Customer Experience Matrix

MAY 30, 2014

I may have to start attending only conferences on the West Coast, since the trip home from closer locations doesn''t take enough time for me to write up a summary. The speakers who impressed me set out a fairly clear path to achieving the goals they described, rather than just making observations and recommendations.

Conference 120

Conference Peer-to-peer Business Case Study 120

BOP Design

AUGUST 4, 2020

This gives the viewer the impression that you are engaged and speaking directly to them. These are all noises that we don’t want in our B2B video conference or webinar. The post How to Make Your B2B Webinar or Video Conference Look More Professional appeared first on Bop Design. The camera’s lens should be at eye level.

Conference 86

Conference Webinar Metrics Marketing Agencies 2 Video Marketing 86

SalesIntel

JULY 14, 2022

Many of us traded our annual conference trips to a virtual setting, with webinars replacing in-person meetings. In some cases, especially conferences, you won’t know who’s coming until the day of (or even after) the event. Maybe they aren’t heading to the conference or show, but you can still take advantage of being local.

Conference 52

Conference Contacts Personalization B2B 52

Webbiquity

MAY 6, 2014

The Zenith Social Media Marketing Conference is fast approaching, coming up on Thursday, May 22, in Duluth, Minnesota. Events Social Media Marketing aimClear Dennis Yu Josh Bratten Lisa Buyer Lisa Grimm Marty Weintraub Neal Rodriguez Zenith Social Media Marketing Conference 2014' See you there!

Conference 100

Conference Social Media Social Marketing Advertising Agencies 100

Martech

MARCH 7, 2024

The B2B Marketing Exchange (B2BMX) conference takes place annually in late February or early March at The Phoenician hotel in Scottsdale, Ariz. Writer is probably the best LLM (generative AI content) provider of the bunch with an impressive client list to boot. I was in attendance, along with a good 250 to 300 marketers.

Marketing AI 91

Marketing AI Work Management Marketing Management Vendors 91

Brandpoint

NOVEMBER 6, 2019

This sentiment was echoed throughout the entire 2019 PRSA International Conference, from keynotes to breakout sessions to conversations with attendees on the showroom floor. “The tone was set for the entire conference with the opening keynote by Bob Woodward,” Olson said. Fake news and public relations.

Conference 108

Conference Generation PR Peer-to-peer 108

Biznology

MAY 1, 2019

From the classroom to the conference room. So let’s move from the classroom to the conference room, from students to professionals. I continue to be impressed by the respect and thoughtfulness the students take when relaying feedback to each other. From the classroom to the conference room, once again.

Conference 91

Conference Campaigns Planning Peer-to-peer 91

LeadSloth

OCTOBER 15, 2010

MarketingSherpa’s B2B Marketing Summit was last week, Pardot’s user conference was 2 weeks ago, and the Eloqua Experience is coming up next week. In this post I’m giving a short impression of the Marketo Summit. Overall, it was a great conference and I learned a lot.

Marketo 100

Marketo Impressions Forrester Eloqua 100

Martech

MARCH 8, 2024

This is quite impressive, given that, as the report states, “SEO has traditionally been viewed as male-dominated.” This jives with what we found in our upcoming 2024 Martech Salary and Career Survey (which will be released at The Martech Conference on March 19). One area of marketing where women seem to be doing well is SEO.

Advertising Agencies 112

Advertising Agencies Paid Search Agency Ad Agencies CMO 112

KoMarketing Associates

JUNE 6, 2013

In another week one of the best conferences for search engine marketing professionals and internet marketers overall, SMX Advanced , kicks off in Seattle. If you’re attending the conference, I certainly recommend attending that session and dropping Casie a message online that you’ll be attending. The Conversion Conference.

Conference 120

Conference B2B Marketing Planning B2B 120

Hubspot

APRIL 6, 2020

Organizing meetings, making phone calls, sending emails, and attending conferences — a lot goes into relationship-building, no matter your industry. So, with that data collected in mind, we've compiled some popular follow-up email subject lines to use after your next networking event, meeting, or conference.

Conference 76

Conference Template Customer Satisfaction Contacts 76

Convince & Convert

MAY 15, 2012

And when it comes to getting educated on how you can grow your business and attract positive (while properly handling negative) attention through social media, there’s nothing quite like the experience of an in-person conference with the brilliant minds of digital unloading all of their tips to attendees. Social Fresh Conference.

Conference 131

Conference Social Media Network Marketing Trade Show 131

Contently

NOVEMBER 2, 2016

The internet understands; that’s why there are almost 400,000 Google results for “conference icebreakers” with suggestions for how to make a great first impression. Since I was going by myself to cover the conference and promote my freelance work, I knew this was the perfect place to test my networking skills.

Conference 60

Conference Network Marketing Internet Marketing Marketing & Strategy 60

Customer Experience Matrix

AUGUST 8, 2011

I caught an all-star panel on social CRM today at the CRMEvolution conference in New York. Yet my final impression was that social CRM is a problem in search of a solution. You won’t find a more distinguished set of gurus, and moderator Berkowitz asked appropriately incisive questions.

CRM 120

CRM Conference Privacy Display 120

Brandpoint

SEPTEMBER 11, 2019

This was my first official marketing conference that I’ve gone to solely as an attendee, and I’m glad my inaugural convention was the mother of all content marketing events. Sure, 14 million impressions on one post on Facebook looks AMAZING, but if it leads to 0 conversions, does that count as a win? Know what I mean?

Conference 79

Conference Sales Management Top of Funnel Content Marketing 79

LeadSloth

SEPTEMBER 30, 2010

The past two days I attended the Pardot User Conference , and also presented a session on Lead Nurturing. And that’s impressive. Learnings From The Conference. The conference had a nice balance of sessions. Marketing Automation User Conferences. To organize a user conference, a vendor needs critical mass.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Conference Vendors 100

Martech

NOVEMBER 4, 2021

“Customer expectations today are rising at rates that we’ve never seen,” said Anjali Yakkundi, Vice President of Product Marketing and Strategy at Aprimo, at our recent MarTech conference. More from the MarTech Conference >> Use a content return on effort measurement framework. What are the benefits of customer data platforms?

ROI 143

ROI Content Marketing Planning Gartner 143

Martech

APRIL 29, 2022

So brands should be sensitive not only to the value that campaigns drive, but also the overall impression of the marketing experience on consumers. Fortunately, Nina Butler spoke directly to this need at The MarTech Conference. Nina Butler, director of event experience at Alyce, in her presentation at The MarTech Conference.

Conference 95

Conference Class Paid Search Agency Marketing & Strategy 95

SmartBug Media

APRIL 23, 2024

We'll cover strategies that go beyond the tired prize wheel or fishbowl of business cards, exploring immersive experiences, data-driven design elements, and tactics to ensure your brand leaves a lasting impression. The initial impression it makes can set the tone for the entire event.

Trade Show 59

Trade Show Touchpoints Creativity Interactive Marketing 59

ClearVoice

APRIL 15, 2019

Although most video conference tools are quite easy to use, unfamiliarity with this mode of communication can add a layer of anxiety to any high-pressure situation. But many interview coordinators actually wait to share the conference details till the last minute, and leave out some of the information when they do send.

Conference 63

Conference Video Marketing Practices Personalization 63

Marketing Insider Group

JANUARY 21, 2022

Without a plan behind each post, how can you expect your content to cut through all the noise and make a meaningful impression on your audience? For example, leading up to an industry conference or tradeshow, identify relevant hashtags the organizers are using and create a promotional campaign around them.

Social Media 320

Social Media Organization Media B2B 320

Exo B2B

FEBRUARY 22, 2018

Not necessarily to get some fresh air, but rather to find your way to of one of the many marketing conferences, whether it’s B2B related or not, especially since the pace of changes we face in 2018 has never been faster. The conference will take place this year at the Business Design Center on July 10 in London.

Marketing AI 40

Marketing AI Conference B2B Marketing Trends 40

Trade Press Services Newsletter

NOVEMBER 2, 2023

Consider adding the news of your award to your elevator pitch when you speak at networking events or conferences. It might feel strange to be self-promotional right off the bat, but others will be impressed by your achievement, and it will immediately establish your credibility and recognition within your industry.

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

SnapApp

AUGUST 30, 2016

I just spent a great few days at the Uberflip Experience, the first-ever marketing conference hosted by Uberflip in Toronto. I came away with a wonderful impression of the city, valuable insights from marketing leaders and my peers, and a ton of new friends. Impressive, moving, and memorable – most-talked-about in the show.

Conference 48

Conference Peer-to-peer Trade Show Storytelling 48

Brandpoint

NOVEMBER 6, 2019

This sentiment was echoed throughout the entire 2019 PRSA International Conference, from keynotes to breakout sessions to conversations with attendees on the showroom floor. The tone was set for the entire conference with the opening keynote by Bob Woodward,” Olson said. Fake news and public relations.

Conference 48

Conference Generation PR Peer-to-peer 48

The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Based on first-hand impressions, however, it’s not how the vast majority of clients are employing (or even thinking of) marketing automation. It’s all heady stuff.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

Customer Experience Matrix

OCTOBER 1, 2011

My colleague Michael Darviche covered the LEAD Marketing Conference in Chicago last week. The Shopper Technology Institute's LEAD Marketing Conference offered telling insights to where it all goes next. Here’s his report. One fascinating area for the past few years has been the coupon and offers space. 7) ROI can be 7x.

Conference 120

Conference Mobile Advertising Lead Scoring Lead Ranking 120

Oktopost

SEPTEMBER 8, 2022

When you have to justify what you are doing, most likely it means you are showing up to meetings with data that isn’t impressive. Since 1998, Matt has presented at thousands of companies, conferences and workshops. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary.

Enterprise Management 131

Enterprise Management Transparency Paid Search Agency Lock-In 131

Customer Experience Matrix

APRIL 11, 2011

This reinforced and refined my conclusions from last month’s OMMA Metrics conference , which identified the burning industry issues as: - better understanding of the interactions between online and offline events (both advertising and results), and - better scalability for successful online advertising programs.

Conference 120

Conference Advertising Channels Ad Frequency Ad Exchange 120

Marketing Insider Group

AUGUST 10, 2020

While participating in the fall 2019 ITSMA Marketing Vision conference, I attended some informative SAP sessions discussing their innovative use of ABM. Eric highlighted very impressive results and tight alignment with sales – a key determinant of ABM success. A: That was a fun case study.

Account Based Marketing 329

Account Based Marketing ABM Work Management Marketing Management 329

Contently

JANUARY 26, 2023

The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.” Thought leadership is typically a TOF initiative, so think impressions, engagement, brand awareness, brand affinity, and uplift.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Martech

JANUARY 7, 2022

“Initially we were spending media dollars on account-based ad platforms and were generally getting a high volume of traffic to our site,” said Ken Kuperstein, director of marketing at One Door in his presentation at our MarTech conference. More from the MarTech Conference >> Develop persona-specific creative ad content.

Display 110

Display Top of Funnel Ads Ad Building 110

Martech

MARCH 20, 2024

In addition to planning an external splash at a user conference, industry trade show or other relevant event, involve your employees. An eye-catching logo and memorable tagline are important, but they’re only part of the brand/rebrand strategy for creating a favorable impression in your customers’ minds.

Enterprise Management 103

Enterprise Management Work Management Marketing Management Brand Identity 103

Brandpoint

SEPTEMBER 26, 2023

Could you discuss a project where your team’s strategic thinking led to a particularly impressive outcome? We will proactively engage in conferences and industry events to stay ahead of emerging trends, all while valuing our partners’ input in shaping our offerings.

Paid Search Agency 118

Paid Search Agency Advertising Agencies Work Management Public Relations 118

Top Rank Marketing

OCTOBER 17, 2023

I learned about this transformative approach to GenAI implementation at the recent Content Marketing World conference in a presentation from Jessica Hreha , Head of Global Integrated Campaigns, Demand Content Strategy at VMware and Meghan Keaney Anderson , VP of Marketing at Jasper. A cut in agency fees for their global demand content team.

Marketing AI 98

Marketing AI Paid Search Agency Marketing & Strategy Marketing Strategy 98

Biznology

FEBRUARY 3, 2020

Plus a terrific conference in sunny Scottsdale in February. Sure to impress your friends. A treasure trove of white papers, research reports, articles, videos and how-to guides on every imaginable B2B marketing topic. Kudos to Andrew Gaffney for this resource! Fusion Marketing Partners. Actionable ideas and guidance. MarketingProfs.

Resources 171

Resources Research B to B Advertising Agencies 171

Webbiquity

FEBRUARY 1, 2018

Trade shows, conferences, and conventions are always in need of speakers and presenters. In fact, more than a few trade show, conference, and convention organizers will acknowledge that they sometimes find themselves scrambling to fill out their speaker and presenter schedules. Speaking Opportunities and Presentations.

Trade Show 186

Trade Show Contingency Planning Conference Vendors 186