SpotMe Blog

JULY 21, 2023

Whether you’re a life sciences or pharma company organizing advisory board meetings, investigator meetings, and satellite symposia, or a professional services firm running international conferences. Common integrations include Hubspot , Salesforce , Marketo , or Veeva if you’re a life science or pharma company.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Adobe Experience Cloud Blog

JULY 28, 2015

It’s not about the first “touch” that brings a prospect into the sales funnel, or the last “touch” before signing a deal. It’s about tracking all the touch points at which a prospect connects with your marketing programs, and measuring those multi-touch impacts.

Analytics 48

Analytics Sales Qualified Leads Allocation Multi-Channel 48

SnapApp

FEBRUARY 22, 2016

Two years ago, G3 Communications merged their secondary conference into Content2Conversion to give both content and demand gen marketers a place to team up and get the most out of our programs. As it has in the past, this year’s C2C conference helped marketers focus on that message. Multi-touch Demand Generation.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Adobe Experience Cloud Blog

APRIL 11, 2014

To get to the heart of this issue, Marketo recently ran a survey of nearly 500 marketing professionals (from both the B2B and consumer marketing space), diving deep into the latest trends, tactics, and techniques being used to plan marketing programs today. Running Multi-Channel Marketing Programs. The Right Number of Programs.

Planning 48

Planning Customer Surveys Multi-Touch Attribution Trends 48

Adobe Experience Cloud Blog

NOVEMBER 21, 2013

There have been more attendees at this year’s Dreamforce than ever before, and first-timers (made obvious by their choice of high-heels and uncomfortable shoes) have flocked from far and wide to get a taste of the tech giant’s massive conference. Marketo’s sessions were flatteringly well-attended (sold out, in fact!)

Work Management 48

Work Management Multi-Touch Attribution Marketing Management Email Marketing 48

chiefmartech

APRIL 12, 2017

It was entered into The Hackies essay contest for the upcoming MarTech conference. Customer Relationship Cycle: To manage the relationship with the customer you must know that each touch point is based on opportunities to engage the customer: acquiring, maintaining, maximizing (upsell/cross sell), creating loyalty and retaining.

Work Management 49

Work Management Enterprise Management Process Marketing Management 49

Adobe Experience Cloud Blog

DECEMBER 12, 2012

Luckily, Marketo has put together a 120 page guide to help you create a killer event plan for 2013 and beyond. But to get your started, let’s talk about some basics to consider when planning your first 2013 trade show or conference. Create a multi-touch promotional plan. Choose the right event technology.

Event Marketing 48

Event Marketing Planning Marketing Budget Creation Trade Show 48

Adobe Experience Cloud Blog

OCTOBER 4, 2012

For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. Here’s a recent example: We’ve also found it works well to target the hashtag for specific conferences and events (such as #DF12 for Dreamforce 2012). At Marketo, we’ve just begun to test these. Facebook Promoted Posts.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Vidyard

SEPTEMBER 24, 2014

Mobile created a monster; a multi-screen, multi-channel consumer that can make marketing analytics a nightmare. With the right marketing automation platform in place, like Marketo, Eloqua, or Pardot, you have the data from all crucial customer touch points in one place to consolidate all of the collected data.

Multi-Channel 51

Multi-Channel Paid Content Multi-Touch Attribution Advertising Channels 51

Adobe Experience Cloud Blog

MARCH 4, 2016

Now, after about 10 months since its launch, Facebook announced it will open Instant Articles to all publishers on April 12 at their F8 conference—raising the question for content marketers everywhere, “Is this for me?”. It even allows you to serve ads on your content, opening up a new advertisement channel.

Facebook 48

Facebook Content Marketing Planning B2B Thought Leadership 48

Adobe Experience Cloud Blog

APRIL 9, 2014

Knowing that could easily be the case for our attendees, Marketo decided to host a pre-daylight 5k run on Monday morning – over 200 Marketing Nation early birds were running (or walking) along the Embarcadero by 7am. Marketo users chose from one of four tracks, ranging from basic forms/landing pages/emails to advanced, multi-stream nurturing.

Marketo 48

Marketo Planning Lead Ranking Work Management 48

LeanData

MARCH 28, 2016

She also was a featured speaker at the recent #FlipMyFunnel conference in San Francisco where she told the audience that through initial ABM pilot programs, Invoca had hit an impressive 26x pipe-to-spend ratio from its ABM programs. Engagement: Invoca takes a multi-channel approach to nurturing target accounts.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

LeanData

MARCH 28, 2016

She also was a featured speaker at the recent #FlipMyFunnel conference in San Francisco where she told the audience that through initial ABM pilot programs, Invoca had hit an impressive 26x pipe-to-spend ratio from its ABM programs. Engagement: Invoca takes a multi-channel approach to nurturing target accounts.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

LeanData

MARCH 28, 2016

She also was a featured speaker at the recent #FlipMyFunnel conference in San Francisco where she told the audience that through initial ABM pilot programs, Invoca had hit an impressive 26x pipe-to-spend ratio from its ABM programs. Engagement: Invoca takes a multi-channel approach to nurturing target accounts.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

LeanData

MARCH 28, 2016

She also was a featured speaker at the recent #FlipMyFunnel conference in San Francisco where she told the audience that through initial ABM pilot programs, Invoca had hit an impressive 26x pipe-to-spend ratio from its ABM programs. Engagement: Invoca takes a multi-channel approach to nurturing target accounts.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

chiefmartech

APRIL 6, 2016

First and foremost, a heartfelt thank you to everyone who was a part of this conference — attendees, speakers, sponsors, moderators, staff, and the producers behind it all, Third Door Media. It was a whirlwind of a conference — a fully sold-out event with over 2,000 participants — and the energy was spectacular.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Paid Search Agency 40

EMagine B2B Blog

AUGUST 1, 2017

I speak at WordCamps (the regional conference for WordPress professionals) all over the country specifically about entrepreneurship, sales, agency growth, etc. The industry had barely even been born yet – so there wasn’t exactly a lot of expertise or experience being touted in the market.

CMS Development 45

CMS Development Marketing Websites Enterprise Management Paid Search Agency 45

Heinz Marketing

APRIL 22, 2019

The multi-cycle, nurture process, we talk about there being; we used to refer to it as multi-touch multimedia, multi-cycle processes to multiply results. And so we’ve adopted cadence as our description of it, multi-touch, multimedia, multi-cycle. So I say every call matters, every voice matters.

Top of Funnel 60

Top of Funnel PointClear Work Management Marketing Management 60

Contently

MARCH 21, 2023

For smaller businesses with simpler marketing systems, tighter budgets, and shorter sales cycles, a single-touch attribution model may be sufficient. There are two types of single-touch attribution models. Then, there is multi-touch attribution , which factors in all of the actions a buyer typically takes during the sales cycle.

Top of Funnel 109

Top of Funnel Multi-Touch Attribution Paid Content Multi-Channel 109

Only B2B

APRIL 11, 2018

The biggest mistake demand generation marketers make is to either think they don’t follow any attribution model (in which case they end up using last touch model) or follow one model to take all the decisions (and most of them ending up selecting last touch model). Last-Touch Attribution model. First-Touch Model.

Multi-Touch Attribution 98

Multi-Touch Attribution Top of Funnel Marketing Attribution Multi-Channel 98

Customer Experience Matrix

MARCH 29, 2016

It’s even more different from taking conventional multi-step campaigns and calling them "journeys”. Standard integrations are available for Salesforce.com, Oracle Eloqua, Marketo , Google Analytics , Adobe Marketing Analytics , and other systems. Other sources can be integrated through API connections or flat file imports.

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Optimization 120

Adobe Experience Cloud Blog

NOVEMBER 1, 2018

You need to use multi-touch attribution models to measure their effectiveness. For example, let us imagine that you have a conference coming up and you want to meet your customers while you are in town. But while those impersonal emails might hook prospects initially, they are likely to end up in their spam folders before long.

Email Marketing 134

Email Marketing Multi-Touch Attribution Planning B2B Thought Leadership 134

Engagio

MARCH 20, 2019

Multi-channel interactions : customers interact with businesses on multiple channels, online and offline. Engagio Activities” Sometimes called “touches” or “events” or interactions, these are all the different customer actions that we know about and typically track. Conferences. Multi-Channel. First Touch Model.

Lead Ranking 89

Lead Ranking Multi-Touch Attribution Lead Scoring Marketing Attribution 89

Full Circle Insights

FEBRUARY 28, 2021

At the 2020 Dreamforce conference, Salesforce CEO Marc Benioff rolled out Customer 360 Truth, announcing that the company had built a single source of truth into its platform. Picking the Right Attribution Model For You: Part 2, Multi-Touch Models. Picking the Right Attribution Model For You: Part 1, Single Touch Models.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Engagio

JUNE 2, 2020

Not only do you have to deliver on all of the touches, but you have to think about how to over-deliver. The plan gives everyone a guide for executing the complex, multi-channel, cross-discipline interactions that occur with an account-based strategy. We all know conferences, field events, and the like are completely off the table.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

Biznology

AUGUST 24, 2012

What touch sequence is most productive? To summarize, they boil down to 4 general techniques: First touch, last touch. All recorded touches are given some credit, and weighted equally, or according to some reasonable factor, like where they lie in the path to the sale. Photo credit: dolphinsdock. Weighting.

Marketing Attribution 80

Marketing Attribution Multi-Touch Attribution B2B Marketing Multi-Channel 80

chiefmartech

MAY 9, 2017

Here at the MarTech conference in San Francisco , we just celebrated the 2017 Stackies & Hackies Awards. Here’s the complete deck of all Stackies & Hackies entries: 2017 Stackie & Hackie Awards competition at The MarTech Conference from MarTech Conference. The 2017 Stackies Winners. 2017 Hackies Winners.

Multi-Touch Attribution 79

Multi-Touch Attribution Enterprise Management Lead Ranking Planning 79

DemandBase

JULY 21, 2020

Not only do you have to deliver on all of the touches, but you have to think about how to over-deliver. 2) Achieve Personalization at Scale by Balancing Automation and 1:1 Touches. The plan gives everyone a guide for executing the complex, multi-channel, cross-discipline interactions that occur with an account-based strategy.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Adobe Experience Cloud Blog

AUGUST 16, 2016

first-touch, last-touch, or multi touch attribution), but whichever you choose, seeing that end result can inform your budget decisions so you can allocate budget to the most effective channels. You might use a variety of metrics to determine your ROI (e.g. I’d love to hear more in the comments below.

Marketing Budget 48

Marketing Budget Marketing Budget Creation Budget Programs Enterprise Management 48

SnapApp

FEBRUARY 13, 2018

Multi-channel marketing. . . Multi channel customers spend 3-4 times more than single-channel customers. According to CMO by Adobe, 52% of multi-channel marketers say they “usually” or “always” hit their financial targets. . . . Every channel and touch point provides customer insight. The solution? Increase revenue.

Marketing & Strategy 63

Marketing & Strategy Marketing Strategy Examples Multi-Touch Attribution 63

Outgrow

JULY 1, 2021

Usually that kind of very specific late in the consideration funnel touch point is not fleshed out very well. Saksham Sharda: Speaking of which, what is a good way for anyone who’s listening, to get on a conference as a speaker, if they’re like, you know, influencers are listening and they want to speak at Content Marketing World?

Relevance 52

Relevance Top of Funnel Work Management Marketing & Strategy 52

Adobe Experience Cloud Blog

JULY 12, 2012

Optimize your outbound efforts with emails and events (whether they are conferences, webinars, or virtual tradeshows) to nurture and qualify leads. Be there at the right time : Use on-going, multi-touch campaigns to stay in-sight and in-mind, and increase the chance of being there when a prospect is ready to buy.

B2B Marketing 48

B2B Marketing Planning B2B High Quality Lead 48

Adobe Experience Cloud Blog

DECEMBER 13, 2010

Mixed in with the email catch-up, and backlog of work, is the need to integrate what was learned during last week’s information packed conference. Database.com is salesforce’s move into Oracle’s world, offering a multi-tenant database service with 100% automatic administration, scalability, performance tuning, backup and disaster recovery.

Enterprise Management 48

Enterprise Management Jigsaw Salesforce.com Work Management 48

Full Circle Insights

JANUARY 28, 2021

Thanks to the skills of scientists and medical professionals, we may be able to look back on the COVID-19 crisis and share our stories at a large gathering of family and friends — and talk it over with colleagues at a crowded business conference. Picking the Right Attribution Model For You: Part 2, Multi-Touch Models.

Sales Management 98

Sales Management Marketing Attribution Lead Ranking Planning 98

Full Circle Insights

NOVEMBER 25, 2020

I advise learning from colleagues and friends or perhaps at a conference or in a webinar. I’ve had several B2B customers tell me that at a fast-growing startup company, marketers need three tools: Salesforce (CRM), Marketo (marketing automation) and Full Circle Insights (analytics). When is First Touch Most Important?

Sales Management 52

Sales Management Marketing Attribution Lead Ranking Full Circle Insights 52

Full Circle Insights

MAY 20, 2022

For example, maybe a senior manager attended a conference on risk management compliance and asked someone on their team to do research on risk management compliance software. Picking the Right Attribution Model For You: Part 2, Multi-Touch Models. Picking the Right Attribution Model For You: Part 1, Single Touch Models.

Marketing Attribution 98

Marketing Attribution Sales Management Top of Funnel Lead Ranking 98

Full Circle Insights

JULY 12, 2021

Zoom (in the generic sense) conferences and social events like happy hours became a thing so people could still stay in touch. Picking the Right Attribution Model For You: Part 2, Multi-Touch Models. Picking the Right Attribution Model For You: Part 1, Single Touch Models. When is First Touch Most Important?

Lead Ranking 88

Lead Ranking Sales Management Marketing Attribution Multi-Touch Attribution 88