Earlier this week, Kaon had the pleasure of sponsoring DxMA’s global marketing summit which highlighted disruptive technology talks and global market briefings. Leaders from more than 50 diagnostics companies were present and many led captivating talks. Our very own VP of Marketing, Dana Drissel, led a roundtable that discussed “interactive storytelling” where she highlighted how the art of storytelling helps audiences better communicate their marketing messages. While this is known to be effective in the B2C world, Dana informed us that these techniques are also highly effective in B2B marketing as well. We learned why these stories are so effective and how to construct them in a way that creates valuable marketing messages. Dana’s talk was just one of the many engaging sessions at DxMA’s global marketing summit.
During the event, an awards reception took place, which praised dozens of companies for their revolutionary ideas. Award categories included social media, product launch, mobile app/interactive, website, and many others. Kaon Interactive had developed the applications for 3 of the winners on the list. GE won for best interactive mobile application, Becton Dickinson won for best trade show, and Bio-Rad won for best product launch. We were very pleased with the success of our applications and the unique ways in which our customers are using them.
Once again, DxMA delivered a prestigious and educational conference which we were proud to help sponsor. We hope that the wide range of topics allowed participants to expand their knowledge base in diagnostic marketing. Even Though DxMA has just concluded, we’re already gearing up for our next events! We’re holding our annual marketing innovation seminars in Texas and Boston, register now if you’ll be in the area!
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About DxMA
The Diagnostics Marketing Association (DxMA), founded in 1974, is a self-funded, non-profit professional society driven by its members. It is the only organization dedicated to diagnostics industry professionals. Membership in the DxMA provides exclusive benefits, such as: (1) fresh, in-depth industry insights; (2) networking and interaction with peers; (3) professional development opportunities; and (4) a forum for the exchange of ideas. For more information, visit http://www.dxma.org.
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