Remove multi-touch trade vendor
article thumbnail

Recap from F&S 2017 Executive MindXChange: What’s Hot and What’s Not?

The Mx Group

It’s billed as “not your typical conference or trade show,” and after being there, I understand why. Attendees and vendors attended all events equally. Or, if you’re looking for more information on many of the hot topics listed above, get in touch and we’d be happy to share some applicable Mx resources with you!

article thumbnail

How to Market Your Business While Attending an Event or Trade Show [Printable Checklist]

Brandpoint

You just got out of a meeting with your boss who gave you the news that you were approved to attend a conference or a trade show. Getting the green light to go to a conference isn’t always easy — budget, timing and buy-in from leadership all need to align — so, you should feel pretty good about yourself!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

PowerViews with James Obermayer: Lead Management & Integrated Direct Marketing

ViewPoint

There have been more comments from marketing automation vendors that cold calling and other traditional ways of generating sales leads are going away. He recommends that value-added selling take an integrated multi-touch, multi-media approach—at least six to eight touches with email, direct mail and phone calls.

article thumbnail

Sales Pipeline Radio, Episode 313: Q & A with Dana Lombardo & Kelly Webb @Keyfactor

Heinz Marketing

Matt : This is a long time coming and I’m very excited we finally got this done, because I saw both you and Jamie Walker, who you work with, speak at the 6sense conference in December and you had some great examples. We started sampling different… These virtual conferences. Really excited. Dana : Sure. Shout out to Kelly.

article thumbnail

Report from the Front Lines: Invoca and ABM

LeanData

She also was a featured speaker at the recent #FlipMyFunnel conference in San Francisco where she told the audience that through initial ABM pilot programs, Invoca had hit an impressive 26x pipe-to-spend ratio from its ABM programs. Engagement: Invoca takes a multi-channel approach to nurturing target accounts. Jennifer Rios.

article thumbnail

Report from the Front Lines: Invoca and ABM

LeanData

She also was a featured speaker at the recent #FlipMyFunnel conference in San Francisco where she told the audience that through initial ABM pilot programs, Invoca had hit an impressive 26x pipe-to-spend ratio from its ABM programs. Engagement: Invoca takes a multi-channel approach to nurturing target accounts. Jennifer Rios.

article thumbnail

Report from the Front Lines: Invoca and ABM

LeanData

She also was a featured speaker at the recent #FlipMyFunnel conference in San Francisco where she told the audience that through initial ABM pilot programs, Invoca had hit an impressive 26x pipe-to-spend ratio from its ABM programs. Engagement: Invoca takes a multi-channel approach to nurturing target accounts. Jennifer Rios.