ANNUITAS

SEPTEMBER 9, 2011

In case you missed it (insert wink and a smile here), last week was Salesforce.com’s user conference, Dreamforce , arguably one of the largest events in the industry, if not the most entertaining. Observation 1: Salesforce.com is not going to acquire a Marketing Automation Vendor anytime soon.

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Marketing Management B2B Thought Leadership 100

LeadSloth

FEBRUARY 15, 2010

What are the key events to attend when you’d like to learn more about B2B Marketing, Marketing Automation, Lead Management? I’ve compiled a list of the events that matter: B2B Marketing Events for 2010. Some featured events: Silverpop B2B Marketing University. Sales & Marketing 2.0

B2B Marketing 100

B2B Marketing Marketing Management Marketing Automation Services B2B 100

SpotMe Blog

JULY 28, 2023

The 15 Best In-Person Event Platforms #1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report and a Market Leader in Research In Action’s Vendor Selection Matrix Report – Marketing Event Management: The Top Global Vendors 2023. 127 reviews) Capterra Score: 4.4 (14

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Customer Experience Matrix

MAY 24, 2009

Systems for that might succeed even though advanced integration between sales and marketing is the long-run trend. conference. The net result, beyond some new anecdotes, was that I missed much of the conference. He was also starting to think that maybe the company Web site could play a role in attracting leads.

Demand Generation 120

Demand Generation Enterprise Management Marketing Management Demand 120

LeanData

SEPTEMBER 5, 2017

The fall conference season is about to kick into high gear. Last year we staged a “mini-conference” called Ops-Stars for operations practitioners. Last year we staged a “mini-conference” called Ops-Stars for operations practitioners. So, hopefully, we’ll collect a nice bucket of leads that keep our sales team happy and busy.

Work Management 59

Work Management Marketing Management Trade Show Marketing Automation Services 59

Lead Liaison

OCTOBER 11, 2018

For example, our event lead management solution allows businesses to create and customize lead capture forms, prepare intelligent post-event workflows, quickly capture leads onsite, instantly sync with a CRM, and then place them into those previously mentioned workflows. Lead Management Strategy – Instant Tasks.

Lead Nurturing 48

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 48

LeanData

SEPTEMBER 5, 2017

The fall conference season is about to kick into high gear. Last year we staged a “mini-conference” called Ops-Stars for operations practitioners. Last year we staged a “mini-conference” called Ops-Stars for operations practitioners. So, hopefully, we’ll collect a nice bucket of leads that keep our sales team happy and busy.

Work Management 40

Work Management Marketing Management Trade Show Marketing Automation Services 40

ANNUITAS

JANUARY 4, 2012

Recently, a marketer told me of some of their plans for the New Year: Develop buyer personas for their top five buyers and chart the buying journey for each. Develop and implement a demand generation strategy including content marketing and development. If you run across a vendor who tells you otherwise, ignore them.

Work Management 100

Work Management B2B Marketing Marketing Management Planning 100

Lead Liaison

DECEMBER 26, 2018

To access our Event Lead Management Kit, which includes this resource, click here. . According to Forrester , marketing events such as trade shows and conferences occupy the largest share of B2B marketing budgets at 14%. Before signing a contract, here are 21 important questions to ask your vendor.

Enterprise Management 48

Enterprise Management Marketing Management Marketing Automation Services Lead Management 48

ViewPoint

JUNE 15, 2016

Sales Lead Management is a complicated process. Sales lead management is a tough subject to truly get your arms around. There are dozens of outside vendors who say they manage some portion of the sales lead process and more than two dozen internal departments that contribute to the process and the decision making.

Lead Management 120

Lead Management Work Management Marketing Management Sales Qualified Leads 120

NetLine

DECEMBER 1, 2020

These strategies for lead generation are ones that I would recommend broadly for marketers across industries: Email – Email is surprisingly very “in” right now as far as marketing channels go, and I like to use it to support a variety of strategies. Content syndication is a key channel when it comes to lead generation.

Paid Content 52

Paid Content Work Management Demand Generation Agencies Marketing Management 52

ViewPoint

OCTOBER 11, 2012

Carlos is a recognized thought leader in B2B marketing and known for his keen insights on the development and implementation of lead management processes, as well as marketing automation. He is a frequent speaker, blogger and contributor to many B2B marketing publications.

Demand 120

Demand Process Work Management Marketing Management 120

Adobe Experience Cloud Blog

JUNE 24, 2009

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class.   With almost 5,000 registrants, it is clear that B2B marketers are concerned about getting the most out of their demand generation and lead management programs.

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

Adobe Experience Cloud Blog

APRIL 13, 2009

Here are the Top Five Tips to increase marketing ROI, courtesy of our B2B marketing thought leaders: 1. recent study by MarketingSherpa, 80% of B2B purchasing decision makers say that they found the vendor when they were ready to buy, rather than responding to a vendor finding them," answered WebMarket Central's Tom Pick.

Marketing Management 48

Marketing Management B2B Thought Leadership ROI Marketing Automation Services 48

Chris Koch

JANUARY 15, 2010

During one of the first few days I went to work at CIO magazine in 1995, I had what we called a “vendor visit”—one of many I would have in the coming years. We needed to hear from marketers who were out there day-to-day listening to CIOs’ problems and aspirations. If the vendors can’t help with the integration, IT can.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

thePoint

MAY 25, 2018

Note: management might push you towards certain people – however, my experience is that you find those with the best insight in unusual places (e.g., a customer service rep, salesperson, or a savvy engineer that goes to a lot of conferences), so cast a wide net. Advocates – Marketing can be greatly undervalued within companies.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Adobe Experience Cloud Blog

AUGUST 31, 2010

With over 75% of all sales organizations leveraging these applications, marketing now has visibility into the entire revenue cycle , allowing them to measure success based on metrics and not in terms of ‘impressions’ or ‘awareness’ These new marketing metrics help further sales and marketing alignment.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Studies 48

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Lead management. Webinar and conference services. Click here to download! Product overview. Direct mail.

Marketo 115

Marketo Marketing Automation Services Enterprise Management Marketing Management 115

Lead Liaison

JULY 18, 2018

Learn how to make the most out of your next live event with proper event lead management. We’re talking about planning, lead capture, and post-event nurture. Chris Kipgen, Lead Liaison. So we’re gonna go into a little bit of Event Lead Management and why it matters right now. Transcription.

Work Management 48

Work Management Marketing Management Lead Management Webinar Metrics 48

The Effective Marketer

FEBRUARY 16, 2011

Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. Interesting to note that the majority of the players only came to existence not even 5 years ago.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Lead Liaison

MARCH 1, 2019

The event lead capture & management solution has been sweeping the industry since its release in late 2017. Conference attendees were highly attracted to the revolutionary solution for event lead capture. Lead Liaison’s booth buzzed with excitement as the staff demonstrated GoExhibit!™ About Lead Liaison .

Lead Liaison 48

Lead Liaison Lead Capture Lead Scoring Lead Ranking 48

Anything Goes Marketing

MAY 17, 2009

@lazgonzalez # sds09 cahidalgo : # sds09 -common definition of a lead expands beyond direct sales and marketing and must also extend to the channel. kdewitte27 : # sds09 trend in channel demand gen strategy: let the partner create his leads and have the vendor support them with the right tools. chadhorenfeldt Tweet This!

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

Lead Liaison

NOVEMBER 2, 2018

In fact, most of the technology that we create is intended to give businesses the opportunity to automate administrative tasks to make room for more person-to-person contact. Marketing events are a great way to engage in one-to-one contact. Event Lead Management. Post-Event Lead Workflow Sample.

Event Marketing 48

Event Marketing Statistics Enterprise Management Marketing Management 48

Webbiquity

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Lisa Cramer. LisaJCramer.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Lisa Cramer. LisaJCramer.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

chiefmartech

MARCH 21, 2016

I’m posting this from the 2016 MarTech USA conference in San Francisco — a fitting venue to release the 2016 marketing technology landscape supergraphic. But if you really want to zoom in an explore the landscape, you should download one of the hi-res versions here: 2016 Marketing Technology Landscape Supergraphic (PDF).

Enterprise Management 40

Enterprise Management Marketing Management Marketing Automation Services De-duping 40

Full Circle Insights

JANUARY 28, 2021

For example, a software vendor that focused on the travel and leisure industry might have to recalibrate the ICP and focus on clients in less hard-hit sectors. Three Ways to Prepare Your Marketing Team for the Next Global Disruption. Three Agile Marketing Tips for the Post-Pandemic Economy.

Sales Management 98

Sales Management Marketing Attribution Lead Ranking Planning 98

ANNUITAS

APRIL 12, 2016

Here are the four most commonly cited criticisms I have heard about Account-Based Marketing, and my take on how these are tactical issues rather than strategic ones. Account-Based Marketing Only Supports Outbound. This is not to say I am not still a proponent of Account-Based Marketing.

Account Based Marketing 100

Account Based Marketing Work Management Paid Search Agency Marketing Automation Services 100

Single Grain

JULY 21, 2020

The company was officially launched in 2008 at the TechCrunch Disrupt conference. Overview: Salesforce is a cloud-based software company that provides a complete software suite for customer service, marketing automation and application development. MailChimp is a B2B marketing automation platform for businesses of all sizes.

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94