Martech

MARCH 18, 2022

For the fall 2021 edition of the MarTech Conference, our theme was “Data. And please join us online — for FREE — at the next MarTech Conference from March 29-30. Grab your free pass for the MarTech Conference. The post Guide to what you missed at the fall 2021 MarTech Conference appeared first on MarTech.

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Conference CMS Development Digital Asset Management Marketing Automation Services 110

Heinz Marketing

APRIL 20, 2023

By Sarah Threet, Marketing Consultant at Heinz Marketin g What is Purchase Intention and Intent Data? Purchase intention (or buyer intent) is a measure of each shopper’s propensity to buy a product or service. Intent data is the dataset that provides insight into the customer’s journey.

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Purchase Intent Top of Funnel Purchase Intent 59

Martech

FEBRUARY 28, 2022

Much of the difference comes down to capturing, measuring and acting on intent. That’s where intent comes in. Intent makes the difference. As an email marketer, everything you do, especially in B2B, is about cultivating and recognizing intent. When we focus on intent, we see email’s uses and value differently.

Marketing Automation Services 128

Marketing Automation Services Intent Marketing Automation Email Marketing 128

KoMarketing Associates

JANUARY 26, 2017

The nice thing is, conference organizers also know this so they hold conferences in warm places like Arizona and Florida. Digital Olympus is a one-day, online digital marketing conference. There have been several editions of the conference but what makes this one particularly awesome is it features an all-female line up.

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Conference Buying Cycle Analysis Social Media 120

Martech

MARCH 28, 2023

This was one of the main themes of the keynote conversation which kicked off Day 1 of The MarTech Conference. Zero-party data Zero-party data is a kind of first-party data that a user volunteers that relates to their interests, preferences or intent. “It Collection could be gamified.” In your inbox.

Privacy 70

Privacy Conference Marketing Management B2B 70

Moz

JULY 6, 2020

Posted by cheryldraper Conference season is here! Set your intention. To get the most out of your online event, you need to go in with an intention. These schedules can help you go into the conference with a clear idea of how you’re going to spend your time. Of course, this year it looks a bit different.

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Conference Best Practices Intent Bundling 67

Moz

JULY 6, 2020

Posted by cheryldraper Conference season is here! Set your intention. To get the most out of your online event, you need to go in with an intention. These schedules can help you go into the conference with a clear idea of how you’re going to spend your time. Of course, this year it looks a bit different.

Conference 67

Conference Best Practices Intent Bundling 67

Moz

JULY 6, 2020

Posted by cheryldraper Conference season is here! Set your intention. To get the most out of your online event, you need to go in with an intention. These schedules can help you go into the conference with a clear idea of how you’re going to spend your time. Of course, this year it looks a bit different.

Conference 66

Conference Best Practices Intent Bundling 66

SalesIntel

JULY 14, 2022

Many of us traded our annual conference trips to a virtual setting, with webinars replacing in-person meetings. In some cases, especially conferences, you won’t know who’s coming until the day of (or even after) the event. Decipher Intent. During the pandemic, events looked a little different. That’s a great indicator.

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Conference Contacts Personalization B2B 52

SmartBug Media

AUGUST 7, 2023

Things to Prepare Before You Go to HubSpot’s INBOUND 2023 Your Event Objectives Just like most conferences where the number of attendees is in the tens of thousands, INBOUND is a lot—a lot of learning, a lot of networking, a lot of experiencing, and a lot of fun. Want this in an actual checklist? Here you go: INBOUND 2023 Checklist.

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Conference Network Marketing Planning Hubspot 52

Customer Experience Matrix

FEBRUARY 18, 2016

I spent the early part of this week at Demand Gen Report 's Content2Conversion conference. This connects to another theme that I did actually hear articulated at the conference: the need to move beyond “quality” content to appropriate content. I also have one other observation, which was totally unexpected (the best type!).

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Conference Marketing Automation Services Content Customer Satisfaction 120

6sense

DECEMBER 9, 2021

Yesterday, 6sense kicked off our Breakthrough conference — a fun, knowledge-packed annual event for 6sense customers — in Austin. By contrast, Latané said, 6sense customers can immediately analyze this invisible buyer intent data and reap its rewards. Third-party intent (native keyword-based intent, integrated Bombora topics).

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Customer Experience Matrix

MAY 24, 2016

I snuck down to Washington DC yesterday for a few hours at the CRM Evolution conference, where a critical mass of industry experts triggered a chain reaction of interesting thoughts. The first was that customer systems should read most data directly from the system that created it rather than loading that data into a master database.

Mobile Marketing 136

Mobile Marketing Conference CRM Mobile Advertising 136

Engagio

APRIL 11, 2018

The Rise of Intent Data. There are four key types of data used to create target account lists for Account Based Marketing: firmographic, technographic, intent, and engagement data. Intent and engagement data sets, on the other hand, use explicit behavior to indicate a more urgent qualification and fit, and help to prioritize accounts.

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Account Based Marketing Intent Data Intent Lead Ranking 85

Biznology

MAY 1, 2019

From the classroom to the conference room. So let’s move from the classroom to the conference room, from students to professionals. From the classroom to the conference room, once again. The post Wednesday Wisdom: From the Classroom to the Conference Room, Teams of Marketers Build Better Campaigns appeared first on Biznology.

Conference 91

Conference Campaigns Planning Peer-to-peer 91

SalesIntel

FEBRUARY 20, 2023

Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. Then we give you the actionable data that includes firmographics, company technographics , contact data for people, intent data, and more.

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Intent Data Intent Ideal Customer Profiles Bombora 52

Top Rank Marketing

SEPTEMBER 20, 2023

and online, and as the biggest content marketing conference in the world, CMWorld annually brings together a fantastic group of top-notch professionals sharing their curiosity for future trends, marketing insight, and aspirations for elevating the industry. LinkedIn and NetLine are TopRank Marketing clients.

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B2B Marketing Enterprise Management Content Marketing VALS 133

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. Understanding buyer intent. Define the intent data. Act on buyer interest data.

Top of Funnel 117

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 117

SalesIntel

FEBRUARY 20, 2023

Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. Then we give you the actionable data that includes firmographics, company technographics , contact data for people, intent data, and more.

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

Walker Sands

APRIL 22, 2019

After attending a tech conference in November 2017, Lin Classon, director of Public Cloud Product at Ensono , took to Twitter to point out something she noticed: an empty women’s washroom despite almost 40,000 attendees. Seventy percent of women who’ve sat on a panel at a technology conference have been the only woman on the panel.

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Conference Work Management Studies Statistics 40

Aberdeen

AUGUST 29, 2019

With third-party intent data , you can gain insights into your ideal audience that improves marketing effectiveness before, during, and after the event. How Intent Data Impacts Event Marketing. Intent data is most often associated with account-based marketing. You Need Intent Data appeared first on Aberdeen.

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Intent Data Event Marketing Intent Planning 40

Customer Experience Matrix

AUGUST 8, 2011

I caught an all-star panel on social CRM today at the CRMEvolution conference in New York. For what it’s worth, I did pick up a pair of intriguing buzzwords: the need to display information in “context” and to pick the context based on the user’s “intent”.

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CRM Conference Privacy Display 120

Marketing Insider Group

JANUARY 18, 2021

If your workforce is working remotely, it’s more crucial than ever to be intentional about sales and marketing alignment. Marketing from home forces your business to be more intentional about communicating, collaborating, and sharing information. More Intentional Communication and Information Sharing.

Top of Funnel 287

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 287

Engagio

JULY 31, 2017

The role of intent data in Account Based Marketing . Intent data is any time-based information that give you clues about individuals’ and organizations’ interests and impending purchases. Broadly speaking, there are two type of intent data. With intent data, you can turn four common ABM challenges into advantages.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Martech

FEBRUARY 21, 2023

“I think this is really crucial because you really need to have a baseline level of awareness in the marketplace,” said Megan Creighton, head of digital strategy for The Ricciardi Group, a boutique B2B marketing agency, who spoke at The MarTech Conference. Register for The MarTech Conference here. Get MarTech! In your inbox.

Account Based Marketing 117

Account Based Marketing ABM B2B Marketing Practices 117

Martech

SEPTEMBER 11, 2023

“The ability to focus on customer journeys and reorient your organization around customer journeys is the great ‘unlock’ for companies that are struggling, perhaps, to make progress with their customer experience scores and their programs,” said Joana de Quintanilha, VP, principal analyst at Forrester at The MarTech Conference. Get MarTech!

Lead Ranking 141

Lead Ranking Forrester Lead Scoring Cross-Selling 141

Martech

OCTOBER 4, 2022

Mining data from online events, however, requires specific strategies to measure intent and move prospects through the funnel. Third Door Media is the parent company of the conference and this publication.). Third Door Media is the parent company of the conference and this publication.). “A It just never occurred to them.”.

Top of Funnel 107

Top of Funnel Intent Signal Lead Ranking Digital Marketing Funnels 107

Zoominfo

JULY 12, 2021

Conversation Intelligence delivers insights from sales calls, virtual meetings, and video conferences by recording, transcribing, and analyzing sales meetings to deliver deep AI insights. For the sales team, forecasting the pipeline based on conversation and intent data —versus a hunch—is critical for supporting the overall revenue growth.

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Zoominfo Forecasting B2B Sales Intent Data 264

LeadSloth

SEPTEMBER 30, 2010

The past two days I attended the Pardot User Conference , and also presented a session on Lead Nurturing. Learnings From The Conference. The conference had a nice balance of sessions. This gives a good indication of a prospect’s intent. Marketing Automation User Conferences. And that’s impressive.

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Marketing Automation Services Marketing Management Conference Vendors 100

Martech

DECEMBER 13, 2023

3 takeaways for 2023 I’m fresh off an email industry conference with a ton of new ideas based on sessions I attended and discussions I had with marketers from some of the most well-known brands in the world. How do we use data to measure intent? AI continues to dominate the conversation Generative AI is still in its infant stage.

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Enterprise Management Work Management Marketing Management Paid Search Agency 122

Martech

SEPTEMBER 21, 2021

20 – is that I will never have to listen to another conference speaker tell his audience, “ It’s all about the opens.” Many of our B2B and B2C clients are facing challenges now because they depend on open to confirm actions or show legitimate intent. Tactically, opens fueled automations and inferring intent.

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Open Rate Email Marketing Planning Click Rate 134

Aberdeen

JUNE 5, 2019

I was in Orlando two weeks ago attending Verint’s annual user conference, Engage. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. The post Verint Engage 2019 Conference Takeaways appeared first on Aberdeen. Good news – It is now possible to know this, with up to 91% accuracy.

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Conference Customer Satisfaction Lead Ranking Marketing Management 40

Martech

AUGUST 22, 2023

“It doesn’t matter what technologies you use if the teams do not have the right content, the right messaging, and they’re not having the right interactions and delivering the right experiences,” said Kristina Jaramillo, President of consulting firm Personal ABM at The MarTech Conference. Register for The MarTech Conference here.

Account Based Marketing 96

Account Based Marketing ABM Planning Paid Search Agency 96

Heinz Marketing

JANUARY 15, 2021

Intent tools for sales prospecting. Intent tools are a wonderful way for sales and BDR teams to discover prospects’ activity and use that information to make personalized recommendations for content or services. Find something in common for your first outreach; maybe it’s a conference you both attended.

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Template Outreach Conference Touchpoints 131

Marketing Insider Group

JULY 29, 2021

Her TEDx talk on micro-intentions alone will leave you pondering—and perhaps become a springboard for your next brainstorming session. Though he’s in the executive ranks at Salesforce, Solis still attends conferences as a keynote speaker. Jeannie Walters, CEO and Founder, Experience Investigators.

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Paid Search Agency Work Management Trust Marketing Touchpoints 317

Convince & Convert

NOVEMBER 16, 2023

My Greatest Takeaways from Content Marketing World 2023 The Monday after returning home, my boss asked me a simple question: What were your biggest takeaways from the conference? Lee Oden’s session on search intent was a testament to its significance. Hey, Jon, if NetLine has an intent platform, why didn’t you talk about intent?”

Marketing AI 78

Marketing AI Content Marketing Peer-to-peer Content 78

Martech

OCTOBER 29, 2021

based Dennis Publishing, at our recent MarTech conference. Understanding buyer intent . Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation.

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Top of Funnel Buyer Intent Intent Signal Funnel Advertising 110