free swag.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Circle Studio

DECEMBER 4, 2019

Industry trade shows and conferences are staples in the A/E/C marketing mix, and typically represent a large line item in a firm’s marketing budget. With all the time and resources that go into trade show participation, ensuring your firm maximizes the investment is essential. Be strategic about what trade shows you attend .

Trade Show 87

Trade Show Planning ROI Marketing Budget Creation 87

Square 2 Marketing

SEPTEMBER 3, 2020

But it’s not just conferences and trade shows. Networking is off and mailing to offices is sketchy. With events canceled this year and more canceled going into next year, almost every marketer is redoing plans for the fall and rethinking 2021.

Marketing Budget Creation 91

Marketing Budget Creation Planning Leads Lead 91

Brandpoint

SEPTEMBER 26, 2023

Staying updated is crucial, and I do so by following industry experts within our top agency partners and staying informed through trade publications. Networking is equally vital, attending local events, meeting clients in person or using video conferencing to build strong relationships. Brandpoint’s culture is something special.

Paid Search Agency 118

Paid Search Agency Advertising Agencies Work Management Public Relations 118

Square 2 Marketing

APRIL 24, 2020

With Trade Shows, Conferences, Events And Networking Canceled, You Need To Lean Into Digital Lead Generation NOW! Many businesses have relied on trade shows, events and conferences for a steady stream of leads over the past 10 years, and in some cases even longer.

Trade Show 73

Trade Show Leads Lead Marketing Qualified Leads 73

Marketing Insider Group

APRIL 28, 2020

It’s not the time for conferences or trade shows either. Social media networks are buzzing, YouTube views are up, and people are looking for content to comfort and uplift them, provide important information about health and finances, to learn something new, as a distraction, and as entertainment.

Work Management 348

Work Management Marketing Management Paid Search Agency Content 348

Hinge Marketing

DECEMBER 16, 2020

Now, add on top of that no face-to-face networking or conferences and trade shows in the near future, and it becomes an infuriating task as well. You used to be able to gain trust by speaking to people in person at conferences or events. Lead generation is already a challenging task. Licensed research is up for the task.

Lead Scoring 119

Lead Scoring Lead Ranking Generation B2B 119

SnapApp

AUGUST 30, 2016

I just spent a great few days at the Uberflip Experience, the first-ever marketing conference hosted by Uberflip in Toronto. The setup of the conference was simple: two days of excellent speaking sessions, punctuated by networking breaks and afterparties. Conference presentations don’t have to be boring: go for the story.

Conference 48

Conference Peer-to-peer Trade Show Storytelling 48

Brandpoint

JULY 26, 2019

You just got out of a meeting with your boss who gave you the news that you were approved to attend a conference or a trade show. Getting the green light to go to a conference isn’t always easy — budget, timing and buy-in from leadership all need to align — so, you should feel pretty good about yourself!

Trade Show 96

Trade Show Work Management Planning Paid Search Agency 96

Bluetext

OCTOBER 2, 2023

AUSA’s Annual Meeting offers a unique opportunity to network with other defense contractors and military personnel, gain insights into the Army’s priorities heading into the following year, and stay updated on industry trends. Having clear goals will help you tailor your conference experience accordingly.

Conference 40

Conference Trade Show Lead Nurturing Organic Leads 40

The Freeman Company

SEPTEMBER 21, 2016

FreemanXP strategist shares insights on industry trends

Trade Show 40

Trade Show Conference Trends 40

Vidyard

JANUARY 13, 2021

Whether you’re new to sales, or a seasoned sales professional, one thing that we all look forward to is sales conferences, trade shows, and events. These types of events were often at large halls filled with other sales professionals looking to make their mark, network, and grow their business by making in-person connections.

Tips 100

Tips Conference Communities Linkedin 100

Martech

MARCH 31, 2023

Most importantly, they typically don’t cost participants personal money and can help them network within the organization. In some cases, trade associations maintain such outlets. Common offerings include webinars, white papers, user communities and user conferences. Present at an event or conference.

Work Management 94

Work Management Marketing Management Training Vendors 94

Contently

DECEMBER 10, 2020

For example, in-person conferences and hosted events are a big part of how LiveIntent builds relationships and generate leads. In years past, we used these events to network with customers and prospects, and showcase new product releases. Then the pandemic hit, and like other marketing leaders, I threw the plan right out the window.

Planning 213

Planning B2B Thought Leadership Top of Funnel Paid Search Agency 213

Martech

FEBRUARY 6, 2024

If anyone attends a marketing conference this year that isn’t phygital (through apps, smart badges and interactive screens) let us know. 15BB a year is shifting into commerce media networks (not just grocery!) .” Yes, B2B buyers are acting like consumers, partly prompted by the enforced remoteness of COVID.

Trends 111

Trends Work Management Marketing Management Advertising Agencies 111

Valasys

APRIL 22, 2024

Here’s how to expand your database: Attend industry events: Network at conferences and trade shows to connect with potential customers. Contact List Building Tactics A thriving contact list fuels your lead generation engine. Making it one of the most preferred lead harvesting methods.

Lead Harvesting 40

Lead Harvesting Paid Content Sales Qualified Leads Lead Scoring 40