Marketing Insider Group

JULY 15, 2020

Better Leads Capturing and Real-time Prospecting. By monitoring user activity on your virtual platform, sponsors and partners can acquire qualified leads and prospect attendees in real-time. Virtual platforms also have machine learning algorithms that can suggest leads to sponsors based on user activity.

Sales Qualified Leads 321

Sales Qualified Leads Budget Programs Conference Marketing Budget 321

Zoominfo

NOVEMBER 9, 2023

At this year’s INBOUND conference , I attended ZoomInfo’s session “GTM for All: Unlocking Playbooks for Every Company,” which provided valuable insights into how companies can connect these disparate threads to modernize and optimize their GTM strategies.

Marketing Analytics Tools 130

Marketing Analytics Tools Rules Zoominfo Paid Search Agency 130

markempa

JANUARY 27, 2010

Tradeshows and events are still being used consistently by B2B marketers for lead generation. With that in mind, Roger Lewis has some useful tips on how to improve your lead management strategy with from tradeshows. Lewis emphasizes how vital lead capture is to the lead management process.

Lead Generation 120

Lead Generation Sales Qualified Leads Conference Generation 120

Only B2B

JULY 7, 2023

Create compelling lead magnets: Offer valuable resources such as eBooks, whitepapers, industry reports, or exclusive content that your target audience finds enticing. Optimize your website for lead capture: Place prominent and strategically positioned opt-in forms on your website to capture leads.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Lead Liaison

AUGUST 21, 2018

Does your company do marketing events, like trade shows or conferences? When preparing for an event, there are two main focuses: getting your “gear” ready for the show, and setting up a process for managing the leads you get from that marketing event. We’ll save the “gear” topic for another day…today we’re thinking about LEADS!

Trade Show 48

Trade Show Work Management Marketing Management Lead Scoring 48

Martech

SEPTEMBER 22, 2021

Fast forward to now, at our recent MarTech conference, and it seemed that CDPs were mentioned in actionable ways by marketers in almost every session. The best thing he sees coming out of it is that he will never have to listen to another conference speaker tell his audience, “ It’s all about the opens.”

Marketing Automation Services 114

Marketing Automation Services Lead Scoring Lead Ranking Privacy Protection 114

Lead Liaison

APRIL 13, 2023

How to Create a NFC Scavenger Hunt at your Next Event Organizers managing conference events, trade shows, association events, VIP experiences and more are continually seeking ways to drive engagement at their events. To learn more about Lead liaison’s new and innovative NFC scavenger hunts contact your local Lead liaison representative.

Lead Liaison 62

Lead Liaison Trade Show Marketing Automation Services Marketing Management 62

SpotMe Blog

JULY 28, 2023

It can be used for any side of in-person gathering, from small corporate meetings to large-scale conferences and trade shows. Swapcard’s in-person event platform also qualifies and ranks leads for sponsors and exhibitors so they too can get the most out of your events. 1,729 reviews) Capterra Score: 4.4 (886

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Lead Liaison

NOVEMBER 17, 2022

With the TechsyTalk Global conference, most content was designed around what the attendees wanted to talk about. Event planners need to look at how we plan the agenda to be more meaningful for both audiences. Think about how you can make the agenda about your attendees. We’re not even choosing topics until part of the event has started.

Lead Liaison 71

Lead Liaison Marketing Automation Services Lead Ranking Work Management 71

Televerde

MAY 30, 2022

There are four key areas in lead generation: Lead magnets: Any type of incentive that turns a prospect into a lead. Lead capturing: Collecting information from a lead. Lead segmentation: Separating leads based on their information. Discounts and coupons are a type of lead magnet.

Lead Generation 59

Lead Generation Sales Qualified Leads Webinar Metrics Generation 59

PureB2B

NOVEMBER 10, 2021

Generating Leads for Your Business. Your lead generation strategy needs some basic components, including: Lead capture – gathering information from a lead. The lead's name and contact information, as well as pertinent qualifying facts about them or their company, may be included in the data (e.g.,

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

PureB2B

NOVEMBER 10, 2021

Generating Leads for Your Business. Your lead generation strategy needs some basic components, including: Lead capture – gathering information from a lead. The lead’s name and contact information, as well as pertinent qualifying facts about them or their company, may be included in the data (e.g.,

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

Vidyard

AUGUST 10, 2016

But wait, not the complex conference live stream where you have to hire a whole other production team … but also the modern live stream: any sort of live event caught on video in real-time. Capturing Leads from a Live Stream Best practice says that events are the major place you would utilize live streams as a lead capture initiative.

Ad Building 65

Ad Building Top of Funnel Marketing & Strategy Lead Capture 65

SalesIntel

DECEMBER 6, 2023

Recent trends show a 110% increase in the adoption of lead management tools, demonstrating their pivotal role in orchestrating successful sales conversions. These tools encompass functionalities such as lead capture, scoring, segmentation, nurturing workflows, and real-time analytics.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Hubspot

JUNE 4, 2019

A splash landing page doesn’t always have lead capture as the main goal. This page might share an announcement with the user, such as “ We’ve just unveiled new dates for our 2019 marketing conference! ” Lead Capture Page. A lead capture page is similar to a squeeze page, but generally sources more information.

Landing Pages 101

Landing Pages Top of Funnel Campaigns Work Management 101

Customer Experience Matrix

MARCH 6, 2016

I spent part of last week at ICON16, Infusionsoft ’s annual combination of customer conference, revival meeting, and group therapy session for small business owners. As usual at these conferences, I spent a good chunk of my time cruising the exhibition floor for interesting new vendors. I’m pretty sure they’re right.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Planning 120

Vidyard

AUGUST 10, 2016

But wait, not the complex conference live stream where you have to hire a whole other production team … but also the modern live stream: any sort of live event caught on video in real-time. Most live streams fall into one of the following four categories: Event: conferences or webcasts. Capturing Leads from a Live Stream.

Ad Building 50

Ad Building Top of Funnel Marketing & Strategy Lead Capture 50

Vidyard

DECEMBER 5, 2017

Maybe you use interactive events to collect names with a lead capture form. You’ll be able to standardize one event across your sales organization to promote priority campaigns, like a user conference. Interactive events are moments that you choose to enhance the video experience for your customer.

Video Marketing 72

Video Marketing Content Webinar Metrics Lead Capture 72

NetLine

DECEMBER 18, 2023

Buyer-level intent data, specifically, is sourced from dozens of intent signals that are gathered from multiple touch points throughout the customer journey, from the content prospects consume to the conferences they attend. First, implement benchmarks for the leads captured and nurtured without intent data.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Albacross

MARCH 19, 2019

Here’re some tips to help you get the more leads you need to succeed with your Network Marketing business. Lead Capture Pages. According to this source , a lead capture page is basically a dedicated page which advertises for your products, training or services. Social Networking.

Lead Generation 58

Lead Generation Lead Ranking Sales Qualified Leads Lead Scoring 58

LeadSquared

NOVEMBER 4, 2020

Invest in marketing automation tools to automate lead capture through many sources. Use CRM software to keep a tab on the activities of your enterprise lead and nurture it from time to time. 4 Virtual conferences and CXO meet-ups. The primary goal of a virtual conference is lead and demand generation.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Tomorrow People

APRIL 12, 2013

Campaigns can run for product launches, webinars, conferences etc. Lead Capture. Leads are the essence of most B2B marketing campaigns. You need to be able to view personal details of your leads and know where they came from. Campaign Based Publishing.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

Campaigns can run for product launches, webinars, conferences etc. Lead Capture. Leads are the essence of most B2B marketing campaigns. You need to be able to view personal details of your leads and know where they came from. Campaign Based Publishing.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Valasys

FEBRUARY 26, 2019

Email marketing is a great way to conduct lead generation as you can collect the email address of your customers from your website by asking it in exchange for a subscription to a newsletter, free report or whitepaper. Tradeshow Lead Capture. An inactive customer database still has the ability to reveal hidden leads.

Lead Generation 56

Lead Generation Marketing AI CRM Generation 56

Vidyard

DECEMBER 5, 2017

Maybe you use interactive events to collect names with a lead capture form. You’ll be able to standardize one event across your sales organization to promote priority campaigns, like a user conference. Interactive events are moments that you choose to enhance the video experience for your customer.

Video Marketing 50

Video Marketing Content Webinar Metrics Lead Capture 50

SmartBrief - Marketing

AUGUST 14, 2023

This is such a mission-critical element of your business that it doesn’t make sense to outsource lead capture and nurturing efforts. As leads are captured via direct response campaigns and other channels, they can be moved into sales and marketing automation programs, which can be easily managed in-house.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

The Effective Marketer

JUNE 29, 2011

Get everyone, especially sales, who will be attending the show to jump on a conference call (or conference room if everyone is in the same building) and go over the show plan. Tell the sales reps what the giveaways are going to be, any details about lead capture devices, and other relevant information.

Trade Show 100

Trade Show Tips Marketing Budget Creation Planning 100

Hubspot

JUNE 20, 2018

Shorten the length of your lead-capturing forms. It's tempting to collect as much information on a user as possible right away, but adding too many fields to your landing pages and lead-capturing forms can actually scare people off. Demo your latest product at an appropriate conference and collect signups in-person.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Lead Liaison

JUNE 4, 2019

Dallas, Texas – This week, lead capture provider Lead Liaison, announces their plans to exhibit at the Healthcare Convention & Exhibitors Association’s annual convention, HCEAConnect on August 17-20, 2019 in Miami, Florida. Their event lead management solution, GoExhibit!

Lead Liaison 48

Lead Liaison Lead Capture Lead Scoring Lead Ranking 48

Vidyard

JULY 21, 2014

Vidyard, the leading video marketing platform for business, today announced an integration with Eloqua that enables businesses to use video content to capture leads and to identify customer viewing behaviors of all video content. That’s a big reveal and a very powerful connection to help understand the buyer.”

Eloqua 50

Eloqua Video Marketing Sales Qualified Leads Lead Capture 50

SpotMe Blog

MAY 31, 2023

The same goes for the professional services field, where partner/customer conferences, sales kickoffs, academies, and onboarding are popular types of in-person events. Experiential learning Attending an in-person conference or congress gives you a chance to immerse yourself in the content.

Planning 52

Planning Personalization Work Management Best Practices 52

Vidyard

JULY 21, 2014

Vidyard, the leading video marketing platform for business, today announced an integration with Eloqua that enables businesses to use video content to capture leads and to identify customer viewing behaviors of all video content. That’s a big reveal and a very powerful connection to help understand the buyer.”

Eloqua 50

Eloqua Video Marketing Sales Qualified Leads Lead Capture 50

Vidyard

JANUARY 21, 2013

First, it lets you do lead capture using high value video content. We’ve seen lead capture done endlessly for white papers or ebooks but as more expert content is developed on video, having this video content accessed via email submission is a natural evolution.

Eloqua 50

Eloqua Video Marketing Lead Capture Paid Search Agency 50

Lead Liaison

MARCH 1, 2019

The event lead capture & management solution has been sweeping the industry since its release in late 2017. Conference attendees were highly attracted to the revolutionary solution for event lead capture. Lead Liaison’s booth buzzed with excitement as the staff demonstrated GoExhibit!

Lead Liaison 48

Lead Liaison Lead Capture Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

SEPTEMBER 11, 2013

Author: Niko Nelissen As part of your overall marketing efforts, you’ve probably had to organize an event, such as a conference or a seminar. Events are unique opportunities to meet new people and get new leads , but they also allow you to capture product interests from visiting prospects. Personal “conference bag.”

Lead Scoring 48

Lead Scoring Lead Ranking Leads Lead 48

Adobe Experience Cloud Blog

DECEMBER 11, 2015

For example, you could create a quiz for your upcoming conference titled “Which Type of Speaker are You?” and use it to build interest in submitting speaking proposals for your conference. They followed up with each lead in a personalized way based on their “Thinker Type.”. for a conference or seminar.

Leads 48

Leads Lead Marketing Qualified Leads Thought Leadership 48

Smashmouth Marketing

SEPTEMBER 30, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. We published the Top 20 tweets of each day of the conference here: MarketingSherpa Marketing Summit, Top 20 Posts from Day 1 MarketingSherpa Marketing Summit, Top 20 Posts from Day 2.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100