Martech

MARCH 15, 2022

With a number of privacy changes on the horizon, marketers will soon face new challenges with how we track and measure marketing performance. Frankly, marketers deserve better than what third-party cookies have been able to deliver in terms of measuring marketing value.

Planning 98

Planning Advertising Funnels Privacy Marketing & Strategy 98

Martech

MARCH 18, 2022

For the fall 2022 edition of the MarTech Conference, our theme was “Data. And please join us online — for FREE — at the next MarTech Conference from March 29-30. Grab your free pass for the Martech Conference. The post Guide to what you missed at the fall 2022 MarTech Conference appeared first on MarTech.

Conference 119

Conference CMS Development Digital Asset Management Marketing Automation Services 119

B2BMarketing.net

NOVEMBER 6, 2023

On 1 November, 500+ marketing leaders gathered to attend The Global ABM Conference from B2B Marketing. With Ai assisted initiatives on the horizon for the agency, they both concluded with how to measure this success using metrics such as open rate as engagement. And when it comes to measuring success with creativity?

Account Based Marketing 52

Account Based Marketing ABM Conference Lead Ranking 52

Rev

MAY 16, 2019

I’ve never been to a B2B Marketing Conference before. Whether you’re a conference newbie like me, or a seasoned pro, here’s a few key takeaways from ATX that you can use to make your next B2B conference a big win with a measurable ROI. There are myriad reasons why people attend conferences. Cards on the table?

Conference 122

Conference Account Based Marketing B2B ABM 122

Biznology

APRIL 21, 2017

I had the great fortune to speak twice at the Intelligent Content Conference in Las Vegas on March 30. I said to a colleague there that the conference agenda fit into the bull’s-eye of my skills and interests. Indeed, everywhere I went, I was able to connect conference talks with my work. But there were three “Aha!”

Conference 147

Conference Marketing AI Domain Paid Search Agency 147

Martech

MARCH 18, 2022

For the fall 2021 edition of the MarTech Conference, our theme was “Data. And please join us online — for FREE — at the next MarTech Conference from March 29-30. Grab your free pass for the MarTech Conference. The post Guide to what you missed at the fall 2021 MarTech Conference appeared first on MarTech.

Conference 105

Conference CMS Development Digital Asset Management Marketing Automation Services 105

Martech

MARCH 21, 2022

Good morning, Marketers, how do you measure marketing success? Whether a first-touch, last-touch or multi-touch model is used, measurement is possible; which, in turn, makes predicting future success possible. P.S. A reminder: Register free for the upcoming MarTech virtual conference. but “What’s working now?”

Multi-Touch Attribution 86

Multi-Touch Attribution Multi-Channel Buying Cycle Forrester 86

Martech

DECEMBER 15, 2021

Marketers need to keep up with savvy buyers by having a comprehensive intent measurement strategy. This was the message from Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at our recent MarTech conference. “We Measuring intent. “In Buyer intent signals. Image: ZoomInfo.

Intent 90

Intent Intent Signal Campaigns Zoominfo 90

Contently

MAY 19, 2017

“I have to admit I’m Twitter stalking you because I’m intrigued that this conference has you turned into a tween at a Harry Styles concert,” she wrote. After spending three days trapped inside a conference hall in the middle of the Las Vegas strip, here are five predictions I have for the future of marketing.

Conference 133

Conference Account Based Marketing ABM Buyer Personas 133

ClearVoice

NOVEMBER 2, 2018

Consider this scenario: You are super stoked to attend an upcoming marketing conference. You buy a plane ticket, spend $2,000 on a conference ticket, and another $1,000 on a hotel. But when you get there, the conference sucks. Find the details you need for 20+ top conferences through 2019 all in one place. Converge 2019.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

ClearVoice

DECEMBER 18, 2023

Measuring content within an Account-Based Marketing (ABM) strategy is like navigating a ship through uncharted waters — but with a finely tuned compass. In this article, we explore seven essential ways to measure the impact of content in your ABM strategy. Click-through rates (CTR). Event attendance and engagement.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Measuring content within an Account-Based Marketing (ABM) strategy is like navigating a ship through uncharted waters — but with a finely tuned compass. In this article, we explore seven essential ways to measure the impact of content in your ABM strategy. Click-through rates (CTR). Event attendance and engagement.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Customer Experience Matrix

MAY 8, 2014

I spent two productive days this week at Demand Gen Report’s B2B Content2Conversion Conference in New York. Sessions at the conference were consistently excellent, which isn’t the case at every show. Measure wisely. Here some of the key points that stuck with me: - Take control of the conversation. Definitely worth the trip.

Conference 120

Conference B2B B2B Sales Planning 120

nDash

FEBRUARY 17, 2019

There are so many marketing conferences to choose from in 2019! Below you’ll find 19 conferences to put on your calendar. From content marketing to demand generation, digital strategy to sales enablement, this conference provides a holistic overview of the latest marketing trends, and how to apply them to your business strategy.

Conference 94

Conference Planning Content Marketing Content 94

Exo B2B

SEPTEMBER 1, 2020

The current pandemic has changed many things in human interactions, especially “distancing” and therefore, prompting many companies and organizations to rethink their habits in terms of traditional conferences and trade shows. No need for travel, the conference comes to you! But you still have to pay to get in.

Trade Show 59

Trade Show Conference B2B Marketing B2B 59

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

If this is the case, why do so few of us measure the real impact of these initiatives? In this article, I’ll share an ROI attribution model that will help you accurately measure the results from your events. This way, you can split your goals into two buckets: Objective results: The measurable impact your event had on the business.

Event Marketing 134

Event Marketing ROI Lead Ranking Planning 134

Sprout Social

OCTOBER 4, 2021

Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. Owned data measures the performance of content you publish across your brand’s social profiles. How to measure owned data.

Advertising Agencies 124

Advertising Agencies Business Ideal Customer Profiles Advertising Benchmark 124

Mass Analytics

DECEMBER 8, 2021

The third day of the ATTRIBUTION & ANALYTICS ACCELERATOR , a conference organized by the Advertising Research Foundation , revolved around the depreciation of cookies and the loss of identity solution. This allowed their client Nestle to fill in the gaps in cross-media and cross-channel measurement. More Realistic Assumptions.

Ads 52

Ads Marketing Mix Cable Advertising Agencies 52

Zoominfo

APRIL 30, 2021

Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt. The majority of live conferences have taken place internationally, where lockdown measures have varied depending on the country. With virtual conferences, prospective attendees are bombarded by sponsors. and Bizzabo at 14.8%.

Trade Show 264

Trade Show Top of Funnel Acquisitions Enterprise Management 264

Customer Experience Matrix

FEBRUARY 18, 2016

I spent the early part of this week at Demand Gen Report 's Content2Conversion conference. This connects to another theme that I did actually hear articulated at the conference: the need to move beyond “quality” content to appropriate content. I also have one other observation, which was totally unexpected (the best type!).

Conference 120

Conference Marketing Automation Services Content Customer Satisfaction 120

Marketing Insider Group

JANUARY 11, 2021

In 2021, many top marketing agencies and tech companies are still hosting digital marketing conferences. Having virtual options allows us to attend more of the world’s top marketing conferences than we could ever fit into our schedules in the past. Many conferences this year are even streaming for free online.

Conference 66

Conference Advertising Agencies Peer-to-peer B2B Marketing 66

Conductor

MAY 21, 2019

Another C3 is in the books – and it was our biggest, best organic marketing conference yet. And we dropped our new multi-channel content measurement capabilities. Introducing multi-channel content measurement into Conductor. Thanks to everyone who attended C3 for making it a conference to remember! Thank you @Conductor.

Conference 69

Conference Work Management Marketing Management Advertising Agencies 69

Customer Experience Matrix

MAY 24, 2016

I snuck down to Washington DC yesterday for a few hours at the CRM Evolution conference, where a critical mass of industry experts triggered a chain reaction of interesting thoughts. The first was that customer systems should read most data directly from the system that created it rather than loading that data into a master database.

Mobile Marketing 136

Mobile Marketing Conference CRM Mobile Advertising 136

eDataSource

OCTOBER 2, 2019

Another year, another amazing client conference in the books. Email marketers’ needs have long outpaced older industry measurement standards and with constant shifts in filtering and consumer privacy, engagement is everything. The post Email Evolved: Our 2019 Client Conference appeared first on eDataSource.

Conference 51

Conference Deliverability Phishing Lead Ranking 51

Smashmouth Marketing

SEPTEMBER 9, 2019

Green Leads measures the sales outcome of our client's b2b appointment setting programs. We do this to gain an immediate measure of the program as opposed to waiting out long sales cycles to show true ROI. By measuring this immediate outcome, it brings short term metrics to the program.

ROI 100

ROI Conference Budget Programs Ideal Customer Profiles 100

Vision Edge Marketing

APRIL 5, 2022

Because it provides immeasurable (and measurable) value, especially in the realm of thought leadership. . Let’s explore this relationship further and how to measure the value of thought leadership. . How to Measure the Success of Thought Leadership Content . How Content Marketing and Thought Leadership are Related .

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Convince & Convert

NOVEMBER 6, 2015

In the campaign, Lean Cuisine is taking a powerful stance on why women should focus on their accomplishments and what they value most in life , as opposed to measuring our worth via weight or body image. It’s also not a stretch to envision a TED-style conference. Events could easily be replicated at the national or local levels.

Paid Search Agency 136

Paid Search Agency Companies Microsite Storytelling 136

6sense

DECEMBER 9, 2021

Yesterday, 6sense kicked off our Breakthrough conference — a fun, knowledge-packed annual event for 6sense customers — in Austin. In the meantime, you can vicariously experience the customer conference via our posts on social media: 6sense on LinkedIn. We’ll publish a similar post tomorrow to recap today’s best moments, too.).

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Kaon

SEPTEMBER 17, 2015

Measuring PR in the 21st Century: What Actually Works, by Christopher Penn SHIFT Communications. PR has failed at measurement in three important ways: Not trying- not bothering to measure at all. Making stuff up-making up numbers and measures that have no bearing on actual business results. Awareness equals audience.

Hubspot 100

Hubspot Conference PR Public Relations 100

Marketing Insider Group

NOVEMBER 16, 2021

Although I took “early retirement” from SAP Marketing in the spring of 2019, I “was back at it” in the fall of 2019, and attended the 2019 ITSMA Marketing Vision event, now held at the MIT Samberg Conference Center. Metrics and Measurement have never been more important. The Thought Leadership Journey is Here to Stay.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Kaon

SEPTEMBER 24, 2015

How to Measure Your Social Media Activities Using Google Analytics by Michael Stelzner of Social Media Examiner. Number one challenge all social media users face is measuring. Utilize Google Analytics to see what is coming through social media and how much traffic is coming from activities vs organic.

Hubspot 100

Hubspot Conference Marketing Analytics Tools Social Media 100

Aberdeen

JUNE 5, 2019

I was in Orlando two weeks ago attending Verint’s annual user conference, Engage. How to Properly Measure Customer Satisfaction. One of the most popular topics in the area of VoC is how to properly measure customer satisfaction results. The post Verint Engage 2019 Conference Takeaways appeared first on Aberdeen.

Conference 40

Conference Customer Satisfaction Lead Ranking Marketing Management 40

Marketing Insider Group

JANUARY 16, 2023

The key to accurately measuring effectiveness of marketing efforts is differentiating between data that highlights potential vs. actual results. Measuring effectiveness: As marketing channels and tactics continue to grow, marketers may struggle to accurately measure the effectiveness of their campaigns and allocate their resources properly.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Marketing Insider Group

JUNE 7, 2021

Common guesses may include ads, conferences, or even brand ambassadors on social media. This chart shows the average increase in traffic and measurable business outcomes (leads and direct sales in some cases) from our clients. Who is the one true king of marketing? But none of these even come close. The average ROI is 7x!

Content Marketing 340

Content Marketing Planning Marketing Budget Creation Allocation 340

Marketing Insider Group

JANUARY 12, 2021

This is the most effective way for your sponsors to measure their success. Jordan Schwartz is president and co-founder of Pathable, an event app and website platform for conferences and trade shows. Finally, since you are hosting a virtual event, let your packages include access to event analytics.

Tips 299

Tips Co-Registration Microsite Pricing 299

Kaon

SEPTEMBER 22, 2015

Bryan Semple, CMO of SmartBear Software, walked us through how he aligns his entire organization with sales and revenue, how the process is measured, and the terminology and nomenclature used to discuss success and failure. Meet with sales and marketing every week to discuss results and new ideas.

Hubspot 100

Hubspot Conference CMO Buyer's Journey 100

SpotMe Blog

SEPTEMBER 23, 2021

Companies that relied on in-person events had to quickly conquer the learning curve of facilitating online conferences and virtual events. When it comes to offering hybrid meetings, here are some of the main event security measures to apply. . What are the Security Measures Needed for a Digital or Hybrid Event?

Work Management 52

Work Management Marketing Management Privacy Paid Search Agency 52