Marketo Conference: Is Predictive Modeling The Future of Marketing Automation?
Customer Experience Matrix
APRIL 15, 2015
Marketo held its annual Marketing Nation Summit this week, hosting 4,000+ clients and partners. As usual for me, I spent much of conference prowling the exhibit hall checking out old and new vendors. By far the most notable presence was predictive modeling vendors – Leadspace , Mintigo , Lattice Engines , Infer , Fliptop , SalesPredict , 6Sense , Everstring plus maybe some others I’m forgetting.