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Leads Generation Ideas for Trade Shows & Corporate Events

Zoominfo

Events and trade shows are expensive, even if you’re not a sponsor. You can find lots of tips online for generating more leads at trade shows and corporate events: spend more money on better real estate on the event floor, spend more money on prizes and giveaways, send more people, etc. Does your team actually do that?

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Lead Generation Ideas for Trade Shows & Corporate Events

Zoominfo

Events and trade shows are expensive, even if you’re not a sponsor. You can find lots of tips online for generating more leads at trade shows and corporate events: spend more money on better real estate on the event floor, spend more money on prizes and giveaways, send more people, etc. Does your team actually do that?

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How Do You Use ABM to Follow Up With Your Conference or Trade Show Leads?

Engagio

After talking with customers, partners and prospects at Dreamforce, they were curious to hear about our passageway to conference and trade show follow up. In today’s vlog, I answer that question and reveal how we’re using ABM in our post-Dreamforce conference strategy. Thanks, bye.

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

Send (Lumpy) Direct Mail. Email was supposed to kill direct mail. The very ease of sending (and deleting) email messages has made physical mail more appealing to recipients and less likely to be ignored. Forbes reports that “direct mail’s response rates are actually anywhere from 10 to 30 times higher than that of digital.”

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Trade Show Tricks to Maximize B2B Marketing ROI

B2B Marketing Traction

Having a presence at an industry trade show can be one of the most expensive B2B marketing tactics in your annual program. But it’s no longer enough to just show up, exhibit and leave. Here are six trade show tips to help you maximize return on your investment and, in some cases, even reduce your costs.

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The B2B marketing ironies of our time

Biznology

Did you know that both Google and Facebook use dear old direct mail for cold prospecting in their ad sales businesses? Their direct mail is first-rate, including benefit-laden outer envelopes, a compelling offer to motivate response, supplemented by powerful calls to action and easy-to-use response vehicles. But hold on.

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The Importance of an Email Marketing Database for a Business

SendX

Email marketing and mailing lists are inseparable. It’s not enough for you to build a mailing list. The difficulty in growing an email list has, perhaps, given rise to the selling of ready-made mailing lists. Create Landing Pages Don’t send your prospects to your homepage so they can subscribe to your mailing list.