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The Best Marketing Conferences Of 2015

B2B Marketing Insider

In the last two weeks I’ve had about 10 people ask me “ what are the best marketing conferences? I even invited people to rank which marketing conferences in 2014 they thought would be the best marketing events in the coming year.

New B2B Persona Research From Salesforce and LinkedIn Study

B2B Lead Generation Blog

Starting in the fall of 2014, Salesforce started to analyze more than 15 million data points, spanning a four-year period, from two of the largest B2B databases: and LinkedIn. LinkedIn, now being owned by Microsoft, has a massively powerful database, and to marketers, it is I think one of the most powerful databases for B2B marketers specifically because it gives us employment data. Mathew Sweezey: So I am @msweezey on Twitter.

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Your 2017 Resource Guide to Digital Marketing Conferences


You know what that means ‒ it’s almost conference season! Every year, in nearly every industry, businesses organize conferences that attract the best and brightest professionals. If you’ve had a chance to attend a conference you know that it can be a bit overwhelming, with many decisions to be made: Which sessions should I go to? In this guide we hope to dispel myths, share resources, and highlight a few helpful best practices so you can get the most out of conference season.

The Top #Nifty50 Women in Technology on Twitter for 2012


A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She’s a rock star on Twitter and also speaks French.

The Nifty 50 Top Women of Twitter for 2011


Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. One source of inspiration was Twitter’s Top 75 Badass Women by Diana Adams ( @adamsconsulting ) and Amy D.

The 2011 #Nifty50 Top Twitter Men Reprise


Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

Get the Most Out of Twitter Hashtags

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media MARKETING Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS OpenX Rackspace Hosting ConVerdge Communities About Us Submit a Tip! Tracking hashtags What’s buzzing on Twitter right now?

The Top #Nifty50 Women in Technology on Twitter for 2012


A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She’s a rock star on Twitter and also speaks French.

Discover Global Markets E-Commerce: Trends in Mobile & Social Media Adoption Across The Globe

KoMarketing Associates

In addition to sponsoring the program and participating in roundtable discussions on social media and online marketing initiatives, I spoke on a panel discussing trends and best practices in digital marketing, with a focus on social media and mobile device adoption. Twitter (316M).

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Upcoming Marketing Conferences « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Upcoming Marketing Conferences It’s February already and you keep thinking “what the heck happened to January&# ? A few good events have come and gone, like the Digital Marketing Forum , MarketingSherpa’s Email Marketing Summit , and the Email Evolution Conference and I completely missed them. Did I forget a conference?

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12 (of the) Best Content Marketing Guides, Tips and Tactics of 2011


At the other end of the spectrum, just 15% are using mobile-specific content, while 14% produce digital magazines and 10% participate in virtual conferences. • The top three channels for sharing content are Twitter (74%), LinkedIn (71%) and Facebook (70%). Content is king.

10 Epic Shifts that are Re-Writing the Rules of Marketing

grow - Practical Marketing Solutions

Wearable tech turns each of us into mobile data-generating machines. I was recently at a conference populated by dozens of marketing technology companies. I just returned from a conference where I facilitated round table discussions among some of the nation’s top CMOs.

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Four ways Facebook Instant Articles will dramatically impact marketing

grow - Practical Marketing Solutions

Google and Twitter’s response to this is its new partnership around the Accelerated Mobile Pages (AMP) project which recently launched. It’s also rumored that LinkedIn is working on a version of this, as well.

Don’t Miss the London Growth Strategies Conference!

Tomorrow People

Save on tickets to the London Growth Strategies Conference, a hands-on social media and mobile marketing workshop, with Tomorrow People. Do you want to learn how to use social media and mobile marketing to grow your sales and revenues? If so, you won’t want to miss the London Growth Strategies Conference , sponsored by inbound marketing agency Tomorrow People and HubSpot. London Growth Strategies Conference.

Hubspot Inbound Conference Recap 1 of 9


If you are not sure which platform to use for specific content understand that Twitter is for socialization, while LinkedIn is more for a conversation. Marketing Guru B2B marketing B2B mobile marketing LinkedIn marketing social channels social media social sharing twitter

Stepping Outside of Bounds: Taking a Broader Marketing Perspective


In a recent blog, Reid Hoffman, co-founder of LinkedIn, talked about the differences between professional allies and acquaintances. If you have been to a professional conference you will observe this first hand. I recently attended a technology conference on cloud computing.

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How to use social media for B2B

Chris Koch

Taking a poll in a LinkedIn or Facebook group, asking for input from Twitter followers, or asking for information through comments on blogs are some of the ways to gather information. Image by HubSpot via Flickr. I want to do something ambitious and I’m hoping you’ll help.

8 Great Apps to Save You Time Every Day

grow - Practical Marketing Solutions

Second, use these mobile apps to help conserve your most precious, non-renewable asset: time. Using the website or the bookmarklet on your computer or mobile device, you can annotate, highlight and share articles, right from Diigo. Is there a mobile app you can’t live without?

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What We Can Learn from Fortune 100?s Most Social CMOs

Sales Intelligence View

At the Business Next conference in San Diego earlier this year, the results of a corporate behavior study revealed that just one in five Fortune 100 CMOs are active participants in public social networks.

Influence in Marketing: our top 30

Exo B2B

I’ve worked alongside or hobnobbed with hundreds of them over the conferences I’ve organized or attended here, in Europe or the USA. Regular presence on a multitude of social platforms (Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, SnapChat, Google+, Quora, etc.).

Ultimate List of 22 Account-Based Marketing Tactics


Certain offers can prompt a face-to-face, or conference call meeting with a prospect. This will not only allow you to mention them on twitter (see tip #5), but it will also build respect and appreciation between yourself and the prominent players at the companies you target.

33 Thought-Provoking B2B Social Media and Marketing Stats


Live events (conferences, trade shows and forums) remain the top lead generation source for B2B marketers. LinkedIn Pulse ). LinkedIn Pulse ). LinkedIn Pulse ). LinkedIn Pulse ). 71% said Twitter, while 54% each mentioned Facebook and YouTube.

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THE HACKIES: Beacons & Bacon: 8-step data strategy to hack any customer experience


It was entered into The Hackies essay contest for the upcoming MarTech conference. You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Creating a Ubiquitous Customer Experience Centered Around a User Conference.

16 Slides On The Future Of Digital

B2B Marketing Insider

This week I attended Business Insider ‘s Ignition conference where the topic was “The Future of Digital.” ” The topics ranged from digital content to advertising, to the rise of the mobile web and e-commerce to social media and technology start-ups.

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Event Marketing – The One Secret To Killer Events

B2B Marketing Insider

I’ve been to conferences and tradeshows and expositions. From all that experience I have found there is one mistake so many conferences make that limits their potential more than any other: planning your event as happening in a limited space and time. Conference mobile app.

What’s New in Social? Video Takes Center Stage

Modern B2B Marketing

YouTube Jumps on the Mobile Live Streaming Bandwagon. YouTube recently rolled out a mobile live streaming feature on their app which allows you to broadcast live footage and chat with your audience, similar to other social platforms like Periscope and Facebook Live. .

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Marketers Have Gained Their “Seat at the Table,” Now it’s Time to Prove Why They Deserve it

Modern Marketing

And the customer has more power than ever before, with social and mobile technologies amplifying their voice and global competition giving them unparalleled choice. Of course, no marketing conference would be complete without networking opportunities and a good old-fashioned party.

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The Future of the Internet Isn’t the Web


As mobile quickly began to take over the market, so too did social media platforms like Facebook, Twitter, and Instagram. Facebook saw this trend immediately, and shifted attention and resources to its mobile app. Mobile ads are driving Facebook’s rapid increase in revenue.

10 Trends That Defined Digital Marketing in 2016

Modern B2B Marketing

This year, Twitter updated its advanced search capabilities to allow for long-tail keyword searches. In June, YouTube released a new capability for live streams to be captured and served directly through the company’s mobile app. In March, LinkedIn launched Account Targeting.

New Data: Should You Include Social Media Icons on Your Homepage?


The most popular platforms are Twitter and Facebook , representing 54% of homepage social media links. Twitter, at 27.1% While the Facebook platform is second to Twitter, the company owns Instagram, representing a 31.7% Instagram, at 5% is a mobile only platform. Twitter.

Trends and Predictions On The Future of Content Marketing [Slides]

B2B Marketing Insider

This week I presented at the BtoB Magazine’s Digital Live conference in New York. The future of content is mobile, visual, consumable and snackable ( Click to Tweet ). The topic was the future of content marketing.

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63 Digital Advertising Terms Every Marketer Should Know


Digital advertising includes channels such as display advertising, social media advertising, and mobile in-app advertising. A best practice in mobile marketing is to avoid using an interstitial as a popup that blocks initial access. For example, when the user tries to access the Gotham Times on their mobile, they are interrupted by an interstitial ad (offering the Gotham Times app) that they have to either accept or close before they can proceed to the site.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)


How do marketers separate hype from reality in mobile? 7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. 60% of LinkedIn users have clicked on an ad on the site, and 43% of U.S. LinkedIn is a close second at 82%.

How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities

KoMarketing Associates

Tagging for social media such as Open Graph, Twitter Cards, and Schema integrations. Casie Gillette has presented at several conferences with regards to this topic. Mobile Marketing. 5 Key SEO Action Items for B2B Marketers Optimizing For Mobile.

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What Is The Future Of Content Marketing?

B2B Marketing Insider

This was the biggest marketing conference I have ever attended. Content length will continue downward as our real-time, mobile world seeks smaller, more “snackable” and more “shareable” content.

THE HACKIES: 6 areas to make your martech stack work with people, processes and data


It was entered into The Hackies essay contest for the upcoming MarTech conference. You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. This article is a guest post by Jesus Hoyos of Solvis Consulting.

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Carthage must be destroyed – and Facebook competition too.

grow - Practical Marketing Solutions

For instance, in 2006 when Facebook was just a year old, Twitter was launched. And, minutes later it seemed, the same feature was integrated into the mobile Facebook app. In March at the annual SXSW conference in Austin, TX, a new live streaming platform was announced.

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12 Social Media Tools for B2B Pre-Event Marketing

delicious b2bmarketing

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. LinkedIn Events Setting up an event in LinkedIn is a fairly simple process.

The 16 Most Important Social Media Updates of 2012


2) Mobile-Only Facebook Ads. For the first time, they allowed marketers to pay for ads only in the Facebook mobile app , as opposed to the mobile app and desktop app combined. However, they had to pay for both advertising placements to have the chance to reach mobile users.

Be Inspired: The Best B2B Content Of 2015


This report covers a wide range of research on trends from mobile access to local services. This was popular with LinkedIn members and shared over 3,500 times on LinkedIn. We have generally found that research and trends content works well on LinkedIn.