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Marketo Conference: Is Predictive Modeling The Future of Marketing Automation?

Customer Experience Matrix

As usual for me, I spent much of conference prowling the exhibit hall checking out old and new vendors. By far the most notable presence was predictive modeling vendors – Leadspace , Mintigo , Lattice Engines , Infer , Fliptop , SalesPredict , 6Sense , Everstring plus maybe some others I’m forgetting.

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4 qualities of an intent-driven marketing automation email program

Martech

The perspective has been this: “We have this marketing automation platform. We’re going to build a few automations and then go on to something really challenging.” A Forrester WAVE matrix of leading vendors is one. Complex automations. That’s where intent comes in. Precise metrics.

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Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. I wasn’t at the conference but Marketo briefed me on their plans.) Let me be clear.

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MOPs professionals: Bringin order to chaos

Martech

I have been to countless vendor conferences,” I told the room, “at which I heard how their solutions could create seamless, delightful customer experiences. Rizzo had kicked off proceedings by declaring that marketing ops has moved into the mainstream. Lake Lanier Islands: Location for Summer Camp.

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The Founder Interview Series #30: Stas Zaslavsky, VII Events

Webbiquity

Activity in the virtual events space has exploded this year, as businesses across industries have reallocated 67% of budget dollars originally intended for live events this year to online conferences, meetings, and expos. Not surprisingly, virtual event technology vendors have responded. The Founders Interview Series #17: Peter M.

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10 Best Sales Tools to Boost Your B2B Sales

SalesIntel

Examples of popular sales tools include CRM software, marketing automation software, and sales forecasting tools. Using sales tools can help increase productivity and efficiency in the sales process by automating repetitive tasks, tracking and analyzing sales data, and providing actionable insights to inform better decision-making.

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PowerViews with James Obermayer: Lead Management & Integrated Direct Marketing

ViewPoint

There have been more comments from marketing automation vendors that cold calling and other traditional ways of generating sales leads are going away. Some companies have abandoned traditional methods of generating leads and are trying to use only one vehicle like marketing automation. Use BANT qualifiers.