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3 keys for email marketing in 2024: AI, change, learn

Martech

And when you come up with your three words, don’t keep them locked away on your phone or in a document on your desktop. So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. If you find yourself in the front seat of the struggle bus, do what I do. Class is not in session!

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The ground truth of marketing technology: our agenda for MarTech West, April 23-24 in San Jose

chiefmartech

Holly Rollo , the CMO of RSA , will share important recommendations on dealing with The 6th Big Disruption to Marketing: Privacy & Security — especially with data hacking on the rise and the GDPR going into effect. MarTech is the world’s leading vendor-agnostic conference on the dynamics of marketing technology management.

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The Perfect Match: How to Best Evaluate Third-Party Event Sponsorships

Adobe Experience Cloud Blog

I’m talking about tradeshows, hosted-buyer programs, conferences―anything where you’re giving funds to a third-party in hopes of connecting with your target audience in a live-event venue. The answer is to do your due diligence and research all of the available vendor-organized events in your wheelhouse that could supply you with ideal leads.

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5-Step B2B Marketing Plan for Covid-19

Rev

Traditional data sources are now worthless because it is impossible for traditional data vendors to monitor and report on rapidly changing firmographics such as headcount, revenues, and technology stacks (along with just about everything else). Need an audience? Pay for registrations. So be prepared for a long haul back to growth.

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Call Center Phone Systems: Everything You Need to Know

Single Grain

To manage all these functions and maximize productivity, call centers use specialized phone systems. . Around 66% of call center businesses are looking forward to investing in advanced analytics to provide better customer service. Moving to a VoIP-based call center phone system brings substantial savings for businesses. Image source. Image source.

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The CMO Council asked 8 good, hard questions about marketing technology management

chiefmartech

” Or relinquish your decision-making responsibility to the IT department or a single, most-favored vendor. You can’t relinquish your decision-making responsibility to the IT department or a single, most-favored vendor. They asked me eight great questions about martech for marketing executives.

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Can Social Tools Really Replace Email? - They Already Are! (Part II)

Buzz Marketing for Technology

Browse by Vendor Browse by Documents. Professional Community. Share and compare information with 1.2 million professionals. Profile Recent Posts Connections Posts From Connections Journal Watch List Account Settings. Find Members Alphabetical Directory. Communities. Business Intelligence. C Languages. Data Warehouse. Previous Entry.